Author: Anne Freier

Snap Inc joins group to counter online terrorism

When it comes to online terrorism, even rivals will put aside their differences to work together. After Facebook, Google, YouTube, Twitter and Microsoft founded the Global Internet Forum to Counter Terrorism last month, Snap Inc has now joined the group to help halt Internet extremism. The group help its first workshop in San Francisco on Tuesday. Technology industry and governmental representatives discussed best practices to tackle terrorism online. Started as part of the EU Internet Forum and shared industry hash database, the GIFCT has been collecting and sharing digital content flagged as extremist for the industry to then block the upload of such content. In a blog post shared by Facebook, Twitter, YouTube and Microsoft, the companies stated: Our mission is to substantially disrupt terrorists’ ability

Read More >

Mobile rewarded ads are working: app users are 4.5x more likely to make an in-app purchase after engaging with rewarded adverts

There has been some doubt over the performance of rewarded adverts and whether they may take away revenue from in-app purchases. However, a new report from Tapjoy, out today, finds that rewarded ads actually boost in-app spending. Indeed, users who engage with rewarded ads are 4.5x more likely to make an in-app purchase compared to those who don’t. The mobile app advertising company studied users of eight different high-DAU apps on both iOS and Android over a month-long period and compared in-app purchase conversion rates for two groups: those who engage with at least one rewarded ad and those who never engage. Seven of the eight apps studied showed higher conversion rates among users who engaged with ads, and for two out of the eight

Read More >

Radio app Pandora grows advertising revenue by 5%

Pandora Media posted quarterly revenue beyond expectations following a boost in advertiser spending. The company’s advertising revenue jumped almost 5% to $278.2 million during the second quarter of the year. Analysts had forecast $268.4 million. The results are notable given that Pandora faces stiff competition from the likes of Spotify or Apple Music. In addition, its subscriptions brought in $68.9 million, falling short of an expected $72.8 million. Total revenues rose 10% to $376.8 million, ahead of an estimated $368.7 million. Company shares climbed 1.4% in after-hours trading on Monday. Naveen Chopra, CEO of Pandora said: “Going forward, we expect the trend in our advertising business to continue to improve.” The music app now expects its revenue for 2017 to reach $1.50 billion. That’s slightly

Read More >

Twitter tests promotional subscription service to auto-boost tweets

Twitter is now trialling a subscription plan that auto-boosts tweets to reach a greater audience. Costing $99 a month, the subscribed accounts will see their tweets promoted, which means they show up more frequently across people’s timelines. It caters to smaller businesses and individuals lacking a proper advertising infrastructure. Users simply continue tweeting as normal and don’t even have to create their own campaigns. Twitter will also generate weekly reports to highlight any data engagement, new followers or impressions. Under the current beta programme, select users are testing the feature for free for a month to promote the first 10 tweets every day. Any replies, quotes or retweets are not being promoted. Audiences are selected based on demographics such as interests or location. The move

Read More >

Adverts account for 55% of mobile revenue among app publishers

Adverts now account for 55% of total publisher revenue, with non-gaming publishers even more reliant on it than gaming counterparts. That’s according to the latest findings from mobile app advertising company, AdColony. In-app purchases, video ads and display ads tend to be the preferred formats. The company surveyed mobile game developers and non-gaming app makers as well as mobile publishers globally to find out more about the state of the mobile publishing industry. So what works for mobile app developers and app publishers? 80% of top publishers are using both video and display ads to monetize their apps. Subscriptions tend to be used less often (23%). Among the ads that works the best for publishers, rewarded video ads are rated highest (87%). Native and interstitial

Read More >

Baidu boosts quarter results after strong performance of mobile business

Baidu, the Chinese Internet search engine company, on Friday reported an increase in quarter earnings, widely considered as a recovery following regulatory investigations of the company in 2016. Net profits jumped 83.5% to 4.41 billion yuan compared to the previous year. The increase is largely attributed to the company’s strategy shift to focus on mobile apps and artificial intelligence. Mobile revenue represented 72% of total revenues during Q2 2017, compared to 62% the year before. A probe into the company’s advertising practices last year prompted the restructure. Since then, Baidu has been focusing more heavily on its AI, cloud and bid data services as well as video. In addition, the company expects third quarter revenues to grow a further 30% the year-over. According to Qi

Read More >

Mobile app speeds are fastest in the Netherlands, UK and France

The Netherlands are fastest when it comes to response time for mobile apps, according to the latest Q2 Mobile Observatory and Benchmarks Report from PacketZoom, the mobile app performance company. The UK, France and Taiwan follow in second, third and fourth place. Surprisingly, the US ranked only 13th with an average response time of 458ms. That’s just about 20ms better than the global average of 438ms. Among the slowest countries were Argentina, India and Indonesia. The PacketZoom report is based on consumer data points gathered from mobile apps globally. The company confirms that its benchmarks are based on actual performance data of mobile apps experienced by real users across 20 countries in July 2017. In addition to response time, PacketZoom measured disconnection rates for mobile apps. The

Read More >

Week in Review – What happened in mobile advertising this week

This week, three of the largest technology and advertising companies announced revenue results. Some of them did better than others. Here’s a little summary. Google Alphabet announced earnings at the start of the week, boosting its ad revenue by 18% to $22.7 billion. Total revenue increased 21%, largely driven by a combination of mobile and video ads, AI and its cloud products. Facebook also presented positive results with overall revenues increasing 44.8% to $9.32 billion during the second quarter of 2017. Mobile ad revenue made up 87% of the company’s total revenue. A focus on video and Instagram seems to be paying off for the social media giant. Furthermore, it acquired Source3 this week to boost the safety of content and increase content partnerships. Meanwhile,

Read More >

UK advertising expenditure increases 1.3% marking the slowest growth since 2013

UK advertising expenditure has grown 1.3% during Q1 2017 to $5.3 million, according to the latest Advertising Association/WARC Expenditure Report. However, that marks its slowest growth rate since Q2 2013. Whilst traditional media fell with TV ad spend down 6.2%, digital formats had a good quarter. For national newsbrands, digital ad income was up 25.4%, whilst radio grew 8.1% and out-of-home rose 27.6%. Total Internet advertising grew 10.1% year-on-year, with mobile formats noting the highest increase – up 36.2% compared to the previous year. Search advertising expenditure also performed well with one in four pounds of UK ad spend attributed to search. James McDonald, Senior Data Analyst at WARC, says: “The latest data show that large retailers – particularly supermarkets – and major food brands reined

Read More >

Twitter failed to grow its audience in Q2 – total revenue dropped 5%

For the second quarter of the year, social media platform Twitter fell short of expectations and failed to boost its monthly user figures. Total quarterly revenue dropped 5% to $574 million. Advertising revenue was down 8% year-on-year to $489 million, whilst data licensing and other revenue totaled $85 million. In the US, revenue decreased 7% to $335 million. That’s potentially bad news for a company whose biggest advertisers are all US-based. Its international revenue drop wasn’t quite as bad at 1%. The company’s long-term turnaround strategy depends on its audience. Right now, it has 328 million monthly active users, which is the same as its Q1 audience and a slight increase from the previous year (5%). However, that growth may not be fast enough to

Read More >

Facebook has acquired copyright protection start-up Source3

Facebook acquired content rights management company Source3 this week in an effort to boost its content creator partnership by ensuring that their content was safe. In a blog post, Source3 explained: At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion. Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands. The company’s technology identifies copyright-infringing as well as trademarked content, and helps content owners take action by taking ownership. Its system recognises and analyses intellectual property across user-generated content within sports, music, fashion and entertainment. In addition, the firm has been offering

Read More >

Mobile made up 87% of Facebook’s latest advertising revenue boost

Facebook increased revenues by 44.8% to $9.32 billion during the second quarter of 2017 following strong results from its mobile advertising revenue. Profits jumped a whopping 71% to $3.89 billion. Mobile ad revenue made up 87% of the company’s total revenue increasing 84% from the year-over. Facebook attributed that boost to video monetisation across its social media platform news feed as well as subsidiary Instagram. Though the company did not disclose exact figures for Instagram, it’s clear that the app has become a much larger focus for Facebook over the last two years. Indeed, Instagram Stories and also WhatsApp Stories now boast 250 million daily active users – each. During the earnings call, Zuckerberg revealed that WhatsApp had reached 1.3 billion monthly users, with one

Read More >

Shazam now lets brands takeover the whole mobile app screen

Shazam, the mobile app that lets you identify a piece of music, has added a brand new advertising product that lets brands “takeover” the music app’s whole screen for a day. Called the “Shazam Brand Takeover”, the feature boasts native-app functionality and enables brands to showcase their ads at the bottom of the screen matching the background of the display to the campaign image. Among the brands which have already trialled the brand takeover feature are Apple, Coca-Cola, McDonald’s, HBO, Deezer and Netflix. Shazam says they have “seen unprecedented engagement”. Greg Glenday, CRO at Shazam, explains: “The Brand Takeover is another prime example of Shazam continuing to innovate in the ad-tech space, which is an extension of the Shazam products that have become globally ubiquitous.

Read More >

Mobile Marketing Association Germany announces new partnerships as German mobile advertising economy is set for rapid growth

The Mobile Marketing Association (MMA) Germany has officially announced a new phase of growth following the addition of leading tech and ad tech companies to its executive committee. The additions include social media firm Snap Inc., mobile video advertising and monetisation firm AdColony, mobile measurement provider adjust, marketing analytics and attribution platform AppsFlyer and upday, the personalised news aggregator app for Samsung smartphones. Launched back in September 2016, by founding members adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever, the MMA Germany provides guidance on mobile marketing and advertising as well as advertising technologies. It is part of a wider network of non-profit trade associations with over 800 member companies from almost 50 countries worldwide. Mark Wächter, Mobile Strategy Consultant at MWC.mobi and Chair

Read More >

ironSource launches programme to target mobile advertising fraud – credits back if fraud is detected

Advertising fraud is becoming a growing problem as part of an even faster growing industry. According to research by BI Intelligence, $16.4 billion were wasted in 2017 on fraudulent traffic and bots. Now, ironSource, the mobile monetisation and marketing firm, has launched an Active Protect programme to help mobile advertisers ward off frequently used types of ad fraud across non-SDK traffic such as attribution and device manipulation. The programme has been designed to block fraudulent or manipulated traffic in real-time and re-credits advertisers for any spending that has been wasted on fraudulent traffic. Omer Kaplan, CMO and Co-founder at ironSource, explains that fraud is a problem that concerns the entire industry. However, many advertising networks are pushing the burden off toward external companies. “Many of

Read More >

Google and IAB attack fake advertising inventory by running secret tests

Google wants to put an end to fraudulent digital ads and has been running a series of tests with leading media companies. Together with the Interactive Advertising Bureau (IAB) Tech Lab and major publishers NBCU, CBS and The New York Times, the company is now focusing on tackling ad fraud known as “spoofing” as part of the ads.txt initiative. The term describes the ways ad buyers can be tricked into paying for unavailable advertising space. As an example, a spoofer may purchase cheap ad space and then list it as quality traffic on sites such as NBCU. Given the rise in programmatic ads, which make it difficult to verify if an advert really ran, spoofing has picked up with multiple premium publishers reporting that their ads

Read More >

The APAC factor: Liftoff, Drawbridge and MobAir announce expansions

Liftoff launches presence in Japan Liftoff, the performance-based mobile user acquisition and re-engagement company, has expanded into Japan and appointed Kota Amano as Country Manager. A former Senior Director of Partner Development, APAC at Criteo, Amano will be leading growth in the country to establish a third international office. Liftoff says that the move secures a presence in one of the top growing mobile app economies globally. The company will be rolling out new solutions to expand and capture market share. It’s not its first venture into the country either. Liftoff recently launched a data center in Tokyo to start-off business. Last year, the firm announced leadership teams in offices in London and Singapore. Mark Ellis, CEO and co-founder of Liftoff, explains: “When we established our

Read More >

71% of Internet users are now accessing social media platforms once a month

Around one third of the world’s population and 71% of Internet users are now accessing social media networks once a month. That’s according to the latest eMarketer estimates. The figures represent an increase of 8.2% compared to 2016, driven by the growing mobile phone adoption. In addition, social networks such as Facebook and Twitter have been busy expanding their video content options to ensure they remain ahead of the competition. Meanwhile, apps such as Snapchat continue to innovate and launch new features and products to keep users engaged. It seems to be working as more and more Internet users flock to social networks to consume other media on a daily basis. A study by Pew Research Center has previously identified Facebook to be the most

Read More >

Men view digital adverts for longer than women – the right image can boost ad campaign attention

Men view digital adverts for 0.4 seconds longer than women, according to new research from photo stock website Shutterstock, conducted by eye-tracking company Lumen. According to the findings, men tended to look at ads for around 0.9 seconds compared to women viewing them for 0.5 seconds. In addition, men noticed around 33% of adverts, whilst women noticed just a quarter of adverts. Image-led campaigns which included children tended to engage people who had children more. Indeed, parents viewed 25% of these ads for an average 1.3 seconds, compared to those without kids who viewed them for 0.8 seconds. Similarly, stock photos with elderly couples tended to be noticed more and viewed longer by people over the age of 55 years. The findings are potentially interesting

Read More >

Google Alphabet significantly boosts advertising revenue driven by mobile search and programmatic

Google Alphabet has announced a 21% rise in revenue to $26 billion for the second quarter 2017, largely due to a strong offering that combines mobile adverts and video ads, artificial intelligence and the cloud. Overall, advertising revenue jumped 18% to $22.7 billion, driven by a 52% increase in paid clicks. Total ad revenue minus traffic acquisition costs (TAC) was slightly lower at 16%. According to Ruth Porat, CFO of Alphabet, the strongest growth areas included mobile search and programmatic. However, TAC may also be the reason why stocks slipped just two hours after the announcement. Indeed, as Google’s business model changes to include more mobile ad revenue partners, its costs may be increasing. In addition, Google faced a $2.7 billion fine by the EU after a

Read More >
Page 30 of 119« First...1020...2829303132...405060...Last »