Author: Anne Freier

Smaato expands mobile in-app ad measurements

With consumers now spending 53 of every 60 minutes on mobile in apps, Smaato, the mobile advertising platform for publishers and app developers just announced new initiatives for in-app viewability measurements. The company is now providing advertisers with a more proven way to transact viewable, in-app impressions across mobile video, interstitial and banner ad format thanks to an integration with Moat as part of its iOS and Android SDKs. In addition, Smaato will be collaborating with industry leaders to support viewability through the IAB Tech Lab Open Measurement Working Group and by developing an open-source SDK that provides multiple viewability vendors. Consumer time in mobile apps is currently estimated at 2.3 hours a day with countries such as China, South Korea, Japan and Brazil featuring

Read More >

Consumers to spend over $110 billion in app stores in 2018

Global consumer spending in mobile app stores is predicted to increase 30% year-on-year to $110 billion in 2018, according to research by App Annie. The latest predictions also suggest that games will account for the majority of spending with non-gaming related app spend catching up faster year by year. The shift is largely due to subscription models as well as a maturing app market. According to App Annie’s forecast, China will be a leader when it comes to app store consumer spending. Meanwhile, time on Android is led by emerging markets including India and Brazil where continued smartphone penetration is set to boost Google Play downloads. Given recent changes to both the iOS App and Google Play Store to boost app discovery through curation, App

Read More >

Majority of mobile Internet users will be using smartphones to go online this year

According to the latest eMarketer figures, in 2017 there will be 2.73 billion mobile phone Internet users worldwide. An estimated 87.4% of them will be using smartphones to access the Internet. The latest predictions by the research firm also highlight that around 47% of people globally are using desktop or mobile devices to go online at least once a month. By 2019, over half of the population will be online. Much of this growth is being driven by higher mobile device adoption rates in emerging markets such as APAC, Central and Eastern Europe as well as LatAM and the Middle East and Africa. The report finds that around one third of the global population or 2.39 billion people were using smartphones this year. Smartphones are

Read More >

Monetized mobile app impressions continue to outgrow mobile web – and other insights

Publishers are engaging more heavily with header bidding as they launch more strategic implementations of the technology. According to a new report from mobile advertising company PubMatic, header bidding impressions through the platform increased 220% year-on-year in Q3 2017 including a 252% jump in mobile web impressions and 214% through desktops. Header bidding was particularly robust in the APAC region. The latest PubMatic’s Quarterly Mobile Index (QMI) is based on an analysis of billions of digital impressions through its platform. It notes that advertisers also boosted their private marketplace (PMP) usage for mobile ad investments. PMP continues to present a robust option for buyers to reach mass mobile audiences. Monetised PMP impression volume was up 75% during the third quarter of the year. Meanwhile, mobile app

Read More >

Apple launches pay-per-install Search Ads Basic for app developers

Apple has launched a new way for app developers to acquire new users. The pay-per-install ad product is called Search Ads Basic and is aimed at predominantly smaller app developers, running alongside Search Ads Advanced (renamed from Search Ads). The ads appear at the top of the App Store search results field under a set of keywords and developers only pay once a consumer clicks on them. Search Ads were originally launched in 2016, but have already made a big impact on the iOS App Store by reaching potential audiences for apps based on demographics. In the case of Search Ads Basic, developers are now only paying for the campaign when a consumer actually installs the app. That’s a much better deal, although it remains

Read More >

Amobee offers cash-back in event of mobile advertising fraud

Amobee, the digital marketing tech company, has launched a new brand safety programme to ensure marketers that they are buying inventory from a safe and transparent ecosystem with effective reach. The Amobee Inventory Accountability Program is based on an early detection system that features advanced tech and partnership integrations to prevent fraud before it can even reach the platform. This ensures that Amobee DSP clients have access to quality programmatic inventory. In addition, the company is also blocking fraudulent mobile apps. Katie Ford, Amobee’s Chief Client Officer, explains: “Brand safety and ensuring fraud prevention are two of the biggest challenges facing marketers today. This long-term, advanced brand safety initiative ensures Amobee is able to align brand and agency clients with the highest quality inventory to

Read More >

Facebook considers launching mobile pre-roll video advertising formats for Watch platform

Facebook is apparently testing pre-roll video ads for its Watch platform shows. If true, the move marks a significant u-turn in the company’s policy after it rejected pre-roll ad formats, because they were annoying. Indeed, CEO Mark Zuckerberg has previously stated the format was not suitable for the social media network. However, things seem to have changed. Back in August, the company launched Watch in the US – a platform that allows users to stream content from publishers as well as other creators. Video has been widely hyped as a leading content format and Facebook couldn’t be left behind. The social network has also demonstrated good performance of its live videos in the traditional News Feed. Despite their meagre reputation, pre-roll video ad formats may

Read More >

Survey reveals consumers find desktop adverts more engaging than mobile ads

According to research by WATConsult, mobile adverts may be less engaging than desktop ads. It’s a serious finding considering that a majority of people now use smartphones to view ads (75%) compared to just 42% viewing them on desktops. The majority of these consumers are also now on 4G connections, followed by 3G and WiFi. They use their mobile devices mostly to access social networks, emails, wallets and view video contents. The survey also revealed that 48% of respondents prefer social media ads. Video ads, email and search ads rank second, third and fourth within mobile formats. The report examined consumer perception and effectiveness of mobile ads and is the third of its kind by WATInsights. Among the advertising categories scoring the highest clicks from

Read More >

Consumers prefer to engage with mobile app adverts compared to other mobile adverts

Although consumers aren’t keen on clicking on mobile ads, mobile app ads are seeing greater engagement, according to a survey by mobile partnership platform Button, and App Annie, the mobile app data provider. The survey among 1,106 US smartphone owners also found that many respondents feel that they are missing out on great new apps (37%) and find them hard to discover (38%). That’s good news for app developers – despite denser competition in the app market, users are still keen to explore new favourites. However, age is a consideration here as 75% of Baby Boomers are content with their existing apps. When it comes to app marketing, the research notes that consumers are generally more engaged with app-related ads than non-app related campaigns. Indeed, 52%

Read More >

Majority of consumers would lose trust in mobile operator if it was hacked

New research by Evolved Intelligence, the fraud and security solutions provider for mobile phone operators, shows that 80% of mobile owners would lose trust in their mobile operator if it was hacked or otherwise attacked by fraudsters. At least a quarter of consumers said that they would swap operators for that reason. More importantly, 33% of consumers actually have changed networks following such an attack in the past. The results are based on a survey among 2,000 mobile customers in the UK and Germany, conducted by Mobilesquared. Nick Lane, Founder and Chief insight analyst at Mobilesquared, explains: “It’s clear that security is becoming a priority for consumers as their awareness of cyber-attacks increases. They believe their mobile device is secure. But the networks are a

Read More >

Instagram hits 25 million in active business profiles

Last week, Instagram announced that it now has 25 million active business profiles, an increase of 10 million from July 2017. That’s a significant figure as it reveals something about the company’s appeal to companies and potentially its advertising income which parent Facebook is being rather tight-lipped about. It also demonstrates that more businesses are valuing the social network as a way to connect with consumers. What’s interesting is that at least half of these profiles are not even linking back to an outside website which suggests that they view the photo app as its own entity. According to the announcement, a whopping 80% of Instagramers are also followers of a business account and 200 million visit such profiles each day. Business profiles are essentially

Read More >

Week in Review – Snapchat steps up its game and the mobile ad spend predictions flood in

Snapchat stepped up its game this week. At the beginning of the week, it unveiled Promoted Stories, which lets advertisers add branded Stories alongside organic Stories on the app. Promoted Stories are essentially a mixture between Story and Snap Ad and contain at least three Snaps, but no more than 10. In addition to Promoted Stories, the company also recently launched Augmented Reality Trial ads which let its users play with an AR version of a product or app. It then quietly launched a series of new filters that can detect what is in users’ photos and snaps to suggest relevant stickers and borders. The filters have been appearing on the app last week as part of the filter carousel. So far, the algorithm is able

Read More >

Online display ad spend to grow 70% due to social media

US online display ad expenditure is set to increase 70% from $42 billion in 2017 to $72 billion by 2021 boosted by social media spending. The forecast is part of the Online Display Advertising report by Forrester. In line with an increase in mobile adoption, Forrester also predicts that social advertising spend will reach $40 billion by 2021. Platforms such as Facebook, Instagram and Snap are predicted to snap up more cash from advertisers looking to get into mobile social. Despite Facebook still taking the lion share of mobile ad spend, Forrester predicts that Snap Inc and similar platforms will grab some of these ad dollars. This is driven by social media platforms increasingly focusing on self-serve advertising options. The Facebook-Google duopoly will further be

Read More >

Two thirds of app downloads are still the result of organic search – Find out how to optimise your app store display

Roughly two thirds of app downloads are coming from organic searches on app stores and online, according to new data provided by Adjust and App Annie. Thus, it is important that app developers and marketers optimize their app store displays to ensure their apps are reaching consumers organically. The Complete Guide to Mobile App Marketing: App Store Optimisation whitepaper by Adjust and App Annie, provides tips and App Store Optimisation (ASO) strategies to boost app visbility across app stores. It covers topics such as what marketers can improve on to make their apps more discoverable. The app market is already highly crowded and competitive with 2 million apps on the iOS App Store and 2.5 million on Google’s Play Store. That means developers will have

Read More >

Snapchat launches Augmented Reality ads for more immersive mobile advertising experiences

Snapchat has some new advertising formats up its sleeve. In addition to Promoted Stories, revealed earlier this week, the company also recently launched Augmented Reality Trial ads which let its users play with an AR version of a product or app. Snap Inc is well known for creating quirky ad formats including its mask or 3D mascots, Snap ads for Discover and Stories. The addition of AR seems to be an attempt to make ads more memorable by promoting active participation from app users. Peter Sellis, Director of Revenue at Snap Inc explained that the company’s ad partners had been looking for ways to share deeper stories on mobile. The AR Trial ads are based on a more functional version of Snapchat’s World Lens ads. Previously,

Read More >

Mobile advertising spend represents 23% of all ad expenditure globally in 2017

Mobile advertising expenditure is predicted to reach $98.3 billion in 2017, which represents nearly a quarter (23%) of all ad expenditure worldwide. That’s according to new research by WARC. This phenomenal growth makes mobile the second largest advertising medium in terms of expenditure, jumping ahead of desktop in 2017. The Global Ad Trends report highlights that mobile advertising spend will note a 35.2% year-on-year dollar growth this year. Half (51%) of mobile ad spend is being attributed to search, followed by display (45%) and other spend (4%). Marketers within 12 key markets measured (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and USA) expect to spend $45.2 billion on mobile display in 2017. Together, they account for two-thirds of global ad trade

Read More >

Facebook tests mass-messaging tool for mobile advertisers

Facebook is getting ready to allow businesses to market messages to its users. The social media network has created “Messenger Broadcast”, a self-serve mass-messaging interface that lets businesses share marketing messages with users. Apparently, it is now launching internal tests to see how the feature performs. Messenger Broadcast was first spotted by phwd and reshared by The Next Web’s Matt Navarra. It’s not yet clear when the interface will go live, but it’s been long coming with much speculation and Facebook confirming previously that it would set up a way for businesses to reach users for a more personal conversation in the future. Indeed, the company has previously launched an option for users to engage with businesses via Messenger by including a “Click to Message” option

Read More >

Snapchat’s redesigned app now separates social from media

Snapchat unveiled its plans for the redesign of its app yesterday. Evan Spiegel, Co-Founder and CEO of Snapchat first criticised social media networks and in particular Facebook – without mentioning it by name of course. He wrote: Snapchat began as an escape from social media, where people could send photos and videos to their friends without the pressure of likes, comments, and permanence. By focusing on the camera, Snapchat lowered the barrier to self-expression and showed a new generation that everyone is creative He then laid out how the new Snapchat redesign would appear. As usual, the app will still open with the camera. To the left of the camera, users will be shown a ‘Friends’ page to see their friends’ or followers’ stories and

Read More >

How to retain and re-engage app users throughout and after the Holiday season

With the Holiday season almost here, mobile advertisers are looking to maximize their reach and app marketers are getting ready to boost their download rates. Indeed, app downloads and installs see a 150% increase during the Holidays, but that’s only part of the story, as retention and re-engagement tactics are vital in ensuring users continue to use an app after the shine of December has worn off. Now, AppLift, the app advertising company, has published a new eBook (Retention & Re-engagement: a guide to winning back your customers this Holiday Season) that offers some advice on how to boost user acquisition and retention during and after the Holiday period. Retention matters because installs aren’t a true reflection of app success. Indeed, one out of four apps

Read More >

Facebook reaffirms commitment to more transparent advertising standards

Following a row of questions over its digital advertising principles, Facebook has reconfirmed its advertising principles in a recent blog post by VP Rob Goldman just a month after a recent Congressional hearing on Russia. The company wrote: Our goal is to show ads that are as relevant and useful as the other content you see. If we do this effectively, advertising on Facebook can also help businesses large and small increase their sales and hire more people. In the blog post Facebook confirms how it makes advertising decisions. The social network highlights the user experience as one of its core principles – ads are necessary to ensure the platform remains free, whilst at the same time they should be relevant to the end user.

Read More >
Page 5 of 109« First...34567...102030...Last »