Author: Melissa Wong

A List of Mobile Affiliate Networks

Welcome to our list of mobile affiliate networks. Here you will find a summary of the major mobile-focused affiliate networks, programmes and schemes currently available in the market. If you can find what you’re looking for or think that we’ve missed a network out, feel feel free to drop us a comment or an email.  You can find more details on each of these services over on our mobile affiliate directory. Yeahmobi – A global performance based affiliate network, offering weekly payments and exclusive tracking/optimization tools (visit website) AppLift – Mobile games specialists providing monetization and marketing for iOS and Android platforms (visit website) Tapgerine – Offers a range of CPI and CPA based offers with weekly, daily and pre-payments for affiliates (visit website) MobPartner

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Appia – mobile user acquisition network review

Appia is a leading global user acquisition network for the mobile platform, currently delivering over 55million app downloads to a global user audience of over 1billion. Listed in the 2012 Wall Street Journal’s Top 50 Venture-Backed Companies (the network ranked at number 22), Appia offers solutions for developers, publishers and advertisers alike.   Appia Overview Appia’s experience in the mobile industry spans over 13 years, with roots in search and indexing and mobile content distribution. Now that expertise is being brought to mobile advertising and app discovery, and the Appia platform has been designed to meet the specific needs and requirements of mobile advertisers, developers and publishers. Current clients include ngmoco, Fiksu, AppBrain and Zedge, however Appia’s mobile app discovery solutions aren’t just tailored to

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A List of Mobile App Marketing Resources

Mobile App Marketing is becoming ever more sophisticated and complex. Whereas even 18 months ago there were only a few networks offering app promotion solutions now there are now well over 50, each with their own unique take on cross promotion and cost per install models. Appstore Optmization is still a tiny area of the market compared with the huge industry that is SEO but again it’s growing strongly with a range of new keyword tools, agencies and other services popping up. If you want to promote your app using mobile advertising then there are now a range of mobile buying platforms that allow you to buy clicks, installs or traffic across the 100+ different mobile ad networks that exist.  An alternative to ad buying

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AppFlood marks a year of significant growth with iOS Compatibility

AppFlood, the commission-free, cross-promotion network from PapayaMobile, has just seen its inaugural year produce significant growth (over 147million cumulative total users) and a wealth of new releases including compatibility with iOS.  One of the companies leading the way in this area has been Chartboost, but Appflood is rapidly building a similar level of scale and is addressing the wider market beyond games by reaching out into the wider app developer community with it’s cross promotion and mobile advertising solutions. With a surge of Android developers joining the network over the past month, recent figures released by AppFlood show that it gained 45million MAUs (Monthly Active Users) in June 2013. The network is currently used by over 4500 Android developers (and boasts 147million total users) and

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Matomy Media launches Mobit, a new mobile ad tracking tool for affiliates and mobile media buyers

Matomy Media Group has just unveiled the beta version of its new mobile affiliate and mobile media buying tracking tool – Mobit. Offering smarter and faster tracking and analysis tools to affiliates, Mobit aims to fully optimize mobile advertising campaigns. The tool is already fully integrated within Matomy Market (Matomy’s affiliate marketing network) and is also compatible with ad campaigns running on other CPA networks. Aiming for Mobit to be a “value-added service to the Matomy Market”, Erez Gross (Senior VP of Matomy’s mobile advertising) had this to say about the new release: “Mobit offers affiliates, advertisers and media buyers a comprehensive solution for enhancing their mobile media buying campaign margins and profits through exceptional tracking, reporting and insights.” Here’s a look at the main

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Appflood launches new transparent mobile ad network features

AppFlood, the commission free cross-promotion mobile ad network from Papaya Mobile, has just launched a series of updates to its network that emphasise transparency, accountability and aim to offer total control for developers. These updates provide increase levels of transparency, with an Open Direct Deal Network, Multi-Dimension Analytics and Ad Network Mediation amongst the main features, and give app developers more control of both monetization and promotion. Si Shen, CEO of Papaya Marketing, explained: “AppFlood’s new features raise the bar for visibility, openness and accountability in the mobile app cross-promotion space. Transparency has become a vital competitive advantage in mobile advertising, but so far traditional mobile ad networks can’t deliver the visibility developers really want. AppFlood now has the openness developers need to deliver app

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Matomy Media Group Acquire MobAff

Matomy Media Group, the total mobile marketing performance group, announced last month that they have acquired Florida-based mobile affiliate network MobAff. Set to be integrated within MediaWhiz, a leading performance marketing agency that was another of Matomy’s acquisitions earlier this year, MobAff is likely to boost the agency’s mobile performance marketing arm as will signal relocation to New York Headquarters. Ofer Druker, Matomy Media Group CEO, said of the merger – “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the MATOMY and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies — alongside other performance marketing products we have developed — as well as greater

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Effective Mobile Monetization tips from Appnext

Appnext, one of the leading monetization and discovery networks for mobile and social games, have recently got in touch with us to share some tips about effective monetization via mobile advertising. Appnext has particular expertise in the game industry, and as part of its solution implements high quality interstitial ad formats into campaigns that are focused on increasing and maintaining user engagement. Check out this video for more information about Appnext: How to Monetize your User Base – If you are an app developer who is currently enjoying moderate success after launching your app in the AppStore/Google Play Store, you may be looking for effective and non-intrusive ways to monetize your growing user base. With over a million apps available in just these two app

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Mobile Affiliate Marketing Data from Affiliate Window

Affiliate Window, the UK’s number one performance marketing network, have recently released their third annual whitepaper on performance marketing in the mobile sector. Titled M-Commerce: The Complete Picture, the whitepaper contains data references from the millions of sales and clicks from affiliate marketing campaigns recorded monthly from over 1400 retailers and advertisers across a variety of sectors (retail, travel, finance, telecoms). We’ve pulled out some of the key points from the paper below. Despite this only being the third annual M-Commerce paper produced by Affiliate Window one of the main findings is a “staggering increase” in traffic and sales delivered via mobile devices. When the first whitepaper was launched in 2011 only 3.5% of traffic and 5% of sales was recorded as coming through mobile

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Weekly Payments and more for YeahMobi Affiliates

YeahMobi was set up in 2009 and currently is considered to be one of the top global CPA Affiliate Networks. The company shares its most profitable campaigns with affiliates, and by proritising “professionalism, globalism and reciprocal altruism” is able to provide one of the more reliable CPA affiliate services. Here’s a quick overview of the main features of the scheme: Weekly Payments YeahMobi offer all affiliates weekly payments with a threshold of $50 on a Net4 basis (essentially earnings made within a week will be paid the following Thursday). For international affiliates, wire transfers are available for balances over $1000, with PayPal payments offered on balances less than that. Top commission earners (in excess of $2000 per day) have the option of daily payments. Dedicated

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KissMyAds top 1000 mobile affiliate offers

KissMyAds, the mobile advertising system with a complete focus on CPA and mobile has reached a major milestone recently by making over 1000 offers available to publishers on the network. In the mobile marketing industry, particularly the CPA and affiliate sub-sectors, matching the right offers to the right audience is key, which makes KissMyAds’ portfolio all the more inviting to new affiliates joining the network. As KissMyAds founder, Florian Lehwald, explains a wide variety of offers is important because “affiliates need to be sure that they can find variety and multiple offers for their varying audience” Check out the chart below for a simple breakdown of the top offers currently available on the system: 29% of offers are Mobile Enterainment 23% of offers are Adult-based

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MobPartner Launches Publisher App for Android

MobPartner, the premium mobile advertising network, have just launched a publisher-focused app (currently only available for Android devices) that will enable them to keep track of ongoing campaigns, earnings and transactions made in real time. Designed for publishers on the MobPartner network, the app automatically downloads important stats from MobPartner Publisher accounts and displays them effortlessly on touch screen devices. The data is aggregated, and publishers can opt to have it delivered on demand whenever they choose . Flexible and pretty powerful, the app delivers customized stats as and when MobPartner Publishers need them such as: Real-time stats from the last 30 days Earnings from the highest to the lowest Campaign trend graphs Publishers also have plenty of sorting options for the stats that they

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Beyond The Banner – Mobile Ad Format Innovation from Leadbolt

Mobile advertising has moved well beyond the simple banners of a few years ago.  A number of fast growing mobile ad platforms have been rapidly innovating and evolving mobile advertising formats that are truly ‘native’ to mobile.  Leadbolt is one of the companies that is doing that very effectively.  New mobile ad formats are designed to fit in better with user behaviour and provide better opportunities for developers to monetise and for advertisers to generate conversions and engagement. Aiming to customise mobile ads to match customer lifecycles, including how long users have been using an app, the formats have drawn quite a bit of praise from developers and the press alike. TechCrunch featured a piece on the Leadbolt recently and had this to say: “There

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Go Fish with MobPartner’s May Ultimate Challenge

MobPartner have a brand new promotion out for their affiliates this month, which offers some great prizes and is well worth getting involved in if you’re a publisher or mobile media buyer. In partnership with Tekka, the best Italian converting campaign currently available on the network, MobPartner will give the top 3 publishers who are able to generate more than 100 subscriptions to the campaign a selection of iPad related goodies and are offering the iPhone 5 as top prize. MobPartner explain a little more about the Ultimate Challenge: “The Winners are going to be declared at the end of Promotional period and the prizes are going to go to the TOP 3 publishers on the Tekka Campaign who will have generated the biggest volume

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mMedia – the new self service mobile ad network from Millennial Media

mMedia is Millennial Media’s latest offering into the mobile advertising market, it is their first and so far only self-service solution to mobile advertising and is aimed at smaller developers, businesses and mobile marketers. Basically, mMedia offers a simple way for advertisers to run CPC (cost-per-click) advertising campaigns and provides a turnkey set of tools that developers can use to monetize and market their apps. mMedia is designed with smaller businesses and developers in mind, and it gives them access to the same high-quality mobile ad network that Millennial Media already runs, but on a self-service basis. Millennial Media is a leading global independent mobile advertising platform company, which successfully listed on the NASDAQ in an IPO in 2012. Millennial operates one of the largest

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piJnz – mobile CMS and site builder review

  Provided by the piJnz Group, the piJnz mobile site builder and content management system is a unique, cloud-based solution aimed at mobile marketers, mobile developers and agencies who are looking for a quick and easy way to develop mobile content. A true mobile-specific content management system, piJnz offers users a simple way to create media-rich websites and landing pages and also provides the tools needed to track and manage site data and statistics.   This is a quick review of the key features of the platform. The piJnz (pronounced ‘pigeons’!) Group was founded by CEO Elena English and its HQ is based in Dallas, Texas. A mobile customer engagement company, the piJnz Group mission is to “help your clients and fans to keep coming

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