SITO Mobile launches mobile video advertising upgrade

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SITO Mobile, the mobile engagement platform, has just rolled out an upgrade to its ad services and expanded its location mobile ad targeting and real-time verified walk-in products with the addition of video ad formats. SITO Mobile launches video ad formats Source: sitomobile.com The new video capabilities have been launched to let clients access video targeting and offer visibility for their mobile video campaign effectiveness in real-time. SITO’s mobile targeting and measurement tools are a bonus for mobile video campaigns as they allow for more detailed video metrics. Whilst traditional measurement looks at video viewing time and engagement, SITO’s Real-time VWI also measures client walk-in rate linked to exposure. Ultimately, that means video ad campaigns on mobile devices can be optimised according to which videos are driving the most

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Mobile accounts for 64% of social advertising spend, reports Kenshoo

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Marketing technology firm Kenshoo has just released some new research that highlights the growth in social ad investment driven by mobile product ads. Spend on social ads grew 47% from last year during Q2 2016. Social ads attracted a 21% higher CPC thanks to high demand and value. Mobile accounted for 64% of social spending with Dynamic Products Ads on Facebook and Instagram as core formats alongside video. Social versus search spend on smartphones and tablets Source: kenshoo.com Mobile search ad and Product Listing Ad budgets climbed 63% and 71% respectively, with overall search ad spend rising 10% year-on-year. This shows a clear trend of paid search having evolved beyond desktop to reach mobile. Having analysed 550bn impressions, 11bn clicks and $6bn in ad spending through

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Offerslook Unveils New Look and Brings Limited Offers to ASE

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We’re excited to announce that Offerslook is introducing a new look today. You’ll see an updated logo, brand color and website. Offerslook new logo Inspired by the previous logo, the new one becomes more modern, simple and fresh. It’s important that Offerslook communicates what we’re doing – making performance marketing management smarter & easier – through a more accurate brand image. “We’re on fantastic track, and we feel it is right time for us to fresh things up and embody the company we have become,” says Martin Guan, CEO of Offerslook. We have also upgraded the website, to give our customers an easier and faster way to learn about Offerslook. Customers spend hours on our website to make their decisions, and they deserve a more

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Tapjoy mobile advertising products drive significant lift in ad recall and ad awareness

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Mobile advertising products from mobile games advertiser, Tapjoy, are significantly more effective at driving brand lift compared to mobile norms. This bold claim comes as part of a new study released by the company, conducted by measurement firm comScore. It is based on a two-year examination of 14 campaigns from brands including Olive Garden, Dodge, LEGO, Sephora, Norwegian Cruise Line, am/pm, Citi, Huggies and others on the Tapjoy network. Tapjoy announces success of mobile ad campaign effectiveness Source: tapjoy.com The research highlighted that impact across upper and lower-funnel ad objectives across Tapjoy’s rewarded mobile in-game adverts was higher than average, generating a 17 point lift in aided awareness and a 23 point lift in mobile ad recall across control groups. Tapjoy’s opt-in, rewarded video ads which are

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Exclusive Offers @ Kimia for You to Cash in on

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Contact us @ Kimia for more information on our Exclusive Offers and… Weekly payment plan $500 Bonus program Exclusive offers at Kimia You can also meet us @ an industry events near you. Here are our next stops!: ChinaJoy (Shanghai) 28-31 July Affiliate Summit East 2016 (New York) 31 July – 02 August DMexco (Cologne) 14-15 September Webmaster Access Amsterdam (Amsterdam)15-19 September The European Summit (Prague) 20-23 September

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Facebook revenue soars thanks to strong results in mobile advertising revenue

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Facebook has continued strong growth during the last quarter, driven by mobile advertising revenue. Ad revenue grew 63% year-on-year, with mobile advertising accounting for 84% of the media network’s $6.2bn revenue for the quarter. Facebook ad revenue bolstered by mobile Source: ft.com Revenue from mobile ads jumped 80% in the second quarter at a 59% growth rate. Shares leapt up 6% following the announcement which beat analyst and investor expectations. Overall, Facebook added 220 million new monthly active users over the past 12 months. It now has a total of 1.7 billion users with over 90% of them using Facebook on their mobile devices. Now, it’s easy to see where those ad dollars are coming from. Facebook DAU user growth Source: bloomberg.com Dave Wehner, Chief Financial

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Epom expands ad serve platform for affiliate networks

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Digital marketer, Epom Ltd., has announced an expansion to its ad serving platform that targets affiliate networks. The new Epom Ad Server for Affiliate Networks functionality was presented at the Affiliate World Europe conference in Berlin in July. Epom rolls out new Ad Server for Affiliate Networks Source: epom.com Essentially, the tool helps affiliate networks launch, manage and track their campaigns in a more efficient way. Epom will also provide clients with access to its own direct offerings and partner networks. Anton Ruin, the CEO of Epom Ad Server, explains: “We have conducted an extensive research on the challenges of the professionals involved in affiliate marketing. We came to a conclusion that affiliate networks will benefit from a new technological platform that offers some added value while streamlining

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Aragon Advertising is heading to Affiliate Summit East in New York

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Meet with Aragon Advertising premium affiliate network team on Sunday July 31st at Affiliate Summit East at the Marriott Marquis in New York City. They will be located at Meet Market Table #407. Talk with them to see how they can increase your ROI and lead you on the path to mobile success. Don’t forget to ask them about the best performing mobile flows in each geo located in Europe and Asia. Aragon Advertising visits Affiliate Summit East Whether you would like to gain access to Aragon Advertising direct & exclusive offers or the company’s worldwide affiliate base, you are welcome to meet the team!

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Matomy launches its mtmy mobile advertising agency

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  In a move to bundle global media targeting with cross-channel optimisation, media company Matomy Media Group Ltd. has officially launched mtmy, a new mobile advertising agency that offers a fully managed service. mtmy taps Matomy’s own Data Management Platform (DMP) to generate data for specific app user behaviour that it uses to optimise audience-targeting between channels. mtmy provides programmatic video ad targeting among other features Source: mtmy.io The company says it offers a more holistic approach, whereby a high lifetime user is identified through behavioural patterns that are similar to an existing customer base. Its cross-channel integration of marketing activities aims to maximise return on investment across real-time bidding purchases and streamlines the process of working with multiple media partners. Sagi Niri, COO, Matomy, says: “mtmy is the first mobile performance agency

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Taptica partners with Adways Korea to expand mobile advertising operations into APAC region

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Taptica, the mobile advertising platform, has partnered with mobile marketer Adways Korea. The move bolsters Taptica’s expansion into the APAC region, following its launch of an office in Seoul, South Korea. Taptica provides a variety of mobile ad options Source: taptica.com As part of the deal, the two companies will be targeting the mobile gaming industry, which is a core focus for Adways. This lets global mobile app developers and other clients of Taptica run mobile marketing campaigns through Adways’ network and coverage as well as the firm’s growing database. Soonam Jeon, Vice President, Adways Korea, says: “Adways has consistently supported global marketing campaigns for mobile developers to gain an entry into the domestic Asian markets. Through the two companies’ global marketing know-how, we hope to achieve a very

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