Author: Jamie Giggs

Avazu mDSP Offers Cashback Promotion Starting Valentine’s Day

Valentine’s Day is just around the corner, and Avazu mDSP has prepared something special for their clients: a cashback promotion for supporting, trusting and accompanying them all these years. They have selected several high-quality traffic resources for you, including Pubmatic, AOL(Nexage), and their cashback promotion continues for one month beginning from February 14th. The rebate percentage ranges from 5% -10% based on each client’s total spending during the promotion period. Key details are as follows: Promotion Period – February 14, 2017- March 14, 2017 Promotion Details – Avazu mDSP will launch the cashback promotion themed with “I❤Asia” for Valentine’s Day and White Day, and the promotion targets several traffic resources, including Pubmatic, AOL(Nexage). During the promotion period, users can gain the rebate on the condition

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Mobvista and NativeX both ranked in the Top 20 Best Performing Ad Networks of 2016

Singular, a San Francisco based marketing analytics platform published the first ever Mobile Power ROI index. After analysing over 1,000 mobile ad networks and over 1,500 apps, Singular selected the top 20 of the world’s best performing ad networks for mobile marketers across the globe. Mobvista and its subsidiary NativeX, regarded as the rising stars on ROI are both on the top list. On iOS ROI ad networks Rankings, Mobvista listed 7th and NativeX 17th  On Android ROI ad networks Rankings, Mobvista listed 15th The index aims to provide marketers with greater transparency into mobile advertising by highlighting the ad networks that are driving the most revenue into mobile apps at the lowest cost. The score also factors in market adoption as measured by the

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Get together with ClickDealer at Mobile World Congress 2017

Meet ClickDealer at the annual gathering for mobile industry associates and IT enterpreneurs in general – Mobile World Congress 2017! From February 27th – to March 2nd, you have an exceptional opportunity to join the ClickDealer experts, to take part in impactful seminars and workshops, and discuss commercially viable solutions for your mobile strategy. Schedule a meeting or just drop by their booth 8.1K89 to share insights on user acquisition tactics and mobile app retention! For more information you can check out ClickDealer’s site here. 

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App Promotion Summit New York Updates and Ticket Discount

We’re as busy as Donald Trump’s PR team so we’ll keep this App Promotion Summit New York (6th April, Stewart Hotel, Manhattan) update brief and to the point. Three points, actually: Did you know you can save a whopping $300 (that’s a 37.5% discount) if you register your place at the event by close of business this Friday? Well, you do now. The “Super Early Bird” ticket price of $500 expires tomorrow: http://apppromotionsummit.com/NYC/register/ The APS NYC agenda is 70% complete and is looking OUTSTANDING. Presenters include experts from eBay, TodayTix, Starwood Hotels, Jet.com, The New York Times, 1stdibs, Harry’s, Dashlane, Google, Clarity Money, Duolingo and Nickelodeon. Early confirmed partners include industry heavyweights like Urban Airship, Criteo, AppLift, Priori Data and AdAction. If you’d like to include your company in

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Hélène Queriault, VP Operations at Addict Mobile, on Mobile Marketing in 2017

Hélène Queriault, VP Operations at Addict Mobile, tells us her vision for mobile marketing in 2017. How is mobile market doing at the start of 2017? Almost 10 years after the launch of the Appstore in 2008, the application and mobile advertising market is still growing fast: +64% at Q4 2016. Advertising budgets are switching from traditional media (print, TV, digital) to mobile, which is consistent with the increased time spent on smartphones and tablets. The budget spent on mobile is split 81% within apps and 19% on mobile websites, which is again consistent with time spent on apps vs. mobile websites; trends show an even greater part for apps in 2017. What were for you the highlights of 2016 in mobile marketing? – In

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Gil Klein, CRO at Mobfox, on the Key Mobile Advertising Trends 2017

Gil Klein joined Matomy Media Group in 2006 and currently serves as MobFox CRO. Previously he served as EVP Media for all Matomy media activity across display, video, search and social media channels. He also served as senior vice president of clients, where he oversaw all Group advertiser activities. Gil holds an MBA in International Management from the College of Management in Israel. 1. Data-Driven Audience Targeting As technological advancements continue to surpass human intelligence, one of the main trends in mobile advertising for 2017 is the growth of data-driven, penetrative audience targeting and high-quality purchasing in programmatic transactions. More media buyers will focus on purchasing advertising that reaches specific users, enabling publishers to ensure high-quality exposure via quality viewable ads. 2. Engagement. Engagement. Engagement. Playable

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Win a Visitor Pass to Mobile World Congress 2017 with Leadbolt

The Leadbolt team is headed to Barcelona February 27 – March 2, 2017, and they want you to get free admission. They have FIVE extra tickets and they’re sharing the #Leadboltlove. That means there’s plenty of chances for you to be their guest. Here’s how to get Leadbolt’s attention and win your free pass into MWC17: Simply Tweet them, or leave a comment on Facebook, telling them why you want to go to #MWC17 by February 1st. Be sure to tag them @leadbolt so that they see your comment, and use #Leadboltlove Each Visitor Pass is valued at € 799 (no cash substitutions), and includes access to: My MWC Networking – Network with fellow #MWC17 attendees before, during and after the event, via the website

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Mikhail Prytkov, Chief Operating Officer at Appness, on Successful Mobile Advertising

Mikhail Prytkov is a Chief Operating Officer at Appness, international IT company that develops a unique marketplace for Facebook mobile advertising, connecting mobile app advertisers and media buyers from all over the world. Mikhail is an expert in mobile advertising industry with over 8 years experience. Additionally, he has enterprise-class background in implementing solid internet marketing and online advertising strategy. Prior to joining Appness, Mikhail was a Vice President of Advertising at DataLead.  What is Appness and how are you positioned in the market? Appness in a nutshell is a one of a kind marketplace for Facebook mobile advertising. And our mission is to provide a secure, transparent and mutually profitable connection between mobile app advertisers and media buying experts from all over the world.

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Win a Free Ticket to MWC 2017 by Completing this Mobile Survey

MobFox by Matomy is offering Mobyaffliates’ readers a chance to win a free ticket to Mobile World Congress 2017 in Barcelona. The GSMA Mobile World Congress is the place where mobile leaders network, discuss emerging trends in mobile and learn about new innovations in technology. A few things to note are: Up to ten winners will be selected at random by Matomy The winners will be notified via email The promotion ends January 30th, 2017 What are you waiting for? Don’t miss out on this exciting offer. You can take the survey here.

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Avazu Holding Yi Shi Named in Fortune Magazine’s 2016 “40 under 40” List

On December 20th, Fortune Magazine, announced the list of “40 under 40” of 2016, the annual ranking of the most influential young people in business. The founder and CEO of Avazu Holding, Yi Shi, has also been featured in this group. They are awarded this honor not only for the great companies they have set up, but also for the things they have been doing all the time, by benefiting people’s lifestyle and working environment. There is no doubt that they are making the world a better place for people to live. Yi Shi was also named in Forbes Magazine Chinese Edition 2014 “30 under 30” List. Now as a 27-year-old young successful entrepreneur, he knows clearly that the entrepreneur’s desire matters most to one

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Take this Mobile Survey and Win a Pixel Phone or an Oculus Rift Headset

The State of the Developer Nation is a global survey made by developers, for developers. In its 12th edition which is currently live (closing December 28), it’s investigating hot development topics such as popular tools, new technologies, developer skills and salaries. If you’re involved in software development for mobile, IoT, desktop, backend, web dev, augmented/virtual reality, or machine learning and have 15 minutes to invest, this is the survey for you! When you complete the survey you’ll receive a personal scorecard showing how you compare to other developers in your country. What’s more, you’ll also receive a free copy of the report with analysis of key survey findings in your inbox, come February. Last but not least, there is a large list of amazing prizes

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Yeahmobi Raises $100 Million in Funding for Expansion

Mobile performance marketing network Yeahmobi has raised RMB ¥639 million (about $100 million), to bolster its global expansion. The company is now worth ¥5 billion (about $720 million). The funding will be used as working capital needed in the mobile advertising business in subsidiary companies and branches, and as a reserve fund for the future acquisition of companies. Launched in 2011, the company is a mobile advertising platform designed to help mobile technology companies reach global growth, acquire active users and monetize inventory. It operates in the field of consumer apps, mobile games, cross-border ecommerce, internet finance, lifestyle, travel and other industries, covering over 200 countries and regions, and delivering global coverage at large scale. The last funding round of the company was closed in

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Success Story: App Downloads Take Off Across Malaysia for Mobile Multiplayer Game

This post originally appeared on the Leadbolt blog here. “Leadbolt’s fully-managed service took the guesswork out of the campaign process for us.  They delivered quality users quickly, saving us time and money. We trust the team and continue to partner with them for our game advertising.” Advertiser:                 MMOG.asia Mobile Game:            DDT, Casual/Teen Platform:                    Android, Google Play Ad Formats:              Mobile Native Ad Placements – Interstitial Ads + Video Ads About the Game “MMOG DDT” is a multiplayer casual sports game, offering players an intense, competitive rivalry and the opportunity to make in-app purchases. Built for a teen audience, DDT builds on its popular web version to bring additional interactive and sharing elements to the mobile experience. Campaign Objective MMOG.Asia turned to Leadbolt to

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Yeahmobi Attended Affiliate World Asia And Revealed Top Advertising Offers

The global conference Affiliate World Asia this year came to a successful closure in the beautiful city of Bangkok, Thailand. Yeahmobi attended this year’s conference as a diamond sponsor, and with a very revealing speech, brought real benefits to superaffiliates at the gathering. Yeahmobi CEO Peter Zou delivered the speech on the main stage. Peter highlighted the bright future of affiliate marketing in Southeast Asia: “We’ve seen a steady and constant growth of mobile ad spending in Southeastern Asia countries in recent years, and the growth is expected to continue as economy and development of this region deepens. Affiliate who acts as an important link along the process to help advertisers reach the right audiences, and help publishers fill ad spaces will have a good

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Expand Your Advertising Reach With TrafficBoost

This post originally appeared on the PropellerAd’s blog. Have you ever experienced a challenge of finding new audiences for your ad campaigns? With this new feature TrafficBoost introduced in Self-Serve Platform for Advertisers you have an opportunity to expand reach with just one click. How? Let’s take a closer look! What is TrafficBoost? A new feature available at Advertiser Account that provides access to new traffic sources from PropellerAds partners. Benefits of TrafficBoost How do you benefit from TrafficBoost? For advertisers using Self-Serve Platform, TrafficBoost allows to: get more users even if they don’t visit sites at PropellerAds network, so you won’t have to launch campaigns in other ad networks to get new audiences. Embrace the whole world from one spot! save costs as minimum CPM

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Effective Tactics to Grow Loyal Users for Your App [Organic & Paid User Acquisition]

This post originally appeared on the Dot Com Infoway blog here. The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy task even for promising apps full of potential. Thus, a well thought of user acquisition strategy is the backbone of any app that hopes to stand out in the crowd that the app world plays host to. While apps have become an integral part of the lives of most users, a successful app is largely dependant on loyal users not only for revenue but even for marketing – as 92% users believe recommendations from family

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Meet the OFFERSEVEN Team at the Israel Mobile Summit in Tel Aviv This Weekend

Mobile Monetization Summit is the premier annual mobile event of Israel and the greatest mobile show in Tel Aviv. OFFERSEVEN is proud to be a part of it once again as a Bronze Sponsor. Igor, Svetlana and Maxim will be attending it, so don’t hesitate to set up a meeting with them and discuss how OFFERSEVEN can help you with mobile user acquisition and monetization. There would be even more topics to discuss, as OFFERSEVEN has recently launched own Global Traffic Monetization Solution that helps you to save every single click. Also, we have expanded towards WEB and WAP affiliate marketing model subdivision and opened a new department this year. 200+ exclusive campaigns for worldwide GEOs and verticals such as health, insurance, mortgage, loans, games

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How to Generate Positive Revenue & App Reviews: Part II

This post originally featured here on the Appodeal Blog written by Mary Clark Rardin. There’s no denying that ads can make or break your app’s user experience. We’ve all probably experienced the pain of dealing with an ad-heavy app and might feel tempted to leave comments like these: Clearly, ads became the only experience for this user, and the actual game took the backseat. It doesn’t have to be that way, however, as we can see in this review of the popular game, 100 Doors of Revenge: The player notices the ads but doesn’t find that they take away from the game experience as noted by the 5-star rating and positive review. The trick is to make your ads as appealing as possible to users while

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Programmatic Advertising for Dummies

This post originally appeared on the Mobusi Blog written by Sarah Canning. “That’s so weird! That Ad that appeared on my screen as if it was actually speaking to me!” No, it’s not weird.  It’s not by coincidence either. It’s science.  It’s programmatic advertising and it’s one of the most useful advertising tools in the game.  Robots are actually taking over and they are way more efficient than humans it seems. But what is programmatic? It’s automated bidding on advertising inventory in real time, showing an ad to a specific customer with specific content.  It’s using software to purchase advertising space – machines doing what humans would previously do.  It’s a way to target what types of audience you wish to show your advertising to. In short,

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Mobvista Enters the Korean Market, Expanding its Global Footprint

Mobvista, the largest mobile advertising platform in Asia, has officially entered the Korean market. The company held its first event in Seoul, titled “How to Accurately Reach Global Users and Get Higher ROI?”. The forum was supported by Tune, a world leading application data tracking and analytics company, attracting over 150 mobile marketing experts and professionals. In the forum, Irene Yang, Mobvista Director of Business Development in APAC, Junsung Park, Mobvista Korea Sales Head, and Sehee Cha, the Account Manager of TUNE, shared their visions. Mobvista has now officially started exploring the Korean market and has further expanded its overseas presence. Irene Yang, Mobvista Director of Business Development in APAC was giving speech in the event With more than 70 percent of smartphone penetration, Korea outpaces

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