Author: Jamie Giggs

4 Tips for Media Buy Beginners

This post originally appeared on Mobidea Academy Follow these tips and reach the TOP! Monetizing mobile traffic can be a real challenge. You need logical skills and, at the same time, you need to trust your experiences and instincts in order to make the best possible decisions. However, we’re all making mistakes and it helps us learn lessons, develop, grow personally and professionally. That’s why we decided to give you a bunch of successful tips that’ll guide you on your first steps as a Media Buyer: 1) Select the Ad Network Your first steps should be about the decision of what you want to promote and which Ad Network is the one that better fits your needs. For example, if you have an offer that converts

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Get a $50 Sign Up Bonus With Leadbolt

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI. Leadbolt is offering app developers a $50 sign up bonus that runs from January 1st to January 31st. To grab the bonus, app developers need to do the following: Fill out this sign up form Enter the code ‘LBJAN50’ in the ‘request payments’ tab within the publisher portal They should receive their $50 bonus for doing so Leadbolt delivers more than 10 billion ads a month, across 65,000+ developer network in over 165 countries.

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Key Tips For New Mobile Affiliates On Getting Approved And Co-Driving Campaigns

“To get approved, or not to get approved – That is the question.” That is indeed the question for some affiliates, specially “newbies”. For experienced affiliates, their main concern after approval is finding a network that has just the right mix of self-service tools with dedicated account management that enables and speeds up an optimized campaign launch. At Kimia we believe that what an affiliate looks for in a premium account manager is not someone to “drive” their traffic, Account Managers should not be at the wheel during the rally, their role is to be “co-drivers”, giving information of the “road” ahead, clearing any doubts the partner may have, ready to lend any and all support at a moments notice should the affiliate need it.

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Avazu is Invited to The First Tencent Programmatic Ad Exchange Partner Summit

On January 14th “The First Tencent Programmatic Ad Exchange Partner Summit and Annual Award in 2015″ was held in Beijing. Lin Jinghua, the Vice President of Tencent Group, and Luo Zheng, the General Manager of Tencent Social Advertising department, attended the summit – advertisers and partners from the industry were present at the summit as well. All of the guests kept optimistic about the programmatic exchange market which is brought by Tencent Social Advertisement and explored the latest progress and future developments about the Programmatic Ad Exchange. As Tencent’s future strategic partner, Avazu was invited to the summit by Huang Ying, Head of mDSP, and Zhang Yufei, Product and Operation Manager who attended the summit personally. The First Tencent Programmatic Ad Exchange Partner Summit Lin Jinghua, the

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Increase Access to Your Working Capital with Payability

  Publishers, app developers and other suppliers who have a positive gross margin and a strong user acquisition strategy should reinvest in growth as quickly as possible. Why? To maintain momentum and compete in a booming industry. Unfortunately, it’s difficult to maintain cash flow when it can take up to 60 days to receive payments from marketplaces. It’s also not realistic or sustainable for small businesses to rely on outside funding, loans or credit cards for consistent working capital. At Payability, we believe you shouldn’t have to wait two months to receive money you’ve already earned to finance your growth. That’s why we created a service that accelerates your speed of payment owed from online marketplaces. We’re able to give you faster access to your

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Hero Of The Week: Maya Vaida​, ​User Acquisition Hero at Performance Revenues

Maya Vaida is the User Acquisition Hero at Performance Revenues. Previously she worked as an Account Manager for TBWA. Here we are celebrating our new weekly Hero Of The Week post, which will give you a better glimpse into the world of our beloved heroes. 1. What is your Role? I’m a User Acquisition Hero. 2. What in your job do you enjoy most? That moment when an app finds the perfect traffic source. 3. What is the hardest part of your job? Dealing with low quality traffic. 4. What is your favourite pastime?  Cooking and Eating. 🙂 5. Where will we find you on the weekends? With my family and friends. ​Thanks ​​Maya for giving us an insight into your job and what you

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Win a Ticket to Mobile World Congress 2016 with Matomy

Matomy is offering mobile advertisers a chance to win a free ticket to GSMA Mobile World Congress 2016 in Barcelona. All mobile advertisers have to do to is to complete the Matomy Mobile Survey here. The 10 lucky winners of the competition will be announced on January 21st. It all sounds good to us, what are you waiting for? You can visit the Matomy website here.

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5 Tips for Promoting Your App Worldwide

Myroslava is a content manager at Mobvista, leading global mobile content distribution platform that specializes in mobile advertising (performance marketing and traffic monetization) and game publishing.With 6 years of experience in journalism, reporting, writing and editing news for TV, online and print business media, she aims to deliver the valuable insights about the industry, relying on Mobvista data. You have developed really great apps that might hit the top of app stores, you’ve made sure that design was customized and  -catching, you’ve got feedbacks from your friends and colleagues that said “Good job!”, your Facebook page has gotten a few thousand likes, you’ve successfully published your product on  mobile market. But… still you cannot exceed the limit of 50 installations per day. Almost every developer

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Multiple Postbacks, Java Redirection and Voluum Help Mobile Media Buyers and Webmasters

When our affiliates talk, we’re wise enough to listen and that’s why we have great news! At Mobidea, we spend a lot of time devoted to our affiliates, getting ideas from their feedback and developing new features that are going to make their life easier. Wanna find out what we’ve been cooking? Here it is! Global & Multiple Postbacks! We’re always concerned about what Media Buyers want and we work to create solutions that make their experience easier. That’s why we came up with a Global Postback and with Multiple Postbacks! Instead of having to set the same Postback for every Offer and Smart Link, you can create a Global Postback that applies to all. This will be your Default Postback and it means you don’t

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Affiliate Summit West 2016: What’s New in the Industry?

CES 2016 has wrapped up with an amazing range of new products that help shape the future. Affiliate Summit West 2016 followed it and was filled with inspiring speeches, productive networking, and delightful acquaintances for specific Affiliate businesses. It also brought up a sneak peak of big changes in the industry that can only be spotted by the expert eye. GoWide’s Head of Business Development Stas Makeev noticed that mobile prevalence in digital marketing had increased to a new extent and led to substantial shifts in companies bottom lines: More and more ad networks turn mobile, even those who focus strictly on desktop ads. Tailored and customized media buying is on the rise. The more direct offers that can be optimized to a client’s needs,

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Avazu mDSP Brightens Up The New Year for Mobile Advertisers

   Avazu mDSP is going into its third year in 2016. To celebrate, the company is offering a “Reward Promotion” for its global clients who have supported them. The details are as follows: Content: A New Year bonus. The promotion will take place in January and February. The more you spend the more rebates you will get! Date: Valid ONLY for January and February in 2016. Target Clients: Existing and new registered clients. How it works: Avazu mDSP will rebate extra funds according to clients’ monthly operations in our platform. The bonus will be added into clients’ account at the beginning of the next month. This promotion is available only in January and February and it is valid only once per month.   During the activity, the

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Hero Of The Week: Makis Tepelenis​, ​HEROsdk Team Leader at Performance Revenues

Makis Tepelenis is the HEROsdk Team Leader at Performance Revenues. Previously he worked as an SEO Analyst for webpals. Here we are celebrating our new weekly Hero Of The Week post, which will give you a better glimpse into the world of our beloved heroes. What is your new role? ​​HEROsdk Team Leader (for the last three months), following the 2 years user acquisition position *promoting our ​​unique​ monetization solution (contact me for more details!) What in your job do you enjoy most? ​​Networking | Conferences all around the world | Potential of online marketing​ What is the hardest part of your job? ​Trying to convince new partners to think ​”​​out of the box​”, get quality users out of default app stores and monetize them with our alternative ad units

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Avazu Mobile DSP Shows Us What They Did In 2015 [INFOGRAPHIC]

Avazu Mobile DSP has released this new infographic showing what they’ve been up to in the last year. From launching their closed beta test to in-stream video ads being supported, it’s all here. You can visit the Avazu mDSP website here.

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Mobvista Launches New Website For The Russian Speaking Mobile Advertising Market

Launched in March 2013, Mobvista runs a global mobile digital marketing platform covering over 240 countries with over 10 billion daily impressions, and an overseas mobile game publishing platform. Mobvista has released a Russian version of its official website in addition to English and Chinese Mandarin, providing access to existing and newly updated content now in three languages. Russian is one of the six official languages of the United Nations, an official language in 3 states (Russian Federation, Belarus, and Kazakhstan) and widely spoken in Eurasia and CIS countries. With over 150 million native speakers and 100 million bilinguals whose second or third language is Russian, more than 260 million people can take advantage of the updated website. Following the growth in business within European and South-East

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Hero Of The Week: Yulia Chornaya, UA Video Mobile Coordinator at Performance Revenues

Yulia Chornaya is the UA Video Mobile Coordinator at Performance Revenues. Previously she worked as an Affiliate Manager for AvaTrade and as an HR Recruiter at SQLink. Here we are celebrating our new weekly Hero Of The Week post, which will give you a better glimpse into the world of our beloved heroes. What is your role? UA video mobile coordinator Hero What in your job do you enjoy most? Launching successful campaigns with my great partners What is the hardest part of your job? Dealing with the invoices What is your favourite pastime? Hanging out with friends and going to the gym Where will we find you on the weekends? Restaurants – eating and drinking Thanks Yulia for giving us an insight into your job and what

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8 Facts to Know Before Promoting Your App in India

Myroslava is a content manager at Mobvista, leading global mobile content distribution platform that specializes in mobile advertising (performance marketing and traffic monetization) and game publishing.With 6 years of experience in journalism, reporting, writing and editing news for TV, online and print business media, she aims to deliver the valuable insights about the industry, relying on Mobvista data. India, the 2nd populated country in the world with over 1.2 billion inhabitants who have just stepped into the era of mobile Internet, is now experiencing so called ‘gold rush’ in mobile advertising market. A few international mobile companies (including Mobvista) have already announced the upcoming investments into Indian market and establishments of new offices there. App developers also see huge potential and are eager to promote

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Why Should You Spend Your Marketing Budget In January?

Julie is Addict Mobile Marketing Manager, the first 100% profit-oriented mobile media agency. With over 5 years experience, Addict Mobile provides mobile campaign management across the world: strategy, materials creation and localization, campaign optimization (pre-targeting, A / B testing, post-targeting) and real-time dashboard. Thanks to our technology, we are able to buy from more than 250 acquisition sources and ensure positive ROI. We currently manage $1+ million marketing budget monthly for international brands and top grossing applications.   During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone at Christmas, etc. while enjoying attractive acquisition prices.

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Health and Fitness Apps Promotional Methods: Catching the Wave of New Year Resolutions

Health and fitness apps have been a big phenomenon since 2011 and continue to gain popularity. According to Flurry data, growth in this app category is 87% faster than the industry and daily app usage is two times larger than in other app categories. A Consumer Technology Association survey shows that 30% of adults who regularly use the Internet intend to purchase a Fitness app next year: In two years, 50% of all smartphone users will have installed at least one health or fitness app. Sounds like a big opportunity for app developers who are thinking about creating and promoting an app in this category. App marketing agency ComboApp shares data, trends, and case studies to help find effective marketing strategies for health and fitness

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Avazu mDSP Is Introducing Private Marketplace Deals To Advertisers For Premium Traffic

In the past programmatic media buying, Open-RTB, has made the best of media inventories. It’s not that difficult to monetize in open auctions, however, advertisers, especially brands, are paying more attention to PMP (Private Marketplaces) when it comes to building brand awareness. Is there a way to grow your business with high efficient programmatic ad tech, and reduce uncertainty about trading in the open marketplace at the same time? Avazu mDSP says yes! The answer: obtain high-quality users and set appropriate advertising budgets. Programmatic transactions types by IAB At the end of November, Avazu mDSP formally opened PMP deals to advertisers on several platforms. It helps advertisers acquire traffic and guarantee they don’t go over their budget; most importantly, PMP offers brand advertisers premium audiences. How

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Mobidea launches Performance Fallback, game-changing feature for Mobile eCPM

Mobidea is a Programmatic Affiliate network for Media Buyers and Webmasters. Don’t waste money testing campaigns, advertise only top campaigns that were carefully benchmarked with millions of visits daily! If you have no time to be on top of every offer let our Smart Link auto-optimize your traffic. Risk-free revenues with MOBIDEA This year, MOBIDEA launched a new exclusive tool that is already changing the way Media Buyers and Webmasters optimize their traffic, making sure that those profits get fatter: the Performance Fallback. What’s this? Let us explain. It’s really simple! This new tool allows you to select the eCPM that MOBIDEA needs to beat; otherwise the traffic will be redirected to the fallback URL of your choice (e.g.: another performance network). For example, you have a segment with the

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