Author: James Cooper

Subsidised Tickets for App Developers and Startups at App Promotion Summit London

App Promotion Summit London takes place on July 7th and covers App Store Optimisation, mobile growth, user acquisition, app engagement and mobile growth. The conference agenda can be seen at http://apppromotionsummit.com/LONDON/2016/agenda/ In addition to the main conference you can attend in depth workshops and masterclasses from the likes of Twitter, Google and Facebook We offer massively subsidised tickets to all developers and start-ups. Read on to learn how you can take advantage. ARE YOU ELIGIBLE? If you represent a company that is under 2 years old and has less than 10 employees If you are a mobile application or mobile game developer HOW DO YOU BOOK YOUR SUBSIDISED TICKET? Head over to the registration page and choose the ‘Subsidised Early Bird Ticket’ option. You’ll see

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Mobvista Founder and CEO Wei Duan at the Affiliate World Asia Summit and GMAT Forum

Two conferences in one place. Dozens of speakers, panels, workshops, and meetings in three days. 1500 industry’s most successful marketers and thought leaders who are ready to share their experiences. Welcome to the most expected affiliate event of the year! As the Diamond Sponsor of Affiliate World Asia 2015, Mobvista invites all the participants of the mobile ad market to join the largest affiliate conference in the world on December 7-9, and take part in the edgy industry trend discussion at Global Mobile Advertising Trend Forum -Forum Thai-land on Wednesday, the 9th. Both events aim to connect affiliate leaders, colleagues and partners from Asia and the rest of the world. Meet Mobvista’s founder & CEO Wei Duan with his presentation “The Gold Rush in Asian

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App Promotion Summit Berlin 2015 Agenda Goes Live

It’s exactly 5 weeks until App Promotion Summit Berlin takes place at Hotel Adlon and more than 190 people are already confirmed to attend. With ticket sales up 47% compared to this time last year, we’re extremely happy with progress. We are now delighted to officially launch the 2015 agenda. You can access it here: http://apppromotionsummit.com/BERLIN/2015/agenda/ The 2015 speaker faculty features the best presenters from our 5 previous Summits along with new contributors from leading publishers including Aeria Games, trivago, 8fit and Clue. To secure your place and join us as we unlock growth for mobile apps and games, book your ticket online Pssst … The ‘Early Bird’ rate of €350 is in effect until the end of next week (Friday, 6th November). So register now

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David Kelly, Executive Director for North America at Avazu talks mobile advertising

David Kelly is Executive Director of North America for Avazu, where he will oversee the operations of Los Angeles and Toronto. Prior to joining Avazu he spearheaded sales and business development for WhatRunsWhere as their VP since 2012. He earned a BA in Political Science from the University of Toronto. David, congratulations on joining Avazu – what are you going to be focused on in your new role?  Thank you! My focus in the new role at Avazu will be growing the brand and presence of Avazu in the North American Market. With offices open in Los Angeles and Toronto we’ll be able to grow rapidly and reach our target partners and clients. What made you decide to join the team at Avazu?  Avazu has

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App Promotion Summit is back in Berlin on December 3rd

Great news: App Promotion Summit is returning to Berlin on Thursday, 3rd December 2015. Even better news: We’ve introduced a ‘Super Early Bird’ booking price for attendees who register their places before 9th October.  Save yourself €150 and grab yours now!  You’ll join a crew of early bookers that includes Telefonica, InnoGames, plista, and apprupt (Opera Mediaworks). We’re working hard at APS HQ to ensure that APS Berlin 2015 exceeds the 2014 experience.  Here’s a progress report: Six superb contributors are confirmed.  Stefan Bielau (one of the world’s leading experts on ASO and app marketing) is back and will be delivering new material; Andy Carvell (SoundCloud) is once again going to be sharing vital growth insights; and Polina Marchenko (Co-Founder & CEO of KptnCook) will detail

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It’s Time to Push Your Travel App Up

Although it’s 90+ degrees outside, your head may be roaming somewhere in France or one of the Caribbean beaches, but we need you to get back to your app just for 5-10 minutes! If your app is dedicated to traveling, right now is the time to launch an ad campaign – it’s not too late! Boost your Travel App Let me explain. Traditionally when you think about a marketing campaign that, for example, should take place on the Christmas Eve, you need to launch it ahead of time in order for people to have enough time to pick up a gift for their friends and family. With travel apps, the story is a bit different. Yes, people plan their vacations in advance, but there is

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The App Promotion Summit agenda is live … and it’s more progressive than ever

We’ve been busy, very busy indeed, putting plans in place for Thursday 9th July, the date when the 3rd annual App Promotion Summit London will take place in Knightsbridge, London.  We’re delighted to officially launch the 2015 agenda and you can access it here: http://apppromotionsummit.com/LONDON/2015/agenda/ What does this mean for you, the potential attendee?  Three main things: 1. You can view the full, truly progressive, topic list that will be covered over the course of the event. 2. You can build up an understanding of the types of people and organisations that we’re securing to tackle those topics. 3. You can get a feel for the fantastic 5+ hours of networking opportunities that will be available throughout the day, from breakfast in the morning to

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NativeX King of the Mountain Challenge offers app developers a 20% CPM boost

NativeX, offers game developers and app publishers some of the most advanced monetization services available, winning various tests against competitors and has been highlighted as a top provider in the mobile ad sector by the likes of VentureBeat. This gives NativeX the confidence that using the SDK will improve CPMs for Interstitials and Rewarded Video ads that they are guaranteeing a fixed 20% higher CPM than current providers.  NativeX is one of the fastest scaling platforms in the space and this gives developers and publishers a chance to benefit from some of this growth through higher revenues. The NativeX “King of the Mountain” promo offer a straight 20% CPM uplift guarantee for qualifying publishers on the following terms: Step 1: Read the Terms & Conditions,

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Ralph Sas, CEO Avazu Europe and USA on their mDSP and the launch of the LA office

Avazu Inc. is a global leader of mobile & PC digital advertising, a global mobile games and apps distribution platform. Established in 2009 in Germany, Avazu had its headquarters set up in Shanghai China the same year. With offices in Amsterdam, Berlin, Shanghai, Beijing, Hong Kong, Tokyo, Brunei and most recently Los Angeles, Avazu is collaborating with over 500 of the largest international advertising clients. Avazu Holding consists of three business units: Avazu Inc, a global cross-device performance advertising company with proprietary technologies for programmatic advertising; Teebik, a global game and app publisher; aFund, a strategic investment arm focusing on seed- to early-stage startups. Ralph Sas is the CEO Avazu Europe and USA and has lead the international expansion of Avazu into multiple global markets

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App Promotion Summit London is Back on 9th July 2015

We are delighted to announce that for a 3rd time, the leading app marketing conference is returning to the Jumeirah Carlton Tower hotel in Knightsbridge, London. App Promotion Summit London will take place on Thursday, 9th July 2015 and will once again address the app industry’s greatest challenges – distribution and discovery – and we’d love to get you involved. App Promotion Summit Returns to Jumeirah Carlton For the 2015 edition, to reflect the pace of change in the world of mobile app and game marketing, we will be stepping things up a notch under the theme of ‘Unlocking Growth for Mobile Apps & Games’. We have already managed to secure key contributions from experts representing the likes of Facebook, Google, SwiftKey and The New

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Ofer Eitan, CEO of Moblin Talks Pre-Installed App Distribution, Mobile Ads and More

Ofer Eitan, the CEO of Moblin is a born entrepreneur who founded the company in 2007. Ofer administers the strategy and corporate direction of the company. His primary focus is on the leadership and innovation of his team and the continued success and satisfaction of the company’s customers. Prior to founding Moblin Ofer held a senior leadership position at Microsoft, providing him with his sales and business development wisdom in various market sectors. Ofer is considered by many as the pioneer of the mobile user acquisition and app distribution network space. What is Moblin and how are you positioned in the market? Moblin has been planning, executing, tracking and optimizing mobile campaigns for nearly a decade. Using cutting edge technologies to create an optimum funnel for user acquisition, moblin

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Pan Katsukis, CEO, Remerge on App Retargeting and User Engagement

Pan Katsukis, CEO & Founder, Remerge was interviewed at App Promotion Summit Berlin by George Osborn of Mobile Mavericks.  We are now able to share video and audio recordings as well as a transcript – thanks to Pan for the interesting insights. Pan Katsukis, CEO, Remerge on App Retargeting and User Engagement Video Pan Katsukis, CEO, Remerge on App Retargeting and User Engagement Audio Pan Katsukis, CEO, Remerge on App Retargeting and User Engagement Transcript Pan Katsukis, CEO, Remerge. Interviewed by George Osborn at App Promotion Summit Berlin 2014. Hi I’m George Osborn and I’m at the App Promotion Summit, Berlin and I have been joined by Pan, who is the CEO with Remerge. Hi, Pan how are things? Hi, thank you very well. That’s good so what

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Eric Garcia, Fiksu on Data-Driven Mobile Advertising [VIDEO]

Eric Garcia, Client Account Director, EMEA, Fiksu was interviewed at the App Promotion Summit Berlin 2014 by Peggy Anne Salz of MobileGroove. They talked a bit about mobile programmatic advertising and the role of data in mobile media planning and buying. We are now able to share video and audio recordings as well as a transcript – thanks to Eric for the interesting insights. Eric Garcia, Fiksu on Data-Driven Mobile Advertising Video Eric Garcia, Fiksu on Data-Driven Mobile Advertising Audio Eric Garcia, Fiksu on Data-Driven Mobile Advertising Transcript Eric Garcia, Client Account Director, EMEA, Fiksu. Interviewed by Peggy. App Promotion Summit Berlin 2014. Hi, I’m Peggy Anne Salz at App Promotion Summit in Berlin. I’m here with Eric Garcia from Fiksu. Eric, let’s start off, what is Fiksu? Tell us

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Daniel Kahtan, AppsFlyer on App Advertising Analytics [VIDEO]

Daniel Kahtan, Director of Sales and Business Development, AppsFlyer was interviewed at the App Promotion Summit Berlin 2014 by Peggy Anne Salz of MobileGroove. Their discussion covered a range of topics relating to Appsflyer and the app advertising and analytics space. We are now able to share video and audio recordings as well as a transcript – thanks to Daniel and Peggy for the interesting insights. Daniel Kahtan, AppsFlyer on App Advertising Analytics Video Daniel Kahtan, AppsFlyer on App Advertising Analytics Audio Daniel Kahtan, AppsFlyer on App Advertising Analytics Transcript Daniel Kahtan, Director of Sales and Business Development, AppsFlyer interviewed by Peggy at App Promotion Summit Berlin 2014. Hello, I’m Peggy Anne Salz at App Promotion Summit in Berlin, speaking with Daniel Kahtan from AppsFlyer. Welcome, Daniel. Thank

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Yeahmobi announces mobile advertising deal with No.1 Social Network VKontakte

YeahMobi has signed a major deal with VKontakte, Russia’s no.1 social media site. As a result of the deal, Chinese app and game developers will be able to promote their products across the network as VKontakte itself expands into China. This represents a major partnership for YeahMobi as VKontakte is one of the world’s top 10 social media sites with over 250 million users and an inventory of over 4 billion daily page impressions. YeahMobi and VKontakte Ink Mobile Advertising Deal This deal follows Facebook’s Mark Zuckerburg recent visit to Tsinghua University, where he impressed the audience with his Chinese.  The YeahMobi deal with VKontakte that will allow it to act as a bridge between Chinese developers and the Russian mobile and app advertising market.

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AppLift Content Marketing Manager Thomas Sommer Talks User Acquisition

Thomas Sommer

Thomas Sommer, Content Marketing Manager at AppLift was interviewed by Chris Reynolds at App Promotion Summit London 2014. Thomas shared some insights on user acquisition and monetization based on his experience working with some of the world’s leading mobile games publishers and marketers over at AppLift. Thanks to Thomas for doing the interview and for the useful analysis. AppLift Content Marketing Manager Thomas Sommer on User Acquisition , Video: AppLift Content Marketing Manager Thomas Sommer on User Acquisition, Audio: AppLift Content Marketing Manager Thomas Sommer on User Acquisition, Transcript: We’re here at the App Promotion Summit 2014 and we’re talking to Thomas Sommer, senior marketing manager at AppLift. Thomas nice to see you. Thomas Sommer: Good day. Firstly can you just explain a little bit about what AppLift does and what services

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Mobvista raises $10m in Series A funding to grow its mobile ad network internationally

The mobile ad network Mobvista has announced that it recently raised $10 million in Series A funding from Chinese Internet network NetEase. This investment establishes Mobvista as one of the leading international mobile advertising platforms and one of a small group to have raised this amount of capital. The linkup with Netease is designed to provide additional resources to improve brand awareness for Mobvisa and accelerate the international growth strategy of Netease. According to Robin Duan, the founder and CEO of Mobvista the funding will be used to invest in their technology stack and international operations: “On one hand, Mobvista will focus more on R&D and consistent innovation.Big data research,programmatic ad operations and user targeting will be of great value for the whole company, which we will

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Get The Latest App Marketing Tips from Performance Revenues

App marketing is still an emerging field so it’s hard to keep up with the latest best practices. It’s also difficult to get hold of actionable advice that you can put into quickly put into practice on your app marketing campaigns. This guide from Performance Revenues includes their tips on some of the key issues in app marketing today including: How to get ROI on your mobile app marketing campaign Negotiating with mobile ad networks Avoiding fraud in mobile app marketing You can check it out on slideshare below or download directly from dropbox here App Marketing Tips Playbook App Marketing Tips Playbook from mobyaffiliates About the Authors Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During

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NativeX to give away $50k worth of user acquisition to developers

NativeX has just launched a brand new promotion for the holiday season and is giving away a massive $50,000 to its partners to spend on user acquisition. In order to take advantage of the deal, developers must agree to spend $50,000 on advertising with NativeX for 50 days and in return NativeX will double down and invest $50,000 itself to help promote their apps. NativeX co-founder Rob Weber said: “For app marketers, the holiday season is the most important time of the year. User acquisition is getting more expensive, and it is increasingly difficult for apps to stand out, particularly in the fourth quarter. NativeX is committed to the success of our partners, and we are giving them $50K to acquire new users at the time

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AppsFire CTO Yann Lechelle on Native Mobile Advertising

Yann Lechelle

Yann Lechelle, Co – Founder & CTO of AppsFire was interviewed by Chris Reynolds at App Promotion Summit London 2014. We are now able to share the video and audio of the interview as well as a transcript. Thanks to Yann for the interesting interview which covers one of the big trends at the moment in mobile – namely native advertising. AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Video: AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Audio: AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Transcript: Here at the App Promotion Summit 2014, and we’re talking to you on Yann Lechelle, Co-founder of Appsfire. Yann, nice to see you. Likewise. Can you firstly explain a little bit about what

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