Author: Jamie Giggs

Introducing the Epom Apps Website

Epom Market are pleased to announce the launch of their new website, Epom Apps, a developed apps monetization platform. Their goal is to provide visitors with a clear and accurate information about Epom Apps services and solutions, and demonstrate the way they can help app developers monetize their apps efficiently. The website provides a clear understanding of how the company operates, and describes how to start working with the platform immediately. Here, you will always be able to get the latest version of the SDK you need depending on the platform your apps are running on. Alongside with an SDK, you can find there an integration manual that will make the setup process easier. Besides, you have an opportunity to register an account and get in touch

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Calculate the Life Time Value (LTV) of your App Users for Massive Branding And Success [INFOGRAPHIC]

Leading app marketing company, Dot Com Infoway (DCI) recently launched a comprehensive infographic that clears the mist around the concept of LTV (Life Time Value) of app users. Understanding LTV or the lifetime value of a unit or customer is crucial for app developers to plan and measure the success of their apps over time, and this clear infographic by DCI offers insightful strategies and tips in an easy to understand manner. You can find DCI’s infographic below: Life Time Value of App Users Infographic You can visit the Dot Com Infoway site for more.

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Mobile Ad Monetization Case Study: How 365Scores Regained Control of its In-App Ads

Hannah Levenson is the Content Marketing Manager at Appsee. She has previously worked as an Affiliate Manager and Content Strategist at affiliaXe.com. A UX and content strategy enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. 365Scores is an innovative sports app that allows users to get the content they actually want on their favorite sports. Users can create their very own, personalized sports feed where they can view scores, statistics, news, video highlights, tweets and so much more. From Tennis to Football, 365Scores caters to a vast sports audience, covering 10 sporting categories in over 25 languages.

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Understand Your User Acquisition and Ad Monetization Better with UX App Analytics

Hannah Levenson is the Content Marketing Manager at Appsee. She has previously worked as an Affiliate Manager and Content Strategist at affiliaXe.com.  Ever feel like you are trying your luck when it comes to optimizing your user acquisition campaigns and ad monetization? Do you have an inkling that your app marketing efforts are missing something? Money, money, money—a lot of it can be involved when it comes to user acquisition and ad monetization. With all the expense that app creation and growth entails, app marketers need to be diligent and make sure that they are implementing initiatives to allocate and maximize funds in the best way possible. Still, the task of executing effective user acquisition and ad monetization is without a doubt one of the most

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Why Audio Ads Are A Politician’s Secret Weapon During The Elections

Amit Liss is the Manager of Mobile Publishers Team for Matomy. With 7 branches and over 400 employees worldwide, Matomy Media Group provides service for 500 of the world’s leading advertisers across 10000 publishers in 85 countries. Video may have killed the radio star, but mobile has brought back radio in a big way with podcasts like This American Life and Serial and apps like Soundcloud, iHeartRadio, and Tunein. And with radio, comes audio ads, a revived ad format that’s surprisingly effective. Not only can it reach the listener wherever they go, it’s the most likely ad to be heard in its entirety. Think of the untapped potential of audio ads, especially for U.S. politicians, who are desperate to have constituents hear their last ditch efforts to win

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Meet Matomy At GROW.co

Matomy is going to New York for GROW.co and they want to meet you. App marketers can learn how Matomy’s predictive marketing and cross-channel solutions can help them turn more users into loyal customers. GROW.co New York 2016 Schedule a one-on-one meeting with Matomy’s expert team to discuss creating a killer cross-channel advertising strategy for your business! You can visit Matomy’s site for more information here.

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Why Advertisers Should Switch From CPI to CPA

Ron Brightman is the CEO of Performance Revenues. He has been doing online marketing for over a decade at various roles and verticals, such as VP Marketing & Sales at eToro and Regional Marketing Manager at PartyGaming. The shift has already happened: The mobile advertising industry is shifting and changing faster than anything that came before it. Beyond the giant leap in ad technology, possibly the most significant change is related to the speedy education process that most major advertisers underwent during the course of the recent year. The majority of big advertisers became experienced and knowledgeable with their user acquisition campaigns. Today we can hardly see any big advertiser who performs non controlled campaigns that only measure volume and not quality, wrongly paying for incent and

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Performance Revenues is looking for a Hero Publisher Manager

Performance Revenues is a mobile marketing network with numerous advertising partners worldwide, delivering high volumes of quality users to mobile apps, on performance base. The network is now looking for a Hero Publisher Manager and the job description can be found below: Job Description Manage the ongoing relationships with the company’s affiliates (publishers). Set up constant communication – emails, chats, calls. Negotiate business deals. Analyze performance and optimize accordingly. Control campaign delivery- status, fraud control, enforce campaign terms. Build your portfolio to reach high commissions. Office hours are Sunday to Thursday from 10AM to 7PM in Tel Aviv. Selected candidate will join a top-notch team with outstanding compensation. Interested? Send us your English CV: Info@performancerevenues.com

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Yeahmobi Rolls Out Clientgear Platform To Improve Facebook Ad Campaigns

Yeahmobi, the mobile performance marketing platform, just launched a new FMP Clientgear which enables intelligent management of Facebook ad campaign, and thus largely improves efficiency of campaign management and ROI. Audience defining on the Clientgear platform The FMP is an ad campaign launching system entirely designated for Facebook API. Though Facebook opens its native campaign launching system to advertisers, as the tech mammoth reaches to 127 countries in the world, posts over 7800 billion messages and 400 billion photos on the website, and has monthly active users of 1.23 billion, reaching a specific group of audience seems to be an increasingly challenging task. When everybody is opening account on Facebook, and launching campaigns with a same system, a targeted improvements on details could make great

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Avazu Showcases its mDSP and Talks Performance Marketing at GMASA Bangalore 2016

The Global Mobile App Summit & Awards hosted by Apps World Mag (one-stop app magazine focusing on the App field) in Bangalore, India has officially concluded. About 1,000 people including worldwide app developers, marketers and CEOs of the world’s top companies, gathered together and deeply discussed the future development trends of the digital industry field through group discussions and guest speeches. Besides, senior executives of Facebook, Google and App Annie and other world-renowned Internet companies were also invited and given speeches in this compact event, and all representatives responded enthusiastically. The Avazu team  GMASA Bangalore event was very much in line with Indian mobile ecosystem which is expanding and set to become the global force to reckon in the mobile industry and the prefect blends

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How To Get The Maximum Out Of Your Mobile Traffic

In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. According to Mary Meeker’s report, 29% percent of people’s daily screen time is spent looking at smartphones. No wonder advertising on mobile platforms is becoming more and more attractive for brands. By 2017 this market is expected to grow to $42 billion. Mobile user experience is becoming more and more important for publishers’ success. However only 30% of all websites are optimised for mobile devices right now. Some webmasters still ignore the fact that mobile traffic needs a different approach and try to monetise it with traditional “desktop” approaches. Let’s see how traditional banner ads work on mobile devices and that the most common problems are. 1. Website is not optimized for mobile

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AWE 2016 – Meet The Speakers With Mobidea!

MOBIDEA is a Diamond Sponsor of the Affiliate World Europe Conferences and is inviting everyone to MEET THE SPEAKERS DRINKS, starting at 7 PM, July 18th, at the Berlin Congress Center. After the speeches, you’ll have the chance to meet and greet the experts and keep the conversation going. Get valuable face-to-face time with amazing industry leaders such as Drew Eric Whitman, Ryan Holiday, Neil Patel, Charles Ngo, Hugh Hancock, just to name a few. Join the MOBIDEA Crew and meet the best speakers the industry has to offer. Guess what? The drinks are on us! Wanna meet MOBIDEA’s experts in Berlin? Send an email to support@mobidea.com. BIS BALD IN BERLIN!

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ClickDealer wins at the European Performance Marketing Awards 2016

On 4th of July, ClickDealer won the Publishers’ Choice of Network or Platform nomination at the European Performance Marketing Awards. The ceremony was held at Grand Hotel Krasnapolsky in Amsterdam. Publishers all over the world have shown their support and appreciation for ClickDealer and granted them the honour of winning the most competitive nomination of the event. The European Performance Marketing Awards are PerformanceIN’s big debut on the international stage after a decade of impeccable success organizing the UK Performance Marketing Awards. Publishers’ Choice of Network or Platform is the category that defines the most popular and successful affiliate network or platform that has shown outstanding results in marketing over the past year. The winner was determined after two rounds of voting. You can check

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Avazu mDSP Offers Mobyaffiliates Readers an Exclusive $500 Discount on Funding

Avazu DSP are rolling out a special offer just for mobyaffiliates here’s Kiki Henrichs, Sales Manager at Avazu Europe, with more. “Start earning money with your mobile campaigns! Buy global inventory across a variety of ad exchanges targeted to specific users with Avazu Mobile DSP. Loads of banner, video and native traffic is waiting for you. Sign up today and take advantage of of our special Moby Affiliates deal and get $500 discount on initial funding.” For more information you can email Kiki here: kiki.henrichs@avazu.net.

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Final Call for APS London 2016

This is it – we only have room for a few more people at APS London 2016, taking place at the Marriott Hotel Grosvenor Square in Mayfair this Thursday (7th July). If you’d like to be there, reserve one of the remaining tickets for the industry’s best app & game marketing event. The agenda is 100% complete and we’ve added some stellar last minute speakers, including Starbucks UK’s Marketing Manager for Digital & Social Media, the CEO of Laundrapp (the UK’s most popular dry cleaning and laundry service), and thetrainline.com’s Mobile Marketing Manager. You can get 25% off the price of a ticket using the code APSSOKO when you register here.

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Kiki Henrichs, Sales Manager at Avazu on Adding Video to Their mDSP and Expanding to the UK

Kiki Henrichs is the Sales Manager at Avazu  Hi Kiki, since we last spoke what have you been up to at Avazu Europe? Yes, it’s been almost a year since we last spoke! I’ve been managing the global mDSP activities for our EU / US / LATAM offices. So, on the one hand connecting with potential clients, but also working closely with our existing clients to enhance our system and optimize it for all their needs. We always encourage clients to tell us what they need from the platform, we can basically built any feature to cater to their needs. The reactions on the new innovations have been overwhelming and working so close together is one of my favorite parts of my job. Besides the

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Yeahmobi’s European Managing Director Talks About the Best Way to Monetize

Michael Levin, Managing Director of Yeahmobi’s European office, talked about the best way to monetize inventory and how Yeahmobi does it based on technology and data. What are the major ways of monetization for app developers? Is in-app ads the most effective way? Which way does Yeahmobi offer? The major monetization models for app developers can be divided into two main segments – monetization through user billing and monetization of non-paying users. The first segment includes all the models where the user is making some sort of a monetary deposit into the app, be it an in-app purchases, purchasing a premium package within a freemium product, downloading a paid app from the store etc. The second segment is ad-based monetization which includes all models where users’ engagement inside

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APS London 2016 – Now’s the Time and Here’s Why

In just 2 weeks APS London will be rocking & rolling and we’d really like you to come along and take advantage. This week we surpassed the total number of attendees at the 2015 edition so we already know that this will be the biggest APS yet. Right now we have: Over 250 attendees confirmed 20 different nations represented – from Japan to Gibraltar and Austria to Australia 40 expert presenters, panelists and workshop leaders All in ONE day Succinctly put, APS London 2016 will be a one-day, turbo paced, progressive joyride through the business of mobile apps & games. It will answer the critical question: How can I take my app to the next level by enhancing my user acquisition and engagement? You’ll get

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Techniques to Gain More Exposure for Your App Using Mobile App Install Ads

The mobile app market is fiercely competitive and every company tries to gain an edge in the marketing department. This has led to an explosion of marketing channels and techniques within the app world, techniques ranging from ASO, to content marketing and mobile app install ads. In this article, we’re going to talk about install ads, which have taken social media platforms by storm. Twitter, Facebook and YouTube have implemented this feature and so far it seems to be paying off. Let’s take a look at how you can gain the most exposure by using mobile app install ads. Create a Strategy As with anything marketing-related, you have to come up with an initial strategy. How much do you spend, which platforms do you use?

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Global Ad Buyer Searches – Snapchat and AdColony Come Out on Top

Who are the most popular ad vendors in the world? That is the question on many lips in the mobile advertising industry. Mobile digital advertising company, Thalamus, has put together this handy infographic that analyses hundreds of thousands of search queries and filters from two specific types of ad buyers: Agency Media Planners and Mobile User Acquisition Managers.

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