How to Solve The UX Issues to Avoid an App Users Churn

There are many ways how user experience influences the overall satisfaction of the user. It means that the user can face serious problems trying to overcome the UX issues. As Apptentive claims, user experience is the main way how user determines their feels, thinks and responds to the various functions, functionality of the app. So UX should be up-to-date, it should have good features to work with and it should be as simple as possible. However among these characteristics, there are even more factors which influence the overall state of apps and even amount of churns. You can read our previous articles about the churns and bad UX is one of reasons, which cause people to churn. You should find various strategies to prevent uninstalls

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Snapchat is the next big digital advertising giant – according to Cheetah Mobile


Cheetah Mobile, the Chinese app developer, just released its own insights on the rise of Snapchat and it’s got a surprisingly different perspective. According to Cheetah, 2017 is the “age of Snapchat”. The prediction can be attributed due to Snapchat gaining in popularity among advertisers as well as its precise targeting capabilities. Let’s have a closer look at Cheetah Mobile’s findings. The UK digital advertising market is currently dominated by Google and Facebook. According to eMarketer, Google dominates the UK digital ad market at a 41.8% share. Facebook holds a 14.3% slice of the pie. Despite these figures, Cheetah Mobile believes that Snapchat could be the next advertising giant in Europe. The company announced 10 million active daily users in the UK during Advertising Week Europe and

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Airbnb and HomeAway among fastest loading travel apps – PacketZoom Performance Index reveals top travel apps by speed


Airbnb,, HomeAway/VRBO and TripAdvisor are the fastest apps among the travel and hospitality apps, according to the latest Travel App Performance Index published by PacketZoom, the mobile app content delivery company. Expedia, Priceline, Hotwire and ranked as the slowest. The study examined the speed at which each app’s content loaded for consumers to be able to conduct a search. Airbnb’s app offers a time-to-search period of just 2.1 seconds, whilst Homeaway/VRBO came second at 2.2 seconds, followed by (2.3 seconds) and (2.6 seconds). In comparison, apps from Expedia took 5.4 seconds to load and Hotwire even took 7.1 seconds. These speeds are below average and could be dangerous. According to Compuware research, most consumers prefer apps to load content within 2 seconds. Shlomi Gian,

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Apple cuts App Store Affiliate Program commission from 7% to 2.5%


Apple is reducing its App Store commission from the standard 7% to just 2.5% effective from 1. May. Members of the App Store Affiliate program were alerted of the 64% cut by email. That’s quite a significant drop, but won’t affect rates for other Apple media such as music, movies, books or TV series. The Affiliate program provides a little kickback for App Store downloads that are made via a referral ID link. Though it doesn’t seem like much, commissions can quickly build up the larger a developer’s audience becomes. Developers will continue to receive 70% of the sale. However, the lower rate is likely to affect smaller websites, including blogs which provide app reviews and news. It’s not entirely clear why Apple made the changes, other than to increase

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How a DSP Helps to Find HQ Customers for Your Mobile Business

This article was originally published on Mobusi blog. A  DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion.  DSPs allow us to act upon factors such as location, age and demographics through a mixture of collected information and data. With extensive targeting tools, companies are able to produce highly personalized, effective advertising. DSPs can be used on both desktop and mobile and therefore, increase creativity. Mobile ads are becoming increasingly more responsive and easier to interact with given the boom in smartphone usage over the past few years. As well as this, with

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Smartphone adoption grows in India

Six Smiling Young Indian Friends People Talking on cell phones and sending SMS and Having Fun

One in five or 20.8% of people living in India are expected to own a smartphone at the end of 2017. That’s according to new research from eMarketer. Annual growth rates are going to remain in the double digits until 2019, and then may drop to below 10% in 2020. Figures by Gartner suggest that smartphone sales may have accounted for just 50% of total mobile phone sales in India during the last quarter of 2016. That’s still way below the US (96%) or China (96%) as well as developing countries such as Indonesia (68%). In India, cheaper mobile handsets are still favoured over more expensive and data-hungry smartphones. Anshul Gupta, research director at Gartner, says: “With the slowdown in sales in major markets, including

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Everyday moments offer valuable insights into smartphone and social media behaviours of consumers


Mobile and digital advertisers may have a significant advantage in getting their messages across by understanding how consumers feel in everyday moments. According to a survey of 52,000 people across 78 countries, UM’s The Meaning of Moments report has been tracking social stats for ten years. The latest Wave 9 results suggest that consumers are increasingly doing more things with their smartphones. Activities including instant messaging, watching videos and managing social network profiles were all up in 2016 compared to the previous years. In addition, consumers are uploading more videos and photos using their smartphones than ever before. Consumers are also increasingly managing their social networks more actively. The majority of respondents use social media to promote themselves (30%) whilst fun and entertainment aren’t sought-after

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Reveal Mobile launches platform for location-targeted social media campaigns


Reveal Mobile, the location-based audience data company has just rolled out a new platform that allows brands and marketers to location-target their social media campaigns. Social Direct will be introduced at the NAB 2017 in Las Vegas. Through the new platform, advertisers will be able to view the audiences who have visited a location or a competitor’s location. Settings can also include broader categories such as “coffee drinkers”. Advertisers can then target such location-based audiences via social media platforms Facebook, Instagram, Twitter, and Google AdWords. If a national retailer, for example, may want to interact with a small percentage of users who have downloaded the store’s app, Social Direct can draw the first-party data from Reveal Mobile’s nationwide database of 40 million location-sharing mobile consumers. These include previously unknown

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Vesa Tormanen, CEO of Attriboost Talks Mobile App Marketing

Vesa is a mobile veteran having served 15 years at Nokia in Product, Portfolio, and Product Line leadership roles in Europe, Asia, and the US. He hold’s a Master’s degree in Computer Science and an MBA. Vesa has worked in Ad Tech since 2013 – first as part of Fiksu, Inc. and lately heading the tracking & attribution spin-off Attriboost. Vesa is into Coursera data science courses, podcasts, Twin Peaks, and Twitter, where you can find him as @VesaTormanen in addition to @Attriboost. What is Attriboost and how are you positioned in the market? We offer an easy-to-use free mobile app tracking, attribution, and analytics product for app publishers big and small. The system is self-serve with no vetting, so anyone can come to,

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Thunder rolls out Thunder Apps to boost mobile advertising campaign optimisation


Thunder, the ad personalisation and analytics company, has just rolled out Thunder Apps, which it hopes can establish an ecosystem of ad technology apps and integrations for the Thunder Creative Management Platform (CMP). The new feature includes a DCO App, a tool described as a “dynamic creative decisioning app”. Essentially, it enables clients to more quickly test and optimise their mobile and digital advertising campaigns. The company has also included a new fraud detection app based on Forensiq’s ad fraud technology as well as an app that powers system integration and agency support. Thunder Apps add audience and creative-level analytics to the Thunder CMP for enhanced data insights. Victor Wong, CEO at Thunder says: “We are thrilled to offer clients access to everything they need

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