Week in Review – What happened in mobile advertising this week

It’s a jolly season for game app developers as majority of gamers want to download and play more games during the holidays

When it comes to brand safety, CMOs are getting worried and 95% of them are overhauling their digital strategies

Majority of smaller gaming app marketers are using Facebook and Google for user acquisition campaigns

AdYouLike partners with TabMo for more personalized mobile native ads

Adobe rolls out largest programmatic cross-media ad campaign

Twitter launches Premium APIs for improved campaign scale

4 keys for Quick Look at E-Commerce Marketing

Personalization and recommendations are a must if you’re trying to reach Gen Z shoppers, but steer clear of post-purchase re-engagement tactics

New and noteworthy mobile advertising product launches – AerServ, AppLift and AdSecure

Majority of mobile advertisers are not making good use of fraud prevention technologies

Facebook combines Messenger Day with Facebook Stories

Mobile social media advertising success is possible – but desktop ads are just as effective for brand awareness

AdColony announces further job cuts to focus on mobile programmatic business

Christmas is coming – and more UK consumers are anticipating the adverts

Over half of smartphone owners are now comfortable sharing their mobile device’s location with brands

Leanplum announces $47 million funding round to boost mobile marketing cloud expansion

Week in Review – What happened in mobile advertising this week

Spending on video app ads increases whilst advertising fraud remains dominant concern

Snapchat CPMs have taken a hit

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