Inmobi Android SDK http://developer.inmobi.com/wiki/index.php?title=Android
Inmobi iOS SDK http://developer.inmobi.com/wiki/index.php?title=IOS
Admob android SDK http://code.google.com/mobile/ads/download.html#downloadandroid
Admob iOS SDK http://code.google.com/mobile/ads/download.html#downloadios
Mobile Advertising SDKs
Ioninteractive LiveBall
Ioninteractive is a leading landing page service now available on mobile. Their Liveball mobile landing pages work across Android, iphone and Blackberry Handsets.
Leadbolt launches Android app icon ad format
So the guys at Leadbolt have announced a neat new feature in the mobile ad platform for app developers. This revolutionary new ad format provides a new way to monetize your App even when users are not using your app.
Since its recent launch, the LeadBolt the App Icon has quickly gained popularity amongst Android app publishers because it provides them with a new and innovative way to monetize their app even when users are not even using it. The results are now out…this new ad type has already received millions of impressions and early adopter developers have achieved fantastic global eCPMs. This means that Apps that get downloaded but not used still have the opportunity to generate revenues, by loading the icon onto the users handset.
Leadbolt claim that users love App Icons as their display is typically user driven and not another annoying banner to distract then during App usage. At any time, a user can click the App Icon from their home screen to open their browser and access a list of downloadable apps. The user can choose to install top rated apps from the Android marketplace. LeadBolt’s combination of high performing and enticing apps and offers displayed via the app icon shortcut are earning high eCPMs for app developers. There is definitely a question here about how spammy this ad method is – users can easily remove the icon but some might be annoyed it was loaded on there in the first place. Ultimately though, if users don’t get value from the icon they’ll not use it or delete.
Not started yet? Sign-up to Leadbolt and get started with this new ad format today! Download the new SDK for Android (version 3.0) from the publisher portal then simply click “Add Ad” under an app in the Apps tab and select “App Icon (SDK)”. You will then be given the section id to add to your App Icon code.
All the innovation in mobile ads seems to be coming from Android these days – interesting times!
Carnival of the Mobilists 263
Whoop Whoop the Carnival is Coming to Town – touching down here at Mobyaffiliates in this pre-MWC session. Unsurprisingly things are a little quieter than normal in the mobile blogosphere with everyone packing their bags for Barcelona. We do have some first rate submissions though and here they are:
First up Carnival Queen Peggy Anne Saltz who brings her regular video blog providing analysis on the evolving mobile voice market, looking at new developments such as Siri and similar innovations. There’s loads more in this vodcast, which is full of really rich and useful information and discussion so go check it out:
http://www.mobilegroove.com/m-
Second-up a guest post from Michelle Manafy drawing on her new book, Dancing with Digital Natives, looking at how to motivate the ‘Millenial’ generation in a world of changing economics, high youth unemployment and rapid change:
http://www.mobilegroove.com/
Second in the ring is Yomi Adegboye from the excellent Mobility Blog. Yomi has a quick post about his plans to go “mobile-only” and use mobile computing for all his IT needs. Armed with just an iPad and an assortment of handsets can Yomi stick to this mobile-only regimen? This blog is well worth checking out for a view of the burgeoning mobile market in Nigeria.
http://mobility.com.ng/
Dave Olsen from the Mobile in Higher Education blog has written all about his experience of responsive mobile design (changing the service to fit the the device or browser) vs server-side detection (serving up something different depending on the device). Dave links to a number of sources that are currently leading this debate and provides his own perspective on it, based on day to day implementations. Really a great post with loads of detail but also very readable and informative:
The Carnival is truly global this week, with a quick head-up from Dmitry Namiot about an interesting mobile app they’ve created that blends facebook and google search. Very innovative and Russia really is a market to watch in terms of mobile innovation:
http://servletsuite.blogspot.
Last but not least the one like Johnny Evans from Futurity Media has contributed a nice infographic all about NFC, on behalf of the guys at Orange Business.
Post of the week goes to Dave for his truly interesting and detailed post. Next week the Carnival has no home so give @peggyanne a shout if you want to host. Otherwise it will be over at Mobilegroove.
Carnival of the Mobilists @tegointeractive
The Carnival of the Mobilists was hosted last week over at Tego Interactive. They’ve collected some great posts on mobile commerce, siri and mobile loyalty from the likes of Mobilegroove, 2ergo, Mobithinking and more. They were also good enough to add our post on Android Advertising so big ups to them.
So go check out the Carnival over at tegointeractive
Wister
Wister can help you to monetize 100% of your Web & Mobile inventories
- Create your account : www.wister.com
- Add a site : we provide campaigns tailored to your site’s profile
- Select and launch your campaigns that suit you best
- Redirect your traffic via urls or via our redirect script
- Monitor your performance through powerful CRM & Reporting tools
- Get your share of the income
Redirect your traffic: at your disposal a wide range of promo tools
- Web : at your disposal a redirect script identification that directs you to your mobile campaigns
- Mobile : at your disposal banners, RSS, Interstitial
Select your campaigns: all type of international campaigns
- 100 campaigns – 75 countries – 2700 handsets +
- Mobile Content : Games, Dating, Ringtones, Clairvoyance and VOD etc.
- Lead generation: Insurance, Banking, Credits, and Health etc.
- M- Commerce : Travels, Clothings, Electronics etc.
Monitor your performance: innovative and powerful CRM & Reporting tools
- We maximize your traffic via a flexible and optimized CRM
- Our monitoring tools allow you to study and optimize the performance of promotional support
- Our statistics are available in real time and can also be integrated into your reporting interface
- You can upgrade your promotional tools anytime, or simply add new ones.
About US:
Founded in 2003, Wister was first a mobile services editor, distributed on operator portals. Thanks to the mobile expertise gained through partnerships with operators, Wister controls fully its traffic brought to the services. Starting from 2007, Wister develops its own Mobile Affiliate Network. The company now operates worldwide (London, Singapore, Los Angeles) and diversifies its campaigns. In order to bring more value to its catalogue, Wister integrates to its platform: third parties services, also considered as mobile specialists. A true success story: Wister’s financial results have been highly profitable those last ten years.
Affil4you
Affil4You is the award winning mobile affiliate program and billing solution that has been touted as the mobile specialists since 2003. With a stronghold on the French market, and the leaders of mobile adult content in other regions such as Belgium, Luxembourg, Switzerland and many more, the Affil4You program, launched in 2009, puts our mobile expertise at the disposal of webmasters and other adult traffic holders.
2003: Wister, our parent company, is created by 3 associates, all with solid telecom experience
2004: Integration on all portals of French and European operators (Germany. Belgium, Switzerland)
2009: In order to expand overseas as well as in the area of B2C, Wister launched its first Off-Portal services. The Affil4You program was subsequently launched, affording a new way for adult webmasters to generate revenue from their mobile audiences
2010: Launch of the Amuses Bouches brand to publish iPhone and Android apps
Today: Wister publishes and distributes over 250 mobile services (WAP, SMS, video calling and chat) The company develops and integrates value added systems: billing solutions, age verification
Thanks to its solid international presence, Affil4You has become the European leader in mobile affiliate programs and are known as one of the most trusted and respected partners to work with.
Our assets
Our success is made possible by the continued and dynamic evolution of our services. Discover why Affil4You is the solution you need to immediately make money from your mobile audience.
Carnival of the Mobilists @camerjam
The Carnival of the Mobilists touched down this week over at Camerjam and they’ve done a beautiful job of hosting with some nice logos in effect from all the various contributing mobile blogs including Mobithinking and Mobile Groove, Tomi Ahohen as well as our good selves here at Mobyaffiliates. There are posts on mobile payments, mobile handset statistics, mobile advertising, the State of Nokia and more.
Camerjam run some great events in the mobile space – so check them out whilst you are there!
Head on over to Camerjam for a great carnival of mobile blogging!
Microsoft Mobile Advertising
Microsoft Mobile Advertising offers both mobile display and mobile search solutions to advertisers and publishers.
Microsoft Mobile Advertising allows advertisers to users MS’ own search engine Bing to deliver opitimised mobile search ads to an audience of over 28 million mobile users per month. Microsoft also allows advertisers to leverage the reach of its premium network of mobile sites, including MSN Mobile, Hotmail and Windows Live Messenger.
Due to close partnerships with Yahoo and Verizon, and its own successful Xbox Live platform, Microsoft also claims that its data quality is unrivaled, allowing advertisers to benefit from superior targeting.
Make money with Microsoft Mobile Advertising
StrikeAd
StrikeAd is a London-based advertising technology company, which offers a propriety demand-side ad platform that’s dedicated to mobile. Advertisers can buy from multiple ad networks through a single service.
StrikeAd’s ‘Fusion’ solution allows media planning and buying agencies to manage their mobile campaigns through a single platform. The dedicated console gives agencies the ability to plan, execute and evaluate mobile campaigns, in real-time, on a global basis.
StrikeAd also offers media planners a fully managed service to build and deliver their mobile campaigns.
Start making money with StrikeAd
How to split A/B test mobile offers – MobPartner Insights
MobPartner Insights #2 – How to Split-Test Mobile Offers
This post is part of the MobPartner Insights series written by Morgan Coudray
This is the second post in our series of guest posts. The first one was about Mobile Traffic Sources
- Split-testing is the science behind the art of media buying. Split testing is a very structured approach to finding profitable niches for a campaign. In order to do so, you need to choose the criteria to start split-testing; this is up to your discretion. Here is a non-exhaustive list of criteria that you can test: carriers, creatives, platform, device, traffic sources and content categories.
- In practice, split-testing happens in steps / sequences: one typically split-tests one criteria at a time.
- First, identify all relevant targeting for the campaign. Make sure to keep it relatively broad and always cross check the targeting with the campaign’s restrictions.
- From there, you should launch 2-5 campaigns keeping all targeting constant except for the targeting criteria that you chose to base the test on.
- Make sure to differentiate each campaign with a subid. At Mobpartner, affiliates append &subid=ANYTING parameter to their target URL for this purpose.
- Tips: For more experienced media buyers, the use of dynamic parameters provided by adnetworks can help you speed up the split-testing process. Depending on the adnetwork those parameters can help you identify device, carrier, creatives and content from which each click was derived.
Our next post will be about dealing with end user fatigue and how to prevent it. Thanks for reading through.
MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.
Join MobPartner and start making money on mobile
Related articles
- Mobpartner Insights (mobyaffiliates.com)
Neverblue Mobile
Neverblue Mobile is a CPA mobile marketing company that specialises in optimising mobile campaigns for traditional online advertisers.
Neverblue Mobile helps advertisers create targeted mobile campaigns on mobile devices, provides mobile expertise, and consolidates CPA marketing across all media channels. The company also provides mobile affiliates with premium offers, real-time analytics and account services, and hand-picks mobile offers across a broad range of verticals.
Neverblue Mobile is a division of lead generation network Neverblue, and is based in Victoria, British Columbia.
Tapad
Tapad is a mobile advertising company that is known primarily for developing the first mobile ad re-targeting solution.
The company’s propriety technology means ads can follow users across apps and mobile websites, allowing users to be shown in-app ads from websites that they have visited in the past. Whereas online retargeting uses cookies, Tapad utilises unique mobile device signatures to achieve the same effect.
The New York-based company also allows marketers and advertisers to make real-time decisions about the value of a user before serving an ad, offering a cloud-based platform that Tapad claims offers high-levels of transparency and flexibility when buying mobile ads.
Pontiflex
Pontiflex powers a new kind of digital advertising called signup ads. With signup ads, users can opt in to hear from the advertisers they like without leaving a mobile app or website.
Developers can use Pontiflex AppLeads to serve mobile signup ads. By serving relevant in-app advertising, developers can provide their users with a respectful user experience and make eCPMs many times the industry average. They use the revenue to keep their apps free and increase the number of downloads of their app.
Advertisers who use Pontiflex include leading Fortune 500 brands and national non-profits like Kimberly-Clark, Disney, Tommy Hilfiger and the ASPCA.
Mobile app developers who use Pontiflex AppLeads to increase revenue include Brisk Mobile, Moonbeam Development, AntSmasher, Tuneme and thousands more.
Start making money with Pontiflex
Ybrant Mobile
Ybrant Mobile is the mobile ad division of marketing company Ybrant digital.
Ybrant Mobile offers developers and advertisers mobile web advertising, app advertising, direct marketing and SMS /MMS on an integrated platform. The company delivers campaigns to premium publishers, monetising their inventory through CPC/CPM models. Advertisers can benefit from rich media ads, self-management system and enhanced targeting.
Based in India, Ybrant Mobile claims to deliver more than 3 billion impressions each month, with an ad network that focuses on European and US traffic.
Start making money with Ybrant Mobile
MdotM
MdotM is a mobile Demand Side Platform (DSP) based in California.
As a DSP MdotM works with a number of partners including Nexage, Adwhirl, Burstly and AdMarvel, giving advertisers access to 75 million unique users per month.
The company focuses mainly on driving app downloads and helping clients optimise on acquisitions, lowering their eCPA over time. While focused on a Cost Per Action model, MdotM also runs campaigns on a CPC and CPM models.
Medialets
Medialets is a rich media mobile ad platform based in New York.
Medialets offers advertisers a premium and transparent ad buying platform, allowing them to directly plan, buy, execute and measure brand advertising across high-profile mobile apps and websites.
Medialets’ technology allows publishers to sell their own high-value rich media ad formats through its Private Marketplace. The company also works with a number of ad networks such AdMeld, AdTech and Nexage, and provides creative teams with the technology and assistance needed to devise rich media ads.
Start making money with Medialets
Hands
Hands is a Brazilian premium mobile ad network and mobile site developer.
Established in 1999, Hands is mainly focused on delivering mobile ads to the burgeoning Brazilian market. The premium network delivers ads from local and international brands – such as Unilever and Mitsubishi – to established local publishers.
Hands’ technology platform also lets clients develop mobile sites quickly and effectively and delivers rich media ads, including video ads and expandable banners.
Reporo
Reporo is a premium ad network that caters to adult publishers and advertisers.
Reporo claims to have the largest amount of adult advertisers and publishers on its network. It also offers publishers flexible payment models – flat fees, revenue share, CPM – and claims a 100% fill rate. For advertisers Reporo vets all publishers to ensure ads are only displayed on quality sites, monitors all campaigns, and offers no-strings attached trials.
Reporo is based in London and also owns and operates its own mobile social media apps – Mwah and Phwah.
Start making money with Reporo
MobAff
MobAff is a private mobile CPA network, which aims to drive traffic to advertiser Cost Per Action offers via its network of preferred publishers.
Through partnerships with ad networks, publishers and parent company FlipSite Media, MobAff buys bulk traffic at a discounted price on behalf of advertisers running CPA campaigns.
MobAff operates as a Private Affiliate Network Collective. Potential partners can apply to join the MobAff network and if accepted they will benefit from shared resources, including legal expertise, creative, affiliate training and tools.
MobAff is based in Florida and is a subsidiary of mobile media buying group FlipSite Media.
Start making money with MobAff
4th Screen Advertising
4th Screen Advertising is one of the industry’s largest premium mobile ad networks and mobile ad platforms.
4th Screen focuses on delivering highly targeted audiences for advertisers, via a network of high profile publishers such as The Guardian, ITN and FHM. By focusing on premium publishers, advertisers potentially get more valuable and relevant audiences, and publishers are marketed on their own merits.
4th Screen also specialises in delivering rich media ads though its Mpression platform, including interstitial ads, expandable banners and dynamic real-time ad insertions.
4th Screen Advertising is based in London and is a part of digital communications company Mobile Interactive Group (MIG).
Start making money with 4th Screen Advertising
Vserv
Vserv is an India-based mobile ad network that focuses on delivering ads to Asia and emerging markets.
Vserv specialises in full screen J2ME Ads and says it has over ten thousand exclusive games and apps on its network, from developers such as Glu Mobile, Indiagames, and Lunaforte. The network has also delivered India-focused campaigns for high-profile advertisers such as Nike, Yahoo and Nokia.
Vserv offers in-app ads and Call to Action offers and also provides its own Free Game channel that generate additional inventory and income for publishers.
Millennial Media
Millennial Media is mobile advertising network headquartered in Baltimore, Maryland.
Millennial offers a range of ad solutions to developers and advertisers, including rich media ads, video ads and regular banner ads. The company also allows publishers to run their own house ads and allocate impressions to other third party ad network partners.
Millennial Media is currently the second largest mobile ad network in the world – behind Google’s Admob – and has delivered ad campaigns for major brands such as Fox Entertainment, Activision, Buick and Porsche.
Start making money with Millennial Media
Buying mobile traffic for affiliates
This post is part of the MobPartner Insights series written by Morgan Coudray
MobPartner Insights #1 – Mobile Traffic for Affiliate Mobile Media Buyers
Mobile media buying is an art that requires an in-depth knowledge of various traffic sources. Since each ad network’s inventory changes over time and because of the impressive targeting-ability of mobile advertising it is hard to know which adnetwork is best suited for this or this campaign. The person most suited for such a job is your account manager. Most of the time he will have visibility on all viable traffic sources.
Mobile Traffic Breakdowns
Some adnetworks release their traffic breakdown such as Buzzcity with campaign planner (http://partner.buzzcity.com/campaignplanner.php) or MobFox (http://www.mobfox.com/advertiser-performance-trafficstats), however, many do not. To better plan your campaigns and scale quickly, such information is crucial. Do not hesistate to reach out to each adnetwork to obtain a breakdown of their top traffic sources.
Where to buy traffic for first-timers
- Buzzcity – good network to buy world traffic from. Quality is average. Allows you to bid at $0.01 per click!
- Jumptap – good source of US, UK and AU traffic. Higher quality means minimum bids of $0.1
Random Adnetwork Specificities for Experienced Media Buyers
- Adfonic – as known as they are for their European traffic, their South African traffic is excellent
- Admoda – their user-interface is not optimized yet their traffic can be incredible – South African conversion rate is high!
- MobFox – a growing traffic in many countries. Some very lucrative niches in Germany, Australia and more.
- Vserv – little traffic but very high quality.
MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.
MobPartner Insights
Over the next few weeks and months we’ll be bringing to you a series of posts from Morgan Coudray at the mobile affiliate network MobPartner. They’ll be sharing their tips and hints for how to make money on mobile as an affiliate, media buyer, mobile publisher or app developer. Who are mobpartner? – well here’s what they say:
“MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.”
We’ll be publishing their mobile affiliate tips here on mobyaffiliates and on our newsletter. So stick around to find out all the insider tips for making money on mobile, brought to you by Morgan Coudray at MobPartner.
Burstly
Burstly is a Los Angeles-based mobile ad mediation network that aims to give developers much more control over their relationship with advertisers.
Burstly’s key selling point is the ability for developers to set-up their own ‘storefront’. This is an advertiser-facing portal, where purchasing in-app ads takes place directly between the developer and the advertiser. According to Burstly this can help advertisers and developers deliver more relevant ads to users, increasing both ROI and developer revenue.
In addition to their own storefront, Burstly also allows developers to mediate all popular 3rd party ad networks.
Start making money with Burstly
Tapjoy
Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising.
Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cars or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
Start making money with Tapjoy
xAd
xAd is a mobile ad network that focuses primarily on providing location-based advertising solutions for publishers and advertisers, ensuring that users get ads delivered to them at the right time and in the right place.
For local businesses, xAd offers locally targeted search solutions, as well as access to a local mobile network for in-app ads. xAd claims national brands benefit from nearly 30 levels of advanced targeting, which help optimise search and display solutions and ensure that users can engage with a brand at a branch level. The network also provides mobile optimisation solutions for landing pages and mobile websites.
While brands and business get to benefit from local traffic, publishers and developers are provided with more relevant local advertising for users, allowing them to monetise via clicks, calls and maps.
Adultmoda
Adultmoda is a mobile ad network wholly focused on publishers and advertisers in the adult content industry.
Adultmoda allows advertisers to run targeted campaigns on adult-orientated mobile websites and adult apps. The network claims to offer advertisers the best solutions for converting adult mobile traffic and has served over 190 billion adult ads since 2006. Adultmoda also claims to offer adult publishers the high payouts in the industry – 60% to 80%.
Adultmoda is based in the UK and is owned by Mobvision. Its sister network Admoda, deals with non-adult mobile advertising.
Start making money with Adultmoda
Featured Mobile Ad Networks
