Internet radio app Pandora has announced financial results for Q1 2016. Total revenue grew 29% to $297m the year over. Advertising revenue increased 23% to $220m, whilst subscriptions were responsible for $55m. Ads generated $220m in revenue for Pandora Source: pandora.com According to the company press release, listening hours increased 4% to 5.52bn for Q1 2016, compared to 5.3bn the year before. By the end of the first quarter, Pandora had 79.4m active listeners, just a fraction more than the year before (79.2m). Tim Westergren, Founder and CEO, Pandora, says: “This was a really strong start to the year, and I see clear signs of momentum across our business. Our team is rapidly bringing Pandora’s audacious strategy to life, fundamentally changing how listeners discover and enjoy music while
Twitter recently released its Q1 2016 earnings statement which shows that the company gained five million monthly active users during the first three months of the year. It announced 310m MAUs, up from 305m in Q4 2015. Twitter announces user growth Source: investor.twitterinc.com In addition, the social media site announced a total revenue of $595m – a 36% increase from the previous quarter. The majority of that revenue can be attributed to advertising, generating $531m, up 39% the year over. Ad revenue responsible for quarter growth Source: investor.twitterinc.com Mobile advertising revenue represented 88% of total advertising revenue with mobile users now accounting for 83% of the group’s user base. Whilst the results are positive, they still fell short of analyst expectations and stocks dropped almost 10% in after-hours trading. Twitter has been
App store ranking, whether it be in the Google Play Store, App Store, or Windows Marketplace, is hugely important to the success of any mobile application. With upwards of 63% of all apps being discovered organically through app store search, improving your position by just one or two spots can mark a huge difference in your download numbers. The ranking algorithms used by each store are highly guarded, although it is generally accepted they base rankings on similar factors. Most started out as organic-only systems, however, there is a trend towards paid search that started in the summer of 2015. That’s when Google launched a search ad feature for the Google Play store, allowing app marketers display paid app ads directly in Google Play search.
eMarketer just released new research that finds UK adults are now spending an extra 25 minutes a day consuming digital content on their devices, compared to 2015. In 2016, UK consumers are predicted to spend an average 9:47 hours on media devices. Mobile devices make up 2:40 hours of that share. Consumption levels are expected to rise to 3:11 hours on mobile by 2018 and 10:16 hours for all digital media. UK consumers spend an average 2:40 hours per day using mobile devices Source: emarketer.com Digital media, this year, makes up half of total media consumption in the UK, driven by strong smartphone usage. 62.3% of consumers are using their smartphones in 2016. Smartphone time will be gaining 18.3%, driving the overall digital growth rate of
YouTube has just rolled out a new six-second ad format aimed at mobile devices – Bumper Ads. Atlantic Records and Audi testing Bumper Ads Source: mobilemarketingmagazine.com According to research, half of 18-49 year-olds use their mobile devices to watch video, because they offer ease of control, personalisation as well as convenience. The new format is being sold through AdWords auctions on a CPM basis. Bumper Ads appear in-stream, but cannot be skipped by viewers and hence are better good for driving reach and frequency on mobile. Bumper Ads are a more “snackable” video format. YouTube says the format works best when combined with TrueView and Google Preferred campaign. According to the AdWords blog post, Bumper Ads drove “strong lift in upper funnel metrics like recall,
CPI-based app install ads have become a significant contributor to the mobile advertising revenue. According to a recent Business Intelligence forecast, mobile app install advertising revenue in the US alone will reach 7 billion by 2019, compared to $4.6 billion in 2015. We’ve assembled a landscape snapshot of networks and platforms offering app installs – some of them work on a CPI model and others use a CPC or CPM based trading approach but with the focus on delivering app installs and users. There is also a recent blogpost on App Install Networks and we have also produced a PDF guide on the subject that you can download. Plus, you can also find more app install networks and platforms in our mobile advertising directory and our app marketing directory.
Wego.com, a travel search site in the Asia Pacific and Middle East, recently launched its Native Advertising Solutions for mobile. Wego adds Native Advertising Solutions to its product line-up Source: wego.com The company provides travel search websites as well as mobile apps. Founded in 2005 and headquartered in Singapore, the company quickly expanded into Dubai, Bangalore and Jakarta. Advertisers can choose from a range of targeting features, dynamic user segments, custom retargeting functions and benefit from Wego’s continued efforts to expand its partnerships globally. Honey Mittal, Vice President for Mobile at Wego, says: “With the continued success and popularity of Wego’s travel app across multiple platforms, including iOS, Android, iPad, and smartwatch, we are committed to further innovating our mobile business.” He adds that Wego’s app
Facebook just reported Q1 2016 earnings with $5.38bn in revenue. The lion share of that revenue came from advertising, reporting a 57% increase the year over. 82% of this growth can be attributed to mobile advertising. Source: prnewswire.com The company also announced that monthly active users increased 15% to 1.65 billion in 2016. Mobile monthly active users shot up even higher – by 21% to 1.51 billion. Results beat analyst expectations of $5.26bn. Its average revenue per user (ARPU) for Q1 2016 was $3.32, a drop from the last quarter, but still a solid increase compared to the same period during the previous year. Facebook average revenue per user Source: graphiq.com The company has been busy expanding its mobile advertising options and was named “undisputed leader
Matomy Media Group today launched a new office in Beijing as part of the media company’s continued efforts to expand globally and particularly within the APAC market. The move follows strong mobile growth opening offices in Seoul during the first quarter this year. Matomy has been busy adding a line of new acquisitions including mobile ad platform Mobfox and video advertising specialist Optimatic. Matomy launches Beijing office Source: matomy.com The Beijing office is being led by Dongyun Toni Wei, Matomy General Manager, who says: “China’s mobile game market is estimated to reach $7.4 billion in revenue in two short years. Clearly world leaders in mobile app development and many local app developers are looking to advance and expand their engagement to global users with a trusted global partner. The importance of
OpenX, provider of a programmatic ad marketplace, today announced strong growth within its header bidding and mobile programmatic advertising solutions. The success follows the launch of its real-time guaranteed (RTG) buying for mobile ads and OpenX Bidder for Apps. It also rolled out a server container solution to manage multiple header bidding tags. OpenX announces growth in header bidding and mobile programmatic ad trends Source: openx.com Tim Cadogan, CEO, OpenX, says: “Q1 has been all about cranking our already leading position in header bidding, continuing our intense focus on building the highest quality marketplace, massively scaling our mobile business and laying the foundations for new business models like real-time guaranteed (RTG) – all so that we can deliver on our mission to maximize revenue for our