Author: Christopher Reynolds

Nexage opens-up its premium ad service to all devs

Mobile ad exchange platform Nexage has opened-up its premium/private monetisation service to all mobile app developers, giving them access to higher quality ads. The announcement is a significant one for Nexage, which previously restricted the exchange to a select number of big name publishers such Rovio and Univision. The idea was that premium publishers could set specific rules around ads they display, so their beautiful apps wouldn’t be blemished by ugly banners. Advertisers would then get access to premium inventory. Now every developer can take advantage of this more exclusive approach and ensure they only display top quality ads. The move also dovetails nicely with the current trend away from banner ads and toward more polished, integrated, and ‘native’ formats. However,  it’s also unclear whether

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Native X claims first deep-linking in-app purchase ad format

Mobile game ad company NativeX is launching what it says is the first deep linking mobile ad format for in-app purchases on mobile games. The new format gives players two options when it appears. The first lets players click and be taken directly to a mobile game’s in-app purchase store to buy premium content. The second option is basically an incentivised ad, prompting users to engage with an advertising message in order to receive in-game currency. NativeX says this dual purpose allows for more strategic placements, for instance triggering the ad when players have died multiple times and need a certain item, or when they’re broke and want in-game currency. As anyone who follows freemium gaming knows, most titles earn their revenue from a minority

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Adjust on app retargeting at APS2014

This year’s App Promotion Summit in London was full of excellent advice on how to re-engage users. Adjust’s Simon Kendall in particular gave a insightful talk on the role app analytics and ‘power marketing tools’ play in boosting both engagement and revenues for developers. Berlin-based adjust specialises in mobile app tracking and analytics, so Simon was able to give attendees a real in-depth look at the topic. Here’s a quick overview of his presentation and slides from the event. Adjust’s Simon Kendall discusses how to use analytics to boost engagement As with a few other speakers at APS, Simon emphasised the importance of re-engaging app users, but he added that reattribution was a key element in this process. By using reattribution marketers can know the

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Jampp on app re-engagement and retargeting at APS2014

This summer’s App Promotion Summit 2014 in London played host to some of the biggest movers and shakers in the world of app marketing, none more so than Jampp CEO Diego Meller, who gave an enlightening talk on the importance of app re-engagement. Jampp provides app marketing services including app promotion and app engagement to clients around the world, so Diego had plenty of good insights into the topic. Here’s a quick overview of his talk. Diego Meller of Jampp talks App re-engagement at App Promotion Summit During the presentation Diego explained why it’s so important to re-engage users who have downloaded your app. He pointed out that 22% of downloaded apps are only opened once and only 5% of users continue using apps after

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Leadbolt bucks RTB trend with new direct deals platform

Leadbolt has announced Leadbolt Connect, a new direct deal marketplace for mobile advertising designed to buck the trend toward Real Time Bidding with a more transparent platform. The new platform lets publishers to view deals and their details, such as targeting and payouts, select and apply for deals of interest and instantly activate deals or pause them at any time. Advertisers and publishers can also connect and establish private premium deals between each other. We’ve seen plenty of direct deals platforms before on mobile, but Leadbolt is saying this is a truly “next generation” iteration. One of its key features is more transparency, allowing publishers to check out who advertisers are partnering with, what offers they are running and how well they are performing. Leadbolt

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Mobile Advertising and Marketing Acquisitions 2014: Who’s Buying Who?

Yahoo’s recent acquisition of mobile analytics firm Flurry has set headlines ablaze over the last few days, but it’s just the latest in a long series of mobile ad sector acquisitions and mergers that have taken pace in the first half of 2014. From buyouts by the big tech players like Microsoft and Apple, to tie-ups between smaller ad tech companies, 2014 will surely be remembered in the tech world as the year the mobile ad industry began to consolidate and mature. Given that Yahoo’s acquisition is likely to have been the biggest so far this year (over $200 million according to TechCrunch, although the terms weren’t disclosed), now is a good time to take a breather and get an overview of all the deals

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Appboy enhances its push and in-app messaging with multivariate testing

Appboy has launched a new multivariate testing platform, giving app marketers the ability to test push notifications, email and in-app messaging. The company says it’s now the first such platform that offers the ability to test six variants. So you can send out a different message to up to six user groups in order to see what generates the best engagement rates. Appboy’s messages can be tweaked and customised in a variety of ways, via headers, copy, images, colours and buttons. When it comes to in-app messages and push notifications thorough testing is hugely important. Along with discovery, upping engagements rates is one of the biggest issues in the app world at the moment, with the majority of downloaded applications laying dormant on users’ phones.

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Big opportunities in LatAm for mobile game devs, says AppLift study

Mobile games are the fastest growing sector of the videogame market and Latin America is the fastest growing market for mobile game developers, according to a new study from game monetisation company AppLift and videogame market research firm Newzoo. The study proves what most of us already knew for a while now: mobile ecosystems are becoming the de-facto videogaming platforms. According to AppLift, revenues generated by mobile games will account for over a quarter (27%) of the games market by the end of this year – a total of $21 billion. Meanwhile monthly mobile games revenues are forecast to surpass those generated by TV and handheld consoles combined during 2015. For mobile developers looking for new opportunities, Latin America is the fastest growing market, according

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InMobi launches new ad format that lets users demo mobile games

Mobile advertising company InMobi has announced a range of new ad formats designed for mobile games, including a new interactive ad format that lets users test out new titles, along with new interstitials, video ads and ‘Reward Ads.’ InMobi’s ‘Playable Ads,’ which are developed in partnership with start-up Voxel,  is certainly the most interesting of the four formats. We’ve seen interactive, mini-game, mobile ads in the past but very few ad companies have tried to offer actual game demos via this format. In fact, due to the freemium nature of many mobile games, demos have played an almost non-existent role in mobile game distribution, as opposed to the console and PC space. The adoption of playable ads by a bigger ad network, such as InMobi,

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MobPartner launches search-based native ad format

MobPartner has revealed a unique mobile native ad unit called ‘MobSearch,’ which places advertising messages into an app’s search bar. The unit takes advantage of the contextuality of search, so when a user begins typing into the search bar MobSearch will display a relevant app advertisement, using a predictive text algorithm. For instance, the example MobPartner gives is searching for World Cup information on a news app and getting a suggestion to download the official World Cup app. Check out the video below for a look at MobSearch action. MobPartner reveals MobSearch According to MobPartner the ad unit displays twice: Once as soon as a user opens the search bar, then as the user starts typing a new ad will display based on the text

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SponsorPay, HasOffers and SupersonicAds in triple rebrand action

Three mobile marketing companies have rebranded in almost as many days, with SponsorPay, HasOffers and SupersonicAds unveiling new names, logos and, in some cases, slightly enhanced products. First up is HasOffers which has launched a new parent brand called ‘Tune’ and the new website Tune.com. HasOffers, an ad attribution platform, will continue to exist but will fall under the Tune parent brand, along with its sister service MobileAppTracking, as one happy family. Tune CEO Peter Hamilton said the company chose the new name because: “it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients.” Although perhaps it’s worth noting that HasOffers was one

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App Promotion Summit 2014: In Pictures

Another App Promotion Summit came to a close last week in London, featuring an excellent roster of speakers, a huge number of insightful talks and engaging Q&A panels. The conference covered a wide-variety of issues surrounding the core problem of app discovery, from App Store Optimisation to Real Time Bidding, and from re-targeting to video ads. We’ll be bringing you coverage of the event’s talks over the next few days, with audio and video over on our sister site Business of Apps. But for now let’s take a look at some of the highlights of the conference in pictorial form. You can find these and other photos of the event over on the App Promotion Summit Facebook page. App Promotion Summit 2014: In Pictures Soko

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Amazon looks to shake-up analytics space with new AWS services

Amazon has waded into the mobile analytics space with a couple of new products for its Amazon Web Services customers. Amazon Mobile Analytics, which is now included in the AWS SDK, ticks all the usual boxes, enabling developers to collect and visualise app usage data. This includes DAU, MAU, Session Count, ARPDAU, retention data, custom events and more. A/B testing is now also available to AWS customers, allowing developers to simultaneously test up to five different in-app experiences, so they can check out what’s driving conversions, clicks or other events. Amazon is offering all this on a pay-as-you-go model, similar to its AWS pricing structure. The first 100 million events per month are completely free. After that threshold has been passed, you’re looking at $1

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AppLift invests in SDK-less native ad platform PubNative

Mobile game monetisation company AppLift has announced a “seven digit” investment in new native ad platform PubNative. There’s been a raft of native ad exchanges popping-up recently, such as the offerings from InMobi, MoPub, and NativeX to name a few. However, PubNative says it stands out from the crowd as it’s the first API-based Supply Side Platform for mobile native advertising. So its SSP does not require the integration of an SDK by publishers. This, according to PubNative’s co-founder Ionut Ciobotaru, allows for more “customizability and flexibility” when it comes native ads, as well as “advanced targeting functionalities” so that “truly native advertising can be achieved and scaled.” PubNative’s ad creation platform features over 20 advertising building blocks, allowing publishers to create “any number of

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AppFlood increases its China RTB demand with Bidstalk partnership

Papaya Mobile’s AppFlood has plugged mobile Demand Side Platform Bidstalk into its China-focused Real Time Bidding exchange, allowing the DSP’s customers to deliver campaigns into the Far East. Bidstalk, which launched its white label DSP solution just six months ago, claims to be processing more than 10 billion advertising bids per day. The company says it’s seen a “significant increase” in demand for Asian inventory from its ad partners and its partnership with AppFlood should hopefully address that need. Asia – and China in particular – is one of the key growth markets for developers looking to expand their business on the cheap. But it’s also a nightmare to navigate. Companies such as AppFlood have therefore taken the this opportunity to streamline access to Chinese

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MoPub announces native ad mediation

There’s been a rare lull in mobile native ad news lately, but MoPub has come to the rescue with the announcement of native ad support for its ad network mediation platform. The Twitter-owned company claims it’s now the first to offer a full stack native ad serving platform for network mediation. MoPub’s platform lets publishers manage their inventory for native ads the same way they do for standard formats, all within a single interface. Ad mediation basically allows publishers to unchain themselves from a single ad network, and instead mediate between dozens, thus increasing fill rates and mixing-up revenue sources. Mediation is different to RTB exchanges in that no automated bidding is taking place. MoPub has already announced a native RTB platform, as have a

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StartApp expands onto iOS, offers sign-up bonuses

Mobile advertising platform StartApp has launched its long awaited SDK for iOS developers and is running a few promotions to encourage sign-ups. The previously Android-online company is offering the same banner ads and full-page interstitials with its iOS SDK that Android devs have enjoyed, as well as a 2D and 3D offer wall. StartApp says the ads are specifically optimised for the iOS user interface “integrating seamlessly into the iOS design experience.” StartApp’s iOS ads StartApp is also offering bonuses for any iOS developer who signs-up for the new SDK. From now until the end of July iOS devs can double their revenue from their apps once they’ve passed certain thresholds and will get a $100 sign-up bonus. Here’s how the bonus system is working:

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Leadbolt revamps with new ‘next gen’ ad platform

Mobile ad and marketing company Leadbolt is undergoing something of a revamp, revealing its new ‘Next Generation’ mobile ad platform, which the firm says has been re-engineered “from the ground-up,” with enhanced tools and features. So what’s new? Well along with a new logo and website, Leadbolt says its portal experience has been re-envisioned with a modern UI, giving developers a simpler way to access reporting and analytics, while the company’s ad serving technology has been enhanced with a smarter engine and more flexible ad formats that support higher resolution devices. Leadbolt is also promoting its native ad platform as part of its revamp and extending house ad functionality to all ad types, allowing developers to cross promote and maximise ad inventory fill. Real-time analytics

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7 Reasons To Attend App Promotion Summit London 2014 on July 10th

App discovery and distribution are the greatest challenges currently facing the mobile app industry. Despite the growing ubiquity of smartphones and tablets, the app stores still lag behind when it comes to effectively helping developers find their userbase, which has increased the importance of paid advertising, effective analytics and app store optimization. App marketing has become a burgeoning industry, full of platforms, services and technologies that need to be understood by anyone who is looking to succeed in the app or mobile games business. The App Promotion Summit was launched last year in order to address this very issue. The first two events, which took place in London and Berlin, were huge successes and this year’s summit in London is shaping-up to be even better.

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App Promotion Summit 2014: Event Preview

London’s upcoming App Promotion Summit is gearing up to be the highlight of this year’s mobile marketing calendar. Some of the top minds from the world of app monetisation, ASO, user acquisition and app analytics will be gathering in the Knightsbridge’s Jumeirah Carlton Tower on July 10 for full day of talks, round-tables and networking. Last year’s events in London and Berlin were a huge success and this year is looking to be even better, with a jam-packed agenda and a new ‘Marketplace’ meeting and networking facility. For those who don’t know, The App Promotion Summit was set-up last year (in partnership between the mobyaffiliates.com team and the events experts at All Amber) to tackle the mobile app industry’s greatest challenge: distribution and discovery of

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