Author: Artyom Dogtiev

Expecting 2018 with 3 Catchy Mobile Advertising Trends in 2017

Being part of mobile ad tech player, we had witnessed rapid growth in ad spending in number, as well as variety in ad forms. Here are few eye-catching events in the trend. As we are toasting the passing 2017 and welcoming 2018, it is high time tipping our toes for exciting changes in adtech, be it in a solid form or in an ambiguity. Being a part of the mobile adtech field, we witnessed a rapid growth in ad spending in number, as well as variety in ad forms. Video ads are taking off and occupied increasingly high proportion of an ad traffic due to its engaging and interactive form. E-commerce surges in revenue and consumer purchase behaviour, leading marketing spending in mobile ad. All

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Headway Ranks #19 Worldwide in AppsFlyer Performance Index Power Ranking for both Android and iOS in non-gaming category

Headway’s careful attention to media selection and strong campaign success for its advertising clients is reflected in strong ranking in the index. Headway, the leading data-driven media buying company for marketers worldwide, today announced that its Mobrain, a state-of-the-art platform that helps marketers reach and engage consumers in mobile apps, has achieved stellar rankings in Edition V AppsFlyer Performance Index: #19 worldwide Power Ranking, non-gaming apps, Android and iOS #4 Latin America, Power Ranking, iOS #3 Latin America, Volume Ranking, iOS Since 2015, the AppsFlyer Performance Index has served as the industry-standard report card for mobile advertising, helping app marketers determine the best media sources for their campaigns by region, category and platform. The Performance Index rankings are calculated based on three KPIs: volume, retention

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5 Signs You’re Paying for Mobile Ad Fraud

As a mobile marketer, you’re used to thinking critically when planning and deploying ad campaigns. As ad fraud becomes increasingly prominent, it’s more important than ever that you apply this same critical thinking when analysing results. The reality is that the threat of ad fraud is constantly looming over any mobile marketing campaign. In 2016 alone, the problem cost US businesses an estimated $7.4 billion. Ad fraud presents a triple threat, where: The advertiser ends up paying sources that didn’t deliver real app users. This means that the channel that actually delivered the install, paid or organic, never receives the credit it deserves. Performance data is skewed making the channel that fraudulently claimed the install, look better performing than it actually was. Budget is diverted

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More Opportunity but Also Rising UA Costs Are the Big Mobile Gaming Trends for 2018

Charles Xi is the Senior Vice President, Mobvista overseeing the US office. Charles works closely with app creators and publishers, as well as FMCG brands, to help them optimize their mobile advertising strategies. Charles has been instrumental to Mobvista’s rapid growth in the industry, which he continues to lead. Prior to joining Mobvista, Charles worked at Huawei Technologies, China’s biggest mobile technology company. In his role he led the launch of mobile networks across five markets. Ten years ago, Steve Ballmer, then Microsoft CEO, said “There’s no chance that the iPhone is going to get any significant market share. No chance.” The same year, the mobile game market was worth a reported $3.9 billion, and set to keep growing, according to Gartner. One of those

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App Promotion Summit Berlin 2017 Recap

Every once in a while, or to be precise three times a year, there is a moment when it’s time to unplug your laptop, pack your backpack and take a flight to join several hundred other like-minded people to became a part of the App Promotion Summit. This is your chance to get yourself up-to-speed with the latest trends in app marketing, fix some of misconceptions you may have and – of course – establish relationships with people who can help your app to grow. Nobody would argue that throughout a year you consume a bulk of information to educate yourself about various app marketing topics online but it is also true that nothing can beat a good old face-to-face communication. As in previous years,

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Streaming Big Data – An integration story of Apache Spark & Kafka

Companies operating big data infrastructures frequently face the challenge to process massive streaming data. By implementing real-time, or near real-time, processing systems, technology firms may have numerous competitive advantages. Enhanced agility is here a key asset. Because businesses can respond more quickly to threats in the making, but also to potential opportunities. Complex Event Processing, for instance, allows for the instantaneous analysis of data streams for certain events. In the advertising industry, one use case is the monitoring of fraudulent activities, for example conversion anomalies. So real-time streaming and real-time analytics go hand in hand. At Billy Mobile, streaming services have beefed up real-time processing, such as the offer prediction model, the tracking system, the ingestion and aggregation of real-time stats and reporting systems, or also

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A Step by Step Guide to a Killer Media Buying Campaign [infographic]

The road to media buying success is paved with a lot of offers. This is why the BitterStrawberry  team decided to create a quick guide to help all media buying warriors out there in creating their campaigns without spending too much money or dealing with complicated systems. It’s a harsh game and you have to play it smart! BitterStrawberry is here to give you very simple step by step instructions to run profitable media buying ad campaigns and to ease the way you’ll get to your “six figures” income. It’s ok to dream big, but you have to focus on smaller steps. So, if you want to get a huge amount of targeted traffic with very low cost, if you want to know more about what

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Understanding the Generational App Gap

One of the biggest keys to successful user acquisition is understanding and engaging the audience you’re pitching to. This is especially important for mobile apps-with different demographics and a diverse ranges of tastes, how you approach users with your product can make or break you. A recent study conducted by comScore analyses app usage behaviours across different age groups and devices to shed more light on app consumptions habits. We’ve pulled some notable takeaways to inform your mobile user acquisition strategy. Click here, for insights to help strengthen your mobile user acquisition strategy!

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Why Mobile Advertising Is the Driving Force for Your App Business

In today’s mobile-first world, the competition between apps is getting tough year by year. It isn’t enough anymore to build an app in a few hours and expect to reap the benefits soon. It doesn’t work like this. In order to succeed, a mobile app is supposed to solve a real problem and give value to users. What we see in reality is that a lot of apps fail as developers aren’t able to market them properly. How to promote an app the right way – that is the question. This is where mobile advertising comes into play. Mobile advertising is one of the most efficient marketing channels known today. It reinvents the traditional advertising and has been showing an enormous growth over the past

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The 3 Rs of mobile marketing: re-marketing, re-targeting, re-engagement.

Keeping users engaged with an mobile app is one of the hardest things in marketing ever. In 2016, mobile were downloaded 200 billion times but most of them ended up being unused.  As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out of 4 users returns to an app one day after the install, while by day 14 this percentage goes down to 9%. Nowadays, mobile marketers are shifting their focus from installs to user retention to get the highest value possible out of their customer base to acquire valuable users. Usually, users are defined as valuable if they open an app more than three times after having downloaded it. In this context, launching re-engagement campaigns

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Billy Mobile is The Official Water Sponsor of the Affiliate World Asia 2017

Billy Mobile is attending the Affiliate World Asia 2017, the best event for the world’s top affiliate and performance marketers. The company is also proud to announce that for the second year in a row, they will be the Water Sponsor of the event. Refresh your revenue and make it grow! The event will take place next 6th-7th of December in Bangkok, Thailand. So, save this date in your calendar and don’t miss out on the opportunity to meet the billies! You’ll find them in Booth #B7. Schedule a meeting with our stellar team or drop by their booth – in both cases they will be waiting for you. Billy Mobile is one of the fastest growing mobile advertising startups. They operate exclusively in the

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Meet ClickDealer at Affiliate World Asia in Bangkok!

ClickDealer is heading to Affiliate World Asia in Bangkok to meet up with the trendsetters of today’s affiliate marketing landscape and talk business at one of the most influential conferences in the industry. We are sponsoring the Mobile networking drinks session, and it’s exciting to take part in an event of this magnitude. AWA is taking place on December 6th to 7th and our team will be located at Booth B12, ready to discuss ideas and form new partnerships. Reach out to our experts to find new profitable opportunities in all major verticals and scale your business further. ClickDealer is also hosting an exclusive party for our partners, so make sure to follow our social media to find out how does it feel to work

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Meet The Team of the Affiliate World Asia 2017 Diamond Sponsor

Affiliate World Asia 2017 is right around the corner and Mobidea is more than happy to be a Diamond Sponsor of one of the biggest affiliate events of the year. This sponsorship is nothing new, since the mobile affiliate network is sponsoring the gathering for the second year in a row. The remarkably anticipated event will take place in Bangkok, on December 6th and 7th. The attending advertisers and affiliates can find Mobidea on Booth B1 and Meeting Room 1. Mobidea will also be sponsoring the Cocktail Lounge, a special area where attendees will be able to grab some drinks, relax and establish connections in an informal way. The network wants to guarantee that the conference has a specific spot in which everyone can be

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A Single Day Of a Premium Online Advertising Company in Numbers

With winter approaching and the change to Daylight Savings time, we got thinking about what 1 day actually means to us at Kimia. We surprised even ourselves when we had a look at just how much happens in only 24 hours at Kimia. The top findings to share 600M Clicks – That’s almost 2x’s the population of the USA! Top performers from our market of over 900 offers are bringing in clicks by the millions. Affiliates can identify new and exclusive offers automatically, filter by vertical, country, business model, conversion flows and more. 300k Conversion Events – CPA, CPL, CPS, no matter what the model our job is to provide offers that convert. Knowing what’s where, is our speciality. 246 Countries served – If there

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Propeller Ads Expands its Self-Serve Platform With Mobile Interstitial Ads

This article was first published on Propeller Ads blog. A new advertising opportunity – Mobile Interstitial format is now open to all our Partners. You can start a new Mobile Interstitial campaign in your Advertiser account in PropellerAds Self-Serve Platform. The new format is already available for CPM campaigns in the settings menu. Simply click the “Create Campaign” button and choose the CPM pricing model. To start a campaign you also need to create and upload JPG, PNG or GIF image with resolution 500×740 pixels for vertical displays (smartphones) and 740×500 pixels for horizontal (tablets). There are 4 reasons to choose Mobile Interstitial when looking to scale your advertising campaigns through mobile traffic: You get premium quality “click-through” traffic. The format is 100% mobile-optimized and user-friendly.

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AdTiming Announces Expansion into North America

AdTiming, one of the world’s leading mobile analytics marketing platform, announced today its North America expansion plans to address growing advertiser and mobile developer demand. As part of the move, AdTiming will seek to deepen ties with mobile developers by providing faster self-serve options that maximize monetization opportunities, while leveraging its deep data analytics capabilities to deliver more accurate ad targeting to North American brands eager to tap into the Chinese market. AdTiming shifts the old model of placement-based advertising to audience-based marketing. Handling more than 18 billion daily ad requests across 200 countries, AdTiming supports clients in Europe, China, Southeast Asia, the Middle East, South America and now North America – one of its fastest growing markets. AdTiming also has an extensive partner network

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Billy Mobile paints the Black Friday in Blue with CPA offers at a special payout

Are you ready to start promoting juicy CPA offers this Black Friday? Don’t miss the opportunity and generate extra revenue for the upcoming days! Billy Mobile is offering 10 CPA offers with a special payout. The company has obtained more competitive deals with Premium Advertisers for the following days in order to make our publishers happy! But be aware! This Black Friday promotion won’t last forever. The offers will be viewable only from Thursday 23d of November to Monday 27th of November. Although if you select them and create individual campaigns to promote them you will be able to send traffic, obtaining that specific payout until the last day of the month, the 30th. So it’s a unique occasion! To get them is as simple

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4 Mobile Marketing Tips to Win Pre-Black Friday Warm-up Fight

We have a few marketing tips for e-retailers to win the pre-Black Friday warm-up fight. Being in a competitive fight, you need good approaches and a good hand to equip the hot season marketing campaign. Everyone are unsettle and smelling the jolly season for shopping on Black Friday and Cyber Monday (aka. BFCM). Because of the advent of mobile shopping and well developed global logistic, this shopping fest practice is becoming universal, sweeping not only North America and West Europe but also worldwide.  Hours spent in shopping apps are expected to surge as much as 45% in US during the 2017’s Black Friday week. Hours Spent in Shopping Apps During the Week of Black Friday Source: App Annie Therefore, for the e-commerce player and e-retailers

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Instal named Startup Of The Year by Ernst & Young

Technology enthusiast, Filippo is working in Mobile Digital Business for 15 years now. Since the beginning of his career he has worked on innovative and international projects, particularly in US and Latam. In 2014, he became Co-Founder and COO at Instal. As COO, he is responsible for the Italian market and for the company’s international expansion. On November 9th, Instal has been proclaimed Startup Of The Year by Ernst&Young, during the 2017 edition of the Entrepreneur Of The Year (EOY), award held at Palazzo Mezzanotte, 20th century building seat of the Italian Stock Exchange and located in Piazza Affari, Milan. The EOY award was created in United States by Ernst&Young in 1986, to recognize the significant accomplishment of entrepreneurs around the world, and it celebrates

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How to Grow Your Audience With Paid User Acquisition

Every app owner wants to have the most popular mobile app on the market. However, there is a big difference between wishful thinking and a strategic user acquisition strategy. There are a number of user acquisition tactics available to you including cost-per install, burst, and incentivized campaigns as well as hybrids. Click here to gain insights on some of the most effective user acquisition techniques and make sure you’re using the best combination to reach your company goals. Start growing your audience today!

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