Author: Andy Boxall

Facebook adds new mobile app ad formats to its Audience Network

Facebook has added several new ad formats to its Audience Network. Announced in mid-August, the social network now gives mobile advertisers the opportunity to use autoplay native video ads, and several new interstitial formats. In the announcement blog post, Facebook says: “We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.” Native ads already represent more than 80% of the ad impressions made through the Audience Network, making the upgraded iOS and Android SDK of particular interest. By using the new MediaView system, it now adds autoplay native video seen in

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Rumor hints Google is working on a new affiliate scheme for the Play Store

According to a rumor report published by 9to5Google, Google may be working on a new affiliate scheme that applies to the Google Play Store. While it has operated a similar system in the past, its affiliate network ceased back in 2013, around the same time the Android Market rebranded to Google Play. The report quotes an anonymous source, who told the site Google’s new program is still “in the early stages of development, and could get called off or change significantly between now and its time of launch.” Like any unsubstantiated rumor, this should be treated only as speculation at the moment. Google may introduce an affiliate scheme that applies to the Google Play Store in the future Information is limited, but at this time,

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Unmetric’s new Sense app helps marketers keep tabs on the competition

Brand-centric social media intelligence platform Unmetric has announced Sense, a new app that runs independently to its platform, ready to help marketers keep up to date with competitor activities. Sense produces a single stream of live campaign details, including images, video, and content taken from hashtags shared on social network channels, to provide a clear picture of new and up-to-date brand signals. Lux Narayan, Unmetric’s CEO, said: “Customers and competitors are the two things every marketer constantly thinks about. While there are market research and applications like Survey Monkey for customer intel, there is nothing simple for competitive intelligence. We created Sense to fill this unmet need and to be the easiest way for any marketer – from digital strategists to CMOs – to stay

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Ambitious Cheetah Mobile targets global top 3 mobile ad platform position

Cheetah Mobile has set itself an ambitious, but very clear target for the near future. Speaking at a conference in Hong Kong recently, CEO Sheng Fu said he wants the company to, “become one of the top three mobile advertising platforms in the world.” It’s not the first time we’re hearing about this goal either, and his words echo that of Cheetah’s CMO, Xinhua Liu, who during the Cheetah Ad Platform launch said the plan was to become “one of the leading global ad platforms,” . Best known for its widely installed Clean Master and Battery Doctor apps, Cheetah Mobile made its big move into mobile advertising after acquiring MobPartner for $58m earlier this year. It followed this by putting $24m into social media ad

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Mobile adtech company Tyroo launches Product Listing Ad platform

Mobile advertising technology company Tyroo Technologies has launched its own Product Listing Advertising platform, in direct competition to the services offered by Google and Facebook. Advertisers using Tyroo’s service will be able to send native ads to app users, which remain consistent with the content already on display. Siddharth Puri, CEO of New Delhi-based Tyroo, said: “Our partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyroo’s Product Listing Ads holds for App publishers. Our research indicates that consumers look at native ads 52% more frequently than banner ads and with PLA App developers need not look any further for better returns. We are confident that PLA will help our clients drive sustained revenue growth on one hand

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Twitter’s new Ads Editor tool makes managing large-scale ad campaigns easier

Twitter has launched the Ads Editor, a new feature to help advertisers better manage large scale ad campaigns on the social network. It does so by allowing multiple ad campaigns to be modified at once, using a spreadsheet that can be edited in Excel, and uploaded to the site. Using Ads Editor, marketers can alter targeting criteria, start and end dates, and even budgets. Once the alterations have been made in Excel, and the file uploaded to your Twitter ads account, the changes can be applied instantly. Twitter Ads Editor is designed to make managing large ad campaigns easier, and faster Twitter has been testing out the Ads Editor as a beta product with a select few partners over the past few months, and in

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Track Instagram ads and engagement using the latest Salesforce tools

Instagram will open its advertising APIs up to all advertisers in the near future, and in preparation, Salesforce has announced the launch of cloud-based advertising, engagement, and analytics tools designed to track usage on the photo sharing social network. The tools are part of its Marketing Cloud, and provide the following features: The ability to buy and manage advertising on Instagram through social.com, and can use the same Active Audiences CRM data that works with Facebook and Twitter, to make for more targeted advertising campaigns. Social Studio tracks campaign performance on Instagram, and can be used to pull and share the most successful pictures posted, helping marketers better understand the effectiveness of campaigns. It also assists community management teams deal with responses and comments. Social

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$28m in funding for Jun Group to expand its mobile video ad technology

Mobile video and advertising platform Jun Group has announced a $28m investment, with which it intends to continue building its mobile ad technology. Jun Group has moved on from providing incentivised ads in social games on the desktop, to developing the tech needed to insert mobile video ads into apps. Mitchell Riechgut, CEO of the Jun Group, told the Wall Street Journal: “We’ve seen this huge transition from the desktop search-based Web to the mobile app-based Web, and it’s time for us to capture that marketplace. It’s easy to forget that people spend time outside of Facebook and Google on their mobile devices.” The company has many high profile clients including Microsoft, McDonalds, and Conde Nast, which it says will benefit developers, due to existing

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AppsFlyer adds Facebook ROI reports to its analytical dashboard

AppsFlyer, the marketing attribution and analytics platform, now provides app marketers with Facebook ROI reports, ensuring it’s easy to keep track of Facebook ad campaign performance in real time. AppsFlyer monitors in-app activity and combines its findings with lifetime value data, ad cost, and additional feedback from Facebook ads to provide the stats. Oren Kaniel, CEO and co-founder of AppsFlyer, said: “Facebook is one of the most important sources of app installs in the entire ecosystem. Our new Facebook ROI reports, especially when combined with our click-through, view-through and multi-touch attribution, allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns

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Opera Mediaworks opens up the Opera House, ready to help brands build creative mobile ad campaigns

Opera Mediaworks has launched Opera House, a creative studio where it will work with brands and agencies to create mobile ads which make the best use of smartphone technology, in the most creative way, to meet the needs of an advertising campaign. Will Kassoy, CMO at Opera Mediaworks, said: “Opera Mediaworks is committed to helping brands maximize their creative impact — combining the best of art and technology. Opera House serves as the perfect conduit to combine highly interactive videos and rich-media ad products in the ecosystem, intertwined with precise data-driven audience targeting and the power of storytelling to deliver breakthrough marketing at scale.” Opera House has teams in the U.S., Europe, Asia, Latin America, and Africa, and will help build campaigns around the use

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PocketMath and XpressBuy join forces to make it quicker and easier to buy from ads

Self-serve mobile ad platform PocketMath has teamed up with ad-commerce platform XpressBuy, to make it quicker and easier for users to buy products and services directly from an ad. The partnership is the first of its kind for the two companies. Casey Grooms, a co-founder at PocketMath, said: “The fact that XpressBuy lets consumers purchase directly from a mobile ad – without being redirected to the merchant’s website – will cause a definitive spike in ROI for PocketMath customers. Furthermore, the deal gives PocketMath a distinct competitive advantage when customers need to see a clearer line between ads and conversions.” Murali Subbarao, CEO and founder at XpressBuy, added: “XpressBuy is especially effective with mobile ads because it supports a transactional pace more in line with

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Instagram will open up to advertisers everywhere before the end of 2015

In an interview with eMarketer, photo sharing site Instagram has revealed advertisers will gain full access to the site before the end of the year. The news comes from Instagram’s director of market operations, Jim Squires, who confirmed the plan is for a global launch in the early fall, but wasn’t any more precise on the timeframe. Squires said that Instagram has been focused on large brands over the past year-and-a-half, but now feels the time is right to open up to businesses of all sizes. It has no intention of changing the video, carousel, and photo ad formats that are already provided, and will continue to provide a call to action for users to act on an ad. Instagram will open up its platform

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Growmobile adds new features to its platform to help reduce churn and increase spend

Growmobile, one of the two mobile marketing arms of media company Perion, has done some growing of its own. The company has unveiled a new look website, and with it the beta launch of a new set of unified engagement features in its platform. Designed for mobile CRM managers, Growmobile says the platform is all about reducing churn, and launch improved campaigns that better reflect overall objectives, that increase spend and conversions. Shai Gottesdiener, general manager at Growmobile, said: “Because churn can be as big a challenge as acquiring users, we made it a priority to ensure that our clients have the ability to acquire as well as retain their users. Now, in addition to enabling our clients to advertise on all major traffic sources,

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Three new directors join mobile agency Fetch, bring a combined 3 decades of experience

Mobile marketing agency Fetch has announced three new directors have joined the company — Stephanie Pierce, Rosalyn Bostock, and Torrey Taralli. They will all be based in Fetch’s San Francisco offices, and collectively bring nearly three decades of mobile and digital experience to the growing firm. Fetch’s general manager, Guillaume Lelait, commented on the new hires: “We have significantly expanded our team with three rock stars to cap a 12 month period that has seen extraordinary growth as well as the opening of our New York, Berlin and Hong Kong Offices. Their experience ushering leading brands through the new social media and digital age perfectly positions them to guide our clients like Uber, Expedia and Hotels.com through their mobile revolution with an analytical and creative

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Cheetah Mobile tightens relationship with Tencent, after increase in demand for mobile ads

Cheetah Mobile has announced it has formed an even closer working relationship with Tencent, which sees its annual cap raise from $16.9m to just over $40m. In a press release, Cheetah Mobile states this is due to an increase in demand for its mobile advertising services by Tencent — which owns the WeChat mobile app, amongst others. Sheng Fu, Cheetah Mobile’s CEO, said: “We are pleased to deepen our strategic cooperation with Tencent and see the growing demand for our mobile advertising services from Tencent as well as advertisers on GuangDianTong, Tencent’s performance-based advertising system. We are confident that our large and growing global user base, with increasing user engagement, will further facilitate our progress towards becoming the leading global mobile advertising platform. Looking ahead,

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App install ads are more popular than ever in the U.S., spend to increase by 80% over 2014

More app marketers are paying for app install ads than ever before, according to research carried out by eMarketer. It states that in the U.S. this year, spending will reach $3b, an 80% increase over the amount spent last year. However, this only represents just over 10% of the total projected mobile ad spend for 2015. App install ad spend to reach $3b in 2015 The data comes from eMarketers App Marketing 2015 report, in which it says that while this type of ad campaign was considered an expensive luxury in the past, “in today’s hyper-competitive app environment, they’re increasingly a necessity.” Speaking to Localytics CEO, Raj Aggarwal, on the subject, he’s quoted as saying: “If you only are driving through one channel—for example, organic—and

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Google adds new features to mobile shopping ads to increase engagement

Google has introduced several new tools to encourage users to shop and buy products online using their smartphones. The company announced the features on its AdWords blog, and highlighted the amount with which mobile phones were becoming a key part of the shopping experience. It’s starting to add deep links from shopping ads that send users to the relevant mobile app, rather than a website, and examples can be seen from launch partners such as eBay and Flipkart. Google calls the system a “tremendous opportunity for retailers and app developers to drive engagement with their shopping apps,” and we’ll be expanding it to more advertisers in the coming months. Google has added a button that deep links from an ad to a mobile app, rather

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Glispa launches gNative, its own native mobile app ad platform

Performance marketing platform Glispa has taken its own native ad platform, called gNative, out of beta. The gNative platform is already in use by some of Glipsa’s big name clients — including Zalora and Flipkart — and they are reporting increases in engagement and conversions. Gary Lin, CEO and founder of Glispa, said: “gNative has been showing excellent ROI for global mobile advertisers who want to think outside of the (ad) box and who seek targeted users via our data-driven technology. Our significant global advertising demand along with deep expertise in the BRIC markets benefits the largest app developers looking to monetize their inventory. We are aggressively investing in technologies that are critical to the success of app developers, including robust supply-side solutions for native

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Adscend Media launches SDK for its AdWall alternative in-app monetization tool

Adscend Media has launched an SDK for developers to integrate its AdWall technology into apps. The SDK is available for both iOS and Android, and provides an alternative method of monetization beyond in-app purchases, that still provide rewards and potentially generate revenue from traditionally non-paying users. Fehzan Ali, Adscend Media’s CEO, said: “With millions of apps to choose from, users don’t have to spend money on, or in, an app anymore. Solutions like AdWall enable developers to adapt to the current app economy, while still generating revenue. We’re excited to introduce AdWall to a wider range of app developers, and can’t wait for our SDK publishers to experience the same strong results as publishers implementing AdWall via API or WebView.” Adscend Media’s AdWall provides app

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Only 18% of people using ad blocking software do so on mobile devices

The Internet Advisory Bureau has carried out research into the way ad-blocking software is used on computers and mobile devices in the UK. According to its statistics, of those people who do use ad blockers, a huge 80% are using them on laptops, but only 19% use them on mobile devices and tablets. Desktop use stands at 46%. The research shows 15% of Internet users have active ad blocking software on their devices at the moment, but only 52% of that number use it to block all ads. Why do people block ads? 74% said they interrupt what they were doing, 55% said they were annoying, 54% believed they slowed down their browsing experience, and 46% said they delivered irrelevant messages. Finally, 31% stated privacy

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