May 16, 2018. Early morning. You’d gotten off the train, grabbed your breakfast and Uber yourself to the Cosmopolite Congress Hall to join the crowd of several hundred mobile marketers, advertising and affiliate network people, brands, press and media who drove, flew and walked to the AdSummit Kiev 2018. Coffee, coffee more coffee and slow, friendly chats are all over the place. You can definitely say that the night before some people managed to get more sleep than others. Ok, let’s see why all these people decided to cut off these two days from their biz schedule to be part of the event. The two-day event had it all – a series of data-packed keynotes, split between two halls and the endless number of chances to
You all know that Andrew Payne is an affiliate marketing expert who has a lot of experience when it comes to working with Pop Traffic. That’s why Mobidea is teaming up with Andrew to present an unmissable Webinar about Pop Traffic. In this Pop Traffic Master Class, you’ll get to learn about Andrew Payne’s personal affiliate path, about his own experiences and expertise, and you’ll also get to know how he launches profitable Pop Traffic campaigns! Apart from an incredible chance to learn more with an industry pro, this webinar will also allow you to take advantage of a major prize: an AdPlexity bonus that’s gonna be waiting for you at the end of this webinar! Ready to learn everything you need to know about
As the number of apps in the app store increases and discoverability becomes more difficult, app marketers increasingly turn to paid user acquisition to grow their user base. But which type of user provides your business with more value, organic users or paid. An organic install occurs when a user downloads an app without directly responding to a mobile advertising campaign. The install is not attributed to a specific install source and therefore is considered organic. In other words, all of their impressions of your app, online and offline, drove the user to visit the app store independently and download your app. A paid install however, occurs when a user downloads an app as a direct result of clicking on a paid ad. These users
BitterStrawberry just went live with their very own nutra offers! Rejoice affiliate marketers because this is an amazing opportunity to start making money with the nutra vertical! This is an epic selection of nutra offers that isn’t available anywhere else, you should jump right on them! BitterStrawberry is joining the super-successful nutra industry with a vast selection of natural supplements as well as products that help in weight loss, muscle gain, testosterone boosts and more. All of BitterStrawberry’s products are completely legal, they are safe as they don’t have any side effects and have been regulated accordingly. They are hitting the German, Austrian and Swiss markets really hard, but plan to expand to other countries and continents as soon as they completely dominate these European
An organic install occurs when a user downloads an app without directly responding to a mobile advertising campaign. The install is not attributed to a specific install source and therefore is considered organic. Due to the nature of an organic install it is sometimes easy to forget they aren’t free. The reality is, you have in fact paid for this install, just at a different point than you would a typical ‘paid install’. It is important to consider the associated costs with all marketing tactics that influence a user to install your app regardless of which point it occurs in the user journey. This will help you refine your user acquisition strategy and have a more thorough understanding of your user acquisition costs. Click here,
Ever wondered what Neil Patel, Charles Ngo, and Mirella Crespi have in common? Now you can find out! Indeed, you will be able to not only learn from these experts but also from 20 others who are all here for a reason: sharing knowledge! That’s right! The Mobidea Academy has all the info you need to know about affiliate marketing coming straight out of the brightest minds in the business! Get to explore more than 20 interviews with the greatest online marketing pros around and take advantage of an incredible wealth of expertise to improve your game! This is a unique opportunity for you to learn about the business by checking what the experts have to say! The Mobidea Academy is the only platform that
What are the trends that will shape mobile marketing in 2018? 2017 demonstrated us that technology and usage of smartphones will only continue developing and increasing. It is important to stay a few steps ahead of the industry and for this reason TAB has put together 4 mobile marketing trends which are not only going to evolve in 2018, but have already started. Micro – Influencer Marketing The power of influencers on social media continues to grow together with their earning power. According to Forbes, an account of an influencer with over 1M followers can earn up to $50K for a single sponsored post. However, as soon as an influencer “overreaches” 100,000 followers, the engagements on their accounts are flattening. Those influencers become more of
Kira Vessiari, Content Marketing Manager at PropellerAds This article was first published on Propeller Ads blog. Following the release of our first Native Ad Format – Push Notifications, PropellerAds is now expanding your advertising capabilities with the further format enhancements. Starting today, you can use Banner Images to make your Native Push Notifications even more impressive. What is a Banner Image? Banner image is a large image that appears below the notification’s title and message. This feature works in Google Chrome browser (both desktop and Android versions). Here’s how your ad message can look like with Banner image: Standard Push Notifications vs. Push Notification with a Banner Image How can you send Push Notifications with Banner images? The option to add a Banner image is
Mobrand, the mobile ad tech company, announced the launch of OfferTest – a system that allows users to make sure that their campaigns are redirecting correctly to the app store. The company believes this technology to be a true ally in the fight against click waste and offer instability. OfferTest, officially debuted earlier this year during Mobile World Congress, also brings more transparency to the market, since it enables affiliate marketers to identify all the networks involved in the redirecting chain. “Mobrand has had this exciting tool internally for a long time and decided that now was the ideal moment to share it as the industry still deals with broken offers on a daily basis. With OfferTest, we want to promote the highest possible ROI
This article was first published on Mobvista blog. Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China. More tips and know-how available in our recently published free guide: How to Launch Mobile Games in China. China is the largest gaming market on the planet. It’s also one of the most challenging markets for Western developers to enter. Not only do Chinese gamers prefer particular genres and styles of games, but the whole process of localizing and launching games in China means that it’s not a market you should approached lightly. Even for developers who optimize their games and gain approval to have their games in China, reaching end users can be a real
Hot on the heels of a successful GDC, mobile ad platform Mintegral has launched a huge bonus program aimed at app developers and publishers who want to grow their APAC audience and start to monetise their apps with local advertising. The $35 million bonus fund is designed to help publishers start new campaigns or grow their existing ones. It’s targeted primarily at companies creating mobile games and utility apps that are interested in using interactive formats such as rewarded video and playable ads to achieve monetization. For people not familiar with Mintegral, it offers Ai-driven programmatic and interactive mobile advertising campaigns to global advertisers and developers that drive higher advertising effectiveness and media revenues. Mintegral provides not just a programmatic ad platform, but also lifecycle
The Mobidea Academy has launched an awesome April giveaway! What’s the prize? 4 coupons for 1 Full Year of Shared Plus Hosting on Bluehost, which is one of the very best web hosting services around! What do you have to do? Just perform the actions you can find in the link below. Remember that the more actions you actually perform, the more entries you’ll be able to get. The more entries, the more chances of winning one of these hot coupons for Bluehost! Ready? ENTER THE GIVEAWAY!
Mobile consumption in APAC is much higher than other regions in terms of growth, percentage consumption and quantity of users, making it a huge opportunity for mobile app advertisers. APAC makes up more than half of the world’s digital population and is expected to grow by 8% in 2018 due to increased mobile adoption. This will see 70.1% of APAC internet users preferring a smartphone. When considering a mobile marketing strategy for APAC, there are certain key behavioral opportunities and tech trends to capitalize on. Understanding these trends will give your app marketing strategy a leg up on the competition. Click here to discover the tech-forces and consumption habits that are shaping mobile apps and mobile app advertising in APAC.
China is the largest gaming market on the planet. It’s also one of the most challenging markets for Western developers to enter. Across mobile and PC games China is now the number one market in the world, with an annual value of more than $29 billion. That’s a quarter of all the money generated by games globally. So any company that’s serious about launching in China needs to work with a company that understands how best to market a mobile game across these channels. Thanks to our experience in helping companies launch and monetize their games in China, we’ve collected together tips and insights into this guide on how to get your game published in China, how to promote it and what kinds of games
Headway, the leading data-driven media buying company for marketers worldwide, announced partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway’s clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high quality inventory that has been thoroughly verified through Pixalate. “We selected Pixalate as our partner due to its unparalleled ad fraud detection tools and viewability measurement capabilities. We’re dedicated to giving our clients the assurance that the ads they place via Headway’s platform will be seen by humans and not bots, and that they won’t waste limited ad spend on placements
Interview with Anastasia Pasechnik, Head of Web Native Department at Epom Market. Ana, why did your team decide to shift from standard ad formats to native ads? We entered the native ad market three years ago. In 2015 everybody was already aware of user’s blindness towards banners. Advertising companies were looking for a worthy replacement to standard ad formats. At that time a few trendsetting digital companies have already succeeded in native advertising. So we learned from their experience and сarried out a deep business and marketing research. As a result we built up a new business strategy for Epom Market that was focused on native advertising. When we started running native ads, our advertising partners quickly noticed the difference: we got an increase in
MyAppFree, mobile advertising high-performance network, estimated that over 60% of offer links is broken or dead. This is a serious problem for every digital company that works with mobile offers like CPC, CPI or CPA campaigns. “If an ad network does not check its offers, it could let its best publishers push their traffic on dead or expired offer links” says Massimo Caroli, CTO at myAppFree. This possibility can determine a huge loss of traffic and money every time it happens. Moreover, it is common in mobile advertising it is common to work with offers that are not direct, but rebrokered by other companies. Digging inside a link can reveal how many redirects it does before landing on the target page and, therefore, how many ad
Every advertiser’s goal is for their campaigns to reach a highly engaged audience who finds value in their product, ultimately resulting in sales. However intrusive, poorly-targeted ads are pushing internet users to install ad blockers. This makes it increasingly hard for advertisers to get in front of their audience. Google is now automatically blocking those annoying ads that disrupt the user experience in a bid to stem ad blocker adoption. Are you taking the right steps to make sure your ads get in front of your app users? Click here, to gain insight on what you need to know about ad blockers and how to give your ads the best chance in the age of the ad blocker.
Mobidea is a mobile affiliate network that has always been at the forefront of the online marketing business. That’s why the platform decided to launch a brand-new vertical! The company is ready to provide remarkably profitable offers to all affiliates in the most important sub-verticals of crypto. In fact, on Mobidea, you can promote offers for cryptocurrency trading platforms, crypto guides, ICO lead generation, and ICO referral programs on revshare. The platform has a close relationship with over 800 advertisers. This means that Mobidea will actually be able to always showcase the very best offers available in the market. Don’t know a lot about this new trend in affiliate marketing and want to learn right away? Learn More: Crypto Affiliate Marketing: The Essential Guide for
There’s only 1 week left to enjoy the discounted price on all Ad Summit Kyiv participation options. Changing digital ecosystem, emerging technologies and innovations are driving disruption and challenges for the whole industry. How will video & mobile advertising evolve? The second annual conference Ad Summit Kyiv (May 16-17), focused on mobile and video advertising, will host over 700 attendees. Our venue features two tracks of keynotes, networking zone and the exhibition hall. Learn from the brands and thought leaders who are making the biggest impact on the video & mobile advertising industry globally: The conference sessions offer even more outstanding case-studies, fireside keynotes and the complete view of the video & mobile advertising industry. Here are the highlights of Ad Summit packed agenda: Video