Peggy Anne Salz, MobileGroove on In-App Brand Engagement at APS2014

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MobileGroove‘s Chief Analyst and Founder, Peggy Anne Salz, spoke at the App Promotion Summit in London this year on building brand engagement through in-app communication. Peggy Anne Salz talks about building App Engagement  Peggy started her presentation by talking about the huge number of apps that are available out there already, and the rapid rate in which the number continues to climb. Some other important statistics shared in the presentation included: There will be a predicted 270 billion app downloads by 2017 On average 30 apps are used every month for a duration of 36 hours The message here was that apps are becoming more and more popular, not just in the mobile gaming sector either. A new shift is taking place which points to utility apps garnering a large amount of attention from users as well as the games which have dominated the market to date. Peggy

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Twitter Launches Enhanced App Promotion Suite at APS2014


Twitter‘s EMEA Mobile Specialist, Ross Sheil, spoke at the App Promotion Summit in London this year on promoting mobile apps through the Twitter platform. Twitter’s Ross Sheil talks promoting mobile applications through Twitter Ross spoke about the enhanced mobile app promotion suite that allows advertisers on Twitter to effectively promote their mobile apps. He started by listing a few data points: There are over 255 million monthly active users on Twitter On the Twitter platform 80% of the usage comes from mobile 65% of Twitter users downloaded an app in the past month (June 2014) Ross discussed one of the central features of the suite for app marketers: solving the problem of users who download an app yet never open it. The feature works by notifying the user inside Twitter, which then uses deep linking to take them into the newly downloaded app. Ross then

Read More > advertising mobile apps in Russia

Mikhail Maliy

To cover the mobile audience in Russia and the CIS, you don’t need many sources of traffic. As you might expect, most of the mobile traffic is found within the apps of major social networks, the apps you find on the first and the second screens of your smartphone. In Russia these apps include Odnoklassniki (Classmates), Moi Mir, VK (Vkontakte), Facebook, Twitter and a few other services. In the Russian version of AppInTop mobile app markeitng podcast we invited Mikhail Maliy, director of mobile ad sales at to learn how to get a mobile audience from the “big buttons” of the Russian internet at the lowest possible cost. How is traffic distributed between Odnoklassniki, Moi Mir, Vkontakte, all of which are owned my Mail.Ru

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6 Things Every App Developer Should Know About eCPM


Branimir is co-founder and CMO at AdTapsy, a mobile ad revenue accelerator aiming to help publishers and developers to monetize their apps. 6 Things Every App Developer Should Know About eCPM One of the biggest mistakes that indie application developers are making in their app monetization strategy is focusing primarily on eCPM. Very often we see app developers using eCPM as a key metric for performance analysis of ad networks, ad formats and ad inventory. It is very important to understand what eCPM actually is, and how to use it properly. Otherwise it can cost you money. Literally. 1. How eCPM was born Wikipedia: The Search Engine Marketing Professionals Organization (SEMPO) defines eCPM as: ::A hybrid Cost-per-Click (CPC) auction: (CPC x CTR) x 1000 =

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Meaghan Fitzgerald, 23 Snaps on App Marketing KPIs and Data at APS2014

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23 Snaps‘ Head of Operations and Marketing, Meaghan Fitzgerald, spoke at the App Promotion Summit in London this year on key performance indicators and data. Founded in 2012, 23 Snaps allows users to create and share memory books containing videos and photos of their friends and families. 23 Snaps’ Meaghan Fitzgerald talks key performance indicators Meaghan started the presentation by breaking down user acquisition into three ideas: channel, cost and demographic. She stated the importance of knowing where users come from, as well as knowing the demographic they belong to. User engagement and retention was broken down into the following sectors: events, retention and virality. The message here for app marketers was that they should be asking themselves if their users are doing what they want them to do. Meaghan split lifetime value (LTV) into two distinct

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AdColony on the Future of App Marketing at APS2014

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AdColony‘s General Manager for EMEA, Andrew French, closed the App Promotion Summit in London this year speaking about the future of app marketing. Founded in 2011, AdColony is a video advertising network that provides advertisers with an engaged, responsive audience and offers monetization solutions to developers and publishers. AdColony’s Andrew French talks about the future of app marketing Andrew started his presentation by talking about the rise of the mobile video ad format and how more and more users are engaging with video ads during their app usage time. According to Andrew, traditional mobile ad formats continue to play an important role, but video ads are becoming a key format for app marketing. He likened the App Store to a chocolate counter: with so much compelling content on offer, getting noticed can be extremely

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Alex Jubien from ThinkMobile on App Deep Linking at APS2014


ThinkMobile‘s Founder, Alex Jubien, spoke at the App Promotion Summit in London this year on why app marketers need to incorporate deep linking into their strategy. ThinkMobile was founded in 2013 and is a digital consultancy which specialises in mobile strategy. ThinkMobile’s Alex Jubien talks App Deep Linking Alex told attendees at the summit that he wanted his presentation to help give app marketers a better understanding of deep linking. Deep linking is the solution to HTTP URLs not being supported by apps. Essentially, it’s a way of opening up an app that goes directly to a specific section or piece of content – made possible by a link. This can be vital for app marketers who, for example, want to direct their users to a certain ad. Towards the end of the presentation he listed some tools that are

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Apptamin on Marketing your App using Video at APS2014


Apptamin‘s Founder, Sylvain Gauchet, spoke at the App Promotion Summit in London this year on using video to promote apps. Founded in 2012 and based in Montpellier, France, Apptamin is a mobile marketing company that specialises in creating videos and websites for apps. Apptamin’s Sylvain Gauchet talks App Video Ads Sylvain started the presentation by talking about the best examples of app video advertisements and why they are successful, picking out recent videos from Mailbox and Snapchat as examples of good practice. He then went on to highlight the value of using videos to market apps, particularly as the video format is good at delivering audience engagement. Sylvain included a list of “dos and don’ts” for app marketing using video in his presentation, such as: Dos Define the audience Make sure the video is short Make sure the video has a script behind it Keep the

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Adprofessmedia CEO Daniel Luu on Mobile Affiliate Marketing

daniel Luu adprofessmedia

Daniel Luu is the 22 year old founder of Adprofessmedia, a rapidly growing mobile affiliate network based in Vietnam. How did you get involved in mobile affiliate marketing? What inspired you to get started in this industry? Mobile affiliate marketing is interesting work and a real challenge. When I was studying at university some of my friends guided me a few ways to make money online including affiliate marketing, I was almost spellbound, and become totally immersed in it. I started out for myself by registering with several networks and learnt how to promote apps from there . The first method I developed was mobile media buying from the likes of buzzcity and airpush and then I created a mobile site to promote some campaign for

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Adrienne Gauldie on Mobile Real Time Bidding at APS2014


London Mobile’s CEO, Adrienne Gauldie, spoke at the App Promotion Summit in London this year on exploring the benefits and reality of mobile real time bidding. London Mobile was founded in 2014 and the company is an independent consultancy helping advertisers to navigate the mobile app promotion landscape. London Mobile’s Adrienne Gauldie talks Mobile Real Time Bidding Adrienne noted that the banner ad format has a poor click-through rate and that app users don’t really engage with this form of mobile advertising. She recommended that advertisers should be investing in mobile RTB as a way of increasing engagement and performance. App marketers can use RTB to retarget users, while also having the ability to optimize campaigns with demographic and behavioural targeting. Adrienne listed the growing selection of SSPs and DSPs

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