Chartboost CEO Maria Alegre talks emerging markets and rising UA costs

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When it comes to mobile game marketing San Francisco-based Chartboost has been one of the sector’s major success stories. The company, which claims to now be the largest revenue platform for mobile games, helped pioneer the idea of direct cross-promotion, which lets game publishers strike deals with each other in order to acquire users for free (for more info on how cross promotion works check out our guide right here). Chartboost is now taking its platform and expertise into China – one of the fastest growing  app markets on the planet – via a partnership with Chinese mobile ad tech company Chukong. We exchanged a few questions with CEO Maria Alegre to find out more on the Chukong partnership and Chartboost’s plans for other emerging

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How to Reach Positive ROI with Mobile App Marketing

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Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During the last 3 and a half years, Ron has been the CEO of Performance Revenues – a mobile performance marketing network. Today the company works with several of the world’s top mobile advertisers, in various verticals, delivering high volumes of quality users worldwide. How to Reach Positive ROI Through Mobile Apps Marketing When looking to reach positive return on investment (ROI) for your mobile app through performance based marketing, you should always keep one simple formula in mind: ROI = ARPU/CPA ARPU (Average Revenues Per User) is the average revenues that your app’s users generate over their lifetime, through whatever monetization method that is in place (most

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Fiksu Q&A: Future acquisition plans, incentivized downloads and record revenues

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Fiksu is riding high at the moment. The Boston-based app marketing company recently released a bunch of impressive milestone stats, announcing it’s generated more than $100 million in annual revenues and driven three billion app downloads and counting. Futhermore, in under four years the company has expanded to seven territories worldwide and 260 employees, with plans to bump that up to 300 over the next six months. We caught-up with chief strategy officer Craig Palli to find out more on the secrets to Fiksu’s success and where the company is heading in the near term. Read on for  some of the highlights of our Q&A. Fiksu on… Mobile ad sector acquisitions… The mobile ad sector has seen a lot of consolidating over the last six

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Aarki: making the most of interactive advertising

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Interactive ads are seen as high-quality ads by the users themselves, and result in higher engagement. In this episode of AppInTop Mobile App Marketing Podcast we talk to senior director of business development Aarki Candy Yang about interactive advertising and Aarki Studio. Listen to this podcast episode or subscribe on iTunes. With Aarki, mobile game developers and brands can create interactive ads for different platforms simultaneously then measure engagement and return of investment across web and mobile platforms. What’s the advantage of Aarki Studio? Mobile space is about personal engagement and interactive ads are missing.  Aarki Studio helps engage those users on a more personal level. When you are looking at your mobile device and you see a video, sometimes that engagement level is not as deep

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SoundCloud on ASO at APS2014

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SoundCloud‘s app store analyst, Moritz Daan, spoke at the App Promotion Summit in London this year on driving growth through app store optimization. Founded in 2007, SoundCloud is an online audio distribution platform that is based in Berlin. The success they had in launching their own apps has allowed them to build-up vital knowledge of the tricky app store landscape, which Moritz kindly shared with attendees. SoundCloud’s Moritz Daan talks ASO techniques Moritz’s presentation focused on how important app store optimization is for app marketers. He split ASO into several key categories, such as SEO, localization, analytics and publishing on different app stores. All of these areas have to be focused on by app developers, not just a single one. Using the right keywords is as

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Epom Mobile Market CEO Anton Ruin Talks Mobile Engagement

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Anton Ruin is the CEO of Epom Mobile Market a mobile advertising exchange that connects both supply and demand-side partners across an international network of inventory.   1)  First of all, what’s the latest news from Epom Market and how is 2014 going for you? I am happy to admit that Epom has been continuously growing and extending its functionality within the past years. As for this year, the amount of traffic at Epom has increased up to 120B+ monthly impressions, we have partnered with new reputable companies, and introduced a range of advantageous features for our clients. Our representatives have already taken part in various ad-tech conferences, e.g.  Ad:tech SF, 2014, and will be exhibiting our services at the upcoming DMEXCO 2014 and Ad:tech NY, 2014 events. Epom

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Should You Soft-Launch Your App? Lessons from The Soft-Launch of Word Hack

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Bobby Gill is the founder of Blue Label Labs, a mobile app development lab based in New York, and the editor of IdeaToAppster.com, the premier online resource for news, articles and tips for mobile app design and development.   Are you considering soft-launching your mobile app? How do you know if this strategy is right for you?  In this post, you’ll discover the key lessons we learned from soft-launching Word Hack back in April 2014. We will use data that we gathered from our release in Canada, Australia, U.K. and New Zealand. With this post, we hope you will discover the key advantages and disadvantages of soft-launching your app and in the end figure out if this strategy makes sense for you. Advantages Talking with Real Users

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Pollen on App Economics at APS2014

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Pollen‘s CEO, Martin Macmillan, spoke at the App Promotion Summit in London this year on app economics, where he presented new strategies for efficient user acquisition to app marketers. Pollen was founded in March 2014 and has its headquarters based in London. The company offers app developers access to revenues they have already earned from the app stores, which can then be channelled back into user acquisition or product development. Pollen’s Martin Macmillan talks user acquisition economics Martin started by talking about maintaining the right balance between user acquisition and monetisation, saying that it was common for publishers to focus on one of these more than the other. He then moved on to speak about funding app marketing and highlighted how there is a gap between

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Yodel Mobile on App Engagement at APS2014

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Yodel Mobile‘s CEO, Mick Rigby, spoke at the App Promotion Summit in London this year on app customer relationship management. Yodel Mobile was founded in 2007, and is based in London. The company is an independent mobile marketing agency that offers campaign planning, mobile media buying and tracking services. Yodel Mobile’s Mick Rigby talks app customer relationship management In his presentation, Mick told app developers how they can increase their engagement levels and get their downloaders to use their app. He said how marketers getting people to download their app is only the first step. It’s the continued effort afterwards that is key to success. Mick stated that 80% of apps that are downloaded onto mobile phones are used once – not re-engaging with users is

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Jan Hinrichs: how to localize mobile apps

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Many developers start off by creating an app for the English-speaking audience.  It makes sense as the US market is one of the largest and a great number of users understand English.  Yet translating your app to other languages and making it available on other countries opens up new, often less competitive markets and helps get new users. In this episode of AppInTop mobile app marketing podcast we talk to the founder and director of Beluga Linguistics Jan Hinrichs about all aspects of mobile app localization. Beluga Linguistics offers localization services in 26 languages.  It lists Last.fm, Swatch and Lookout amongst its clients. Listen to this podcast episode or subscribe on iTunes. Can you truly have a widely successful English-only app? Yes and no. Normally people start off with their

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