Author: Evi Missa

How to evaluate your ad mediation performance using ARPDAU

Diana Bogdanova is the Regional sales manager at Appodeal. ARPDAU (Average Revenue Per Daily Active User) is an important measure that allows not only to calculate revenue but also evaluate the effectiveness of any given ad mediation solution. Here’s a formula: ARPDAU = Total Revenue / DAU (Daily Active Users) Sometimes it’s not enough to calculate general ARPDAU only to take right decisions on mediation or monetization strategies. It makes sense to esteem ARPDAU through the lens of several criteria. Let’s consider a few examples. Breakdown by countries Let’s imagine the following case: you noticed an obvious revenue or eCPM drop but you can’t find out what’s the problem. At the same time there were no changes on a mediation service side, and we haven’t changed

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Appness is attending Affiliate World Asia

It’s time to check off another item from our annual to-do list: Appness team is heading to Affiliate World Conference in Bangkok, which takes place in just a week! We are gearing up to have another epic experience this year and looking forward to meeting you all there! If you are attending, just let us know – let’s rock the show together! 🙂 Look for the Appness crew at the booth #28. If you’ve got a packed schedule, drop us a line to novikova@appness.com to book your meeting. Hope to see you there very soon!

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Affiliates: How to choose the right tracker for your goals

What helps affiliates to get the right attribution? To be able to split tests with several networks? To easily manage several campaigns at once, optimize, and in conclusion, get the best revenue from every click? Choosing the right tracker for your goals Here are some with which Kimia has had experience and is proud to recommend. Voluum  Voluum Tracker is a tracking tool for performance marketers released by Codewise – the third fastest growing company in EMEA and second in EU according to Financial Times. It was created by performance marketer Robert Gryn and it is used by performance agencies and media buying teams from over 200 countries worldwide who work on verticals like online gaming, gambling, dating, health & beauty offers, binary options and

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How to Monetize Your Remnant Mobile Traffic

We understand that every network goals is to be able to monetize 100% of their traffic, but in most cases that will not happen. Any experienced networks will agree that they come across one way or another whereby huge traffics are lost due to several factors of issues. The amount of remnant traffic that is left unmonetized can be up to 15% of the total traffic sent. Most common reasons of huge remnant traffic includes: Campaign reaches cap and budget Unsupported OS Unsupported Carriers Unsupported Devices Mismatched GEO Mismatch of 3G and Wifi Unsold traffic Backfill traffic Uncharged traffic Most networks have yet to be accustomed to this huge opportunity on leveraging this issues and monetizing their remnant traffic to its full potential. With our

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Mobile in China is booming, Appcoach wins users and boosts revenue with exclusive Asian traffic source ad network

Appcoach Market is the premium ad network for western advertisers to develop presence and optimize user acquisition campaigns in China and Asia. With an over 90% increase in advertising expenditure this year, China is experiencing an influx of new apps wishing to capitalize on its 1.33 billion mobile user market. But how do western advertisers navigate this region of complex media channels and publishers? It’s simple: capitalize on China and Asia’s mobile market with premium, exclusive publisher traffic sources with Appcoach Market.   Head-quartered in Shanghai, Appcoach is renowned for helping direct advertisers navigate and win the Asian and Chinese mobile market with new-market user acquisition strategy, media planning and buying, and creative localization. From Baidu and WeChat, to Tencent, Youku and Alibaba, the agency

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