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Officially launched one year ago in Brazil, Mobrain, the international leading mobile marketing platform, has delivered more than 66.5 thousand new customers to iFood in three months. iFood, Brazil’s biggest food delivery platform is strongly oriented around innovation. To meet the ever changing challenges of the digital era it has chosen a new format of digital campaigns also driven by innovation: Headway, a data driven mobile media company, which initiated its operations in Brazil four months ago. “Although the Brazilian market accounts for 45% of advertising revenue across Latin America, we preferred to establish ourselves first in countries such as Argentina, Uruguay, Panama, Costa Rica and Mexico”, said Martin Kogan, CEO and co-founder of Headway. “It was a strategic decision so we could gain experience
Andrew Degenholtz brings some 20 years of experience as an active participant and innovator in magazine circulation and mobile app marketing to his current position as president of Oplytic, LLC, which he founded in 2009. The company offers a variety of tools to help its clients acquire engaged and paying mobile users. He is a member of the Alliance for Audited Media digital edition task force, created to develop best practices for acquisition of digital magazine subscribers. Historians say, “You’ve got to look back to move forward,” so what better way to greet the new year than by giving thumbs up to the most valuable mobile apps Americans had their thumbs on in 2016. From Alto Mail to Waze, the year saw plenty of free mobile apps offering priceless benefits, none
minimob is a scalable mobile advertising platform that helps app professionals reach their targets and monetize their mobile assets through performance-driven ads. It stands out thanks to its developed in-house and constantly evolving back-end technology, its screening against fraud, its dedicated professionals with extensive mobile marketing experience and its loyal clients and partners who have integrated into the platform and run thousands of CPI campaigns. Its simple and user-friendly interface allows advertisers to create their own campaigns and reach their KPIs. At the same time, it offers publishers and networks can access to thousands of direct and exclusive offers that can monetize their traffic. Meet minimob’s expert team at the ASW 2017 in Las Vegas: Meet Market table # I13 – Booth # 517.
I’m Mustafa Can Gokcel, working as a business developer in Admost for 8 months. Responsible for the publisher and network relations and managing new business development, optimization and integration processes. What is Admost and how are you positioned in the market? Admost Mediation Router is an only mediation tool; which optimise the various ad networks to maximise the revenue of the mobile app and game publishers. The country based automatic waterfall algorithm put the ad networks in order due to their revenue earning performance. AMR focused on three variable to maximize our publisher’s mobile earnings; eCPM, fill rate and diversity of the quality ads. We defined AMR as a router, because AMR is not a part or an extension of an ad network; only routes
2017 is poised to be a transformative year for mobile developers and publishers. No longer is it necessary to integrate ad networks individually and hope for the best. Publishers are finding themselves on a more even playing field as mobile rises as the champion of digital media usage. As a response, we’re sure to see many developments in 2017 focused on evolving the world of mobile app monetization. Stay ahead of the trends. Dive right into our industry predictions for this next year and beyond: Dynamic Advertising an Absolute Must to Fight the Rise of Mobile Ad Blockers Ad blockers will continue to be a challenge this year as over ¼ of all internet users will employ them to prevent intrusive, disruptive advertising. While usage
Jill Fletcher has driven operational, legal and financial policies that have contributed to Adperio’s stellar reputation and growth, establishing the company as a leading global performance marketing firm. Over the past 15 years, she’s enjoyed many client-shared successes working with world-class brands and media sources. She believes a company’s strength is its people – she strives every day to challenge, engage and develop those that set Adperio apart. At 45 years old, Sara Blakely is the youngest female billionaire. She is the creator of the Spanx apparel company. I just heard her interviewed on the radio, and as I drove back to work (and sat in the garage, listening to the end of the interview) I was thinking about her story and its parallels for mobile app
Affiliate World Asia was simply the brightest and most astonishing event of the year and Mobidea was more than proud to be a Diamond sponsor. December 5th and 6th of 2016 were a couple of days to remember! The event allowed thousands of attendees to hear from some of the best speakers and most knowledgeable thought leaders in affiliate marketing. Resounding names such as Charles Ngo, Neil Patel, Matthew Woodward, and Alexander Willemsen enlightened everyone with their take on the trends that will shape and change the future of affiliate marketing in 2017. Moreover, the Mobidea Crew took matters into its own hands and was responsible for a remarkably crowded and fun MEET THE SPEAKERS event. You can see photos of this affiliate marketing celebration
David Martinez is the CEO and Co-Founder of Billy Mobile, a 100% mobile performance-based affiliate platform headquartered in Barcelona that provides advertisers with high quality customers and helps publishers monetize their assets through proprietary technology. David has been linked to the digital world from an early age. One thing clearly stands out in his resume: a flair for internet business. At the age when most people are still looking for a job after earning a degree, David, along with his current partners, Jordi Tamargo, Vicenç Marti and Jordi Cid, leads a company that closed 2015, its first year of operations as an Ad Network, with a gross turnover of more than 15 million euros in managed advertising; operating in 56 countries, Billy Mobile has a
Co-founder of Swelen, Antony Araujo is a pure digital enthusiast. After a long experience in the web, he participates in the creation of several digital companies (web and mobile). As Head of Mobile at Kwanko, Antony is now in charge of the Mobile strategy development within the group. What is Kwanko and how are you positioned in the market? Founded in 2003, Kwanko is a French group specialized in web and mobile online advertising. Our business : Online Performance Advertising ! In order to optimize the performance of its campaigns, Kwanko draws on the expertise of its experts and its proprietary technologies. Kwanko Mobile (former Swelen platform) is a pionner in Mobile Advertising which allows advertisers to launch branding, apps download and geotargeted campaigns to