Author: Christopher Reynolds

Apsalar exits the DSP market

Mobile ad company Apsalar has decided to quit the DSP business and focus entirely on its mobile analytics platform. Apsalar, which started out in analytics back in 2010, launched its mobile Demand Side Platform less than a year ago off the back of a $9 million round of Series B funding. At the time the company said it was uniquely positioned to combine its first party data with programmatic buying in order to help advertisers create detailed user profiles for ad targeting. But the company now says it’s jettisoning its DSP partly because of concerns over the independence of its analytics . In an email sent out to customers Apsalar said: “Marketers want an independent attribution solution. We’ve received consistent feedback from clients and prospects

Read More >

MobFox rolls-out native ad SDK

Mobile ad network MobFox has taken its native SDK out of beta and rolled it out to all Android and iOS developers using its platform. The Vienna-based network, which recently announced the first native exchange for the mobile web, says it “looked at our competitor’s SDKs” when designing its own solution and managed to “simplify the integration process” on iOS and Android apps, with most beta partners able to display the new units after just a few hours of testing. The SDK has generated some “phenomenal results” according to MobFox, with eCPMs exceeding banner ads by three to five times. The network also says advertisers are “biting our hands off” for native inventory, with fill rates in the US Europe getting close to 100%. The

Read More >

iOS 8 and App Marketing: The Industry Reacts

IOS 8 has been heralded as one of the most significant updates yet to Apple’s mobile operating system, bringing a number of number of changes to the App Store, which has gotten marketers – and ASO specialists in particular – busy analysing how app discovery will be impacted. So what better way to judge Apple’s new mobile OS than to ask the experts themselves? Below are the opinion of some of the leading ASO and app marketing specialists on what they think of Apple’s WWDC 2014 announcements. Agree, disagree? Why not let us know in the comments below, or join the conversation on Twitter @mobyaffiliates. But first we’ll start off with a rundown of what new features iOS 8 brings to the app marketing table.

Read More >

Chartboost launches new analytics and engagement tools

Mobile game cross promotion network Chartboost has announced three new tools designed to help developers retain users and drive engagement. First-up, Chartboost is jumping into analytics, with a post-install analytics product that it says will give developers a deeper understanding of player habits within games, allowing them to track exactly what campaigns are delivering their most valuable players. The new platform tracks bootups, session length, and in-app purchases. Chartboost is combining this data with a new retargeting solution. This enables tracking and segmentation, letting you segment based on player behaviour within games, target based on device type and previous installs and deep linking to direct players to specific locations in the game. Chartboost CEO Maria Alegre says: “Chartboost is committed to providing mobile game developers

Read More >

AppFlood launches SDK that pays developers for installs

AppFlood has announced a new Software Development Kit that lets developers earn cash each time their app is installed. The ‘Splash Screen’ SDK displays a full-screen interstitial advertisement every time an app is launched. Developers are paid each time an app carrying the SDK is installed on a user’s device and opened for the first time. The developer then receives revenue on an eCPM model on the ad. AppFlood says publishers can earn around $8 per 1,000 installs in the US and $1.4 for every 1,000 non-US installs. The SDK also includes all of AppFlood’s other standard ad units for use within the app. AppFlood’s developer relations manager, Veronica Ciecierska, told us: “We realized developers need a much more effective yet easy-to-deploy monetization system that

Read More >

NativeX on why games need native ads

Last month mobile ad company NativeX announced the launch of the first global native ad exchange dedicated solely to free-to-play mobile games. According to the company, the new exchange lets developers customise native ads to include in-game elements and game characters, and is built to maximise ad revenue for both reward and non-reward ad campaigns, supporting video, interstitials, and all conversion types. We’ve seen a few native ad RTB products announced already, most recently from InMobi and MobFox, so why do we need one focused specifically on mobile games? We caught up with NativeX’s co-founder Ryan Weber to find out why. Here’s what he had to say: “Mobile gaming companies were the first of the mobile content companies to reject standard mobile ad formats like

Read More >

App Annie: “App discovery is getting better AND worse…”

App store intelligence firm App Annie has been very busy over the last few weeks, announcing a free analytics and ASO tool, acquiring rival analytics firm Distimo and securing $17 million in funding. We caught-up with the company’s VP of global communications, Marcos Sanchez, to discuss consolidation, iOS 8 and more. Read on for the Q&A. Interview: App Annie on analytics Marcos Sanchez, VP of global communications, App Annie What was the strategy behind your acquisition of Distimo and what kind of value will this deal bring to App Annie? The Distimo acquisition will bring a great deal of value to App Annie. After the team spent time with the Distimo founders, we were convinced that their vision was extremely complementary to ours and that

Read More >

InMobi partners with Rubicon to launch native exchange

Hot on the heels of launching its native ad creation tool, InMobi has teamed up with Rubicon Project to reveal a new mobile programmatic buying and selling platform designed for mobile native ads. According to the two companies, the InMobi Exchange will be the largest mobile-first programmatic exchange on the market, allowing tens of thousands of advertisers to reach 759 million active monthly users globally, across 30,000 mobile apps. InMobi also says it’s working with the Rubicon Project and the IAB Open RTB Working Group to standardise native programmatic buying, in what’s becoming a race to synergise the two biggest trends impacting the mobile ad industry. InMobi CEO Naveen Tewari said: “We are committed to improving the mobile user experience, whether through the aesthetic of

Read More >

A Guide To Mobile Native Ads

Since the beginning of the smartphone boom publishers and advertisers have been crying out for more sophisticated mobile ad formats. The almighty mobile banner ad has long been the bane of the industry, generating unreliable clicks and marring apps with detached, and ugly, designs. Facebook and Twitter showed the way a few years ago, with promoted tweets and app install ads, and now it looks like the dam has finally busted for the rest of the industry. Six months into 2014 and we’ve already seen a range of ad companies, social networks and media giants announce new mobile native ad products, from AOL to Yahoo, and from Twitter to Pinterest. Native has rapidly gone from being a buzzword to a new industry standard, and while

Read More >

Pollen offers devs faster access to app store revenue

London/San Francisco-based start-up Pollen has announced it will deploy over $150m of capital to mobile app developers during 2014, as part of its new closed beta developer financing platform. Pollen is pioneering what it calls ‘Velocity Capital,’ which is similar to the factoring model used the finance space. Basically, developers can sell their App Store receipts to Pollen in order to get faster access to app revenue. Pollen’s solution explained Introducing Pollen – Velocity Capital from Pollen on Vimeo. According to Pollen, developers can sometimes wait up to 60 days before getting any cash from Apple. The company says this financing bottleneck can impede an app’s success in the charts – and developer growth overall – due to the increasing importance and cost of user

Read More >

Clickky expands user acquisition to Japan and Asia

Mobile app marketing platform Clickky has announced a new partnership with Ad Japon, expanding its user acquisition services into Japan, China and other Asian markets. Ad Japon claims to be the largest player in the Japanese app marketing space and Clickky says its new partnership will be beneficial for both companies, helping Ad Japon get access to Clickky’s channels in Europe, North America and Russia. Clickky CEO Vadim Rogovskiy said: “It’s another significant hallmark for our company. We plan to hire a strong professional team and just appointed the new business development director in Asia, and we’ll continue to engage even more people in this key region. We are looking forward to making the Asian market one of the strongest ones in our portfolio and

Read More >

MobFox launches first mobile web-dedicated native ad platform

Mobile ad network MobFox has rolled out a new native ad platform dedicated to the mobile web. The Vienna-based company says the roll-out makes it the first network to launch a native ad exchange specifically for mobile web publishers. MobFox also claims it’s currently the only player on the market with both a Supply Side Platform and Demand Side Platform for native and says that an in-app solution is in the works. Along with its own platform, MobFox offers site publishers demand from over 100 DSPs connected to its RTB exchange. MobFox’s in-stream ads We asked MobFox CEO Julian Zehetmayr how his new solution will compete with bigger players in the industry. Here’s what he had to say: “There will always be demand for independent

Read More >

Appsfire criticises Yahoo’s native ads, Yahoo hits back

Mobile ad company Appsfire has criticised Yahoo’s recently announced native ad product for being too deceptive and Yahoo isn’t very happy about it. In case you hadn’t heard, Yahoo launched its own native ad product a few days ago, while Appsfire has been highly active in the space, releasing a number of native formats over the last couple of months. On Monday Appsfire founder Ouriel Ohayon posted an article on the company’s official blog, which called-out Yahoo’s unit– shown below – for not being clearly labelled as an advertisement. Spot the ad? Here’s an quote from Appsfire’s post. “The practice of blending ads in the content should not discount the necessity of obvious disclosure. Fail in doing this well and users will soon stop trusting

Read More >

Yahoo launches native ads for its mobile network

Yahoo has become the latest online media company to get into the mobile native ad game, launching a new image-rich native ad format across its mobile products. Yahoo hasn’t released many images or video of its new format, but judging by the below gif it looks very image heavy and appears to blend nicely into the surrounding Yahoo News content. The company says after tapping the in-content feed ad viewers can either visit a site directly or view a larger interstitial ad. In a company blog post, Yahoo said: When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers. We’re excited to move toward

Read More >

InMobi: “Our Native Ads are a complete game changer”

InMobi recently announced that its native mobile ad platform would be taken out of beta and made available to the public. Forget Facebook and Twitter, the India-based ad network believes its highly customisable solution is the most advanced native ad platform in the world and will open the format up to a whole new range of advertisers and publishers, who are no doubt eager to see what all the fuss is about. We caught up with the InMobi’s co-founder Abhay Singhal to find out what his company can offer in a space that’s becoming increasingly competitive. Interview: InMobi on Native Ads Abhay Singhal, co-founder, InMobi There’s quite a few big players jumping into mobile native ads, so what makes InMobi’s recently native ad product stand

Read More >

Twitter App Install Ads: The Industry Reacts

Last month Twitter decided to jump into the ring and fight for a slice of the increasingly lucrative app promotion market. The social network says its new solution, powered by MoPub, allows app marketers to reach more than 241 active users on Twitter and more than one billion mobile devices off-Twitter, all through one interface. With pressure mounting from investors, Twitter hopes it can replicate Facebook’s success in the mobile marketing space, but questions remain over its ability to deliver results at scale, the quality of its traffic, and whether it can compete with Facebook’s own app promotion product and its recently announced Facebook Audience Network. So one month after the announcement, what does the app marketing industry think of Twitter’s solution? We’ve surveyed the

Read More >

Interview: Wooga on App Store Optimisation

Berlin-based Wooga is one of the most popular developers of mobile games in Europe and around the world. The developer initially made a name for itself on Facebook, finding major success with titles such as Jelly Splash and Pearl’s Peril. In 2012 the company announced it was wisely getting off the sinking Facebook games ship and into the more lucrative realm of iOS publishing, releasing Diamond Dash, which has since gone on to be downloaded by over 11 million players. Wooga now has six titles on mobile and is in the top 50 highest grossing app developers on Apple’s App Store. We caught-up with Wooga’s App Store Optimisation manager Tom Leclerc, to find out how a major publisher such as Wooga approaches ASO, the impact

Read More >

Wooga: ‘There’s too much distrust between app marketers and users’

Publishers and advertisers should work harder at building trust with users if they want to increase retention, says Wooga‘s App Store Optimisation manager Tom Leclerc. According to Leclerc, there is currently too much distrust between users and app publishers. He tells us that advertisers need to focus on the issue of retention before a download actually takes place. Wooga ASO manager Tom Leclerc: “A large part of retention is trust,” says Leclerc. “I think what a lot of app developers and publishers may not know is that retaining users starts before a download happens. As an industry, we shouldn’t be aiming for the kind of rabid download-at-any-cost attitude that’s so commonplace. This creates a general atmosphere of mistrust amongst users, with so many apps that simply

Read More >

Facebook launches ‘Audience Network’ mobile ad network

Facebook has confirmed all the rumours and launched its own mobile ad network at the F8 conference on Wednesday. The Facebook Audience Network uses the same targeting available for regular Facebook ads but extends the reach into third party apps and websites. Three ad units are available: standard banner ads that display at the bottom of the screen; full screen interstitial ads and native content feed ads. Facebook says it’s focusing its Audience Network on advertisers looking to drive app installs or app engagement, but will expand the network to incorporate “additional marketing objectives in the future.” The company also says its network can handle all optimisation and delivery for campaigns. Facebook reveals its Audience Network During the conference, Facebook CEO Mark Zuckerberg said: “The mobile

Read More >

InMobi roll-outs native ad platform

InMobi has taken its native ad platform out of beta and made it available to all advertisers and publishers. The platform, which was launched earlier in the year, allows app publishers to design and create their own native ads, including interstitials and content feed ad units. InMobi says its solution is the most “advanced native advertising platform in the world” and is investing $100 million to further enhance its features. Check out the video below for an insight into how it works. InMobi introduces its native ads InMobi says advertisers can see live previews of how their native ad designs will look when implemented and can edit them within the UI. Advertisers can also test drive the editing platform without creating an account and registering

Read More >
Page 4 of 9« First...23456...Last »