Author: Anne Freier

Snapchat launches group video chats and other features

Snapchat has launched a couple of new features this week, including Mentions and group video chats. The new group video tool lets users engage in video conversation with up to 16 other friends. For those popular kids with even more friends, Snap offers voice calls that can be picked up among 32 users. Once a user launches a group chat, they can invite other people to join. Similar to other messaging apps, users can swap between voice and video calls. Snap rolled out separate group and video chats back in 2016 to allow people to communicate more effectively. The new addition may be a little late, but comes at a critical time for one of Snap’s largest competitors – Facebook. The company may hope to

Read More >

UK social advertising spend to exceed TV in 2020

Social network ad spending in the UK is set to overtake TV ad expenditure by 2020, according to the latest data from research firm eMarketer. In 2018, 25% of all UK digital ad expenditure is going to social networks. The boost is led by marketers increasing their spend across platforms such as Facebook, Twitter and Snapchat to more than £3 billion. The UK market alone is set to spend around £3.3 billion on social network ads this year – up 24% from 2017. eMarketer increased its forecast by five percentage points compared to the previous one due to diversification in the marketplace. Meanwhile, TV continues to lead ahead of social in terms of ad spend in the UK. However, social media ad spend is predicted

Read More >

Mobile app fraud increased 30% in Q1 2018

Mobile app advertisers were subjected to 30% more fraud throughout Q1 2018, according to the latest State of Mobile Fraud report by AppsFlyer, the mobile ad company. Based on 10 billion installs of 6,000 apps, the report found that financial exposure to fraud during the first quarter of 2018 reached $700-$800 million globally. Overall, fraud increased 15% compared to AppsFlyer’s previous study. Part of this is driven by an ever-morphing and adapting fraud ecosystem. When one strategy fails, fraudsters are quick to adapt and launch a different type of attack. The findings also highlighted the types of fraud causing the greater damage. As such, device farms were generally more damaging over the summer. However, the launch of Protect360 resulted in volume loss and instead click

Read More >

Role-playing and action mobile games put players in the mood for making in-app purchases

Mobile gamers are happiest when they are engaging in role-playing games, according to a recent survey among 1,000 mobile users globally by mobile in-app advertising company AdColony. A whopping 88% of respondents said they were in a happy mood when roleplaying as part of a mobile game, compared to 70% of those engaging in non-gaming apps. Meanwhile, users in non-gaming apps with feed-based environments were 1.6x more likely to be in a bad mood compared to gamers. Social app users were 1.2x more likely to be in a negative mood. Unsurprisingly then, role-playing and action games on mobile perform well for monetisation (57%). Users currently engaged with an action game were more likely to have made a purchase (47%) than those in roleplaying games (32%).

Read More >

Adobe launches ‘Experience League’ to boost marketers’ creative skills

Software company Adobe has announced an initiative to help guide marketers in using its creative software as part of its upcoming Adobe Summit. Called the ‘Experience League’, the effort is a core theme for this year’s summit. Brad Rencher, executive VP of GM for digital marketing at Adobe explained that the effort had been driven by marketers’ desires to become ‘Experience Makers’. “And to become an ‘Experience Maker’, you’re going to need more than just great tools and some online help. You’re going to need a partner who knows what it means to be an experience business, and what it takes to get there. And it’s for that reason that I’m proud to announce today the formation of the Adobe Experience League, and would like to

Read More >

Week in Review – programmatic spend increased in 2017 whilst 56% of consumers consider mobile ads boring

The big players Facebook has revealed that it will be reducing the amount of user data that advertiser can use. The social media network said it plans to do so by halting the use of data from third-party aggregators across Facebook. Snap may be working on a new feature that allows users control over third-party apps that have access to their Snapchat accounts. First reported by Mashable, the new Snapchat update includes a ‘Connected Apps’ tab that lists all the apps currently connected to Snapchat. Research According to a new eMarketer report, programmatic pricing across mobile, mobile app and video as well as desktop increased over the past 12 months. Based on data from demand-side platforms, ad exchanges and networks, the report found that CPMs for 300×250 desktop display ad

Read More >

Viewability improves for video, but is down for display ads

Average viewability for display improved just 0.6% during 2017 to an average 50%, according to a new report from the World Federation fo Advertisers(WFA). Meanwhile, viewability on video averaged 60% and improved 4 percentage points compared to 2016. However, at least four out of 10 impressions remain unviewed according to the latest findings. The increase in video is largely driven by momentum as well as a focus on sharper, shorter and more effective content strategies. The Global Viewability Benchmark report also noted that Norway was leading in terms of viewability at an increase of 16 percentage points. Overall display viewability was highest in Sweden (52%), but worst in Russia at 32%. Video viewability performance was best in Austria at 72% of videos seen and worst

Read More >

Facebook to reduce access to user data for advertisers

In the wake of the Cambridge Analytica scandal, Facebook has revealed that it will be reducing the amount of user data that advertiser can use. The social media network said it plans to do so by halting the use of data from third-party aggregators across Facebook. Third-party data services such as Experian and Oracle had been supplementing Facebook’s own user data for advertisers to use to target. This included consumer purchasing and offline activities. Additionally, that meant third party aggregators were getting some of Facebook’s ad revenue. The company declared in a statement that it would shut down Facebook ‘Partner Categories’ in an effort to boost user privacy. As part of a major overhaul of its privacy efforts, Facebook also announced that it was rolling

Read More >

Snapchat may expand user control over third-party apps

Snap may be working on a new feature that allows users control over third-party apps that have access to their Snapchat accounts. First reported by Mashable, the new Snapchat update includes a ‘Connected Apps’ tab that lists all the apps currently connected to Snapchat. Though it is unlikely Snap planned the addition in light of recent Facebook consumer data collection revelations, it does come at a critical time. However, Facebook has offered a similar function on accounts for a number of years already. Google and Twitter all also provide users with an option to control their third-party app access. By default, Bitmojj, which is owned by Snap Inc, currently has access as well as the music app Shazam. For now, it appears the feature is

Read More >

Ineffective measurement is holding back marketers from spending more on programmatic

Marketers are holding off on increasing their programmatic budgets as a majority of them believe that poor measurement is still a major issue in programmatic. According to a survey among 214 marketers with programmatic budgets of $100k a year by programmatic agency Infectious Media, almost 90% said they would justify increasing their expenditure if measurement was improved. Measurement is the top digital challenge among marketers. 66% of respondents said that measuring campaigns was either ‘very’ or ‘extremely’ challenging. Another dominant issue holding back marketers from higher programmatic investment was high viewability, followed by brand safety protection. “It’s clear from our study that advertisers are waking up to the fact that the measurement model most have relied on for their programmatic campaigns is broken and digital ad

Read More >

UK mobile and desktop video ad engagement increases in 2017

Video ads present a huge opportunity for engagement with two-fifths of video ad inventory now being viewed to completion. That’s according to the latest Media Quality Report from Integral Ad Science (IAS), the measurement and analytics company. The report found that overall mobile video ad viewability increased from 31.6% in the first half of 2017 to 41.4% during the second half of the year. Overall, publisher direct buys resulted in higher viewability compared to programmatic buys for mobile video. Brand safety was similar with programmatic presenting higher risk (16%) compared to publisher direct buys (10.6%). Violence, illegal drugs and illegal downloads were considered the most significant risk categories. In-app viewability dropped in H2 2017 with programmatic decreasing 26% and publisher direct dropping 30% in viewability. Nick Morley, EMEA MD, Integral Ad Science,

Read More >

BrowserStack launches solution for automated testing of mobile apps

Browserstack, a mobile browser testing platform, just launched App Automate that lets users run automated tests for mobile apps across the BrowserStack Real Device Cloud. App Automate works for both native and hybrid mobile apps across iOS and Android OS. Ritesh Arora, co-founder and CEO of BrowserStack, explained: “Automated testing is mission critical for organizations needing to quickly scale their mobile apps. Consumers today are running mobile apps on a countless number of devices, so developers must have access to every device imaginable in order to deliver the level of performance that consumers are accustomed to.” With DevOps, engineering teams are now adopting methods to roll out their apps faster and streamline their DevOps pipeline. This process is best optimised by automated app testing. “BrowserStack’s App

Read More >

Taptica reports revenue growth for 2017 – beats expectations

Mobile advertising company Taptica has beaten revenue and profit expectations after posting significant gains on Monday. Sales grew 68% to $211 million in 2017. Meanwhile, adjusted EBITDA was up to $34.2 million, which was above analyst estimates. Taptica said that the APAC region was a main driver of growth for the company. In China alone, the company signed 91 new clients in 2017. In addition, the acquisition of Tremor Video also made a difference to Taptica’s results. Hagai Tal, Chief Executive of Taptica said: “We are pleased to report another year of significant growth resulting primarily from the contribution of our newly-established offices in the Asia-Pacific region, where consumers continue to increase their use of apps and accessing the internet on their mobiles, and the

Read More >

Mobile advertising grew 38% in 2017

Advertisers are set to up their spending on online ads in 2018 to 40.2% compared to 37.6% in 2017. That’s according to the latest Zenith Media report, which noted that the 4.6% growth forecast came despite fears of digital budget cuts in 2018. Mobile advertising grew 38% in 2017, following a 47% growth in 2016. The report predicts annual growth to continue at 19% a year until 2020. Overall global mobile ad expenditure is estimated to reach $107 billion in 2017, making up 52.6% of all Internet spend and 19.8% of total ad spend. Mobile is by far the biggest contributor to global ad spend growth and may contribute as much as $75 billion in extra ad expenditure between 2017 and 2020. Online video and

Read More >

Consumers want the best of both worlds – chatbots as well as human customer service

Although a majority of consumers are now using artificial intelligence (AI) solutions as part of chatbots or other experiences, not all of them were aware that they had used AI. According to research by PointSource, 62% of consumers had used AI previously. Similarly, 43% of people had interacted with a chatbot, however a quarter (23%) of people were not sure of it. The results suggest that AI isn’t just yet as clearly identifiable by consumers as other technologies. The report also found that people were more likely to remember the negative chatbot experiences as opposed to the positive ones. Only 16% of the 1,008 US respondents said they were satisfied with their chatbot experiences. Although 90% of respondents consider chatbots important, over half (54%) still

Read More >

Adyoulike acquires video technology platform Pulpix

Adyoulike, the native advertising platform, has just acquired video tech platform, Pulpix, to shift focus to video. Pulpix uses artificial intelligence and real-time analytics to recommend video content to users. The platform focuses on providing improved engagement for brands by offering publishers a solution that includes recommended personalised content for video viewers. Clients of Pulpix include RTL Group, Prisma Media and the Bonnier Corporation. “Pulpix is a Netflix-grade recommendation engine with a Facebook-like video feed, and the most powerful video experience I have ever seen,” explained Julien Verdier, CEO of Adyoulike. “This collaboration is a natural fit, as Pulpix will continue to help us deliver great native content and compelling storytelling that lifts engagement for brands and publishers. We look forward to welcoming them to

Read More >

Marketers waste a quarter of their budgets – video and social media ads are priorities in 2018

Marketers are fearing that around 26% of their budgets could be lost to poor strategic planning or incorrect channel selections, according to a new report by Rakuten Marketing, the ad tech company. The survey asked 1,000 respondents from the US, UK, France, Germany and APAC on their marketing strategies for 2018. Globally, consumer expectations (50%) and loss of consumers (43%) are the top concerns for marketers. The study found that 44% of US marketers stated proving the value of marketing as a threat in 2018. Another 42% consider having to establish a positive perception of marketing as a threat and 41% of US marketers found that managing consumer expectations and ensuring brand and safety was a threat factor in 2018. In addition, many marketers are

Read More >

Consumers are more likely to view location-based or creative mobile ads

Mobile advertising that is relevant to a consumer’s location or interest is a more powerful way to engage compared to ordinary mobile ads, according to new research by Verve. The location mobile marketing platform surveyed 2,000 UK adults and found that consumers are twice as likely to interact with location-informed mobile ads. 56% of respondents thought that most ads they see on their mobile devices were boring. Just 11% considered them helpful. Only 17% were likely to interact with generic ads on their smartphones. However, if the ad was related to a user interest, 38% said they would engage. Another 34% of respondents were happy to engage if the ad was related to their location at the time. Mobile ads directly related to consumer interests

Read More >

New in-app monetisation tool increases revenue by up to 25%

Whilst many mobile game developers are finding it difficult to monetise their apps, mobile game publisher Deemedya has spent 18 months to develop a solution. Called Game of Whales, the app monetisation tool combines artificial intelligence and machine learning to learn player behaviours and predict the in-app offers that are most likely to work for an individual gamer. Deemedya tested the solution during its trial period and found that revenues increased by as much as 25%. The platform is automated, which means that once the SDK is integrated as part of a game, a quick learning phase is initiated and then the artificial intelligence takes over. Deemedya named the solution Game of Whales after a nickname given to high-spending mobile game players – Whales. These

Read More >

Number of malicious apps in stores dropped 37% across global app stores in Q4 2017

The threat of malicious mobile apps may be in slow decline, according to a new risk assessment from digital threat management company RiskIQ. Indeed, Q4 2017 saw a decline of 37% in malicious mobile apps led by a drop in inventory by one of the more prolific blacklisted app dealers, AndroidAPKDescargar. The RiskIQ report looked at 120 mobile app stores and 2 billion daily scanned resources to determine mobile threat levels during Q4 2017. The Google Play Store continues to have the largest number of blacklisted apps. Meanwhile, apps downloadable outside of app stores fell in popularity. AndroidAPKDescargar had 7,419 blacklisted apps, whilst 9game.com had 4,083 blacklisted apps and 9apps 3,644. Meanwhile, RiskIQ warned of apps mimicking cryptocurrency apps. These were found to contain bankbots

Read More >
Page 3 of 11912345...102030...Last »