Author: Anonymous

The 7 Secrets of Mobile Ad Networks

Mobile ad networks provide mobile advertisers and publishers with ways to increase their brand identity and monetise their apps. But maybe not everything is as straightforward as it seems… Here are 7 secrets of mobile ad networks that you might not have known, written by an anonymous contributor – can you guess who it is? Of course not all mobile ad networks are the same and some are better than others but it pays to know their secrets … 1. They don’t own all their traffic Some ad networks claim that a large amount of their traffic is owned by them. But that’s usually by adding all their partners’ traffic together as well. 2. Their tracking tools aren’t always accurate Cookie tracking doesn’t work in the mobile format. So

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