Kochava launches Mobile Summit agenda 2016

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Kochava, the mobile attribution analytics and optimisation firm, today announced its agenda for the 3rd annual Kochava Mobile Summit in Sandpoint, Idaho, February 10-12 2016. The event is a get-together of industry leaders to discuss trends in ad buying, re-engagement as well as mobile optimisation strategies. Kochava releases agenda for Kochava Mobile Summit 2016 Source: kochavamobilesummit.com Summit Day One kicks off with transportation sponsored by InMobi as well as an Amazon-sponsored breakfast and a welcome speech from Kochava CEO, Charles Manning. Speakers and speeches of the day will be: Rob Griffin, Chief Innovation Officer, Almighty Delivery: The Business of Experience Optimization Dennis Mink, VP of Marketing, Liftoff Mobile App Engagement Index Kochava panel session on Power of Postbacks (featuringGSN and Motive Interactive) Kochava panel session The Modern World of Smart App Installations (featuring Appia and AOL)

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Instagram allows 60-second video ads for marketers

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Instagram has just rolled out 60-second video ads, following the launch of slightly longer 30-second video ads last year. T-Mobile and Warner Brothers are the first to test the new format. New 60-second T-Mobile Instagram video ad Source: instagram.com T-Mobile will be running a Super Bowl commercial featuring musician Drake, whilst Warner Brothers has plans to launch a 60-second video ad for its new feature film ‘How To Be Single’. Facebook has been busy upping the Instagram ad game, with the introduction of Marquee ads as well as a partner programme last year. A study by Nanigans confirmed that Instagram ads were generating significant lift of up to 2.8x the Nielsen norm for online ads. The move also means that advertisers aren’t having to adjust their television ads

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South Koreans prefer in-app display ads, says eMarketer

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eMarketer recently released a new research round-up of mobile advertising in South Korea, highlighting how mobile display ad spend is slightly more app-focused in the country. Compiling a study by Researchad, it found that marketers in South Korea spent $972.5m on in-app mobile display ads last year, representing 59% of all mobile display ad spend in 2015. Mobile web display ads made up $675.7m in outlays. Mobile display ad spend in-app higher than in-web   Source: emarketer.com According to estimates from eMarketer, total mobile online ad spend in the country reached $1.6bn in 2015. For 2016, the researchers predict spending to rise by 30% to $2.08bn, a quarter of total media ad spend in South Korea. This means that two-thirds of the country’s digital ad spend

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PadSquad announces new hire to push mobile ad tech and marketplace solutions

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PadSquad, the mobile software firm, announced that it has hired Manny Balbin as Vice President, Revenue & Supply Operations. Balbin joins from ad tech company Yieldbot, where he was VP of Operations and spearheaded the execution and adoption of the open source header-bidding framework PubFood.js. PadSquad provides mobile publishing software Source: padsquad.com As part of PadSquad, Balbin will be overseeing the expansion of the company’s publishing monetisation and ad tech as well as mobile marketplace services. The goal is to fully integrate the company’s mobile CMS for publishers with its custom, dynamic ad technology as part of one full technology stack. Manny Balbin explains: “Publishers are forced to navigate an increasingly complex market to stay successful right now. Having partnered in the past with hundreds of savvy publishers

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Win A Trip To GDC With Appnext

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Appnext is offering some lucky people the chance to win a flight out to GDC which takes place this year March 16-18th. The GDC is all about games and Appnext are inviting great gaming apps to take part. So how do you win? App developers need to generate 5M impressions with the ‘Appnext Rewarded Video SDK’. If they reach the 5M impressions bar by March 5th they will receive their guaranteed GDC trip. A few things to consider are the following: Android gaming apps of any genre are eligible, using the latest version of Appnext Rewarded Video SDK. The promotion is effective as of February 1st, 2016 (GMT +2) (the “Start Date”) and until March 5th, 2016 (GMT +2) (the “End Date”). So what are you waiting for?

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PubMatic partners with Tencent Online Media Group to optimise global mobile ad inventory

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PubMatic, the marketing automation software company for publishers, just announced a partnership with Tencent Online Media Group (OMG) to help identify and optimise global ad revenue opportunities across Tencent OMG’s ad inventory outside of mainland China. PubMatic provides publishers with real-time analytics, yield management, and workflow automation tools Source: pubmatic.com PubMatic experienced significant growth in 2015, with mobile revenues up 200% during the first half of the year. With a strong focus on the APAC market, the partnership with Tencent OMG represents a milestone for the company. Joining a select group of marketing firms, PubMatic will help monetise Tencent OMG’s online ad inventory across its platforms QQ.com, v.QQ.com and Tencent Video App outside of China. Further, Tencent OMG’s overseas mobile inventory will be added to PubMatic’s premium mobile inventory to

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Widespace secures €15.8m in funding

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Widespace, the Swedish mobile ad tech company, just announced that it secured €15.8m in growth capital, its largest investment sum to date. The company, founded in 2007 by entrepreneurs Henric Ehrenblad and Patrik Fagerlund, secured a first round of funds from Northzone and Industrifonden in 2012. Having successfully branched out into major markets over the last three years, the company now has 10 offices in Europe and 230 employees. It featured among the top ranks in Deloitte’s Technology Fast 500 for the past two years. Widespace provides mobile advertising solutions for brands Source: widespace.com Patrik Fagerlund, CEO and Co-founder, Widespace, says: “This will enable us to solidify our leading position in Europe as well as expand in existing key markets. We will also invest further in strategic areas of our

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AppLift announces significant growth across key mobile advertising tech verticals

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Mobile ad tech company, AppLift, yesterday announced that it had broken the $100m run-rate mark in Q4 2015 after charting a 170% year-on-year growth across its key regions and app verticals. The market in APAC, where the company opened three new offices in 2015, contributed to 190% growth and a third of AppLift’s total revenue. AppLift provides data-driven mobile advertising technology   Source: applift.com In an effort to ramp up its programmatic buying and RTB trading activities, AppLift acquired mobile DSP Bidstalk in May 2015. The company has since rolled out its RTB technology through its programmatic media buying platform, DataLift. Programmatic remains a key area for growth for the company in 2016. Game apps weren’t the only verticals driving growth. With the acquisition of Appiris in

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Don’t Think of Your Bad App Reviews as Negative

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Even though the internet is a remarkable creation that aids in education, connects individuals on a worldwide scale, and the unavoidable spread of funny cat videos and memes, the absence of physical human interaction can make conversations seem less human. When scrolling through ones reviews one might become worried when they come across a bad review. For example: “WORST APP EVER. DON’T DOWNLOAD”. A review like this can upset any app developer or publisher. Don’t Leave Your Users Behind While some users will shrug off a bad app experience, others will delete your app and never look back, and yet others will be very vocal with their opinions. Don’t look this last option in a negative light and don’t write off those users as a

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Mobile drives UK advertising spend, according to Advertising Association and Warc

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According to the latest Advertising Association/Warc Expenditure Report data, UK ad expenditure rose 6.8% in Q3 2015 to £4,6m. TV ad spend rose 10.8% driven by the Rugby World Cup. Internet ad spend increased by 13.2% with mobile driving the quarter at a 40.2% increase. Mobile spending accounted for 29% of total online spend, up from 23.5% in Q2 2014. Given the positive results, the 2016 ad spend forecast was adjusted upwards to 5.6%, expected to break the £20bn annual spend mark for the first time this year. UK Ad Spend estimates and forecast Source: expenditurereport.warc.com  Tim Lefroy, Chief Executive, Advertising Association, said: “This is the 9th successive quarter in which advertising growth ahead of GDP has helped to fuel the wider economy, and with growth of 5.6% expected

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