Author: Tony Myers

The App Install Networks Landscape

CPI-based app install ads have become a significant contributor to the mobile advertising revenue. According to a recent Business Intelligence forecast, mobile app install advertising revenue in the US alone will reach 7 billion by 2019, compared to $4.6 billion in 2015. We’ve assembled a landscape snapshot of networks and platforms offering app installs – some of them work on a CPI model and others use a CPC or CPM based trading approach but with the focus on delivering app installs and users. There is also a recent blogpost on App Install Networks and we have also produced a PDF guide on the subject that you can download. Plus, you can also find more app install networks and platforms in our mobile advertising directory and our app marketing directory.

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The Mobile DSPs Landscape

The value of a mobile demand side platform (DSP) lies in its transparency. Mobile DSPs allow you to buy mobile ad inventory, across a range of publishers, through a single platform. You can see the market rate for every impression you buy, control which exchanges you want to buy across and how much you want to bid. Mobile DSPs are designed to tackle the many challenges of mobile advertising, including targeting and the need for a positive user experience. Recent advances in technology mean that mobile DSPs can now track models, operating systems, screen size, location and more. Not sure where to start? Check out our guide to the main players in our landscape ‘snapshot’ PDF and don’t forget to refer to our Mobile DSPs services directory for more information. For

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App Marketing Agencies 2016 Landscape

  From big international agencies to boutique marketing firms, we’ve gathered together the facts and created a ‘landscape’ of the top app marketing agencies for 2016. Each of the companies listed has something different to offer and you can find more app marketing agencies in our app marketing directory. Our App Marketing Agencies 2016 PDF Guide is available to download here, and we have also created a detailed blogpost that includes insights into all the agencies covered in this landscape version.

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The Mobile Ad Servers Landscape 2016

Mobile ad servers with real-time bidding functionality open up publisher inventories to a buying market designed to maximise the value of each impression. They reduce the inefficiencies of working with multiple partners directly, by automating access to demand sources. Why pick one ad network partner when you can pick hundreds? There is much to consider when choosing a mobile ad server, but too much choice can be a negative. Here is our ‘Landscape’ snapshot of Mobile ad servers with real-time bidding functionality to help you choose the right one. For a full run down of the top mobile ad servers 2016, check out our blogpost here. We have also produced a handy PDF guide, which can be downloaded from this link. For a full list,

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The Mobile Affiliate Landscape

The first key factor that distinguish a successful app affiliate network is its relationships with advertisers and ability to provide affiliates with high quality traffic offers in lots of geo locations and verticals. The second one is the level of customer support, educational materials providing and training to help affiliate marketers to generate more revenue. Finally, providing additional incentives in a form of a loyal program, rewards and contests often makes affiliates decision to prefer specific app affiliate network. Here is our Mobile Affiliate Landscape, that provides a snapshot of some of the best app affiliate networks on the market to help you choose the right one for your business. To read more on mobile affiliates, check out our blogpost, or download our comprehensive PDF

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App Marketing Services Landscape

With the current state of the app economy, app developers, both indie and big app brand holders, are ought to be concerned with the right strategy for app user acquisition and associated user acquisition costs. To get these questions answered, in addition to educating themselves about these topics, app business owners need to approach the right app user acquisition platform. Check out our ‘Landscape Snapshot’ of  app marketing services, available here as a PDF download, to find the right service for your business. You can also download our App Marketing Services Guide here or check out this post Top App Marketing Services 2015. For a full list of app marketing services follow the link to our App Marketing Services Directory  

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Mobile Advertising Platforms Landscape

  Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention.  As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms, available as a PDF download here, to find the right platform for your business. Some of the key trends in mobile advertising platforms include: Programmatic Approach – having real-time-bidding (RTB) feature on an ad platform has become really essential. Video Format – video ads as an ad channel has become mainstream in 2015, the enormous popularity of videos on Facebook and high performance of

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How To Buy App Install Ads on YouTube

In the last post of our series on buying app install ads on the major social media platforms, we take a look at YouTube TrueView mobile app install ads. The principle of these ads is simple: Getting viewers to watch, not skip your ad for your app. The reason TrueView install ads to developers is because users are able to click and install the app directly from the ad running on YouTube, rather than being directed to a download page. It’s that seamless. And the power of sight, sound and motion makes YouTubers twice more likely to download apps. With TrueView, advertisers can reach potential customers based on their interests, previously-watched videos and demographics. Google’s research for TrueView ads claims that 80% of its consumers preferred

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How to Buy App Install Ads on Twitter

Because 80% of Twitter’s users  (Twitter internal data, 2014) accesses its platform from a mobile device, mobile application developers have a huge opportunity to reach a relevant audience. Here is our guide to help boost your app installs and engagements on the micro-blogging platform, by getting people to download and open your mobile app from directly within a Tweet. Setting Up Your Twitter Account Ok, presuming you already have your app on the App Store and/or Google Play, what you need to do next is setup a Twitter business account. Remember the basics: every element of your profile: your photo, header bio and pinned Tweet,  should reflect your business identity and personality. Use them to showcase your best content.  Here is a useful video on how to

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How to Buy App Install Ads on Google

In the third of our series on buying app install ads on the major social media platforms, we take a look at Google in order to help you to place your ad for your app on the network that reaches an estimated 1.17 billion unique search engine users a month. Setting Up and Creating Your Ad Campaign Firstly you need your app available in the App Store and on Google Play. If you’re new to AdWords, visit AdWords and click Get Started Now to create your account. From there Google will guide you through the process and help you setup your first campaign. Tip: Before considering any type of app promotion, it’s worthwhile to ensure that your app store SEO is finely tuned. It’s also worthwhile

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How to Buy App Install Ads on Facebook

Following on from our recent Guide to App Install Advertising on Facebook, Google, YouTube and Twitter, we thought it would be useful to  go into a little more detail and look at how to buy  app installs on each of these platforms. So first of all we are going to look at Facebook and all you need to know to place your ad for your app on the network that reaches an estimated 1.2 Billion or 82% of mobile users. Setting up your Facebook Ad Account First things first. Your app must be available in the Apple App or Google Play store. If you haven’t already you need to set up a Facebook Ad account, which is relatively easy if you follow Facebook’s own guide lines. Simply add in

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A Guide to App Install Advertising on Facebook, Google, YouTube and Twitter

App install ads have become a highly competitive and lucrative market, and before we look at the main players let’s take a look why they work and why developers are keen to invest in this form of mobile marketing. Before the big three platforms – Facebook, Twitter and Google – took a large slice of the pie, developers had to rely on a bunch  of independent ad networks to promote their cherished apps. The absolute advantage these three big boys hold to persuade developers to advertise on their platforms is the powerful personal data they possess on their users. App install ads work because apps are easy to buy with most iOS and Android users already having their credit card connected to their operating system’s app

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A List of the Top App Store Optimization (ASO) Tools

Developing a killer app is one thing, getting people to download it from the App Store or Google Play is a different ball game – and potentially a major headache. This is where App Store Optimization comes into play, or ASO for short. For any rookie developers out there, ASO is an industry term that describes the process of obtaining more organic App Store search traffic. Just like SEO for search engines, ASO provides the same service and is a proven technique that will help developers to drive their apps to the top of the pile, maximising download, and therefore, revenue potential. The trick is to get your app optimized to its fullest potential to increase, or at least maintain, download numbers after an initial

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A List of the Top App Marketing Agencies for 2015

A new report from analytics company App Annie claims that total IOS and Google Play app downloads reached over 260 billion last year, with mobile apps and app stores rising even further in prominence in the developer ecosystem. On the back of this app explosion has been the emergence of specialist agencies offering services in app promotion, optimization and advertising. It’s a vital service for developers working in the increasingly saturated mobile app industry. And the criteria for today’s successful app marketing agencies is they must think and react the same way as consumers, in terms of becoming adept at fully embracing mobile and adopting an “always-on” attitude. This why we have updated our list, The World’s Best App Marketing Agencies, to keep pace with

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Top Mobile Advertising Analytics and Tracking Tools

“The most successful advertisers are those who are able to measure their audience value and can allocate marketing spend based on ROI,” says Stephanie Pilon, the recently appointed senior sales manager UK at adjust. She has a point, because the key question that anyone investing in mobile advertising wants answered is “does the money we spend provide a return on investment, not only in terms of users but also in terms of revenue?” According to latest figures from eMarketer, global mobile ad spending increased 105.0% to total $17.96 billion in 2013 with mobile now accounting for nearly one-quarter of total digital ad spending worldwide. That’s a lot of dollars to analyse and keep track of, which is why we have compiled this list of the best third-party

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A List of Mobile and In-App Video Advertising Networks

Video is one of the fastest growing areas of mobile and in-app advertising.  A recent report, ‘Mobile video ad spend will reach $1.5B by the end of the year‘, published by VentureBeat in September 2014 claims that U.S. ad firms and marketers will spend about $1.5 billion on mobile video adds by the end of 2014, up from the $722 million spent last year. The report quotes eMarketer principal analyst David Hallerman, who says: “Mobile video ads accounted for nearly 19 percent of all digital video ad spending last year, a number that will climb to nearly 26 percent by the end of this year”.  He also estimates that by the end of 2018 that figure will quadruple to over $6 billion. “This is huge growth,” Hallerman says. All

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