The Carnival of the Mobilists 217 is out at Indigo120 featuring a Mobyaffilliates post on iphone and affilate marketing. There’s a lot of other good posts this week so go check it out.
Mobile commerce taking off – will mobile affiliate marketing be next?
Techcrunch has a story about eBay’s growing revenues from mobile commerce. eBay has just announced the launch of two new iphone apps and released some stats on its sales through mobile devices:
- $1.5 billion worth of goods sold via mobile phones in 2010
– over a 100% increase on sales in in 2009 ($600 million)
- iphone app downloaded 8 m times and 1 item is bought on ebay using a mobile every 2 seconds
It is clear that mobile commerce is really starting to reach lift off. Clearly as the money moves onto mobile, affiliate marketing won’t be far behind.
Related articles by Zemanta
- Affiliate marketing – the new business model for mobile app developers? (mobyaffiliates.com)
- Mobile one of big ecommerce themes for 2010 (mobyaffiliates.com)
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Platinum Play
Make money with the Platinum Play mobile affiliate program
Platinum play is available for iphone, blackberry and all types of mobiles. Players get great bonuses with their first deposit and high quality customer support. Games include fruit machines, blackjack, poker, roulette and more.
Fortune Affiliates
Make money with the fortune affiliates mobile affiliate network
For the last 7 years, Fortune Affiliates has represented the Fortune Lounge Group of online brands. Fortune Lounge has eight online casino brands, an online poker room, one online bingo room and two mobile casino brands. With a constant stream of media and marketing resources at our disposal, we are well-equipped to represent this industry giant, and churn out a lifetime’s worth of income for you!
Fortune affiliates gives you:
- Lifetime income and a choice of how you earn that income
- 2-tier earnings from all Affiliates you refer
- All the resources, tools and content you need to be successful
- Innovative concepts to ensure you always offer cutting-edge promotions
- Detailed reports and advanced tracking to keep you up-to-date with opportunity
- World-class support and service
mobile affiliate programs
Royal Vegas
Make money with the Royal Vegas mobile casino affiliate program
The world of Online gaming awaits you at Royal Vegas Mobile, where the intrigue and excitement is present throughout your gaming experience.
Being one of the most popular sites, Royal Vegas Online Casino, has gone mobile and presents gamers with the same royal rewards and action in a mobile setting, with even more thrilling live entertainment and captivating graphic from anywhere you have mobile uses and access, anytime of the day.
777Mobile
Make money with the 777 mobile cash affiliate program
Turn your traffic into cash with the 777Mobile affiliate program. 777Mobile offers special bonuses such as a 50% revenue share for the first two months.
777Mobile Revenue Shares
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777Mobile is one of the leading mobile gaming operators worldwide. Founded in late 2005, 777 takes pride in delivering friendly and helpful customer service, including special VIP programs. Since launching, thousands of players have experienced 777Mobile exciting games, making us one of the leading Mobile gambling operators.
Affiliate marketing – the new business model for mobile app developers?
The dominant business models for app developers at present are user payments or display advertising, however, affiliate marketing could be a new and potentially much more lucrative way of monetising many apps.
User-payment driven models can be very lucrative for hit applications, especially games. Howevever, there is increasing that application prices are suffering from downward pressure towards free. New types of payment models such as subscriptions or in-app payments are promising although not all application types are suited to these approaches.
Display advertising can pay the bills on free apps if there is sufficient scale of usage. Using ad networks like admob or potentially integrating mutliple ad networks using a mobile ad optimizer such as smaato or mobclix can deliver significant revenues for some apps. However, the growth in mobile inventory, and falling click-through rates mean that it is becoming harder to make this model work.
Affiliate marketing is an alternative revenue stream to user payments and display advertising that is just opening up on mobile and is creating a big opportunity for mobile app developers. Affiliate marketing is already a major category in the online advertising world and its now moving onto mobile. Unlike current mobile advertising which is typically sold on a CPM (cost per thousand) or more usually a CPC (cost per click) basis, mobile affiliate programs payout based on a CPA (cost per action) basis in a single payment or a revenue share. In some cases the payments for particular actions (e.g. in the mobile casino space) can be very high – up to $50 in some cases. As a result, with the right approach affiliate marketing can be more lucrative for mobile application developers than traditional mobile advertising or mobile payments from users.
A number of players are now offering affiliate programs for iphone apps including William Hill, Offerpal and Allslots/ Brightshare. In addition, the iphone appstore affiliate program run by linkshare has also been extended to work on mobile. Android-compatible affiliate programs are also emerging, taking advantage of the more open nature of the android appstore ecosystem . Developers on other platforms such as Java, Symbian, Blackberry and mobile web can typically choose from an even greater range of different mobile affiliate programs and networks.
There are also opportunities for application developers to use APIs from online shopping services to build affiliate-revenue driven apps. For example, apps could be developed for specific dietary requirements around online grocery APIs or to aggregate affiliate feeds from a range of retailers into a single app.
Another approach is to link mobile applications to the massive growth in vouchercodes. For example, the UK-based vouchercloud iphone app is a mobile-focused way of grabbing a slide of the discount voucher market. Whereas there is little room for new players on the web, vouchercloud has been able to build significant traction by being the first to market with a high quality voucher-driven iphone app.
Finally, the ability for mobile applications to interact with real world retail stores presents another affiliate marketing opportunity. Services like the shopsavvy iphone app allow users to scan a product barcode in a store and get pricing information from online suppliers. The affiliate potential of such applications is potentially enormous.
So – application developers need to look seriously at the opportunities presented by affiliate marketing, and consider this business model right from the intial concept stage in the design process.
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- Mobpartner – leading the way in mobile affiliate marketing (mobyaffiliates.com)
- Mobile one of big ecommerce themes for 2010 (mobyaffiliates.com)
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Zero76 casino
Join the Zero76 mobile casino affiliate program
Founded in January 2005 as the affiliate program for Zero36 Casino, Zero36 Affiliate Program established as a cross platform in the Online and Mobile casino gaming affiliate programs. Our success is the result of treating our affiliates as real partners, and offering them higher commissions than other programs.
Zero36 Affiliate Program products has reaching millions of players via leading affiliates and media partners like Orange, T-mobile 3, O2 and more.
With Zero36 Affiliate Program you can get the highest conversion on the Online and Mobile gaming products. Our affiliate program earns you maximum commissions, provides timely payouts and personal account management.
You start to earn commission on a monthly basis as soon as you refer new active players to one of our games. We offer affiliates a wide range of constantly updated and innovative marketing tools to advertise these games. Each marketing item you use (e.g. banner or text link) will have your unique Affiliate ID embedded within it so we can track the players you send us, plus additional information such as Visits, Downloads, Guest Accounts etc.
Affiliates earn commission on a revenue share basis. This means that you earn 35% flat rate of your players’ net revenue for the lifetime of the player and your commission tier is calculated by the total net revenue of all your players on a monthly basis. All new affiliates will earn 60% commission for the two months that they register in.
Zero76 iphone & android
Make money with the Zero 36 iphone and android affiliate program
The Zero36 iPhone and android Casino applications allow players o enjoy some of their favorite games for free such as Blackjack, Roulette, Tomb Raider and more on their iPhones.
* No download software is required
* High conversion rates
* 60% Rev Share for your First 60 days.
* 35% Flat Rate life time commission on your referred Zero36 Casino players.
* Cross Platform: Online and Mobile products.
* Fast, secure payment.
* Comprehensive, Detailed and Customizable Reporting Tools.
* A Whole Host of Marketing Tools to Suit Your Every Need.
Liquid Wireless
Make money with the liquid wireless affiliate program
Liquid Wireless work with advertisers on a cost per lead or cost per inquiry basis. Affiliates can sign up to promote offers from direct response advertisers who want to reach consumers using the mobile internet or mobile applications.
Join the liquidwireless affiliate program
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Decktrade
Decktrade is the US-focused self-service mobile ad network operated by Millenial Media. The service works across the mobile web and also in iphone applications.
Millenial Media
http://www.millennialmedia.com
Millennialmedia has strong reach in the US market. They run a self-service pay per click network – decktrade as well as offering rich media formats and higher cost CPM advertising. They run the mmdev developer community for application developers.
Mojiva
Mojiva is a mobile ad platform based in New York working across mobile web, iphone, android and other smartphone platforms. They also offer self-service/ ad serving solutions e.g. to enable publishers to sell directly and manage their own inventory.
Mobile one of big ecommerce themes for 2010
Rob Smith from blueleaf digital posted up on the excellent Carsonified blog a post on “5 Important E-Commerce Themes for 2010″. The third theme was “Mobile” and Rob says:
“I know, it’s been coming for years. However it’s widely believed that smart-phone adoption will reach a critical mass in the next 12-18 months. What does that mean for us? Customers will have access to the internet or at least a much richer media experience via their phones. People generally always have their phones with them. On the train in the car, the office, at home on the sofa. Many more people have phones than laptops.
What does this mean for e-commerce? Will people really shop and look through entire catalogues to order? Maybe not. Will they bob on their phone to track their order? Maybe. It’s all about context and how they are using their phone to communicate with you and your service.
Some companies are already striving ahead. Pizza delivery companies like Dominoes and Pizza Hut are doing well in the space creating applications and mobile focused websites to help with ordering. It’s important to note that we don’t mean iPhone applications here. It’s a combination of applications and mobile focused websites that are the key. The iPhone is still not a massive % of the mobile space.
Other notable successes in this area are Amazon and Interflora. Some notable failures are Tesco (UK supermarket chain), Sainsburys (UK supermarket chain) and play.com (online entertainment retailer) – all without a whiff of a mobile site on my iPhone.”
Of course here at mobyaffiliates we completely agree and expect things to change rapidly this year as mobile commerce goes mainstream. For example, the success of Ocado in developing an iphone app means that Tesco is sure to follow soon. One thing to note is that Amazon is not that mobilef-friendly – they have yet to open their affiliate program to mobile devices. One thing is for certain – the more e-commerce there is on mobile, the bigger the opportunity for mobile affiliates!
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Mobile link exchange
One of the most difficult issues in mobile is promoting your mobile site or application. Mobile search is still not very effective and appstores are increasingly saturated. So what’s an independent publisher or developer to do? Well, historically a key traffic driver for independent sites and apps has been link exchanges but these can be time consuming to set up and it is hard to manage the relationship – how do you know the other party continues to send you sufficient traffic to keep up the link?
Simon Judge is an independent mobile developer and author of the very excellent Mobile Phone Development blog. Here’s what he’s been working on:
In my spare time, as a hobby activity, I have been working on a mobile link exchange. It allows text links to be placed on mobile web sites or within applications. Each request for ads returns two ads. Showing someone else’s ad gets you a credit for displaying ads on yet someone else’s site or application. So, for every view by your end user, you get up to two ads shown on other sites or applications.
I am looking for a few people to try it out. It works on wml, xhtml, iPhone, Symbian, Android, Blackberry and Windows Mobile. In fact, it’s possible to swap ads on one platform for ads on another. It’s also possible to target ads by country and network operator.
The system supports static mobile web pages, via javascript, where end users have javascript available. Alternatively, I have examples for use from php, cgi (perl), jsp, classic asp, c# (.NET) and vb (.NET). I also have tips how to integrate into the various mobile platforms or use the HTTP GET or POST API.
I’ll post another time on how it was built. I had to think carefully about supporting lots of requests per second as well as serving ads very quickly. I wasn’t able to use CGI (php or perl) nor conventional databases.
Meanwhile, if you are interested in being one of the first people to give it a try, free of charge (the final service will also be free), then please contact me at simon@simonjudge.com explaining who you are and a bit about your mobile site or application.
This sounds like a great project so please drop Simon a line and help to get it off the ground.
Mobclix
Mobclix is a mobile advertising optimizer for mobile applications. The service integrates with multiple ad networks through a single account. Admob is not supported by the service but a number of other ad networks are included including inmobi, quatrro wireless and Mojiva. Mobclix uses deep analytics to help match the right ad network to the right user to maximise CPMs.
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- Mobclix Inks Deal to Simplify Mobile Ads (marketingvox.com)
- Mobclix Acquires iPhone App Sales Analytics Software Heartbeat (techcrunch.com)
- Mobclix Compares Android and Apple; Android Devs More Likely To Give Their Work Away (mobilecrunch.com)
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Medialets
Medialets is a mobile rich media and web analytics platform for mobile. Medialets provides deep analytics for applications – going beyond simple metrics to help you understand in detail how your app or mobile media service is used.
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- Medialets extends mobile app dashboard to Android, BlackBerry (venturebeat.com)
- Leading Publishers Look to Medialets for Mobile Rich Media Advertising Solution (eon.businesswire.com)
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Mobango
Mobango is a large community which hosts all types of mobile content including apps. Developers can upload their app and pay on a per download/ CPA basis for additional users. Mobango currently does not support iphone but is available on other platforms and has a very strong base of users in the Symbian platform.
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Flurry
Flurry provides provides real time data to developers about how consumers use their mobile applications, as well as how applications are performing across different handsets. Application developers receive aggregated usage and performance data, as well as robust reporting and analysis tools. With this data, developers can identify issues and opportunities, create a more informed product roadmap, increase retention and grow their user base. Flurry supports iPhone, Android, Blackberry and Java ME with additional platforms coming soon.
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Appclix
Appclix, formerly Mobylitics is a powerful analytics solution for iphone, android, blackberry and ipad. The service tracks downloads and referrals from ad networks and automatically imports data from itunes connect. The service provides simple measures of handsets, geographic markets, countries and browsers.
Wapalizer
Wapalizer provides a very simple, free analytics service that is very easy to integrate into a mobile site. You simple add a small image code and instantly get access to basic reports such as visits and page views. Whilst wapalizer does not provide information on referrals or search keywords, it does provide good basic analytics at no cost. The service is operated by the independent appstore Getjar.
Winksite
Winksite is primarily designed as a consumer mobile site builder but it is a very powerful tool with a lot of features. For example you can import an RSS feed and add in polls and other interactive features into your site.
Xtgem
Xtgem is another quick and easy mobile site building tool that lets you choose multiple types of domain depending on your site. It is very popular with users in Asia and other markets outside of Europe and the US.
phn.me
Phn.me is a nifty little mobile site builder that you can use from your phone. The service integrates with major ad networks including admob and you can choose multiple urls for different sites such as adult.
Peperonity
Peperonity is a mobile site creation tool and community designed for consumers. However, the service can also be used by mobile internet marketers to develop sites – benefiting from the traffic and search engine rankings the site can provide.
Mobisitegalore
Mobisitegalore is a powerful free site building tool which allows you to easily integrate advertising and mobile commerce. The service was a Mobile Premier Awards finalist in 2010 and you can build a site from your phone as well as your PC.
Mobify
Mobify is an easy way of mobilising an existing website or blog. Mobify have signed up a lot of major sites such as Boing Boing. They offer a free basic service with paid for options if you want more control over the template and access to additional value added features such as analytics.
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- Mobify Lands Boing Boing (wapreview.com)
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Smaato
Smaato is a mobile advertising optimization platform. You can manage multiple ad network accounts from within their service in order to serve the highest yielding ads at any one time, and increase your fill-rate.
Getjar
Getjar is an open appstore where you can list your mobile site or application for any handset or platform. You can buy additional promotion on getjar through their ad system. Getjar does accept some adult services and is probably has the highest traffic of any appstore worldwide with 100s of millions of annual downloads.
Mobpartner – leading the way in mobile affiliate marketing
In the emerging world of mobile affiliate marketing one company stands out at the moment and that’s mobpartner. They have pioneered affiliate marketing on mobile and have built up a massive base of mobile afffiliates and a good range of different programs from various different merchants. They have also spent a lot of time developing a robust platform which can be accessed over both web and mobile web. So if you want to learn about mobile affiliate marketing – learn about mobpartner.
Luckily mobpartner have put a couple of presentations about their service online which are well worth reading. The most recent was given at MWC 2010 just a short while ago:
This is an older presentation made at Mobile World Congress the previous year:
We’ll be covering more about mobpartner here at mobyaffiliates so watch this space.
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Carnival of the Mobilists 215 #cotm
Welcome to the Carnival of the Mobilists touching down here at Mobyaffiliates. Last week Mobithinking hosted a very successful Carnival after having had to call for more posts during the weekend. We’re already seeing the benefit of their rallying call with a nice group of posts this week in the Carnival inbox…
Post of the week is a tough one – am going to give joint honours to Terence Eden and Tomi Ahohen – Terence Eden’s post is such as brilliant detailed review, with loads of screenshots whilst Tomi Ahohen really brings a challenging and alternative perspective to the Silicon Valley, iphone dominated view of the mobile world. Congrats guys!
Carnival regular and mobile-industry LEGEND Ajit Jaokar provides a thoughtful post on lessons we can learn from the success of Skype on mobile app stores. Ajit says that appstores are acting in a very disruptive way – forcing operators to allow new types of services such as VoIP onto their networks.
Another BIG HITTER in the mobile world is Chetan Sharma and he brings a write-up, including video of a new event – Mobile Breakfasts. The next event is on June 18th focused around mobile startups.
The always excellent mobithinking crew have a post on Mobile social networking statistics – it seems that social networking is EVEN BIGGER on mobile than on the PC – with services like twitter and facebook totally dominating mobile internet usage.
Terence Eden runs a very good personal blog at shkspr.mobi which is well worth checking out for posts including the fantastic “bad mobile advertising” series. Terrence has submitted a post reviewing the speech-to-text voicemail service Ribbit. This is a really detailed review packed full of screenshots and well worth checking out.
The Wireless Industry Partnerships (WIP) crew are kicking up a storm right now and their post over at WIP Connector introduces the Intel Atom Developer Program and the amazing fact that there will be 139m notebook computers out there by 2012.
Still THE BEST blog covering mobile internet, Dennis over at Wap Review has a post reviewing Opera mini 5 on Android – as usual this is a great post breaking down how the new browser interfaces with new technologies like HTML 5 and multi-touch. It seems that Opera Mini is struggling a bit on the new generation of devices compared to on feature phones and old style Symbian handsets where the native browser is so bad it is easy to improve on it.
Meanwhile, Tsahi from Radvision is talking ipads and specifically – “Why the ipad wont have a front facing Camera” – a great analysis that cuts through the mac rumour mill with the real facts – great post.
Antoine J Wright brings a thought-provoking and original look at sustainability in mobile and the longevity of mobile handsets.
A late entry from Mobile Guru Tomi Ahohen – a really great post that bursts the bubble of the location services hype a la Foursquare et al and argues for services based on simple technologies such as SMS, basic mobile internet – cracking post.
That’s it for this week – next months Carnival hosting appears to be free – so if you have written a piece included in this carnival maybe you’d like to volunteer for it? Otherwise it may be over at the excellent msearchgroove where PeggyAnne the Queen of the Carnival blogs.
Offerpal pulls affiliate offers from iphone – the curse of the Crazy Frog returns?
Offerpal runs an affiliate and lead generation network that mainly operates on facebook games and the like – linking developers with monetisation via affiliate programs, virtual goods and so on. They have also moved into mobile with an offering to help iphone developers monetise their apps and sites through affiliate offers. Unfortunately, it seems that they have had a few problems with premium sms subscription services using the channel to trick people into signing up.
Techcrunch has rapidly picked up on this and has forced Offerpal to pull the plug on its mobile affiliate PSMS offers.
“In the interest of being conservative and wanting to operate in the best interests of the collective mobile user experience, we have immediately removed the quizzes in question and any offers resulting in PSMS subscriptions from distribution pending a further review.”
To some extent this is the return of something terrible on mobile – scammy subscription services which brought the first generation of mobile commerce (ringtones) to its knees. It has taken the industry nearly half a decade to build back consumer confidence in mobile to the point where people are happy to pay for things again on their phone or give their number. The last thing we need is the return of Crazy Frog Mark 2 in a new form – this could set the industry right back to 2005 again. The regulators need to avoid being caught napping like this – it shouldn’t be the job of techcrunch to expose this type of sharp practice.
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Amethon
Amethon is a high grade mobile analytics solution which offers much greater detail and accuracy compared to the free options such as admob.
Overview
Web statistics and analytics are an integral part of any internet and intranet site, providing invaluable information such as unique visitors, hits and click paths to brand and content owners. Unfortunately the standard technology underpinning these analytical tools cannot be fully applied to mobile portals and mobile internet browsing due to the inherent limitations and variations in mobile phone browsers.
Amethon’s Mobile Analytics family of products has been developed to address this requirement through its ‘off the wire’ capture technology. Designed to be integrated into the mobile operator or content provider/aggregator’s network it provides near real-time analysis of mobile subscriber browsing activity and trends.
How it works
Rather than relying on logfile analysis, embedded artifacts or client-side java scripts, Mobile Analytics captures the underlying TCP/IP traffic allowing analysis of HTTP, WAP and other relevant protocols. Statistics are then generated and presented via a comprehensive web-based reporting tool.
The types of statistics provided includes:
- Bandwidth (total, average per visit, total per file type)
- Hits (average per visit, number of downloads, page view breakdown)
- Visits (entry page, average duration, click paths, referring search engine)
- Visitors (browser type, user agent, operating system)
- Handsets (make, model, screen resolution)
- Mobile Operator (country of origin, operator name)
- Geo Location (country of origin, RDNS lookup)
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Adfonic
Adfonic is a new mobile advertising platform which offers much improved targeting compared to existing mobile ad networks.
Overview
Our goal is simple – Connecting advertisers with their audience and giving advertisers and publishers comprehensive and flexible tools to achieve their goals.
Adfonic is a self-service mobile advertising marketplace. We provide advertisers with easy-to-use and intuitive tools to build, execute, monitor and control campaigns. We provide publishers with flexible tools and real-time reporting and analytics to maximise their earning potential from mobile advertising.
Advertisers can
- Connect with their audience via highly targeted campaign
- Display ads across sites and apps for all mobile devices
- Bid for ad placement in an open marketplace
- Control and optimise campaigns via real-time reporting and analytics
- Enjoy campaign management capabilities including scheduling, budgets, reporting, targeting and workflow
Publishers can
- Monetize their sites and apps by enabling targeted and contextual ads to be displayed
- Launch ad-funded apps by integrating relevant display advertising
- Optimise the performance of their ad slots via real-time reporting and analytics
- Control the ads displayed on their sites and apps via an ad management console
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- Adfonic launches mobile ad marketplace to rival AdMob (andrewgrill.com)
Carnival of the Mobilists over @Mobithinking #cotm
This week the Mobyaffiliates post on Mobile Affiliate Marketing was featured in the Carnival of the Mobilists over at Mobithinking. The Carnival of the Mobilists is a weekly collection of the best blogging about mobile where you can find new and interesting mobile articles and blogs covering mobile advertising, mobile technology, apps and more.
This week’s carnival includes posts from across the blogosphere so check it out.
Mobithinking is a a great site to check out if you’re interested in mobile by the way and is packed full of interesting articles and resources.
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