Author: Artyom Dogtiev

How to Solve The UX Issues to Avoid an App Users Churn

There are many ways how user experience influences the overall satisfaction of the user. It means that the user can face serious problems trying to overcome the UX issues. As Apptentive claims, user experience is the main way how user determines their feels, thinks and responds to the various functions, functionality of the app. So UX should be up-to-date, it should have good features to work with and it should be as simple as possible. However among these characteristics, there are even more factors which influence the overall state of apps and even amount of churns. You can read our previous articles about the churns and bad UX is one of reasons, which cause people to churn. You should find various strategies to prevent uninstalls

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How a DSP Helps to Find HQ Customers for Your Mobile Business

This article was originally published on Mobusi blog. A  DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion.  DSPs allow us to act upon factors such as location, age and demographics through a mixture of collected information and data. With extensive targeting tools, companies are able to produce highly personalized, effective advertising. DSPs can be used on both desktop and mobile and therefore, increase creativity. Mobile ads are becoming increasingly more responsive and easier to interact with given the boom in smartphone usage over the past few years. As well as this, with

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Vesa Tormanen, CEO of Attriboost Talks Mobile App Marketing

Vesa is a mobile veteran having served 15 years at Nokia in Product, Portfolio, and Product Line leadership roles in Europe, Asia, and the US. He hold’s a Master’s degree in Computer Science and an MBA. Vesa has worked in Ad Tech since 2013 – first as part of Fiksu, Inc. and lately heading the tracking & attribution spin-off Attriboost. Vesa is into Coursera data science courses, podcasts, Twin Peaks, and Twitter, where you can find him as @VesaTormanen in addition to @Attriboost. What is Attriboost and how are you positioned in the market? We offer an easy-to-use free mobile app tracking, attribution, and analytics product for app publishers big and small. The system is self-serve with no vetting, so anyone can come to attriboost.com,

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How to Protect Your Profit in the Affiliate Industry

By Moris Katzobashvili, Sales Director Echo226. Moris holds over 5 years of experience in the industry, Supply and Demand Master, Consulting Startups, Senior Ad-Networks, Affiliate Networks and SSP’s, B2B Leader in company growth and in exploring new verticals. ROI, Margin, Profit, Revenues – We measure our entire network and business success in a one simple line with a $ sign next to it. But behind that bottom line there are numerous parameters that inflect our performance and monthly earnings. Most of us are familiar with the common and obvious factors such as media cost, employees, office expenses etc.  Although we must not avoid the hidden parameters that are effecting our cash flow without us even noticing it. Neutralize Scrubs Whether you are on the Affiliate side

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Bitterstrawberry.Com Marketplace Gets 200 New Offers Daily

BitterStrawberry.com’s very own, top of the line marketplace is live with a fully responsive mobile version! Create a publisher account in a blink of an eye and you will have instant access to over 9000 direct and exclusive offers, from partnerships with major carriers and big advertisers. No re-brokered offers allowed. All the offers are tested with thousands of users before being deployed live, to gather valuable insights on the rising mobile offers, in each niche, each country, any day 24/7, including current market share (%), lifecycle stage (introduction, growth, maturity, decline) and much more valuable information, in order to add only the relevant offers to their portfolio. On top of the thousands of offers available at all time, each day they are adding over

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A Media Buyer´s Key to Success

What is the key to a media buying success, that is the question, isn’t it? Well, as we said in our previous article, every media buyer has her/his way of tackling this situation. However, there are some undeniable variables to keep in mind when deciding what strategy to use, and one is to use a network or go to a direct advertisers. Let us start by stating the most obvious advice, for those who do not wish to read on! Do both, in the best way you can, do both. If you have contacts and can connect with a direct “trustworthy” advertiser, do so, and for the rest of your segments test out different networks. Split testing is a must in media buying. Now, we

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How to Craft an Effective Mobile Pop-Up Ad

This article was first published on AdCombo blog. As you already know, advertising and promotion on the Internet can take on a myriad of different formats and some of these may be more effective than others under different circumstances. For a great number of years, pop-up ads worked remarkably well for many industries, especially as the prevalence of so-called “ad blindness” continued to rise. It became easier to ignore traditional banner ads, but pop-ups (and pop-unders) are far more difficult for users to ignore and this meant that publishers and advertisers could see better engagement rates. And as mobile use continues to rise, even surpassing traditional desktop and laptop use by some measures, it only makes sense that Google wants to prioritize the mobile experience.

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PPI Advertising With Black6Adv Mobile Advertising Network

Recently lots of companies shifted their attention from the classical PPC and PPM (stands for Pay Per Click and Pay Per Mille) advertising models to a completely different one that implies advertisers to pay only for a real consumer interaction with their apps : PPI (stands for Pay Per Install). Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase. Let’s explain in more detail what this is all about. What is PPI? PPI – Pay per Install – is an advertising model through which advertisers pay only for real results and user engagement. When an install can be considered valid? Generally, to consider an app correctly installed,

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Billy Mobile BxLink Tool Leverages Machine Learning For The Best Ad & Visitor Matching

For publishers and media buyers around the world, choosing the offers that best monetize  their traffic and tracking their performance 24/7 can be a daunting, time-consuming experience. From offers that exhaust their budget in the middle of the night to the special properties of niche audiences, the list of factors that can produce sub-optimal performance of campaigns is endless.  Fixing these problems can be a tedious task, requiring constant monitoring and lots of testing until the right product is finally found. Wouldn’t it be easier for them if they had the best, state of the art, ad-selection algorithms at their disposal? If they had access to technology that takes specific visitor characteristics into account to decide which offer to show to each individual visit at

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RV VAllo, CEO & Founder of Tractas Talks Mobile Advertising

RV Vallo, CEO & Founder of Tractas (Valluate Media Inc) He started as an Affiliate Marketer himself way back in 2007 and has an extensive experience in a desktop ads promotion through email display and contextual marketing. He’s always been fascinated with online marketing and has made it as a goal to bring the perfect customers to growing businesses through mobile apps and content publishing. Tractas has gained a lot of traction when it grew from $0 to $1M within just 6 months since it started without an investment capital. What is Tractas and how are you positioned in the market? Tractas is a global mobile ad agency that works with direct in-app developer and interstitial publishers. As of the moment, Tractas has definitely gotten a traction in

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