GOWIDE changes its brand & position in the mobile market

Dmitry Bogdanov, Head of the Business Development at User Acquisition Platform GOWIDE, talked with us about concept of re-branding in GOWIDE, changes  that have been implemented through a new logo, and strategy of the company for the next few years. Dmitry has a strong background in user acquisition and traffic monetization, with a focus on the mobile app marketplace. Now, he is growing the GOWIDE team of mobile marketing experts and media buyers. The business world is in a constant state of flux: the needs of customers change, new competitors constantly appear on the market, technology has improved more than ever, and the government frequently “rewrites the rules” of marketing. The transformation of the market, which happens every few years, dictates entrepreneurs to re-evaluate their place in the world.

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Mobile data analytics provider Heap raises $11 million in Series A funding round


Heap, the mobile data analytics provider, just announced that it raised $11m in a Series A funding round, led by NEA and including Menlo Ventures, SVAngel, Initialized Capital, and Pear Ventures. Heap announces new funding Source: heapanalytics.com Heap was launched in 2013 to forego a series of bottlenecks within analytics. What makes it unique? Its technology auto-captures all the data. This saves consumers time and eliminates the need to define events upfront or maintain tracking codes whilst data accumulates. Now, the company serves its core analytics infrastructure to over 4,000 businesses. However, Heap admits its still early days and plans to roll out some new features for its analytics soon. These include layers that auto-collect data and automated tracking to consolidate this data as well as adding a new

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MediaBrix announces $6.5 million in funding and hires first company President


Mobile advertising company, MediaBrix, has announced new funding of $6.5m from existing investors Edison Partners, Revel Partners and new investor Horizon Technology Finance. The company that provides emotional brand connections has had a profitable second quarter 2016 growing its revenue a whopping 741% to generate $100m in total revenue since it was founded in 2011. MediaBrix announces funding and new hire Source: mediabrix.com Ari Brandt, CEO and Co-founder, MediaBrix, explains: “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity.” The firm raised $18m to date. It focuses on serving in-app ads that do not disrupt a user’s experience and are targeted to reach them at the right moment in time. In addition,

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Telenor to enter mobile advertising market with new business


Norway’s mobile telecoms provider Telenor is bolstering its digital operations in line with the growth across the mobile advertising market. The company has plans to set up a new business unit to grab a slice of the industry, with a particular focus on Asia. Telenor to roll out mobile advertising business Source: telenor.com Operators such as Telenor are facing challenges from increased competition from messaging services such as WhatsApp as well as digital content providers including Netflix. Sigve Brekke, CEO of Telenor, told Reuters: “A lot of digital players are coming in and taking parts of the value chain. It’s a very demanding situation for mobile players right now and we are forced to make a decision on what we want to do going forward.” In line with these plans, Telenor aims

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YouAppi combats mobile advertising fraud with series of new features across its OneRun platform


Advertising fraud is a growing threat among mobile marketers, costing an average $1.3 billion in 2015. To combat this issue, mobile advertising platform, YouAppi, has just integrated new anti-fraud tools as part of its OneRun Growth Marketing Platform. This lets the platform automatically detect and filter out illicit activity. YouAppi rolls out anti-ad fraud measures Source: mobileadvertisingwatch.com YouAppi has approximately 450 advertising clients who run over 15,000 mobile user acquisition campaigns across YouAppi’s 1.5bn profiles. With ad budgets shifting towards mobile and fraud becoming more complex, the latest addition, addresses the dynamic nature of fraud. Moshe Vaknin, Co-Founder and CEO, YouAppi, says: “With new mobile fraud tactics being developed daily, the mobile app ecosystem needs to take fraud prevention very seriously to safeguard customer acquisition campaigns while protecting users. At YouAppi,

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Avazu Ranks in the Top 3 Along With Facebook and Google in Appsflyer’s Power Index

Avazu normal

Avazu is thrilled to announce it’s ranked in the top 3 networks in the Appsflyer Power Index for global Android apps, showing an incredible growth for Avazu in both scale and retention. The Index offers a global look at the best performing mobile media sources between January – June and its latest release puts Avazu right on top with industry leaders like Facebook and Google: Non-gaming Android global power ranking Appsflyer is a reputable attribution and analytics platform, working with thousands of app developers. Their data covers from over 2.5 Billion installs globally and more than a 1000 integrated partners resulting in an unbiased ranking of the top media sources in mobile advertising. Other regions where Avazu scored high results in and stands out from the

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The Most Lucrative Geos: Tapgerine Experience (part 2)


Vitaliy Melnik – Head of Tapgerine Publishers Relations. In the previous article we reviewed what countries of Europe and America have shown installs payout growth for the years 2015-2016. Now we want to talk about Asia, the biggest mobile industry market. The most lucrative Geos found by Tapgerine KR, JP, HK, SG, TW Geos Despite the differences in promotion methods, cultural and behavioral distinctive features, these four highly developed Asian countries have an important advantage: high payouts and large share of gaming segment. Japan can be highlighted here with a whole range of exclusive offers. However, their successful promotion demands experience and a large test budget. In Tapgerine share of Japan traffic is 5% of all the conversions with an average install payout of $1.4. Twice as many conversions fall on South Korea. An

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Mobile advertising analytics firm Marchex lays off workforce due to weaker-than-expected quarter results


Marchex, the advertising analytics firm, has laid off around 10% of its workforce following a tough quarter. The company had reported a loss of $68.8m for the second quarter 2016. Marchex lays off 40 employees Source: marchex.com The Seattle-based company confirmed the move on Friday, laying off 40 people across various departments. Peter Christothoulou, CEO, Marchex, said: “This was a painful decision that required us to reduce our workforce to bring our expenses in line with revenue. Despite these challenges, we are focused on executing on our opportunity and leading this market. I have every ounce of confidence we are taking the right steps to get there.” The company now has 335 employees following the cuts, which were in line with cost cutting measures to meet

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Cheetah Mobile revenue driven by positive mobile product and advertising impact


Chinese mobile internet firm, Cheetah Mobile, has announced consolidated financial results for the second quarter 2016. Total revenues rose 18% to $157.5m exceeding analyst expectations. Much of the growth was being driven by new app products as well as advertising formats and the firm’s direct sales programme. Cheetah Mobile announces quarter results Source: cn.brics-info.org Overall, mobile revenues grew 36.7% to $116.2m accounting for 73.8% of total revenues and 77.9% of online marketing revenue. That’s quite a noticeable increase from the 66.7% it presented last year. Cheetah says that the growth in mobile revenue is pushed along by its growing mobile user base, but also higher advertiser demand and third-party ad platforms. Having improved its monetization features for light games also helped push in-game ad revenues. Cheetah’s mobile

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Fyber announces new mediation tools for mobile developers

Fyber Official Logo

Fyber, the mobile SSP provider, has been working hard to build a mediation platform for mobile developers which offers access to ad networks worldwide, whilst providing a variety of ad formats and tools to monetise. Following the firm’s acquisition of Heyzap, it’s been trying to establish a unified platform. Now, as  result of the merger, Fyber has rolled out Banner Mediation, which can be integrated into any app to monetise all users for a more universal ad format. Fyber announces Banner Mediation Source: blog.fyber.com Banner Mediation is a lightweight format to scale global reach on any device and works in low bandwidth areas. It’s available with Rewarded Video, Interstitials and Offer Wall advertising formats for a more convenient, one-stop shop for monetisation. The new format taps into leading

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