Author: Jamie Giggs

How To Earn Money On A Mobile Website: A Crash Course Into Self-serve Monetization

With a constant growth of mobile audience it becomes apparent that mobile traffic monetization is crucial for every money-focused website owner. A recent study shows that 76% of internet access is from mobile in 2016, and it’s not about to stop growing. Adapting tp  mobile is no longer a question, but a necessity. Therefore, there is no better time to take mobile traffic monetization under control of the publisher, or, to be more precise, to enter the waters of self-serve. Taking a closer look at self-serves Self-Serve platforms allow to get a full access to all the monetization processes. Users can choose the best verticals, get fast payouts, can track their efficiency and manage their inventory themselves. Moreover, you can earn some money on mobile

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Learn the Power of Smart Links with Kimia

Smart links are a “must” and at Kimia we go beyond the standard to offer two kinds of smart links. Both of them can be setup in a “generic vertical” mode, however our smart links also allow you to show offers on only one type of vertical if you wish. – Matic: the standard smart link. Optimised by vertical, geo, device, carrier/wifi etc. Each click is sent to the best offer available for that segment combo. The optimisation is based on our own algorithm. – Matrix: advanced – We offer you the tools to design your own smartlink. You can define “simple” rules like: IF geo= “ES” AND carrier= “Vodafone” THEN offer –> “X” ELSE offer -_> “Y” Or more “complex” rules like: IF geo= “ES” AND

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Travel App Downloads Soar Using Leadbolt Mobile Native Ads

This post originally appeared on the Leadbolt blog here. High Demand for Travel Apps Travel apps are the fastest growing category for mobile usage, and consumer demand has never been stronger. According to Nielsen, last year Travel apps saw the highest increase in time spent, increasing 40% from 1 hour and 28 minutes per person to 2 hours and 3 minutes per person. MakeMyTrip on GooglePlay Over 15 million happy travelers on MakeMyTrip app enjoy exclusive app discounts on hotel bookings,  IRTC-authorized railway ticket booking, and an overall seamless booking experience on travel within India and abroad. Campaign Objective MakeMyTrip wanted to grow its user base across India. The goal was to increase the volume of travelers using the app, while not compromising quality. Additionally,

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Meet Epom at Affiliate World Asia, Bangkok, December 5th

Epom is proud to announce their participation in one of the most anticipated events for superaffiliates – Affiliate World Asia in Bangkok on December 5-6, 2016. With more than 2000 attendees and a panel of speeches from the most knowledgeable people in the affiliate industry, AWA will set the stage for endless business development opportunities and countless partnerships. Epom will be showcasing at booth E104! Their team will be proud to present the new features of the Epom Ad Server, which is a product developed specifically for affiliate networks. It provides the access to high-paying direct and integrated offers while enabling affiliates to track the performance of their campaigns in real-time. Epom Ad Server is a powerful platform for affiliate networks with ample functionality allowing

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What’s Inside the Advertising Black Box?

This post first featured on Matomy’s blog here. What’s in store for martech in 2017? Will video continue to rule? Will brands move in on mobile and programmatic? What will be the driving force behind top-notch user acquisition and monetization? Experts in the field recently met up to tackle these questions and more in a panel discussion at Casual Connect TLV on “What’s Inside the Advertising Black Box?” Participants included:  SOOMLA’s CEO Yaniv Nizan, TabTale’s CMO Guy Tomer, Co-Founder of Rocket Games Niko Vuori, AdColony’s Fernando Pernica, and Matomy’s VP Mobile Strategy Noam Neumann with moderator Lior Shiff, the founder of Games Growth Partners. Here’s what they had to say: Rewarded Video Ruled 2016 The winner for most effective ad format of the year goes

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ClickDealer is Heading to Bangkok

Meet the ClickDealer crew at Affiliate World Asia 2016, an absolutely-must-attend global superaffiliate conference. The prime gathering point for online marketers and the elites of the affiliate industry will be buzzing with action from 5th to 6th December in Bangkok. Where to meet ClickDealer Plunge headfirst into a two-day international event full of specialized workshops and unexpected opportunities. Catch the latest industry insights from market leaders and advertising pioneers; the lineup of speakers has more big names than a Hawaiian phone book. This is the second time AWC comes to Bangkok, so you can rest assured that last year’s legendary parties are about to get overthrown in intensity! Obviously, ClickDealer couldn’t afford to miss the event. We will be waiting for you at the booth B36, open for

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How Mobile Apps Can Make America Great Again

Originally this appeared on Leadbolt’s site here. This is not another article regurgitating the play-by-play of the 2016 Presidential election results, or attempting to explain how most of the predictions failed to accurately forecast the outcome.  We don’t have time for that.  There are more pressing concerns that need attention and activism, from Civil Rights, to Climate Change, Gun Control reform, Immigration policy, Women’s Rights, Protecting  sacred Native American grounds near the North Dakota Pipeline, and so much more… it’s time to get to work. America has spoken, and whether you’re firmly in the red camp or blue, a proud #nastywoman, millennial, or one who simply felt caught in the middle of a difficult choice, each of us must now decide our individual contribution toward

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Vital Stats You Should Know About App Developers / Development

This post originally appeared here. Today, the field of mobile app development is a highly competitive arena, considering the potential that it carries, thanks to the explosive growth of mobile usage and the mobile device market. Looking at the market from a global perspective shows that the field will only continue to expand exponentially, and mobile app developers will continue to be in high demand, as businesses largely move from traditional forms of marketing to cross-platform mobile marketing to reach audiences of global proportions. This infographic gives you a run-down of what the mobile development arena looks like today, and how today’s mobile trends are shaping it. Vital stats you need to know [INFOGRAPHIC] For more details on Dot Com Infoway check out their official

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Don’t Miss Mobvista + Tune Forum@Seoul, Nov 28

The Korean market of mobile marketing is unique; it has both high volume and barrier. Mobvista is hosting a forum, with the aim of having a discussion on performance-based ads. The strategic partner of Mobvista, Tune, is going to share their view on mobile promotion driven by data. A forum hosted by Mobvista, supported by Tune The brightest minds in e-commerce, utility apps, and games will come together to share their remarkable cases and discoveries. For more details on Mobvista, visit their site here.

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App Promotion Summit Berlin 2016 Is Less Than Two Weeks Away

Let’s have no doubts: App Promotion Summit Berlin 2016 is ACTUALLY LESS THAN 2 WEEKS AWAY, so now is the time to react if you plan to attend (and we really did type this very fast indeed).  It will be held at Hotel Adlon on Wednesday, 30th November and over 300 app marketing experts will be in attendance (see the end of this message for a partial list). Why attend this conference, the conference that claims to “define the future of industry growth”? The answer is in the question — APS Berlin is going to define the future growth of your industry. Why else attend? Because it is the BEST event out there.  App Promotion Summit isn’t just leading the pack – it created the pack.

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Don’t Miss the Mobile Monetization Summit 2016, Dec 6, Tel Aviv

The Mobile Monetization Summit will be held in Tel Aviv on the 6th December. The Summit, which is entering its 5th year, is one of the most influential events in the mobile, games and adtech ecosystems in EMEA. It was attended by 2,000 visitors in its previous edition. The Summit tackles the burning issues of the industry, and provides insight into topics such as user acquisition, app marketing, analytics, engagement, mobile advertising and monetization. It features leading speakers from both publishers, advertisers and adtech firms. Past speakers include senior execs from Rovio, Outfit7, Wooga, Wargaming, Gameforge as well as Israeli leading mobile giants Waze, Viber, TabTale, Plarium and many more. Attendees at the 2015 Summit  In addition, the Summit features an exhibition of the leading adtech

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How Yeahmobi’s New Remarketing Tool Will Improve Your ROI This Shopping Season

For e-businesses, the battle is about to begin: Thanksgiving, Black Friday, and Christmas sales are on the way! To facilitate ecommerce marketing, Yeahmobi is introducing a new remarketing platform – YeahTargeter, that improves your ROI. So how does it achieve the goal it promises? First, YeahTargeter integrates premium traffic sources including Facebook and Google, and works with an optimized launching strategy according to the different ROI target. The platform has seen clients increase their ROI by 50% during the trial period.  This is because it features machine learning and digitalization. In addition, the platform optimizes creatives to make them stand out. YeahTargeter’s in-house design team has added a festival template, trendy elements, and innovative items to make creatives attractive. The system is fully automated and

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Meet PropellerAds at Affiliate World Asia 2016

PropellerAds, will be attending Affiliate World Asia 2016 in Bangkok and they’ll be happy to meet you there. They welcome all their old friends and are ready to start new partnerships. The event’s line-up consists of the most knowledgable speakers the industry has to offer. With 120+ market exhibitors and over 2000 attendees, the networking opportunities are endless. PropellerAds is looking forward to these two fast-paced days packed with insights and innovation. Don’t miss an opportunity to meet face to face with the most influential affiliate marketers and ad tech companies to enrich your experience. The key speakers at the event The PropellerAds Team will be located at the Booth A-07. As always, they will be happy to have an appointment with each and every one of

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Mobvista Launches Search Spike, an ASO Tool That Improves Your App Store Visibility

Tune has just hosted their first forum in China, under the theme of “From Users Acquisition to Retargeting.” This event is supported by Mobvista, Asia’s leading mobile marketing platform. It welcomed over a hundred Chinese developers and marketing experts. The launch of Search Spike, the powerful App Store Optimization (ASO) product developed solely by Mobvista’s subsidiary – NativeX, brought the event to its climax. Jennifer Wong, VP of Marketing at Tune; Min Wang, sales head of Greater China at Tune and Hans Chen, Business Development Head of Greater China at Mobvista attended the event and delivered speeches. Hans Chen, Business Development Head of Greater China at Mobvista announced the launch of Search Spike Hans Chen shared his point of views regarding promotion with the aid

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Self-Serve Platform New Features: October 2016

This post was originally featured here on the Propeller Ads site.  There have been some powerful upgrades going on with our Self-Serve Platform for Advertisers lately. Are you already feeling curious? Great! Make yourself comfortable and let us tell you more about the new October features. New Ad Delivery method We know how important it is to provide you with more control on your campaigns through Self-Serve Platform. So another one is finally here. You can now choose how to deliver your ads: quickly get as much traffic as possible (default method) or evenly distributed across the entire day. This option affects the distribution of your average daily budget accordingly – it can be spent faster or evenly in 24 hours. To change your campaign’s ad delivery

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APS Berlin Early Booking Price Ends this Friday

Let’s tackle the main meat of this sandwich: What does “the APS Berlin Early Booking Price ends this Friday” actually mean?  It means this: If you register to attend the event by close of business tomorrow you’re going to save yourself a chunk of money – €100 to be exact. You’ll be €100 better off, your company will be €100 better off and, if you’ve got a boss, they’ll think you’re a star. You will now have APS Berlin 2016 firmly marked in your diary. BTW, that’s Wednesday 30th November; breakfast starts at 8:00 and the day will finish at 22:00 at the Official Afterparty. What do you need to do?  You need to go to www.apppromotionsummit.com and register. There you can also get a feel

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Appnext Webinar Series: The Definitive Guide to CPI Campaign Set-Up and Optimization

Appnext is running their next webinar that will help app developers to set-up their campaigns and explore the key optimization pillars. The webinar will take place on Wednesday, November 9th, 2016 at 2pm GMT / 3pm CET / 10am EST /7am PST. The presenters are Guido Juliano, Lead, App Partners and Maya Portselan, Customer Success Manager. The following areas will be covered in the webinar: The most important campaign set-up and optimization pillars Techniques that have been proven to deliver great results to hundreds of Appnext app advertisers How to significantly boost campaign performance ROI-driven Campaign Optimization Strategies Reserve a seat for the how-to guide today.

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Meet the Epom Team at Ad:tech New York 2016

Epom is heading to Ad:tech New York. On November 2-3, over 5,000 innovators and digital marketing practitioners will gather in the Javits Center of the NYC for the conference. The Epom team will be showcasing at booth #103. Don’t miss the chance to talk to them live. Visit their stand to explore the latest developments in their product portfolio and hear about the new features of their Epom Ad Server. Don’t miss out! To schedule a meeting with Epom, fill out this form here. 

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App Promotion Summit Berlin 2016 Agenda Now Live

The bells are ringing at APS HQ; they’re ringing because today is a day to rejoice.  Why?  After 3 months of hard toil the APS Berlin 2016 agenda is ready to be released into the wild.  What a thing of app marketing beauty it is – without a doubt the best agenda we have ever created.  The right people, representing the right organisations, discussing the right topics. Please allow us to elaborate – we’ve got: Dubsmash disclosing hard-earned lessons from hitting 175 million installs Founders Factory dissecting the key user acquisition trends for 2017 Delivery Hero revealing what they learned marketing their app internationally Deutsche Telekom stripping down a big brand’s app launch experience Runtastic getting hands-on with growth strategy and tactics ABOUT YOU analysing how your

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Meet Propeller Ads in Tel Aviv at Casual Connect 2016

From November 1-3, the Propeller Ads team will be attending Casual Connect Tel Aviv 2016. The conference will last 3 days and they are looking forward to meeting all of you. Tel Aviv is a city that is full of history, culture, and represents the cutting edge of gaming. Casual Connect is about matching the creativity of the gaming industry with new media innovations and investments in order to discover the next great breakthrough. If you want to have a private meeting with their team of experts, you can request a meeting here, or visit the official Casual Connect site here.

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