Author: Artyom Dogtiev

Strategic Markets to Rock Mobile Performance Ad Campaigns With

David Jordan, Performance Director at Billy Mobile. Performance Marketing, specially in Mobile Affiliation, is a very short-term and money driven industry. Mobile content and lead generation advertising demand usually gets a very close up daily analysis based on opportunities, offers, payouts and time-framed conversion rates. This approach makes networks and publishers lose the big picture and miss long term trends that really matter. While advertisers are expecting quick ROI on their marketing investments, things already started to change and business vision is getting a new perspective: We all understand that real winners will be those who position themselves as leaders in traffic quality, fraud detection and that concentrate all efforts in being strong in high growing markets that probably won’t explode in ROI the next 2

Read More >

Shelly Increases Facebook App Installs by 230% with Appness

“The future belongs to platforms like Appness. Within a month, the platform helped us to increase the volume of Facebook app installs by 230% and reduce our CPI by half. We used to spend lots of time on communication, approval, revision, and other time-consuming tasks. With Appness, we were able to automate the media buying process, completely changing our views on a CPI partnership.” — Oleg Haustov, Chief Marketing Officer at Shelly. The Company Overview Shelly is the largest online manicure and pedicure delivery service. The company’s services are top-notch, time-saving and are available at homes, hotels, and in corporate offices. Shelly guarantees a professional approach, quality and safety: all technicians have at least two years of experience, passed certification training, and provide exemplary services

Read More >

PropellerAds New Retargeting Ad Solution Helps Advertisers to Boost Conversion

It is widely known that not all site visitors purchase, download, deposit and become loyal customers after the first visit to the site. Statistics indicate that more than 98% of visitors leave websites without converting and don’t come back. You’ve probably been digging your analytics for days, changing content and conducting endless A/B tests of your landing pages. Sound familiar? Things have changed. Now you have the second chance to get them interested and establish a trustworthy dialogue with your prospects. Remind them about you. Provide your audience with relevant information at the proper time and you will be amazed at the results! PropellerAds Retargeting Solution is an advanced tool that helps advertisers to complete their conversions by bringing site visitors back. Retargeting allows contact

Read More >

Chinese Utility Apps Cleaning Up Overseas

With increased smartphone adoption worldwide it’s no surprise that App Annie expects the number of app users globally to double to 6.3 billion by 2021, resulting in the app economy being worth $6.3 trillion. (App Annie, 2017) With this in mind, global expansion proves as a great opportunity for app developers and we’ve noticed many Chinese companies have seen great success when expanding internationally with Utility apps. In 2014 Chinese company, Apus Group, launched its Apus Launcher app and within just four months it had acquired 30 million users worldwide.(TechCrunch, 2014). Less than 10% of these downloads were from within China, instead the app’s most popular countries were the US, India and Brazil. (TechCrunch, 2014) Similarly, Sungy Mobile developed its Go Launcher app, which surpassed

Read More >

How to Lower the CPA by 37% on Your Facebook Ads [case study]

Every particular business requires a particular advertising strategy A mobile app can be great, but it is unlikely to become an overnight success without any marketing effort on the part of its owner. The times of free and reliable traffic are gone, that’s why more and more app advertisers and publishers turn to purchasing traffic on Facebook, as a channel with the highest number of monthly active users in the world. However, vast opportunities and access to such a huge audience may have a flip side, since there is a big risk to attract off-target users. All marketers want to ensure that the ads drive to their app only relevant users and, certainly, they expect to obtain worthwhile returns on their investments. It is important

Read More >

Performance Marketing Group Olamobile Acquires IconPeak for $10 Million

Berlin, 2nd of August 2017 – OLAmobile, one of the mobile leading performance marketing platforms, is joining forces with IconPeak  and its subsidiary BidderPlace to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the Berlin-based company builder which initially incubated IconPeak and BidderPlace together with Felipe Ogibowski and Gunnar Kämpgen in 2013 and 2015, sells its shares with a multiple of 50. Antoine Moreau, CEO of OLAmobile: “With IconPeak and BidderPlace we acquire two of the fastest growing performance-based advertising networks in Europe. The growth trajectory of both companies has been highly impressive in the past years. Gunnar, Felipe and the rest of the teams have built two successful and profitable companies and we are now

Read More >

Dmitrii Zotov: Our Mission is to Change Affiliate Marketing Industry

Today we would like to share with you a success story of Dmitrii Zotov, the founder of Affise Performance Marketing Platform. With over 10 years’ experience in the affiliate marketing industry Dmitrii has a profound background in creating and developing affiliate programmes and traffic analysis platforms as a software engineer. Having passed the way through media buying and working as a CTO & CEO of his own affiliate networks, Dmitrii is now a real expert in all the spheres of the industry. Dmitrii, your experience in affiliate marketing is really impressive. How did it happened that you came up with an idea to create your own performance marketing platform? Working in affiliate marketing industry has become an integral part of my life since 2006. Now

Read More >

Epom Self-Serve Ad Platform: How to Launch an Ad Campaign in 3 Steps

Buying online traffic has never been easier! Epom Market has developed the most convenient platform for advertisers, which you can test-drive for free. Now you can create your self-serve account and launch desktop & mobile campaigns within minutes. The registration is free with no mark-up. Set up and track ad campaigns across devices and channels, optimize them in real time and choose only the best-performing creatives and traffic sources. 5 Reasons Why You Should Try It Now Complete autonomy: you get full control over your campaigns; Easy campaign setup: only necessary tools & no distractions; Quick campaign launch: start your campaign in 2 minutes and in just a few clicks; Real-time analytics to make the right business decisions; Fast-growing inventory of 500+ direct publishers. Here’s

Read More >

mobyaffiliates releases research on Top Mobile App Marketing Agencies 2017

3/07/2017 – mobyaffiliates, mobile advertising and app marketing news site and directory, has released brand new research on top app mobile app marketing agencies worldwide that presents 26 companies. Featured in the research, which provides guidance on how to select a mobile ad network company to work with, are appcoach, Bamboo,  M&C Saatchi, Fetch. This guide covers the state of the mobile app marketing agencies field, its key players, app marketing services they provide and their offices location. The agencies in the guide, alongside the ones mentioned above, are: Phiture, AppAgent, ToroGrowth, Mobtimizers, The SpecialistWorks, Gummicube, The ASO Co, App Masters.co, Redbox, Miratrix, Growfirst, Pick ASO, Moberest, Appsposure, yellowHEAD, PocketWhale, App Marketing Agentur, Appency, Yodel Mobile, Moburst. Somo, Ansible. You can find Top App Marketing Agencies 2017 guide here.

Read More >

A Performance Marketing Model Distribution Algorithm Explained by Kimia

At Kimia, it’s our main goal to maximize the revenue of our publishers. Take for example a pure CPM model, even CPC: with a simple algorithm that distributes the traffic between the advertisers that have the best bids, we would have covered this “goal”. We all wish it were that “simple”, but we will see that there are more variables to consider. In a performance model (whether its CPA, CPS, CPL and CPI models) where the revenue is known after the actions of the end user on the product of our advertiser, the task of finding the best ad fit for the traffic is not that simple, because in reality we do not know which advertiser is really the one generating the most for that

Read More >
Page 1 of 3812345...102030...Last »