Mobvista invites mobile advertising practitioners to join the Global Mobile Advertising Trend Forum

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Starting as the modest by-product of so called traditional marketing, online advertising turned into a global, independent, powerful, constantly-developing industry that dictates its own rules and shapes the business environment worldwide, erasing borders and creating new connections among the countries. Advancing rapidly, mobile advertising is becoming an indispensable tool for spreading business far beyond national borders, delivering marketing budget optimization,  opportunities to reach the target audience and, consequently, earn higher profits! According to research by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow globally from $25 billion in 2015 to $80 billion in 2020. eMarketer forecasts even more impressive numbers: $101.37 billion to be spent on ads delivered to mobile phones and tablets worldwide next year. While the number of traditional advertising channels

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Appcoach receives $10m in funding to expand mobile video

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Mobile ad platform, Appcoach, based in China, recently announced a Series A funding round of $10m led by Yonghua Capital. The company provides its ad service to 450 mobile apps across 150 countries and plans to use the funds to expand globally, focussing on mobile video markets in the US, Europe, India and Latin America. Appcoach provides a mobile advertising solution Source: appcoachs.com Kent Wang, CEO, Appcoach, says: “With this investment, Appcoach plans to expand our global reach while solidifying our position as the most exciting mobile advertising solution for sophisticated brands, agencies and publishers. As mobile usage continues to rampantly evolve, the opportunities for marketing are not just compelling, but necessary.” Appcoach provides performance-based mobile ads alongside a high quality inventory of display, video and native

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Using AdsBridge SAAS for Mobile Affiliate Marketing

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AdsBridge has released a new infographic below that highlights the key reasons why affiliates should trust their tracking/TDS system for maximising their revenue. The main points covered include: Cost-cutting pricing model – The option to choose the monthly PRO subscription ($79) with 1,000,000 visits per month included or annual PRO subscription ($479) with an opportunity to save 50% and pay only $39 per month. Excess traffic is billed at $0.04 per 1,000 visits. CDN service for hosted landing pages – AdsBridge has a built-in landing page creator. Reliability and data security – AdsBridge’s system is protected against DDoS attacks and uses SSL cryptographic protocols across the platform for security reasons. All traffic statistics are kept at dedicated servers. Updates on a regular basis – New features are added regularly. Advanced tracking

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Adaptly gets early Instagram Ads API access

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Social ad platform Adaptly recently announced that the Facebook Marketing Partner has gained early Instagram Ads API access and rolled out new software to purchase and manage paid media campaigns on Instagram. The company is among a select few to receive the invite. Adaptly gains early Instagram Ads API access Source: adaptly.com Its platform now enables marketers to reach over 300m monthly Instagram users through a combination of video ads and images. In addition, it enables advertisers to target users through Facebook data points as well as Adaptly’s existing Facebook Custom Audiences tool. Sequential messaging across Facebook and Instagram will be enabled. Nikhil Sethi, Co-founder and CEO, Adaptly, says: “We are pleased to have early access to the Instagram Ads API and have already launched campaigns for some of the

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Appnext rolls out native video ads

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Monetisation and distribution platform, Appnext, recently announced the launch of its native video ad solution, which enables app publishers to serve app trailers on a cost-per-install (CPI) basis. The new feature streams app trailers for gaming and utility apps across a range of lifestyle verticals. Mobile users are encouraged to engage with short video trailers between 15-30 seconds long before downloading an app. Appnext rolls out native video ads Source: appnext.com Appnext will be providing native video ads through various channels, including a native ads API feed that features 1,000 unique worldwide video campaigns; full screen interstitial adverts (a combination of video ads as well as 3-6 native ads for additional engagement); and rewarded video ads that offer special features such as free game lives to mobile users

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Clickky’s ‘Sunny Summer’ Contest Offers a Win-Win Lottery

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Clickky is running a summer contest where publishers, as well as networks and app developers, can win from a selection of prizes. Winning a prize is simple and requires participants to simply send their traffic along – the more traffic they send, the better the prize they get. The grand prize is a weekend break for two in Cyprus, while others include: Apple MacBook Air 13″ Lenovo IdeaPad Y70-70T PlayStation 4 Xbox One And many more The prizes depend on the earnings you make from July 1st to October 1st 2015 and all the money earned between those dates will be taken into account – every publisher who reaches a certain level at the end of the challenge is guaranteed a prize. Even better, you can choose the prize for yourself. It sounds

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Incentivised Traffic Campaign: Focus on Countries and Verticals

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There are more important steps you need to take than just simply producing an app and submitting it to the app store. After your app is released and featured by influential media resources, it becomes crucial to keep promoting your app whether it be via paid app discovery or app install campaigns. It will create a positive effect for your ranking in the app store and ensure a steady flow of organic users which is vital for your app’s visibility and growth. In this post I would like to accent on key factors that influence the choice of a specific region for your app and in which case, the app would benefit the most from an incentivized traffic campaign. Countries Tough competition for user attention

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Mogae and Zeotap create joint venture for mobile programmatic advertising

Mogae Media has announced that it is teaming up with German start-up Zeotap to launch a mobile programmatic ad platform in India. Financial details were not disclosed, though both parties will be equal participants. Mogae and Zeotap plan joint venture programmatic ad platform Programmatic buying is used for digital platforms in India, but the new joint venture plans to target smartphones and smart devices instead. Sandeep Goyal, Chairman, Mogae Media, explains: “Programmatic buying involves a paradigm shift in the approach to digital advertising from the entire ecosystem – brands, agencies, publishers, not forgetting the availability and capability of technology platforms (demand side platform, supply side platform, data management platform) to execute the true potential of programmatic. Programmatic is an ideal technique to move marketing from a fragmented campaign-by-campaign paradigm to

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Cheetah Mobile launches its ad platform in India

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China’s Cheetah Mobile announced the roll out of its ad platform in India, after opening a Delhi office just two months ago. The platform now has over 500 clients including Flipkart, Uber, Amazon, and Booking.com. It holds partnerships with Facebook, Google, and Tencent. Cheetah Ad Platform offers strategic planning, targeting, marketing and tech support capabilities. Cheetah Mobile rolls out Ad Platform in India Source: ad.cmcm.com It differentiates itself from biggest rival InMobi through its analytics based on almost 500m users. Sheng Fu, CEO, Cheetah Mobile, explains: “Our goal is to become one of the best global mobile advertising platform, and we see India as the market with really great potential for mobile advertising. In addition to recruiting the best talents in mobile advertising, we will keep working

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Yahoo announces in-app content sharing feature for Tumblr

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Yahoo recently hosted its Yahoo Mobile Developer Conference at the Marriott Marquis in New York where it unveiled in-app content sharing for Tumblr through its Flurry mobile developer platform. The feature enables customers to create content anywhere and make it searchable on Tumblr. Yahoo Flurry integrates Tumblr in-app content sharing Source: yahoo.tumblr.com The addition means that developers can let users share their posts with Tumblr followers. Those who haven’t got the app will be able to download it seamlessly. App marketers then can track re-blogs, clicks as well as likes. The new feature comes at the same time as Yahoo reported that time spent on mobile apps is growing, whilst that in browsers decreased by half. According to Flurry research, mobile owners spent 14% of their media time in

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