iAd gets into programmatic with Rubicon Project partnership


It looks like Apple is forging ahead with its iAd revamp by partnering with RTB specialists Rubicon Project, and others, to finally offer programmatic buying. The news appears to have been released prematurely by Rubicon, as the press release announcing the partnership has since been pulled. However, BusinessInsider has fished a cached copy, which says Rubicon, along with “several other” exchanges, has been selected by Apple to power iAds programmatic solution. The deal will open-up iAd to Rubicon’s RTB exchange and – for the first time – let advertisers bid programmatically for inventory on Apple’s network. Advertisers have long been annoyed at Apple’s backwardness when it comes to ad buying and this is one of the reasons iAd has been struggling to gain traction in

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Tapdaq on LTV: The Most Important Equation in App Marketing


Tapdaq is a user acquisition platform for apps aimed specifically at independent developers and provides a peer-to-peer platform for exchanging traffic. All new sign-ups get 100 free installs to test out the service. Dom Bracher, co-founder and CMO, shares his thoughts below on what he considers to be the most important equation in all of app marketing: user lifetime value (LTV). Over to Dom. The Lifetime Value of a user, often shortened to LTV, is the measure of the revenue a customer will bring during their lifetime of using your application. Amazingly, in our recent survey, 100% of the 60 developers we spoke to said LTV is the most important metric in app marketing. In this guest post, I will talk through why the equation for calculating the

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Clickky CEO Vadim Rogovskiy on App Marketing and How to Buy Installs on Twitter and Facebook


Clickky is a global app marketing platform that works across all types of traffic sources on a performance-based model. Vadim Rogovskiy is the CEO and founded the company in 2010. Vadim has over 5 years online marketing experience focusing on performance-based campaigns, mobile advertising, ad tracking and affiliate marketing. We caught up with Vadim to find out more about Clickky and hear his views on the latest trends in mobile advertising including buying app installs on Twitter and Facebook and what he thinks will be big for 2015. Can you tell us a bit about Clickky and how are you positioned in the market? Today Clickky is one of the largest mobile app marketing platforms in Eastern Europe. Our aim is achieving the goals of our customer’s

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AppLift Content Marketing Manager Thomas Sommer Talks User Acquisition


Thomas Sommer, Content Marketing Manager at AppLift was interviewed by Chris Reynolds at App Promotion Summit London 2014. Thomas shared some insights on user acquisition and monetization based on his experience working with some of the world’s leading mobile games publishers and marketers over at AppLift. Thanks to Thomas for doing the interview and for the useful analysis. AppLift Content Marketing Manager Thomas Sommer on User Acquisition , Video: AppLift Content Marketing Manager Thomas Sommer on User Acquisition, Audio: AppLift Content Marketing Manager Thomas Sommer on User Acquisition, Transcript: We’re here at the App Promotion Summit 2014 and we’re talking to Thomas Sommer, senior marketing manager at AppLift. Thomas nice to see you. Thomas Sommer: Good day. Firstly can you just explain a little bit about what AppLift does and what services

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App Promotion Summit 2014 Berlin: Event Preview


Are you involved with app and mobile game development? In or around Berlin this week? Well mark your calendars, as the bi-annual App Promotion Summit is kicking-off  in Berlin on Thursday, November 20. The event, which brings together developers, publishers and some of the best minds in mobile app marketing, is shaping-up to be another huge success, with an awesome line-up of talks covering everything from paid user acquisition to app store optimization, and from video marketing to mobile analytics. If you want to hear the latest tips, techniques and ideas from the world of app promotion, APS is the place to be. Let’s a closer look at what speakers, talks and opportunities attendees can expect from this year’s summit. App Promotion Summit Berlin 2014:

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Mobvista raises $10m in Series A funding to grow its mobile ad network internationally

Mobvista new

The mobile ad network Mobvista has announced that it recently raised $10 million in Series A funding from Chinese Internet network NetEase. This investment establishes Mobvista as one of the leading international mobile advertising platforms and one of a small group to have raised this amount of capital. The linkup with Netease is designed to provide additional resources to improve brand awareness for Mobvisa and accelerate the international growth strategy of Netease. According to Robin Duan, the founder and CEO of Mobvista the funding will be used to invest in their technology stack and international operations: “On one hand, Mobvista will focus more on R&D and consistent innovation.Big data research,programmatic ad operations and user targeting will be of great value for the whole company, which we will

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TapSense sees strong revenue growth on the back of premium mobile RTB


  Mobile ad exchange TapSense has announced a 400% increase in revenue year-on-year for the first three quarters of 2014. The large revenue jump was chiefly attributed to strong demand for TapSense’s private RTB exchange, which the company claims has proven very popular with premium publishers. TapSense’s CEO and co-founder Ash Kumar said: “Our growth has been fueled by mobile publisher adoption of our Private RTB Exchange product. The publisher segment has long been underserved by ad tech companies. Our tools put them back in the driver’s seat when it comes to advertising monetization. With TapSense, they can easily tap into the larger programmatic buying trend and not get left behind.” TapSense’s announcement confirms that premium publishers and big brand advertisers are increasingly getting on-board

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InMobi’s global reach hits 872 million users


Mobile ad network InMobi has grown its global reach to 872 million users. The network now spans over 200 countries and serves 138 billion ad impressions every month. Atul Satija, Vice President of Revenue and Operations at InMobi, said: “Today, mobile advertising is all about catering to an ‘always-on’ user. As users begin to make decisions in real time, the concept of immediacy and moment marketing at that precise instance becomes critical to influence decisions. Our investments in data sciences and technology has resulted in a better understanding of our users. InMobi is the world’s leading independent mobile advertising platform reaching 872 million active uniques, providing brands and app developers with more efficient ways to monetize and discover new users, respectively.” Additionally, InMobi released the infographic below which

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MobFox and Airpush aim at big brands with new private RTB exchange


MobFox has teamed-up with Airpush to launch a new private mobile exchange aimed at luring more big-brand advertisers into mobile RTB. The exchange will give Mobfox’s connected demand side platforms access to Airpush’s supply, resulting in “billions” of programmatic impressions for MobFox customers, according to the ad network. The deal will also increase demand for Airpush’s worldwide inventory, which stretches over 140,000 apps and 350 million opt-in users. It’s an interesting move by MobFox. The ad network was recently acquired by digital marketing company Matomy, which itself was the recipient of a large investment by advertising giant Publicis. The Tel Aviv-based Matomy is surely now looking to leverage its position with Publicis to tap into big brand ad spend on mobile. A private exchange, where

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Appnext launches CPI-focused self-serve mobile ad platform


Appnext has launched what it claims to be the first completely self-managed mobile cost-per-install platform, allowing app marketers to place direct CPI bids on specific publisher sources. The Tel-Aviv-based network is hoping to lure the often overlooked small-to-medium-sized app developers, who at the moment have limited options when it comes to platforms that aren’t run by Facebook, Google or Twitter. The Appnext Self-Serve Platform is already serving over five billion app requests per month and recommending relevant apps to 230 million mobile users worldwide, according to the company. Appnext founder Elad Natanson said: “Appnext is enabling app advertisers to get in the driver’s seat and be the ones in direct control over their app distribution. For the first time, mobile advertisers have a self-serve system with

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