Author: Artyom Dogtiev

App Promotion Summit Berlin – we’ve got the momentum

At APS HQ we are massive fans of numbers and momentum, so we’re channelling those two themes into this email. With APS Berlin just 6 weeks away we believe that these numbers will show you the momentum we’re building for this, the 11th App Promotion Summit and our 5th event in Germany. Here’s where we’re at so far: 250+ attendees from 99 different organisations are already confirmed to attend – we are definitely on track to hit the 400 attendees mark. 10 new contributors have joined to the speaker faculty, meaning there are now more than 30 experts driving the agenda. 17 industry-leading companies are participating as official partners and adding their support to the event. 9 workshops have been prepared – we’re just 3 short of

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ClickDealer Launches Its Biggest Contest This Year – The High Rollers Race

Load up your traffic sources and prime your tracking links, because ClickDealer is launching its largest contest this year! The High Rollers Race calls all sharks to the table for a multi-stage competition, running from October 15th to January 1st and paying out something major every step of the way. The slots may be spinning, but the contest ain’t a gamble – reaching revenue thresholds in time grants several rewards. It goes like this: The first 10 players to crack MGM Grand’s $50000 pot before November 15th are leaving with a free pass to Affiliate Summit West 2018 and entrance to ClickDealer’s exclusive party after the event. Luxor’s $100000 mark gets 3 lucky fellows who reach it before December 15th $2500 in cash, a free

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BitterStrawberry Rebrands for the Tech Era

We are proud to announce we’re rolling out our new branding! BitterStrawberry said goodbye to an era and took it to the next level with a new voice embracing the tech revolution, a sleek, modern logo that will make sparks fly in your eyes and a zingy new site with a premium design that will guarantee to increase your wallet performance! We didn’t change just the look, we changed the whole experience! Our symbol of lust and knowledge, our bitter mechanical strawberry, E-volved to the tech era. It’s not a complete change, but one with a zing! A bit more spaced out with an innovative look, but still retaining the original features, our logo is moving the brand forward, strengthening our values with a new

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Ivan Carrillo, Managing Partner & New Business Director at Kimia Talks Affiliate Marketing

Ivan Carrillo is a key share holder and managing partner at Kimia. He has been with the company for over 5 years and oversees the traffic supply department including direct publishers, affiliates and internal media buying teams. Ivan brings 15 years of hands on experience as one of the top affiliates in the performance space before embarking on his strategic role at Kimia. He is considered a point of reference in the affiliate community and brings insight and vision to the evolution of the market. What is Kimia and how are you positioned in the market? 
 Kimia is a Premium online advertising network that brings together high performing advertisers and publishers worldwide. We are a technology first company that has been in the mobile marketing

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007 Strategy for Creating Killer Facebook Mobile Ads

While the mobile advertising market is booming all across the globe, Facebook still reigns supreme for its exceptionally large user base and opportunities for marketers. A rich and constantly updated set of advertising features makes Facebook the perfect platform for any kind of business to take steps to reach its goals. However, a number of companies do not use Facebook’s tools effectively. In fact, many of them are just wasting time and throwing money away. What is behind these numerous failures? When starting out with Facebook mobile ads, either to attract new customers or increase user engagement with their app, small business owners and marketers may feel overwhelmed by Facebook’s multistage advertising structure. In seeking to bypass their confusion, many of them just skip FB’s

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Beyond Installs – Mobile App Marketing KPIs and Metrics [Free Webinar]

Mobile applications add immense value to any business vertical, helping businesses expand their sales and presence, thanks to the growing number of mobile users who use apps for almost everything – from shopping to hailing a cab to buying groceries. This also means that it is important to measure the performance of your app – but the question is how? Is the number of installs an accurate measure of your app’s success? Surprisingly, the answer is no. Unless accompanied by data about other relevant engagement metrics, the number of downloads only present a murky picture. While it does tell you how many people downloaded your mobile app, it does not reveal how the users interact with your app. Engagement for app users can be measured

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Learn Affiliate Marketing Essentials and More With Mobidea Academy’s Guides

Mobidea Academy isn’t only the foremost platform when it comes to affiliate education, it’s also the best place for you to check out highly-informative guides. On our educational platform you can enter your email to subscribe to a bunch of completely FREE guides for you to learn about different affiliate marketing topics. Want to know what kind of topics you can dive into by checking Mobidea Academy’s Affiliate Guides? You can learn how to get started in Affiliate Marketing, you can explore guides on several ad networks, a collection of Mobidea’s Media Buying Beginner’s Mistakes Series, a complete glossary of terms and much more. Ready to explore these amazing guides that will help you improve your terrific knowledge of affiliate marketing? Check it out here!

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mobyaffiliates releases research on Top Mobile Analytics Tools 2017

5/10/2017 – mobyaffiliates, mobile advertising and app marketing news site and directory, has released new research on top mobile analytics tools that presents 27 companies. The research covers major mobile advertising and app analytics companies and provides information about each company such as its type, pricing, demo availability and documentation. The guide highlights established companies, which are on record to be instrumental for thousands of mobile apps across all major mobile operating systems. The companies in the guide are: Google Analytics, iOS App Analytics, Flurry Analytics, Amazon Mobile Analytics, TUNE, AppsFlyer, App Annie, Adjust, Kochava, Localytics, Tenjin, Appsumer, Mixpanel, Appsee, Amplitude, Branch, Singular, Leanplum, Urban Airship, Appboy, Apptimize, GameAnalytics, Upsight, SWRVE, Taplytics, Apptentive. You can find Top Mobile Analytics Tools 2017 guide here.

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5 Ways iOS 11’s App Store Update is Affecting Advertisers

Written by Payton O’Neal, Inbound Marketing Manager at Bamboo Now that we’ve discovered all the ‘hidden iOS 11 features worth knowing’ in Apple’s recent update, we’re starting to see the potential effects on marketers. Most notably, we’re observing how the redesign of the nine-year-old App Store is impacting how users browse and discover apps, as well as how developers and marketers promote apps. We’ve identified the five major ways app creators and advertisers are being impacted by the new App Store and what should be done now to keep up. It’s all about features–in a big way While app developers and marketers have always leaned on the elusive App Store feature, Apple has emphasized the value of being featured with this update. A study by App Annie

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Mobidea Academy is Ranked #4 on the World’s Top Affiliate Marketing Blogs List

Mobidea Academy has won a tremendous honor: to be ranked number 4th on the top 100 Affiliate Marketing Blogs & Websites for Marketers. Feedspot ranked the Mobidea Academy highly, giving the platform the recognition it deserves. The Mobidea Academy is a passion project of Mobidea. Created over two years ago, the platform is now visited by thousands of eager affiliates who wish to learn more about affiliate marketing and read complex articles exploring the toughest concepts in media buying. Banner optimization, ad network reviews, Facebook Advertising articles, dayparting, mobile ad formats, SEO, the most profitable niches, the importance of web hosting solutions, etc. The content created by the Mobidea Academy is super diversified, making this one of the few blogs that really deals with all

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A Day in Affiliate Marketer Life: Kimia Style

8am – Good Morning Log into stats to see how the night went Easy access to exact, real-time, stats, with a personalized dashboard where I can optimize and report by traffic sources, device, format, hour, and more. Cha-ching! Numbers are up on the smartlink traffic, as a new product has entered the mix with even higher EPCs. Note to self: keep an eye on this specific offer for the next 24 hours and if things continue, I can launch a direct campaign for that offer. 10AM – Morning Brew Receive daily trends and top segments Account Manager hits me up with top worldwide offers in multiple verticals including country, vertical and epc info. Hot offers in Iran for the last 3 days in a row…

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Mobfox Introduces Factual Audiences for Demand Partners

Uri Yariv is the Demand Partnerships Team Leader at Mobfox. This article was first published on Matomy’s blog. On the heels of our recent announcement of our partnership with Factual, we’re thrilled to be the first to offer DSPs access to hundreds of Factual audience segments, directly through our platform. Best of all, there’s no setup, and no further integration needed. “This partnership with Mobfox will enable DSPs to tap into Factual data, greatly benefiting advertisers by making high-quality location intelligence more easily accessible and ultimately creating more effective targeting and audience segmentation.” – Rob Jonas, SVP of Revenue at Factual How it works Choose from nearly 500 audiences segments to target, such as: users intending to purchase a new car, luxury fashion shoppers, NFL (American football) fans, consumers that

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Appcoach Named Top 100 Business At Red Herring Asia Forum

Appcoach, the global mobile performance experts, is celebrated as a top 100 business at Asia’s leading event for global innovation and technology-driven businesses. Follow Appcoach @Appcoachs or visit www.appcoachs.com Appcoach, the global mobile performance marketing experts, has been listed as a top 100 technology company at Red Herring’s annual Asia Forum. The Top 100 Asia Forum celebrates innovative, disruptive businesses that have achieved accelerated success in the Asia region and global market with their technology products, services and offerings. Red Herring is the global media company that unites technology innovators, investors and business decision makers with unparalleled insights on the emerging technologies driving the global economy. The annual Top 100 Asia Forum celebrates businesses that are leveraging innovation, technology and service to fast-track success, leading

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ClickDealer is going to Russia for Moscow Affiliate Conference 2017 Autumn Edition

Moscow Affiliate Conference is back with a new and improved Autumn Edition! Setting a high benchmark by the previous event, MAC calls for industry’s leading experts to mark their schedule for Russia’s #1 performance marketing event. On September 28th, join us to get fresh insights from ace affiliates, participate in a panel discussion and hit the lounge area to share ideas and make some new connections. Book a meeting now or visit Diamond Stand 2 at the conference. Remember to keep a business card for the raffle we will be running at the spot – there will be some hot prizes. See you in Moscow!

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mobyaffiliates releases research on Top App Install Ad Platforms 2017

22/09/2017 – mobyaffiliates, mobile advertising and app marketing news site and directory, has released new research on top app install ad platforms that presents 33 companies. Featured in the research, which covers major mobile advertising business models, app install costs and mobile app install advertising revenues, are Leadbolt, myDSP, Mobvista, PropellerAds, StartApp, Instal, GOWIDE, Mobobeat, PassionTeck, Mpire Network, and Appness. This guide presents a comprehensive snapshot of platforms that help app developers to grow their apps user base. The platforms in the guide, alongside the ones mentioned above, are: Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob, minimob, Digital Turbine, Consumer Acquisition, Avazu, mobileCore, AppBrain and AppThis. You can find Top App

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3rd Party Data for Dummies: What It Is & How to Work with It

Yonatan Reppen is the DMP Product Owner at Mobfox. This article was first published on Matomy blog. First, let’s start with the basics. When we’re talking about third-party data, we’re referring to processed data output – for example, the audiences and segments created – after raw data has been analyzed. It’s no secret that this data is fundamental to understanding user behavior. It offers advertisers and publishers relevant intel on user habits, gender, and other characteristics that can lead to stronger engagement, more successful user acquisition, and a better user experience. However, third-party data is not without its challenges. Limitations of 3rd Party Data “The buy one, get more” approach. Sometimes acquiring data is like wanting to buy a white fidget spinner on Amazon, but receiving

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Learn How to Monetize Facebook Traffic: Best Practices

In this day and age, everyone that has an established business or wants to try to make money with affiliate marketing knows that social media is very important. There are plenty of ways to help your business growth with social media, but one that’s been heavily discussed, is the most well-known and with the most potential is Facebook. Even before you’ve had a real plan, you thought about how you could make money with Facebook but probably didn’t know where to begin. But this is where we come in! We’ll teach you what you can do to become an expert! First things first – your niche The very first thing you have to do to be able to monetize your Facebook traffic is to find

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Facebook vs. Mobile Trackers: Discrepancies in Stats Explained

If you use third-party reporting tools to track your Facebook ad performance and count app downloads, you have probably found some discrepancies between Facebook analytics and your mobile tracker statistics. In this case, you know what a headache it is to reconcile these numbers and obtain accurate data. Looking for clues that might provide a rational explanation for missing numbers (clicks, impressions or installs), some advertisers claim this is a kind of fraud perpetrated by the third party agency they work with. But the truth is actually far less complex. The Appness team prepared a whitepaper that will help you find the root of the problem, reconcile your numbers and get a clear picture of your ad performance. Download your free copy here.

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Eastern Promises: China’s Mobile E-Commerce Report

China’s mobile e-commerce market earned a staggering $529.8 Billion in 2016. This report by Appcoach, the experts in Asia’s mobile market, gives an introduction to the mobile landscape in China with a closer look at the mobile e-commerce and payments market, its key players and growing numbers.  M-Commerce is developing at a rapid pace in China. Retail and C2C M-commerce sales hit RMB3.3 trillion ($529.8 billion) last year, up 57.9% year-over-year, according to a February 2017 report from iResearch Consulting Group. Furthermore, the mobile e-commerce market share accounts for 55.5% of all e-commerce transactions with this number set to increase to close to 70% by 2020. With 1.33 billion mobile users and average revenue per user at $760, mobile and app marketers are moving into

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An Incomplete Guide to Combating Mobile Ad Fraud

Aside from several technical hurdles that slow down mobile advertising industry growth, there is one that is about a human factor and the name to it – Fraud. According to the research conducted by Association of National Advertisers, in 2016 fake traffic and bot-generated clicks cost the industry a whopping $7.2 billion across desktop and mobile. Obviously it’s bad news but according to the World Federation of Advertisers by 2025 this figure will increase 7x and reach $50 billion. The team of Mobvista, the world leading mobile marketing automation company, decided to put together this guide to help mobile businesses to know better what is mobile fraud and how we can combat it. The guide covers such topics as: The current state of global mobile

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