Author: Jamie Giggs

Avazu mDSP’s April Promotion: The More You Spend, the Higher the Rebate

The best things are always ahead of us! Apart from the POP promotion we just launched, Avazu mDSP will offer a second April rebate promotion for you. This time, with bigger inventories (Mobfox/OpenX/SmartB/Advangelists/AOL (Nexage), more campaign types (Banner/JS tag/iFrame/MRAID/Native/Video), and we’ll make sure you’ll get the best traffic and the biggest sales! The rebate percentage ranges from 4% – 9% – the more you spend on our platform, the higher rebate you will get! Date: April 1, 2017- April 30, 2017 Content: Avazu mDSP will offer global customers a rebate promotion available for all types of Campaigns (including display Banner, JS tag/iFrame/MRAID Banner and Native/Video campaign) on selected traffic channels (including Mobfox, SmartB, OpenX, Advangelists and AOL(Nexage)) on our platform. For instance, if one client

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Avazu mDSP’s April Promotion: Seize the New Opportunity of Pop!

Mobile Pop (Pop up/under): an easy-to-use traffic type, has been favoured by more and more clients ever since it was introduced to our mDSP platform. To meet the increasing demand for Pop traffic, we’ve on-boarded more than 10 top Pop inventories and will launch a Pop promotion in April – the best time in spring. Come and join this new trend to boost your profit with Avazu mDSP Pop! Date: April 1, 2017- April 30, 2017 Content: Rebate promotion is available for all inventories worldwide on Pop Campaign on our platform. Traffic Channels: Admaven, Ezmob, Adventurefeeds, Xapads, Airpush, ExoClick, Popads, Adcash, Propellerads, Loopme, A4G, etc. For example, if the client has spent $20,000 on Pops at Avazu mDSP in April, then the rebate he/she will

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Amp Your Apps with Mobfox in New York on April 25th

Mobfox looks forward to welcoming NYC app developers to the first ‘AMP YOUR APPS!’ meetup exploring insights for boosting the value of in-app ads with data. Join Mobfox as they host a panel discussion with senior executives from Meetme, Sizmek, Factual and Mobfox. They’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. Food and drinks will also be provided at the event. The speakers include: Mobfox – Anat Halbrecht, Director of Strategic Supply Partnerships, will give the opening session on “Boosting the value of in-app ads with data”. Factual – Glen Nigel Straub, Director, Business Development MeetMe – Nicholas Hermansader VP, Ad Operations   Sizmek

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Applause 2017 Returns to Spain for its 2nd Edition

Applause, the 1st International Congress of Mobile Growth and App Marketing in Spain, returns next Saturday May 27 to Barcelona and celebrates its 2nd edition in one of the most emblematic places of the city: W Barcelona. 2016 has been a key year that consolidated the growth of the App Marketing market and it looks like it will continue growing during 2017. The main app metrics have been increased during last year in: number of downloads (+ 15% ), app stores revenues (+ 40%) or in-app time (+ 25%) (Source: App Annie). Following last year’s success, Applause is back with a new exclusive edition for App Marketing professionals who want to increase their knowledge and network with the top national and international mobile growth experts.

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Hanjoo Lee, General Manager at Yeahmobi SK, on the South Korean Mobile Market

We interviewed the Head of Yeahmobi South Korea, Hanjoo Lee, on the South Korea digital market. eMarketer, the market research company, named the top 10 fastest growing digital economies worldwide: India, China, Mexico, Russia and South Korea were on the list. The ranking is based on multiple criteria, including number of Internet users, number of mobile Internet users, digital retail buyers, ecommerce sales, etc. In South Korea, thanks to its booming digital economy, the mobile marketing field also sees a robust growth. From 2015 to 2016, mobile ad spending in South Korea has grown 31.3%. Would you please share your opinion on the current development status of South Korea’s mobile industry? I think from the very beginning, Korean mobile content boom started with Kakao platform.

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Avazu Holding to Participate in the 2nd Chindia TMT Dialogue

Avazu will participate in the 2nd Chindia TMT Dialogue to be held on 16 March, 2017 in Beijing, and they will deliver the keynote speech. Hosted by Zhu Dao, the 2nd Chindia TMT Dialogue is organized for the purpose of getting entrepreneurs and investors together to discuss and explore the future trends of going overseas during China’s current economy period – especially in the mobile internet industry. This year, the conference invited more than 1,000 Chinese entrepreneurs, more than 100 CEOs of Indian startups, and more than 80 investment institutions in China, India and the United States, and they will gather together to share ideas and thoughts about going overseas. Conference Highlights: The dialogue among business giants from China and India innovative companies, in an attempt

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How to Earn Big in India – Dailyhunt Cooperates with Mintegral for Monetization

Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral No interference of the user experience, highly interactive content, deep data analytics and added value for developers. Dailyhunt, India’s largest content platform, believes these factors are critical in monetization. During Ad:tech New Delhi, the global digital marketing conference, Dailyhunt and Mobvista co-hosted a workshop named “How to Earn Big in India”. Dailyhunt shared its monetization experiences and introduced its monetization partner to Indian market: Mintegral, a native and video ad mediation platform developed by Mobvista. Rajeev Dhal, Monetization Director of Dailyhunt, said Dailyhunt now supports 15 languages with monthly active users up to 29 million, daily active users up to 6.5 million and 100,000 new articles per day. After connecting to Mintegral, Mobvista’s

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Monetize your traffic with high converting offers from Kimia

Kimia is a premium performance network for affiliates. They focus on bringing together premium publishers and direct advertisers utilizing their proprietary world-class ad serving technology and team of over 130 employees in offices in Madrid, Barcelona, Mumbai, Singapore & Shanghai. They provide a range of top mobile offers for affiliates in the following verticals: Mobile Content Pin Submit Dating Sweepstakes Health and Beauty Nutra Finance E-Commerce Binary/Forex Games Video streaming Gambling Utilities All of these are previously benchmarked on performance and competitiveness. Only the top 20% are published on Kimia’s Performance market. For more information, you can visit Kimia’s site here. 

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Why Ad Summit Kyiv Should Be on Your Event Schedule

The global online advertising community is gearing up for the brightest marketing conference in the heart of Europe. On May 17th Ukraine’s capital city will turn into a hotspot for the industry leaders, marketers and affiliates from around the globe. Ad Summit Kyiv, organized by Epom, is set to be held at Hyatt Regency Hotel Kyiv in the historic part of the vibrant city. If you still haven’t booked your tickets – it’s about time! Here are a few reasons why Ad Summit should definitely be on your event schedule. Explore the Global 2017-2018 trends in-depth How do you improve your ad campaigns with advanced analytics, big data and smart targeting? How do you get more people from Facebook and boost your e-mail acquisition and

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Get together with ClickDealer at Moscow Affiliate Conference 2017

The ClickDealer team is excited to announce that we are a Diamond sponsor of Moscow Affiliate Conference 2017 – an international gathering of performance marketing experts and leading affiliate networks! Join our team in the heart of Russia on 30th March and take part in panel discussions, network in the meetup and lounge area, pick up some useful case studies and exchange arbitrage insights. Schedule a meeting or just drop by our booth D2 and learn how to skyrocket your ROI with ClickDealer! Fill out the form to book a meeting at Moscow Affiliate Conference 2017.

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Adwad Hosts CPA Life 2017 IV Annual Conference

On April 12 St. Petersburg, Russia will greet hundreds of online advertising professionals at the CPA Life 2017 conference. This will be the fourth annual event to host a number of keynotes in two halls and provide a great environment for digital ad industry professionals meet face-to-face and do business. Last year the conference was attended by over 1,200 people, including representatives from such companies as Yandex, Target @ Mail and others. In 2016 we became the biggest event in advertising in the CIS. Follow this link to buy your ticket. The venue address: Russia, St. Petersburg, nab Pirogovskaya. 5/2 The after party will take place at: CLUB AURORA, Pirogovsky NAB.5 / 2

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Three Tips to Improve Mobile Advertising ROI

Singular recently announced the Top 20 Best Performing Mobile Ad Networks based on the world’s first ROI Index. Both Mobvista and its subsidiary NativeX are included on the list. As the only Chinese company on the list, Mobvista ranks 7th and 15th for iOS and Android respectively, while NativeX ranks 17th on the iOS list. The mobile industry used to measure performance of mobile ad networks with criteria like ‘retention rate’ and ‘revenue’. Singular, as a new judge, uses a new criterion – ROI. What are we actually talking about with ROI? How do the world’s top 20 mobile ad networks do with ads? 1. Find a new weapon – native performance-based ads Today’s latest weapon is native ads, which are unrivalled among performance-based ads.

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Self-Service with PropellerAds’ Pay-Per-Conversion Advertising

This post originally featured on the PropellerAd’s Blog here.  PropellerAds presents new technology that automates buying of display or mobile traffic on a CPA bidding via Self-Serve Platform, giving advertisers access to their target audience for the lowest possible cost. Nobody likes saying this out loud, but there is a certain risk that your ad campaign will bring zero conversions even though you spend your entire budget on it. It’s no wonder that advertisers from all over the world prefer to work on a cost-per-acquisition or a cost-per-action (CPA) basis; they pay only when a desired action is performed. Considering the primary benefits of this bidding model, PropellerAds introduces SmartCPA – a unique solution to enable a smooth launch and an effortless optimization of CPA

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Meet Mobvista at ad:tech New Delhi 2017

Mobvista is co-hosting at ad:tech New Delhi 2017 with Dailyhunt. A panel will take place at the event on the subject of ‘How to Earn Big in Apps’. Dailyhunt features over 90 million users and is a popular news aggregator app that harvests news from over 600 different sources and supports 14 different Indian languages. Here are the key details for the event: Hosting is Robin Duan, Founder and CEO of Mobvista. Speakers at the event include the following: The full agenda can be found below: For more information, you can visit the Mobvista site here.

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Win a Free Ticket to the App Promotion Summit New York

Mobyaffiliates is pleased to offer you the opportunity of winning a free ticket for the App Promotion Summit, the leading app marketing event. The ticket includes full access to the main conference and workshops plus breakfast, lunch, a cocktail hour and the networking drinks reception. App Promotion Summit New York will take place on 6 April in Manhattan and will cover the full range of marketing techniques including App Store Search Ads, mobile growth hacking, ASO, user engagement & retention, analytics, deep linking and video promotion. Presenters include experts from eBay, The New York Times, Jet.com, Urban Airship, Starwood Hotels, 1stdibs, Harry’s, Dashlane, Google, iHeartRadio, TodayTix, Duolingo and Nickelodeon. The conference will assemble over 200 app marketing professionals on one day in an unrivalled atmosphere.

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AppsFlyer Global Performance Index Shows the Value of Mobile Video Ads

In the highly competitive app market, user retention has become a primary focus of mobile tech companies. In a recent report, the current status of user retention should alarm mobile marketers. With just 10-12% of users continue to be active seven days post-download, a mere 4-5% will continue to use an app after one month. At this stage of app market development, user retention and engagement should be the prior consideration during the marketing campaign. In the latest edition of ‘Performance Index’ published by mobile measurement platform AppsFlyer, retention rate becomes an important parameter to decide the performance of a media source perform in mobile advertising. Several video ad platforms achieved outstanding results last year according to the index. Mobile video has become a powerful

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Meet Yeahmobi at Mobile World Congress 2017

Yeahmobi is heading to Barcelona, Spain, to attend Mobile World Congress. This year, Yeahmobi is bringing a full range of technological products to meet the needs of different clients. For advertisers, Yeahmobi uses four major traffic channels to help acquire active users: Media buying, Performance Network, Native ads platform and YeahDSP, allowing access to over 75% of the world’s premium traffic and a large volume of long tail traffic, available in more than 200 countries and regions worldwide. Yeahmobi AdTech For app developers, Yeahmobi’s extensive direct advertiser portfolio provides a flexible, easy and efficient monetization solution. Developers maximize their eCPM by choosing to integrate an SDK, an offline or online API, or a Smart Link. For the gaming and e-commerce industries, Yeahmobi has introduced a

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Meet Avazu Holding at Mobile World Congress 2017

Avazu Holding is attending Mobile World Congress 2017. Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA (one of the three major international organisations in mobile world), and this year, the event will be held in the Mobile World Capital Barcelona, 27 February – 2 March 2017. Mobile World Congress 2017 will unite more than 2,000 companies and 101,000 industry talents in the broader mobile ecosystem from 208 countries and areas in the world. Over 3,600 industry analysts and media reporters will attend the conference. MWC at a glance There will be a large variety of new technologies at the conference, including 5G technology, equipment, LAA, NFV and more, that will affect the future trends in the mobile world.

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Fresh Off Its $100M Round, Yeahmobi’s CEO Talks About China’s Role in the Global App Economy

This post originally featured on the Yeahmobi blog here.  The content and mobile insights lead of AppsFlyer, Shani Rosenfelder, recently spoke with Yeahmobi’s CEO Peter Zou, and discussed market trends and China’s role in the global app economy. China is playing an increasingly major role in the global app economy. It is now the largest revenue generator in Apple’s App Store. It is projected to generate over $20 billion in mobile ad spend in 2016 and more than double that in 2018. It is therefore no surprise that more and more apps are taking their business to China, despite the challenges (localization, government bureaucracy, Android app store fragmentation, to name a few). With their know-how, Chinese apps and media companies are also spreading their wings across the

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Appness is Heading to GDC 2017 in San Francisco

Appness is heading to San Francisco. Join them at GDC, from February 27- March 3rd. Make sure to meet Jane Artemova – she will be glad to advise you on how to boost your Facebook advertising campaigns. Don’t hesitate to сontact Jane: Email: jane@appness.com Whatsapp: +7 931-297-72-83 For more information, visit the Appness site here.

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