Home » Blog

World’s Top Mobile Advertising Platforms

Posted on May 12th, 2012 by admin

 

 

 

The Worlds Top Mobile Advertising Networks, DSPs, Ad Servers and Platforms

 

Welcome to our 2012 list of the Worlds Top Mobile Advertising Platforms.  There are a huge number of mobile ad networks out there right now – until only recently there were only a handful.  What’s more is that new types of services such as mobile DSPs (demand-side-platforms) or mobile ad companies offering mobile rich media tools are also growing in importance so it’s about more than just networks these days.  Keeping track of all of these new types of services is tough, so we’ve created this list.  There are a number of categories we’ve used:

  • Regional Mobile Ad Networks – have strength in particular geographic areas
  • Mobile CPA Networks - offer advertising on a cost per action basis – affiliate marketing for mobile
  • App Promotion – focused on promoting mobile apps typically on a CPI (cost per install) basis
  • Mobile Rewards & Virtual Currency – linking mobile ads to in-game mechanics
  • Mobile Rich Media – focusing on mobile video, HTML5 and high engagement ads
  • Premium Mobile Advertising Networks – restrict inventory to leading brands and publishers typically sold on a CPM basis
  • Local Mobile Ads – using geographic targeting to provide locally relevant mobile ads
  • Specialist Mobile Ad Networks – focus on a particular model (e.g. cost per lead) or a particular platform (e.g. Android)
  • Mobile Demand-Side Platforms – allow buying across multiple mobile ad networks, often with a services/ campaign management and analytics layer
  • Mobile Ad Servers, Optimizers and SSPs – allow publishers and app developers to integrate with multiple mobile ad networks
  • Global Networks – mobile ad networks with a global reach, typically sold on a CPC basis

If you think there is another mobile ad network or service we should add to the list then contact us to suggest them.  You can grab a copy of this in presentation format from scribd or slideshare below for your ipad, reading on the laptop or sending round at work.

[slideshare id=12660576&doc=guidetomobileadvertisingmobyaffiliates-com-linked-120423182425-phpapp02]

Regional Mobile Ad Networks

Regional mobile ad networks that have particular depth in traffic in a specific region such as Europe or Latin America, many of them also have large volumes of traffic on a global level as well

Mobfox – very strong iphone and android network in Germany, Europe and globally, also offers a mobile ad server

Buzz City – a global mobile ad network but with particular strength in SE Asia, partly due to its ownership of some major mobile social networking sites popular in the SE Asia region

Wapstart – the biggest mobile ad network in Russia

Hunt Mobile Ads – the leading mobile ad network for Latin America and the US Hispanic market

Handsmobile – the leading mobile ad network in Brazil

mkmob – the biggest mobile ad network in the Carribean

Adyuz – Latin American mobile ad network

sofialys – based in Paris, France and offering a number of mobile ad solutions including its adbox mobile ad server

Ybrandt Mobile – based in India and offers a mobile ad network operating in 40 counties

App Promotion

There are a number of services which focus on providing mobile app promotion or game promotion services for developers – ads can be run in exchange for ads on other sites or are available on a cost per install (CPI) basis to advertisers.  

Applifier – cross promotion network for mobile games offering cost per install pricing

Sponsorpay – offers mobile advertising on a cost per install or offerwall model on a cost per engagement basis

Chartboost – a cross promotion ad network for mobile games and apps that allows payment on a cost per install basis as well as cost per click with a range of ad formats

Tapgage – offers cost per install pricing as part of a mobile apps cross promotion click exchange network, was previously called Bizmey, based in Toronto Canada (Tapgage website)

Mobile Rewards / Games/ Virtual currency

Mobile advertising can also be combined with rewards or virtual currency.  For example, a user can receive credits in a mobile game for watching a video ad promoting another mobile game. 

Tapjoy – offers mobile app and game users recommendations for apps and integrates with mobile games to provide in-app rewards, offer walls and virtual currency solutions

Playhaven – provides a solution for mobile games developers that includes message based ads, offer walls, in-app rewards, cross-promotion and other services from a single platform

W3i – provides a range of incentivised and non incentivised offers and app promotion services

Kiip – designed for games developers to integrate with existing in-game mechanics, showing advertising where rewards and levels are unlocked

Premium Mobile Ad Networks

Premium networks restrict access to mobile sites and apps from major brands or publishers, providing a high quality of environment for mobile ads.  In some cases, advertisers can specify individual publishers that they would like to buy inventory from.  

4th Screen – UK-based premium mobile ad network with access to leading brands, publishers and other trusted mobile environments

Taptap Networks – the largest premium ad network in Spain

YOC Mobile – runs a premium mobile ad network with leading branded publishers

Mobile Theory – a premium mobile ad network for branded publishers and advertisers, recently acquired by Opera Mobile and based in the US

Widespace – premium mobile ad network based in Sweden

Medialets – operates a private exchange with premium mobile ad inventory from leading publishers

Mobile Fuse - offers a mobile ad network targeted a brands with an open list of sites its network runs on, and the ability to target and remove sites from the list for any campaign

Microsoft Mobile Advertising – the premium mobile ad network operated by Microsoft

iAds – previously Quattro Wireless, offers Apple’s own mobile ad solution for premium brands

Amobee - offers a range of enterprise-grade mobile ad solutions for businesses spending millions on mobile ads, now owned by Singtel

Mobsta – a UK-based premium mobile ad network that offers geo-targeting via a partnership with Yoose

Local Mobile Ad Networks

Local Mobile Ad Networks allow advertisers to reach mobile users in specific locations based on geo-targeting.  Can be aimed at local businesses or for mobile shopper applications.  

Yoose – a hyperlocal mobile ad network that allows geo-targeting of mobile advertising

xAd – allows national brands and local advertisers to target local mobile display and search advertising

Thinknear – helps target mobile ads to consumers in precise locations

Placeplay – allows app and game developers to offer geo-targeted ads to increase app revenues

Rich Media Mobile Ad Networks

Rich media mobile ad networks focus on video or other forms of mobile advertising featuring multimedia or interactivity beyond basic banner ads.  All major mobile ad networks including the big generalist global players such as inmobi are also investing in rich media capabilities.  

Celtra – allows the creation and trafficking of a range of different rich media mobile ad formats

Greystripe – mobile video ad platform, the first ad network to specialise in rich media

Session M – founded by the former co-founder of Quattro Wireless, session M offers an engaging range of mobile ad formats including HTML5 and video that integrate with the mechanics of mobile games and apps

Zumobi – offers a platform that allows the creation of sponsored/ branded apps and experiences and rich media advertising

Ad Colony – a mobile video ad platform that offers a self-service option for developers and integrates with virtual currency as well as providing a premium service for leading brands

Tap.me – a platform for branded enhancements in mobile games offering sponsorship and ad opportunities for brands and other advertisers

Mobile CPA  Networks

Mobile affiliate or CPA networks provide inventory on a CPA basis.  This allows them to offer advertisers a performance model for mobile advertising.  App developers and mobile publishers can use mobile CPA networks as ‘fill’ for the inventory that CPC or CPM based networks cannot provide ads in.  Mobile affiliate marketers or media buyers also leverage CPA networks for PPC arbitrage using mobile ad networks.  

Mobpartner – the original mobile affiliate network – large range of offers, great tech platform and highly trusted billing and settlements process

Admobix – run a range of high payout and converting offers across multiple international markets

Yeahmobi – range of different CPA offers and provides weekly payment facilities, strong in the Asian market as well as internationally

Sponsormob – well established mobile CPA network with high quality offers including pay per call and a strong tech platform

Mobilda – Israeli mobile affiliate network run by a larger online marketing – have some strong branded offers

Linking Mobile – UK based network with a range of extremely high quality programs with extremely high payouts – high quality brands and merchants

Mobaff –  invite only CPA network, with outstanding training, resources and affiliate support

Kissmyads – German based CPA network with a strong roster of offers targeting European markets across a range of merchant types

Apprupt – premium mobile performance network which provides cost per install for mobile applications – strong in European markets especially Germany and has deals with major publishers for high quality inventory

Moolah Media – mobile CPA and CPL network with a range of integrations for mobile offers including in the Android messaging system

Offermobi – runs a range of mobile performance offers, coming from more of an online affiliate approach

Mobile Cactus – specialist mobile CPA network based in the US

Neverblue Mobile – the mobile arm of the well respective affiliate and performance network Neverblue

Specialist mobile ad networks 

Specialist mobile ad networks focus on a particular platform (e.g. Android) or a special type of ad (e.g. a form fill) or a certain type of traffic (gaming, adult)

Airpush – the leading mobile ad network for Android app advertising – offers ads in push notifications, as an app badge and co-registration / sign-up

Pontiflex – sign-up ads and lead generation/ form fill ads called Ad Leads

Webmoblink – offers a self service marketplace across web and mobile inventory

Leadbolt – offers a number of different ad formats including app walls, capture forms, interstitials, video and overlays as well as the traditional banners, strong in the games market and Android

Burstly – offers platform for direct selling of ads, a mediation layer/ SSP and a rewards/ virtual currency system

Sellaring – Audio based mobile ad network

Aarki – allows advertisers to choose which sites or apps they advertise on and developers to also pick the best campaigns for their site

Onmobi – a specialist mobile ad network for the gaming (casino, poker) and finance sectors with CPC / CPA / CPI / Rev share business models

Reporo – a UK-based mobile ad network specialising in adult inventory

Adultmoda – adult version of the mobile ad network admoda

Mobile Demand Side Platforms (DSPs)

Mobile DSPs allow advertisers to buy across a range of different mobile ad networks, publishers and exchanges from a single console.  DSPs typically offer other services on top such as planning & buying, campaign management, analytics and tracking.  

Strikead – a mobile demand-side-platform that allows buying across multiple mobile ad networks

Tapit – acts like a combination of an ad network and and agency providing a range of analytics, campaign management and optimization services on top of its mobile technology platform

Mdotm – a mobile demand-side platform integrating with a huge supply of traffic and focusing on using this to drive app-installs

Adiquity – a global mobile ad optimization platform that allows publishers to integrate with multiple mobile ad networks

Mobclix – mobile ad exchange offering Real Time Bidding across premium mobile app and game inventory

Mobile Ad Servers, Ad Optimization, Mediation Services and Supply Side Platforms (SSPs) 

Mobile SSPs and Ad Servers allow mobile publishers and app developers to connect to multiple mobile ad networks.  Mobile Ad Servers will optimize ads from the various networks to maximise earnings and eCPM. 

Mopub – works as a mobile ad server for a range of leading mobile apps and games, integrating multiple ad networks and providing a range of analytics, optimization and ad management services from a single SDK, publishers can also offer inventory via real time bidding

Nexage – offers Real Time Bidding, RTB, private exchanges and acts as an ad server and media layer for mobile app developers and publishers

Smaato – connects mobile app publishers, developers and mobile websites with 80+ mobile ad networks across all platforms

Ad Marvel – a mobile ad optimization network that integrates analytics and a mobile ad network optimizer, owned by Opera (Ad Marvel website)

Mocean – a mobile ad server that allows publishers and developers to manage multiple mobile ad networks and direct sales

Adfrap – a mobile inventory management solution for mobile publishers

Global Mobile Ad Networks

These are all mobile ad networks with significant global reach.  Generally offering mobile ads on a blind basis across a large network of sites and apps across Android, iphone, other mobile platforms and mobile web 

Adfonic – innovative mobile ad network offering a range of different targeting options and ad formats

Jumptap – large US-based mobile ad network – very strong in the US but with global inventory

Vserv – offers a very powerful ad server and mediation layer as well as acting as a mobile ad network with elements such as games/ ad walls

Admob – the original mobile ad network – still Google’s main solution for in-app advertising on Android and iphone, huge inventory despite the growth in competition

Inmobi – perhaps the world’s biggest mobile ad network after admob, very strong global footprint and increasingly offering rich media and other capabilities

Admoda – Uk-based mobile ad network with inventory worldwide

Google Mobile Ads – google’s solution for mobile search and mobile web display – all the inventory and targeting capability of Google for mobile devices

Mojiva – one of the early mobile ad networks along with admob and inmobi – increasingly positioned as a premium and rich media mobile ad network

Millenial Media – US based mobile ad network working with brands, mobile app developers and mobile publishers with a range of mobile ad solutions

That’s it – don’t forget to contact us if you think there’s a mobile ad network out there that we should add to the list.  Don’t forget you can grab the file as a ppt from Scribd here or from slideshare.

Guide to Mobile Advertising

Carnival of the mobilists @vhirsch

Posted on May 12th, 2012 by admin

The Carnival of the Mobilists is over at Volker on Mobile this week.  Volker has curated many of the best mobile blog posts covering Smart phone handset sizes, Chinese mobile statistics and data, home screen UX and more.  They also included our post on appstore optimization.  So go check out the Carnival at Volker on Mobile.

 

A List of Mobile Appstores

Posted on May 10th, 2012 by christopher

Best APP STORE DIRECTORY

If you’re an app developer then we don’t need to tell you that getting your app discovered on the Apple, Google, Microsoft and BlackBerry official app store can be incredibly difficult. There are of course many different ways to promote your app. We’ve already discussed all the different app marketing resources and techniques you can use, given you a list of app promotion companies and guided through the murky world of app store optimisation. But there’s one more thing you might want to consider when trying to get your app onto more devices –  look toward greener pastures.

Don’t think Google Play and Apple’s App Store are the only distribution channels for your apps, as you can see below there is a healthy eco-system of third party app stores and directories that can help get your app noticed. Some of these app stores will  give you a better cut of the revenues than the traditional 70/30% split offered in the App Store, some will let you target audiences in different markets, such as Asia and Africa, or let you offer your app as a white label product. Some may simply help you by offering a less crowded space to thrive in.

As with all our directory lists, this is still a work in progress, so if you think we’ve missed any cool app stores our readers should know about then please get in touch.

The Best App Store directory

 

Cross-platform App Stores

OpenAppMkt – Android and iPhone-compatible market that distributes web-apps built in HTML5. Unlike the traditional 70/30 split, developers keep 80% of app sale revenue.

GetJar – One of the biggest 3rd party app stores currently in operations. Claims to distribute more than 350 thousand mobile apps, with 395 registered developers. Also offers a pay per download system to help developers get visibility.

Kongregate Arcade

Kongregate Arcade

Handmark – App developer behind popular Tweetcast app, which also runs an app store for Android, BlackBerry, Windows and Palm devices.

Handster - Claims to features over 30,000 apps from 4000 vendors across Android, Symbian, Java and BlackBerry platforms. Also offers white label platform to manufacturers, distributors and carriers. Owned by Opera.

WAC – The app store for the Wireless Application Community (a consortium backed by a number of telcos). Focuses on distributing cross-platform web-apps using mainly HTML5.

PhoLoad – Community-driven website that allows developers to upload and distribute their free apps. Compatible with Android and Symbian platforms.

Mobango – Mobile content-sharing store, which allows users to upload and share videos, ringtone and photos, as well as applications.

Zeewee – Cross-platform app store that distributes HTML5 web-apps. Offers in-app purchasing, direct to bill and push notifications. Claims to have distributed over 1 million apps since its launch

Appolicious – Editorially-curated app directory that helps developers get their apps rated and discovered. In association with Yahoo.

Handango – Independent app store run by PocketGear, offers apps on BlackBerry, Windows Mobile, Android and Symbian platforms. Works with app marketplace Appia.

Appia – Marketplace that creates app stores for clients and distributes apps to a variety of different app stores. Claims to have a combined audience of 250 million, via more than 20 different app stores.

Biskero – Mobile content store that focuses on distributing Flash games and apps to mobile devices. Works primarily across Android and Nokia handsets.

Opera Mobile App Store – The mobile app store run by browser developer Opera and powered by subsidiary Handster. Offers Android, Windows Mobile, BlackBerry and Symbian apps.

Appitalism – Indie app store that claims to feature over 1 million apps. Focuses on social features to aid app discoverability. Owned by Liberty Media.

NexVa - Multi-platform app store that also offers a white label product and works with affiliates to drive traffic .

Kongregate – Mobile and desktop Flash-powered app store that focuses on videogames. Claims to reach over 6 million mobile and desktop gamers, with 56 thousand Flash games.

mJelly – App store and mobile website directory that publishers can submit their content to. Developers can submit links to existing apps in other app stores.

AppVisor – App recommendation service that uses a social network to recommend a set number of apps per day to its  users.

AppCentral – Platform that helps companies launch and maintain their own app store. Focuses on productivity apps. Formally known as Ondeego.

Maopao – One of China’s biggest app stores, distributing apps across iPhone, Android and Symbian platforms. Unfortunately it doesn’t look like the website has an English translation.

WhiteApp – Directory of white label iPhone and Android apps that can be easily rebranded and sold to clients.

Djuzz – Mobile game store run by Asian ad-network Buzz City. Claims to have 320 thousand users per day.

AppShup – App store based in India that specialises in SMS-delivered Java apps.

BananasFactory – Developer community that markets your app to different app stores, mainly those offered by operators in Asia and developing countries.

AppCity - French app store that claims over 340 thousand users. Distributes apps across iPhone, Android and BlackBerry platforms.

Alternative.To- Less of an app store, more of a directory of applications with user reviews and editorial ratings. Features apps from Windows MarketPlace, App Store and Google Play.

 

Android App Stores

Google Play – Google’s official Android app store, which features over 500,000 apps, as well as music and video streaming services.

AppsLib – Claims to be the second largest Android app store after Google Play. Specialises in lesser-known Android devices, such as tablets and eReaders, that are unable to get Google certification. Claims to have install base of over 2 million tablets worldwide.

GetJar

GetJar Rewards

SlideMe - Provides ‘on device’ application store for device manufactures, as well as a web-based platform. Also offers app store solutions to niche markets.

Soci.i0 – Android-focused content store that provides apps, e-books (along with its own ebook reader), videos and music. Bills itself as an Android ‘mobile mall’.

1Mobile – Android app store that focuses mainly on games and claims over 60 thousand total apps.

Camangi - Android app store that focuses on apps built for larger 6-inch to 10-inch tablet devices. Claims to currently host over 100 apps.

Nook App Store – Official app store for Barnes & Noble’s Nook e-reader, which runs on Android.

AppBrain – Website that helps users discover Android apps across the official Google Play store and other indie stores.

Appoke – Android app store with social features, allowing users to recommend apps to friends and earn credits to download paid apps.

Tegra Store – App store run by graphics chip company Nvidia. Highlights videogames that are designed for use with Nvidia’s Tegra smartphone chip.

Amazon Appstore – Amazon’s app store has been remarkable popular since the company launched its Kindle Fire tablet device. Currently boasts over 30,000 apps, and claims a higher paid app download rate than Google Play.

MiKandi – Android-only app store that focuses on adult-themed applications.

AndroidPit – App store run by the Berlin-based Android website AndroidPit. Includes apps selected by editorial team.

MatchFuel- Not quite an app store, but provides daily app videogame recommendations to Android users via a storefront. Formally known as Andspot.

iPhone/iOS App Stores

App Store – Apple’s official iOS application store and is still thought to be the biggest app store available across all smartphone platforms, though Android is catching-up fast.

Cydia – Unofficial iOS app store that is only available to users with ‘jailbroken’ iOS devices. Most apps are offered for free, but there are also paid apps. Claims over 4.5 million weekly users.

Lima - Browser-based application installer for jailbroken iPhones. Works similar to Cydia, allowing you to download apps not available in the official App Store, but within the Safari browser.

PremierAppShop – Legal iPhone application store that delivers downloadable apps, which can be used offline via a browser-based shopfront.

SexAppShop- Uses the same platform as PremierAppShop but – as the name suggests – focuses on adult apps for iPhone and iPad.

BlackBerry OS App Stores

BlackBerry App World – RIM’s official BlackBerry app store, which features more than 40,000 apps.

CrackBerry Store – Independent BlackBerry-specific app store run by the online blog CrackBerry. Takes advantage of the large CrackBerry community to promote apps. Powered by MobiHand.

BBNation- BlackBerry-focused content portal with apps, themes, ringtone and games. Owned by Motek Americas.

Manufacturer-specific App Stores

Samsung Apps – The official Samsung App store for its  Bada operating system, made popular on devices such as the Samsung Wave. Bada is expected to be phased out soon, so Samsung Apps’ future is unclear.

LG Smart World – The official app store run by manufacturer LG. Offers Android apps to US users and Windows Phone apps to users in Asia.

Motorola Shop4Apps – Motorola’s own-branded Android app store aimed exclusively at the Chinese market.

Dell Mobile App Store – The official app store of Dell. Run by PocketGear and contains over 40,000 apps, across Android, BlackBerry and Symbian.

CISCO App HQ - The official CISCO app store is aimed mainly at enterprise users looking for productivity apps and developers looking for technology partners.

Docomo Market – The official Android app market for Japanese manufacturer Docomo. The Docomo Market  is installed on every Docomo  handset in Japan and developers get  Japanese optimisation services for your app.

Lenovo App Store - Chinese manufacturer Lenovo’s official app store for smartphones and tablets, running Android. Though be warned – website doesn’t appear to have and English translation!

Operator/Carrier App Stores

Verizon App Store – App store run by US carrier Verizon. Works across Android, BlackBerry and Brew platforms.  Partners with UK operator Vodafone’s app store.

Mobango

Mobango

Vodafone AppSelect – Official app store for UK operator Vodafone. Focuses on Android for European users. BlackBerry/Symbian are supported for African users. Offers developers free testing.

China Mobile – The app store of China’s biggest mobile operator. Offers apps across Android and Symbian platforms. Claims a userbase of over 500 million.

T-Mobile Mall – Official app portal of UK carrier T-Mobile. T-Mobile Mall doesn’t host applications, but rather acts a portal that highlight different apps on BlackBerry AppWorld, Google Play and Windows Marketplace.

Sprint – US operator Sprint no longer has its own app store, but does offer a developer program, where you can get apps pre-installed on devices.

Aircel PocketApps - Official app store of Indian operator Aircel, focuses exclusively on Indian market.

Airtel App Central - Official app store of Indian operator Airtel, focuses exclusively on Indian market.

Maxis 1Store – Malaysian app store from carrier Maxis. Supports J2ME and Symbian platforms, with BlackBerry and Android support coming “in the future”.

TIM Store – Official app store for Italian operator Telecom Italia. Distributes Android, Symbian and BlackBerry apps.

AT&T App Centre – Official app store for US carrier AT&T. Developers signing-up to AT&T’s program get developer support and marketing tools. Supports Symbian and BlackBerry platforms.

M1 App Store – Official store for Singaporean carrier M1. Supports Android, BlackBerry, Symbian and iPhone platforms.

T-Store – Content store from South Korean carrier SK Telecom. Distributes apps to Android devices in the South Korean market.

Appzone – Official app store from Indonesian operator Telkomsel.

Turkcell T-Market – Official app store from Turkish operator Turkcell. Offers Android apps and Symbian apps.

Omnitel App Store – Lithuanian carrier Omintel’s official app store. Distributes iPhone and Android apps.

MTNPlay – Content portal from South African operator MTN. Offers apps, music, ringtones and videos to mobile users across Africa and Asia.

A Guide to App Store Optimisation (ASO)

Posted on May 4th, 2012 by christopher

 

With hundreds of apps flooding smartphone app stores every day,  App Store Optimisation (ASO)  is fast becoming as essential to app promotion.  and it’s something that doesn’t have to cost developers an arm and a leg to implement.

So what are the basic rules of ASO and what kind of results can you expect from optimising your app?

What is ASO?

App Store Optimisation is the practice of optimising various elements of your app submission (i.e. title, keywords, description) in order to maximise your app’s visibility in app store searches.

Some definitions of ASO may also include other marketing techniques to boost downloads and increase app visibility in chart rankings. You can find out more about other forms of app marketing in our guide to app promotion. But right now we’re just going to look at what you can do within your app and its description page, to increase search rankings in the App Store and Google Play.

The numbers

Implementing basic ASO won’t send your app rocketing up the charts, but it can give developers a decent boost in downloads (especially if you’re a smaller dev) and, most importantly, it helps you gain valuable user – as it increases the app’s visibility to people who are actively searching for something relevant (as opposed to incentivised downloads, or other kinds of offer walls and ads).

We talked to Tomasz Kolinko, the developer behind AppCod.es, who gave us some idea of the impact ASO can have on an app.

  • Kolinko, says developers can expect a 500-2000 downloads a day increase on free apps, purely from implementing ASO.
  • On paid apps Kolinko reckons developers can increase revenue from around $20-200 per day just through ASO.

These numbers may not be a big deal for triple A app developers, but as Tomasz points out, for independent developers, ASO is a very cost-effective way to increase downloads.

App Store Optimisation: The basics

So what are the essential elements of a well-optimised app?

Keyword research

One of the most important aspects of ASO is knowing what keywords to target. When optimising a regular website for search engines this is made relatively easy, as Google publicises estimated traffic volume figures on keyphrases via its Adwords keyword tool.

However, when it comes to apps there are no official figures from Apple’s App Store or Google Play on keyword search volume. But that doesn’t mean you’re shooting entirely in the dark.

Firstly, you can use Google Adwords’ keyword tool to get ideas on popular search phrases that are relevant to your app. While the volume of searches are based on web-search – not app store searches – they may be indicative of the sort of keywords used in app store searches.

For instance, if you have a ‘stop watch app’, you’ll want to know whether there’s more searches for “stop watch app”, or “timer app” or “stop clock app”. Adwords will give you visibility on this. Just remember, SEO is all about relevancy, it’s no use optimising for high traffic volume keywords, if they’re not relevant to your app.

Also when performing ‘app specific’ searches, like “stop watch app”, or “shopping list app”, note the competition level on these keyphrases. If a lot of people are bidding on these keywords in Adwords, then that’s a strong indications that your entering a competitive space. So you might want to start thinking about how you can differentiate your app.

If you’re simply looking for app ideas, then Google’s keyword tool is also itself a useful way to measure what kinds of apps people are looking for. If you can find an app specific keyphrase that has high volumes, with low competition (obviously cross-reference this with what’s on the app store), then you may be onto a winner.

Also try typing in relevant search queries into the app store search bar itself and then make a note of the keyword suggestions it serves-up, as these can be indicative of volumes.

The other thing you’ll want to look at is successful competitor apps. Do a search on the app store for different keywords relating to your app, and look at the top results. What keywords do they use in their titles?

After all that you should have a handful of relevant keywords that you want to target.

Helpful tools for keyword generation: 

  • AppCod.es can predict what keywords your competitor apps are using and suggest optimum keywords for your app.
  • Google keyword tool
  • There are tools that use third party data to generate keyword volumes. Mobile Dev HQ is one of them. So it may be worth checking out
  • Check out Chomp, which release some metrics on app search queries through its store.
App Store SEO tutorial

 

 

App Title

Perhaps the most important field when it comes to optimising your app is the title. So try to get relevant keywords into this field. Obviously, sometimes this may not be practical, or it may look too awkward from a user perspective, so use your judgment. Also, do your research, if there’s a hundred apps called “Stop Watch App”, then you’ll want to differentiate your title somehow. Maybe it would be better to target a less competitive keyphrase like “Timer App”, even if you suspect it doesn’t carry quite as much search volume. Or at least differentiate by using a popular modifier like “Free”.

Just remember, don’t stuff the title with keywords, try to make it look natural. Packing in irrelevant keywords or too many keywords, will not only turn off potential users but it may also get your kicked out of the app store.

Publisher/Developer name

According to ASO experts, the publisher field does has a big impact on search in the App Store and Google Play. In the case of Apple, it’s treated as strongly as the app title. So it’s worth pushing a relevant keyword into this field. It may even be worth creating different publisher names for the different types of apps that you develop. For instance, your ‘Stop Watch’ Apps could be published under “Time Dev” then you can rank for both ‘Stop Watch’ and ‘Timer’.

Keyword field

This is your chance to use all the variations on keywords and phrases that you researched. When it comes to the Apple App Store the plurals and singular keywords are treated separately, so you may want to consider that if there’s a chance people will be searching in the plural. Also don’t just put generic keywords here. Think about other apps and themes that may be relevant. For instance, is your app a game that is similar to Angry Birds? Then maybe it’s worth using “Angry Birds” as a keyphrase here. Of course, you only have 100 characters to play around with, so use that space wisely.

App description

When it comes to Apple’s App Store, the description field has no impact on search rankings. So instead of worrying about relevant keywords, just focus on making your description as engaging as possible, in order to drive conversions.

When it comes to Google Play, things are not quite so clear. AppCod’s Kolinko believes that Google Play probably still looks at keywords in the description field and when we looked at Google’s own guidelines, there’s no information there to suggest that isn’t the case. So it’s worth getting your keywords and phrases into this description field. But again, avoid keyword stuffing, it’s not user-friendly and it may raise Google’s wrath!

App Icon

It may not have any direct effect on your search ranking, but along with your app’s title, the icon is the first element a user will see. So make sure you put some effort into creating a professional and eye-catching image.

Images/Videos

Adding screen shots and a video ad to your app store page is a great way to further promote your app and give users an idea of what to expect, so there’s not reason not to take advantage of this.

In-app purchases

There are some developers that optimise their in-app purchases for certain keywords, in order to rank for an even wider spread of terms. Some developers even attempt to game the system, using thousands of different in-app purchases just for keyword purposes. Obviously, this verges on ‘Black Hat’ ASO, and may result in a ban if discovered. However, if your app already includes in-app purchases, then it’s definitely worth thinking about how you can integrate relevant keywords into these fields in a natural way.

Keyword Experimentation

Experimenting with different combinations of keywords is a good way to figure out how to maximise your search ranking and downloads. Google Play’s relaxed submission rules allow you to easily update the title and keywords, resubmit the app to the store, and then monitor the effect on rankings. However, Apple’s App Store can take around 2 weeks to approve any amendments, making keyword experimentation a bit laborious. AppCod.es can help with this issue as it predicts App Store rankings, allowing you to play around with different keywords instantly.

To sum up

As you can see from the above, ASO isn’t complicated. All it takes is a little bit of research and some common sense to make your app more visible on searches. With more and more apps being released everyday, developers can’t afford to let such an easy and low-cost avenue for app promotion slip them by.

Carnival of the Mobilists @optism

Posted on April 30th, 2012 by admin

The Carnival of the Mobilists hosts the best in mobile blogging each week at a new blog. This week it’s over at Optism, a company that provides permission based mobile advertising services to mobile networks. Anyway they have a really great blog and have rounded up all the best posts over the last week in the world of mobile. There are posts on responsive mobile web design, mobile UX and Generation M. They were also good enough to include our post on mobile app promotion. Anyway go check out the Carnival over at Optism!

A list of the Best Mobile App Promotion Agencies, Networks and Tools

Posted on April 26th, 2012 by christopher

Best App Promotion Agency Network List

 

The Best Mobile App Promotion Networks and Agencies

Developing your app idea is one thing, getting it noticed is something entirely different. With hundreds of app being released each day across Apple’s App Store and Android’s Google Play, the issue of discoverability is an urgent one for developers. Luckily there’s a whole industry of marketing agencies and networks to help promote your app and grow your user-base, offering everything from non-incentivised downloads, to review submissions and blogger outreach campaigns.

Below we’ve rounded-up some of the top companies working in app promotion to help you get started. For more detailed information on how to market your app take a look at our comprehensive guide to app promotion. If you know an app promotion company that deserves to be on this list then contact us.

App Promotion Agencies

App promotion agencies will typically offer a range of services to mobile developers and publishers, ranging from traditional PR and marketing activity, to highly specialised services such as Appstore SEO (ASO), mobile ad buying and other techniques.  

App Promo – Full service app marketing agency offering PR, ASO, development, mobile advertising and more. Based in Toronto, Canada.

Combo App – App promotion agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada.

Fiksu Free My Apps

Fiksu's FreeMyApps platform

Avai - App developer that also offers app promotion and marketing services. Based in Texas, USA.

OnTheMob – App development and promotion agency that focuses on media buying, press relations and product strategy. Clients include Citroen and MasterCard. Based in Tel Aviv, Israel.

Amadeus Consulting – App and software developer that also offers app promotion, including social media marketing, press relations and Flurry analytics. Based in Colorado, USA.

AppsMarketing.mobi - Full service app promotion agency based in Herzeliya, Israel. Worked with apps such as the KungFu Panda Storybook and Retrogram.

Appromotor – App promotion platform, which lets developers submit their app into a database that acts as a resource for  journalists and bloggers looking to review apps.

My First Mobile App – App developer agency that also offers promotion services across all smartphone platforms.

Dot Com Infoway – App developer and promotion agency that offers a range of services including press relations, social media and app update recommendations. Based in San Francisco USA, with offices in India and The Netherlands.

Apppli – App developer and app promotion company offering SEO, ASO, PPC, microsite development and other app promotion services. Based in London, UK.

App Optimisers – UK-based app promotion agency specialising in social media marketing, video and blog promotion. Claims to have promoted 5 top 10-ranking apps.

ProAppMarketing - ‘Boutique’ app marketing agency based in the UK. Offers App-focused PR services, app sponsorship campaigns, blogger outreach and more.

MobiZest - Full service marketing agency that specialises in mobile and app promotion. Clients include Intent Media and Just Eat. Based in London, UK.

PressPect – App marketing agency that helps promote your app in Russia. Offers PR services, translation and Russian app store optimisation. Based in Moscow, Russia.

SEO Girl - Freelance web marketer based in Tel Aviv, Israel. Offers app promotion services such as app store optimisation, social media marketing and press relations.

Sosemo – Digital marketing agency that offers app promotion services such as PR, app store optimisation and review site submissions. Based in New York City, USA.

app promotion

App Promotion Networks

App promotion networks are mobile ad networks or ad buying platforms that place ads across other mobile apps.  They will usually charge on the basis of CPI (cost per install) or CPD (cost per download) and in some cases in a very sophisticated way, such as charging only for active users (DAU).   These networks sometimes use incentives to encourage downloads although this has now been banned by Apple, it is still being used to some extent by some of the networks on Android or over the mobile web, outside of Apple store.  

Fiksu – App marketing company offering non-incentivized download network on iOS and Android. Works with brands such as VH1 and Barnes and Noble. Based in Boston Massachusetts, USA.

TapJoy – App promotion network that offers non-incentivized app download network. TapJoy also provides sponsorship for developers looking to port their app to Android. Based in San-Francisco, US.

Applifier - App promotion network that works by delivering a user to your app everytime your app delivers a user to another developer – with no fees involved.  Based in Helsinki, Finland, with offices in San Francisco.

TapJoy Offer Wall

TapJoy offer wall

Adduplex – App promotion network that’s focused on the Windows Phone 7 operating system. Based in Helsinki, Finland.

Appucino – Platform that uses location based marketing to promote videogame apps and brands. Owned by developer Games2Win and based in Mumbai, India.

Flurry – Mobile analytics and app promotion network that offers targeted user acquisition to developers via its AppCircle app recommendation platform. Based in San Francisco, with offices in London and New York.

G6Pay – App promotion network focuses on offering non-incentivized pay-per-install downloads on Android and iOS. Based in California, USA.

AppDog – Incentivized app promotion platform that rewards users with free Facebook credits when they download Android or iOS apps. Based in San Francisco, USA.

MauDau – App promotion network that offers a similar solution to Applifier whereby developers effectively trade app downloads for free. Based in Chicago, USA.

W3i - App promotion network that offers non-incentivized downloads on a pay-per-engagement basis. Helped promote top 10 iOS app Tiny Zoo. Based in San Francisco, USA.

Jampp – Incentivized app promotion network that focuses entirely on the Android platform and on Latin American users. Based in Buenos Aires, Argentina with offices in London.

ChartBoost – Offers both internal app cross promotion, across a developer’s own app library, and the ability for developers to directly set-up cross-promotion deals between each other. Based in San Francisco, USA.

Ad Dash – App promotion/advertising network that lets developers set-up their a cross promotion ad networks within their own library of apps.

AdColony – Mobile ad network that focuses on HD video advertisements for apps, where developers pay only if a video ad has been viewed to completion. Based in Los Angeles, California.

LunarAds – App promotion network that allows users to cross-promote with themselves and other developers for free. Based in Missouri, USA.

Clash Media - Mobile marketing company that offers a cost per download app cross-promotion platform. Based in London, UK.

TapGen – Allows developers to promote their apps across a non-incentivized curated app wall, as well as platform that promotes apps while also offering users competitions and special offers.

App Promotion Tools

As the app promotion field gets more and more complex some interesting tools and platforms are starting to emerge.  This is a very nascent area compared to the web for example where there are 1000s of SEO tools and services for example.  

AppCod.es – Tool that helps developers better optimise their apps for different app stores.

MobileDevHQ – App store optimisation tool that lets you tracking your rankings and optimise search keywords.

Alau.me – Link tracking tool, similar to bit.ly, that lets you track how many users click on a link to your app store page and then go on download your app.

That’s it for now!  Even 18 months ago there were only a handful of dedicated mobile app promotion companies – now there are almost too many to keep track of.    To learn more about marketing your mobile app check out our guide to app promotion.  Don’t forget to  contact us  if you think there’s an app promotions company that should be on the list!

Carnival of the Mobilists @anothersamchan

Posted on April 22nd, 2012 by admin

The Wireless Industry Partnership is a great resource for mobile app developers and other mobile industry participants.  They run a great community and online directory as well as a number of great events and training sessions.  WIP hosted last week’s Carnival of the Mobilists, covering the best in mobile blogging.  There are posts from the mobile ad network adfonic, mobile strategy and analysis from Mobile Groove and they very kindly gave our post on Mobile App Developers top billing.  So head over to the Carnival at Wireless Industry Partnership.

Related articles

How To: Promote Your iOS and Android Mobile Apps

Posted on April 22nd, 2012 by christopher

mobile app promotion

With over 600k apps in the iPhone App Store, and approaching another 500k in Google Play, the name of the game for mobile app and games publishers is getting noticed.  With the Apple and Google appstores being the main channel to mobile consumers, this means building a good ranking in their respective stores.   However, back in April 2011, Apple changed its approach to incentivized app download networks, rejecting any apps that offer rewards for downloads, and cracking down on app promotion services that guarantee top 10 placement in App Store rankings.  Although incentivized downloads are still permissible in Google Play, the app promotion industry was rather shaken by Apple’s decision. So now the dust has settled, what options are there for developers to promote their apps across both the App Store and Google Play, and how have the wrist-slapped promotion networks changed their game?

App promotion networks: a quick recap

Firstly, if you’re new to the world of app promotion you might be wondering what incentivized downloads are all about and why Apple decided to ban them. Incentivized downloads are offered by app promotion networks, which help developers generate new users by cross-promoting apps between different publishers.

A typical incentivized app offer might be an reward of virtual currency within a mobile game for downloading a promoted app (sometimes the user also has to also achieve something within the promoted app to receive the reward). Or it could be a voucher-style reward, which  allows a user to download a paid app for free or access some other kind of offer. Typically, mobile games are best positioned to host these incentivized downloads, as they have much more scope to offer enhanced in-app features.

flurry app promotion

So why did Apple ban the practice of incentivized mobile app downloads? Well the argument is download incentives, such as those offered by the likes of TapJoy and Flurry, allowed developers to essentially game the system, rewarding whoever spends the most money by pushing their apps up the rankings to gain visibility.

The other problem was that many users had no intention of actually using the promoted apps. They simply downloaded them and accessed them once to get the reward, before hitting the delete button. The other app promotion issue that raised Apple’s ire, was slightly more dishonest (well a lot more). Back in February it was revealed that some app promotion agencies were increasing client downloads by creating thousands of fake iTunes accounts. Many developers and journalists suspected this practice was taking place for some time, but it was never proved. Apple has warned developers to stay away from agencies guaranteeing chart placements, though that’s not to say all agencies that do promise to boost placements are doing so fraudulently.

So what are the new ways that app promotion networks are using to get around Apple’s ban and generate downloads? Here’s a few stats concerning app promotion, followed by a quick rundown of what services the main app promotion networks and agencies currently offer:

What does it cost to promote an app?

You can spend as much or as little as you like on promoting your app.  Typically, app promotion networks will price their services on a cost per install (CPI) or cost per download (CPD) basis.  Here’s a few numbers to give you an idea of the costs involved:

  • TapJoy charges around 50-75% of a paid app’s price per install, and between $0.35-0.75 for free app installations
  • To get into the top 10 apps in the App Store, it is rumoured to cost around $20,000-$30,000. Agencies such as ComboApp say it can get your app into a top 100 category for $4,900
  • Research from Fiksu, a leading app promotion company, claims the cost of acquiring loyal users (user who use your app more than 3 times)has risen from $1.10 in May 2011 (before the ban) to $1.31 in February 2011
  • Fiksu says its own platform delivers loyal users typically for less than $1 and some as low as $0.45

App promotion networks

flurry app promotion

 

 

 

 

 

If you want to promote your app then there’s a number of specialist app promotion networks you can approach.  Following the shift away from incentivized installs these networks are using a number of different approaches to drive app downloads ranging from moving incentives outside of iOS SDKs, using video promoting an app instead of actual app downloads and developing more non-incentivized formats such as interstitials and rich media. Here’s a list of some of the most prominent mobile app promotion networks:

TapJoy

TapJoy was arguably the biggest provider of incentivized downloads, and its business was hit hard by Apple’s ban. The company has since migrated its incentive network outside of the app store and onto the web. The principle is exactly the same as TapJoy’s previous offering, but because developers don’t install the SDK into their apps, Apple cannot really interfere in the process (though the platform is in a beta phase and Apple’s response remains to be seen). In order to bolster its incentivized service on Android, TapJoy has created a $5 million fund to help developers port their iOS app over to Google’s OS. So if you already have an iOS app, then it may be worth your while to get in touch with TapJoy.

Fiksu

Fiksu has gone down a similar route to TapJoy. The company has developed an incentivized network that circumvents the App Store, letting users sign-up to a web-based platform. It works by giving users credits every time they download a promoted app, these credits are then turned into iTunes gift codes, which can be used to purchase paid apps.

W3i

W3i has now shifted to a non-incentivized model, where developers have access to a cross-promotion platform dedicated to mobile games. While W3i’s platform doesn’t reward users for downloading apps, it does provide limited offers and gives developers a variety of ad display options – think of it as a premium ad network dedicated to mobile games.

Flurry

Flurry offers its AppCircle service to developers, which is similar to W3i’s platform, offering non-incentivized downloads. Flurry claims its network is able to increase downloads by using its detailed analytics to recommend relevant apps within other apps the consumer is using.

Applifier

Applifier offers a non-incentivized platform for iOS and Android users, focused entirely on games. Developers can promote other publishers games via banner ads embedded into their pause screen, or via interstitial ads. Applifier’s USP is that developers do not pay for users. When a publisher sends a user to someone else’s app, that publisher will receive a new user – for free. Applifier makes its money by serving paid ads next to the cross promotion ads.

AppBrain

AppBrain offers two Android-focuses services, one is a offer-wall platform that delivers non-incentivised app promotions, the other is AppBrain’s own app store (which is downloadable from Google Play). The app store provides regular app recommendations of the best apps in Google Play. AppBrain says its lack of an incentive-driven approach results in more valuable users, as they will only install the app if they are interested in it.

ChartBoost

ChartBoost offers three non-incentivised ways to promote your app. The first is a platform that allows you cross promote apps within your own network (obviously, this only makes sense if you have more than one app), the second allows you to form direct deals with other publishers (letting you set the cost per install, or arrange an install exchange model) and the third is paid advertising on ChartBoost’s network, where you’ll pay either on cost per click or cost per install. ChartBoost lets developers set-up internal cross promotions and direct deals with publishers for free.

G6pay

G6Pay used to be a big player in incentivized downloads, but has now gone down a similar route to W3i , offering a non-incentivized app promotion platform, where iOS developers can cross-promote apps via interstitial ads and pay per download.

App promotion agencies

App promotion agencies are essentially marketing agencies that focus exclusively on promoting apps, usually by combining a number of mobile marketing strategies, PR and media relation services, SEO and social media services. There are plenty of agencies out there, but you may want to check out the ones below:

ComboApp – App promotion agency based in Vancouver, Canada with offices in Chicago. Offers social media promotion, PR and more.

AppPromo – Full service marketing agency that focuses on app promotion. Based in Toronto, Canada.

ProAppMarketing - App promotion agency that handles PR, social media development, monetisation and research and analysis. Based in London. 

Apps Marketing Mobi - Full-service app promotion agency based in Israel. Offers monetisation, app marketing and app store optimisation.

What services do app promotion agencies typically offer?

Social media: Social media is a powerful marketing tool for nearly every sector but given the amount of crossover between people using social media and those using smartphone apps, it is particularly important for app developers. Promoting your app via social media can involve anything from running ad campaigns in Facebook, to simply rolling out a Twitter feed and building a list of followers.  However, the most successful use of social media for app promotion is where it is embedded within the app or game itself.  For example, Draw Something by OMGPOP has used social media to great effect by making it easy to find friends to play on Facebook.  Other apps including Foursquare and Run Keeper have also been effective in using Twitter to broadcast in-app activity.  A good app promotion agency will advise on how to develop this type of viral effect.

SEO/ASO: If your app targets a particularly searchable niche, then you may want to deploy n search engine optimised website, targeting relevant keywords, to capture search traffic. Another aspect of SEO, perhaps even more important, is SEO for app stores (sometimes called ASO). This is an area still very much in its infancy, but most app promotion agencies will be able to keyword optimise your app store page to ensure the right users find you.  The days when you could easily use tactics such as keyword stuffing in the appstores are gone, but it is fair to say that mobile appstore search is still fairly unsophisticated so agencies who know a bit about ASO can be very useful.   MobileDevHQ offers an ASO tool that you can download and try out for free.  Appcod.es has also recently launched a tool to help with appstore SEO.   Just remember, unlike Google keyword information, ASO search volumes are estimate from third parties and may not be completely reliable.  The presentation below from Appcod.es is worth a read to get an overview of appstore SEO.

AppCod.es – app store marketing toolbox

View more presentations from Tomasz Kolinko

Media coverage: App promotion agencies will conduct typical PR activities, such as drafting press releases, coming-up with relevant media lists of journos and bloggers to contact, and trying to generate coverage through news. Many app promotion agencies will make guarantees such as ensuring your app gets reviewed X number of times by the press, though take such services with a pinch of salt because anyone can set-up a blog and review apps – the only publications that are worth targeting are the ones that are actually trusted by their readership.  There are a huge range of app review blogs around these days however, and a good agency may have established relationships or a long list of blogs to contact which should help with getting coverage.

App placement guarantees: Some agencies will guarantee you a placement in the Top Apps categories on app stores. Agencies will likely use a combination of the above strategies, along with app promotion networks, to achieve this. However, as we mentioned at the top of the article, the practice of guaranteeing chart placements came under some scrutiny last year, after it was revealed that companies were using fake iTunes accounts to generate downloads. So proceed with some caution

Mobile ad networks

Premium and blind mobile ad networks remain one of the most popular ways to promote apps. It’s generally thought that, while generating users via mobile ads is more expensive than incentivized networks, the value of the user (the ARPDAU) via mobile ads is higher. There’s a multitude of networks out there that provide everything from simple banner ads, right the way through to video ads and rich interactive ads, displayed in mobile sites and apps.  Some mobile ad networks are very well set up for promoting apps, and will allow developers to cross-promote apps or games within the network in exchange for running ads.  Check out our guide to mobile ad networks for more information.

Mobile Marketing and Media Buying Agencies

mobile marketing and advertising agencies

 

 

There are also a number of mobile marketing agencies focusing on mobile app promotion to some extent.  For example, Fetch Media in the UK and US carries out app promotion for a number of leading brands and games developers.  Other specialist mobile ad buying agencies include Mobiclicks in South Africa, and Mobile Shakers in the US. An agency will benefit from economies of scale in buying mobile advertising, and will also have close relationships with the ad networks. A good agency will also be able to manage the complex process of running and optimizing mobile ad campaigns more effectively. This is particularly useful following Apple’s depreciation of the UDID that was used to track mobile app downloads, an agency will be able to help track mobile app downloads using alternative methods.  Typically a mobile agency will require a certain level of minimum spend, this is typically $10k per month at least, and more generally, closer to $30k per month.  However, for developers with an established app or successful game this is well within reach.   You can find more agencies in our list of mobile marketing and advertising agencies.

To sum up…

There is still a big problem when it comes to discoverability on the App Store and Google Play. Nevertheless, despite Apple’s decision to ban incentivized downloads, the app promotion industry is back on its feet and much more diversified, with different networks approaching the problem with different solutions. It could also be argued that the industry is more healthy given the fact that incentivized downloads generally produces low value users. It’s not perfect, but with the right combination of traditional promotion techniques and more specialised solutions, any budding app developer should be able to get his or her app noticed. What happens after that is down to how good your app is!

Admobix – mobile affiliate competition – win an iPad!

Posted on April 16th, 2012 by admin

Ok the guys at Admobix have an interesting mobile affiliate competition on at the moment.  If you generate $10k in either April or May you get a free iPad:

Free ipad Competition

 

 

 

 

 

 

 

 

 

This is a great deal for lots of different types of mobile businesses:

  • online affiliates and media buyers – this is a great incentive to give mobile a go over the next couple of months and see if you can generate some revenue on mobile
  • mobile app developers and publishers – why not use your unfilled inventory for CPA ads and earn some revenue from them?  or could a CPA model deliver higher revenue than your existing CPC mobile ad network?
  • sites with lots of online traffic – have you tried monetising the page views you deliver to mobile devices properly yet?
Admobix have some good offers on at the moment that are really converting and there’s some affiliates out there killing it on their platform.  Admobix have some great affiliate managers as well and they’re really good at helping you develop your campaigns with them successfully.   So go register for the competition and win your iPad! 
  • Posted in Blog
  • Comments closed

Sponsormob Mobile Marketing Tips – Best Practices for Buying Mobile Traffic

Posted on April 16th, 2012 by admin

sponsormob

 

 

 

Sponsormob Mobile Marketing Tips – Buying traffic: Best Practices

This is a guest post from the guys over at sponsormob sharing their tips on mobile marketing.  You can find their previous post on getting started in mobile affiliate marketing here

In affiliate marketing, it really is all about the traffic. The types of traffic you purchase and send to your offers will affect how well a campaign will convert and ultimately turn a profit. Generally, poor quality traffic (yes, the cheap stuff), doesn’t convert well and will not bring in big profits. In this sense, you get what you pay for.

On the other hand, higher quality traffic tends to convert much better but will cost you more money at the same time. Ideally, you will strive to find a balance between the two, finding traffic that is high quality and converts well but is not so pricey that it leaves you with less than profitable campaigns.

When deciding which traffic to buy and direct to an offer, the first step is to look closely at the offer, making note of any traffic restrictions. Sending the wrong traffic to an offer will cost you money. Something else to keep in mind is that the cheaper traffic sometimes has adult traffic, which is generally not allowed. Many offers restrict adult traffic, so this is something to really pay attention to.

The next step is to look carefully at different ad networks to see where you can purchase your traffic. Affiliate forums are a good place to find out which networks are working well from fellow affiliates. When choosing networks, make sure you look for traffic with good prices and with extensive reporting tools so that you can best optimize campaigns.

Once you have researched which networks have the right type of traffic for the offer (or offers) you have selected, you will need to run test campaigns. Test different traffic sources using various reporting tools to analyze the results and optimize your campaigns. Being able to analyze your results is one of the most important aspects of affiliate marking.

Use these tools to run tests with different operating systems (OS), carriers (making sure that it matches the offer), and bid prices. Then use the tools available to determine which combination of OS and carrier produces the highest converting campaigns that are profitable. In the end, there is some trial and error involved, and you will have to spend some time and money to see what gives you the best results.

When you find campaigns that work well, gradually increase your budget to scale campaigns and adjust as needed. Once you’ve found something that works, stick with it, try to optimize it the best way possible and watch your commissions growing from day to day!

Sponsormob is an international conversion provider for the mobile web. Founded in 2006, Sponsormob helps advertisers and agencies gain reach with highly targeted mobile-ads using data-driven technology. It also offers publishers strategic integration opportunities matched with a variety of attractive mobile campaigns now available. Sponsormob offers affiliates appealing offers amd unique, in-house tracking.

Related articles

Carnival of the Mobilists over @tegointeractive

Posted on April 13th, 2012 by admin

If you haven’t already, don’t forget to catch up with the Carnival of the Mobilists over at Tegointeractive.   There are articles covering a load of great mobile topics including why the Windows phone is here to stay and mobile UX.  So go check out the Carnival of mobile blogging over at Tego Interactive.

 

 

  • Posted in Blog
  • Comments closed

The Best Mobile App Developers Directory

Posted on April 12th, 2012 by christopher

The 2012 best mobile app development companies

Finding a quality mobile app developer is hard.  So, welcome to the mobyaffiliates 2012 list of the World’s Best Mobile App Developers. We’ve researched, filtered and structured a short-list of the most renowned, and promising, iOS, Android, BlackBerry, Windows Phone 7 and HTML5 dedicated app development studios, worldwide.  This app developer directory is still very much a work in progress, and we’re open to suggestions, so if you have a developer you’d like to recommend, please do contact us and let us know why they should be included.

Update – thanks to @technokitten of Mobile Monday London and others for the new suggestions.

You can grab the guide from this blog post or view or download it as a presentation from scribd below or slideshare down the bottom.

Mobile App Developers Guide

UK mobile app developers

Grapple Mobile – Award-winning mobile development agency based in London, with offices throughout Europe and the US. Worked with clients such as Xbox, BT and Adidas.

Somo Global – major mobile app developer as well as acting as a full service mobile marketing agency

Future Platforms – Brighton-based and well established mobile development agency with a stellar client list and world class technical and design credentials

Ribot – highly respected mobile app development and design shop with an award winning rosta of previous projects including for Tesco and other major brands

Paperbag – reported to be “lovely guys” developing mobile apps out of London and Belfast.

Ustwo – East London based mobile app developer behind major apps including Barclays Pingit as well as in-house successes such as Mouth Off

Hedgehoglab – the North of England’s best post-PC development house with a string of major clients

Mippin – Claims to be world’s largest app developer and publisher. Mippin offers both bespoke app development and an app creation platform to clients.

Gospelware – Mobile app and mobile game developer based in Gateshead, UK. Gospelware develops across Android, iOS and BlackBerry platforms. Clients include Disney, Cravens and GameHorizon.

Italian Recipes app, by Golden Gekko

Italian Recipes app, by Golden Gekko.

Episty – London-based software company that focuses on mobile app and web app development. Clients include BT, Food Kingdom and ArtsThread.

Other Edition – Mobile development company that focuses on creating digital magazines for the iPhone and iPad.  Clients include magazine brands such as Dazed and Confused and V Magazine.

Mubaloo – Bristol-based mobile app developer that specialises in creating bespoke business apps for corporate clients, such as NHS, AXA and William Hill.

PocketApp – Cross platform smartphone app developer based in London, with offices in India. Clients include BBC, Sky, Vodafone and Samsung.

Golden Gecko – Award winning app developer base in London. Golden Gecko claims to produce more apps than any other developer. Clients include O2, Volkswagon and Unilever.

Simon Judge – Android-only developer based in Surrey, UK. Clients include Philips, Oracle and Sony Ericsson.

Copper Mobile – UK developer, with offices in the US and India, which supports iOS, Android and Windows Phone development. Clients include Cisco and the US Army.

SnApp – UK developer that focuses on creating apps for businesses. Has worked with Tesco, HMV and Waterstones.

Portable Pixels – London-based iOS and Android developer, responsible for the popular Hatchi virtual pet game. Clients include Audi, Alfa Romeo and Wallpaper magazine.

Mokaza – London-based app development team, responsible for iPhone apps SuperDoc, WordBlox and Instabam.

Bluemungas – Edinburgh-based iOS and Android developer. Clients include The Co-operative and rock band The Proclaimers.

Create Digital Media – iOS and Android development team based in Kent responsible for a number of featured iPhone apps. Has worked with travel brands Belle France and Alan Rogers.

Red Ninja – Liverpool-based cross platform app developer that focuses on augmented reality and location-based applications. Clients include Slazenger and TicketLine.

Streamba – Multi-platform smartphone app developer with offices in Glasgow and London. Developed apps for Moviecom.tv, Atlantic Fast Food and Peterson SBS.

The App Factory – Multi-platform app developer, based in Manchester, that focuses on the Android platform. Developed popular apps such as Facebook Pro and Find Phone.

Common – Award-nominated Android and iPhone app developer based in Huddersfield. Clients include Moonpig and HTC.

Gourmet Pixel – iOS-only developer responsible for a number of award-winning apps. Clients include Electronic Arts, Virgin and Shakeaway. Based in Berkshire.

Waracle – Mobile app developer based in Dundee, Scotland. Clients include Virgin Atlantic, NHS Scotland and the Scottish Football Association.

Chelsea Apps Factory - West London based apps production company, working with leading brands and media companies

European mobile app developers

Mobail Apps – Corporate app iPhone and Android app developer based in Madrid, Spain, Clients include Telefonica, Palladium, and Barcelo.

MAD Ideas – iOS, Android and web app developer based in Madrid, Spain. Has developed a number of transport-related apps for clients, including MADbus, RAEplus and BCNbus.

La Fapptoria – Barcelona-based developer covering iOS, Android, Windows Phone and BlackBerry apps. Has developed apps for El Mundo, Real Valladolid CF, and Sara Lee.

El Mundo app, by La Fapptoria

El Mundo app, by La Fapptoria

DuoApps – iOS and Android developer based in Corsica, France. Has developed apps for a range of clients including Gizmodo, Menly and French magazine Marianne2.

KickYourApp – Paris-based app developer that uses a middleware development platform to create promotional apps for brands. Clients include EuroSport, Relais & Chateaux and Sprite.

Magic Apps – Android, iOS and Samsung Bada app developer based in Suresnes, France. An official Samsung Bada partner.

iD Apps – Multi-platform developer based in Boulogne, France. Clients include spirit brand Pernod and catering service Centrale De Reglement Des Titres.

greenrobot – Android app developer based in Berlin, Germany. Developed popular apps such as QuickSearch, GroovyMovie and PreisScanner.

MobileJuice – App developer based in Belgium. Develops apps across iOS, Android and BlackBerry and for clients such as Nokia, BMW and Red Bull.

EdgeLabs – Windows Phone, iOS and Android developer based in Lisbon, Portugal. Clients include Samsung,  LG and Portugal’s transport body Metro do Porto.

Nordic Mobile App Developers

Boost – mobile web focused app developer based in Norway

Crystal Code - iOS developer based in Stockholm, Sweden. Offers both iPhone app development and mobile enterprise development. Clients include Puma, McDonalds and Pacifico.

Vitamin Interactive - Based in Malmo, Sweden. Produces mobile apps for iPhone and Android for client such as Sony Ericsson, O2 and Vodafone.

Plexical - App developer that focuses on HTML5 web-apps that are cross platform compatible.  Based in Goteburg, Sweden

Eastern European Mobile App Developers

Miquido - a mobile apps studio based in the heart of the beautiful city of Krakow, Poland, working for international and Polish clients across IoS, Android and mobile web

Next Root - Romanian app developer based in Timisoara. Works across Windows Phone, iOS, Android and HTML5 Platforms.

4mobile - Android and iOS app developer based in Prague, Cezch Republic. Worked with brands such as Samsung, Hallmark and Glu.

USA mobile app developers

Applico – Award-winning app developer, and mobile consultant, based in New York. Works across BlackBerry, Android and iOS plattforms. Clients include Toshiba, General Motors and NBC.

WillowTree Apps –  One of the largest app developers in the USA, working across iOS, Android, Windows Phone 7 and BlackBerry platforms. Apps include Double Dream Hands, Fearless Flowers and Catch 21. Based in Charlottesville, VA.

Bank Rate Calculator, by Applico

Bank Rate Calculator, by Applico

XCube Labs - Multi-platform app developer based in Dallas, Texas. Has developed over 400 apps, including Tap Zoo, iTarot, and Health Assist.

YMedia Labs – Award-winning app developer based in San Francisco. YMedia Apps include eCorner, Gootnau and Alpha Writer.

Mobisoft – Android, BlackBerry and iOS app developer based in Houston, Texas. Has developed over 130 apps across the Android Market, BlackBerry World and App Store.

ArcTouch – San Francisco-based app studio working across iOS, Android, Windows Phone and BalckBerry platforms. Clients include Walmart, Honeywell and CBS.

Artyllect – San Francisco-based app developer with over 70 apps across Android, iOS and BlackBerry. Clients include IBM, TrendMicro and Intel.

Mozzapp – iOS and Android developer based in San Francisco. Combines onsite design with offshore development. Clients include MTV and The abc network.

Duff Research – Mobile app developer based in San Francisco, working across Android, iOS and Amazon’s Kindle. Clients include Adidas and TiVo.

DoubleDutch – San Francisco-based app developer that specialises in creating geo-social enterprise apps for businesses. Clients include Adobe, HP and Cisco.

Tiny Mobile – iOS, Android and Windows Phone app developer based in San Francisco. Developed the apps Ace Coin Bulldozer and Ace Slot Casino.

Cosmic Cube – San Francisco-based developer specialising in white label productivity and entertainment apps on iOS and Android.

Tierra Innovation – iOS, Android and web developers based in New York City.  Developed apps for The New Yorker and Napster.

Appital – New York-based iOS, Windows Phone and Android developer that specialises in enterprise, location-based and consumer-facing apps. Clients include SeaWorld and Central Park.

Tendigi - iOS developer based in New York. Developed apps for Ford, IBM and Estee Lauder.

Maag Studios – New York-based developer with offices in India. Developers for iOS, Android, Windows Phone and BlackBerry platforms.

Two Bulls – Award-winning app developer that specialises in augmented reality. Has worked with clients such as CocaCola, Sesame Street and Deloitte.

Ubermind – Seattle-based app developer that works across iOS and Android. Clients include AmTrack and Alaska Airlines. Backed by Deloitte.

Pixel Lab – Seattle-based developer that specialised in Windows Phone and HTML5 platforms.  Responsible for porting Cut The Rope to HTML5 and Evernote to Windows Phone 7.

 

Canadian mobile app developers

Flowfinity – Enterprise app development platform based in Vancouver, Canada, enabling business to create their own apps. Clients include Heinz and Bacardi.

WhereCloud – iOS and Android app developers based in Montreal. WhereCloud boasts its apps have generated over 3 million downloads. Clients include Yellow Pages, LCG Medical and ShopWise.

Spark Platform – iOS and Android developer based in Ottawa, but with offices in Algeria and France. Clients include ClubMed, Algeria Post and The National Bank of Greece. Also offer mPayment solutions.

MindSea - Canadian iOS and Android app developer based in Halifax. Apps include PocketBooth, Masterfile and Post Media Newspapers.

FingerFood – iOS, blackBerry and Android developers based in Port Moody, BC. Developed popular apps such as the Black Friday shopping app and Snog Marry Avoid.

Ripe Apps - Toronto-based iOS and Android developer that offers a profit-share funding model for apps. Clients include Bank of Montreal and Chorus Entertainment.

Szello – App developer focusing on iPhone and BlackBerry development. Developed the popular Keep Up game and the video app for TED. Based in Ottawa.

 

Australia/New Zealand mobile app developers

OutWare – Award winning iPhone, Android and iPad developers based in Melbourne, Australia. Developed apps for major brands such as Visa, Penguin Books and Sensis.

NextFaze – Develops iPhone, iPad and Android apps, with a focus on apps for festivals and events. Clients include The Field Day festival and Toyota. Based in North Adelaide, Australia.

Secret Lab – Multi-platform app developer that specialises in smartphone games, such as Day of the Tiki and Heroes of the North. Based in Tasmania, Australia.

Appiphany – iPhone and Android app developer based in Melbourne, Australia. Developed apps such as Live Scene, Faces & Places and City Tag. Offers joint venture app funding model.

Wave Digital – iPhone, Android and Windows Phone developer based in Melbourne,  Australia. Clients include Spec Savers, AXA and Australia Post.

iApps – Multi-platform app developer based in Maloolaba, Australia, with offices in India. Develops both enterprise and consumer apps, including Pokemaker, Flight Box and iHeard.

Moa Creative – App developer based in Auckland, New Zealand. Develops iOS, Android and Windows Phone apps for major brands such as AA, 3 News and Air New Zealand.

Smudge Apps – iPhone, Android and Windows Phone developer based in Christchurch, New Zealand. Has developed over 100 apps for clients such as Vodafone, Yellow Pages and Grolsch.

 

Asian/Middle Eastern mobile app developers

Robosoft – Award-winning multiplatform app developer based in Udupi, India. Robosoft mainly focuses on casual game development and developed titles Ranch Rush and Pipe Mania.

Vxtindia – Mobile Development company based on out of Pune, India, with a track record of producing high quality apps and games

RapidSoft - India-based app developer, with New York offices. Works across all major mobile platforms. Clients include the Australian governement and India’s national highway regulator NHAI.

Gravity Surf, by Synqua

Gravity Surf, by Synqua

Sourcebits – Bangalore-based app developer, with offices in New York and San Francisco. Offers app development across all mobile platforms, as well as Facebook and web apps. Clients include Coca Cola and blog Boy Genius Report.

Synqua – Mumbai-based app developer that focuses on producing mobile games for clients and the Synqua brand. Apps include Lugage Mania and Gravity Surf.

WINIT – Cross-platform app developer headquartered in Hyderabad, India, with offices in New York and the Netherlands. Clients include Jet Airways and Cisco.

Divum – Multiplatform app developer based in Bangalore, India. Has created apps for a number of global clients including ESPN, Yahoo and MTV.

iAuro – Android and iOS developer based in Maharashtra, India, with over 50 apps published across the App Store and Android market, including MS Portfolio, Peak Meetings and PhonePhix.

Appio – New start-up app developer based in Singapore, with offices in Vietnam and the UK. Focuses on enterprise apps, for clients such as Smart Finance and Truffle Net.

Data Calibre – iOS developer based in Kuala Lumpar, Malaysia. Apps include BusyBee, Social Reminders and Baby Booth.

Ono Apps – Israeli app developer working across iOS and Android platforms. Apps include Mix-Tones, Guinness’ official app and Fitango.

Zemingo – iOS and Android app developer based in Israel. Apps include Dit It!, Coffe Call and Seembee.

iPhSoft – Israeli iOS app developer that specialises in iPhone games. Clients include AT&T Red Sprite Studios and Adventure Soft.

Gini Apps – iOS-only developer based in Israel. Clients include Hyundai and Poker Radar.

[slideshare id=12832899&doc=mobileappdevelopersguide-mobyaffiliates-com12-05-07-120507110106-phpapp02]

LinkedIn mobile ads – what you need to know

Posted on April 3rd, 2012 by christopher

linkedin mobile ads

 

 

 

 

Following the announcement back in February, LinkedIn is all set to follow Facebook’s lead and introduce  ads across its mobile app. The social business network has so far revealed little information on how it will work ads into its platform – indeed, the service was expected to launch last month, but has not yet materialised – however, mobile ads on LinkedIn open-up a number of opportunities for advertisers to exploit.

Linkedin has huge potential on mobile given it’s strong mobile traffic and usage:

This is a huge wave of new mobile advertising inventory coming and it’s vital to understand what sort of impact it might have on the market.   So what can we expect when LinkedIn’s mobile ad offering launches?

LinkedIn’s strengths as a mobile platform

linkedin mobile appHighly targeted

Perhaps the biggest benefit LinkedIn’s mobile ads will have over Facebook is the ability to serve to a focused user-base of professionals, potentially facilitating much more effective and targeted messages from brands. Given that LinkedIn is used for very specific purposes, such as looking for jobs, networking with other professionals, and looking-up information on companies, it has also been speculated that its user-base will be more susceptible to mobile ads than Facebook’s or Twitter’s.

Big potential for local

As we explained in our post concerning Facebook mobile ads, the next few years will likely see an explosion in hyper-local mobile advertising and – like Facebook – LinkedIn is a prime position to exploit this trend. There’s big opportunities in, for instance, targeting large groups of professionals who are attending industry conferences. Any local businesses in the area of big conferences can take advantage of the influx of people checking LinkedIn on an hourly basis, driving them to local promotions. Enterprise services can focus on relevant gatherings, while marketers could use such events to collect marketing data on specific industries. Local mobile ads on LinkedIn could also play a big role in targeting job-seekers and employers, even to the point of targeting ads to employees at a particular company.

Targeting influence

One of the most alluring benefits to LinkedIn’s mobile ads will be the option to pinpoint ads towards influential groups of individuals across companies and industries, such as CEOs, CFOs, CIOs etc. Such a demographic may typically be hard to reach due to their busy schedules, but mobile ads, especially across a professional network such as LinkedIn, could really drive engagement amongst this group. Anyone offering enterprise services could therefore have a reliable conduit to reach the key decision makers within large corporations.

Which advertisers will benefit most?

 

Linkedin mobile ads appJobs industry

The recruitment industry will arguably be in the best position to benefit from LinkedIn’s mobile ads. Not only will recruiters have access to a mobile user-base of career-minded professionals, they will also be able target hyper-local jobs ads to users attending recruitment drives, or target specific geographical areas of industry such as Silicon Valley.

Luxury brands

It’s no secret that luxury brands have been enjoying a boom in business since the economic downturn. While most consumers are holding back spend, high-level executives are earning more than ever and spending their money on extravagant products and services. With LinkedIn luxury brands can target such individuals – who typically lead busy lifestyles and could be more engaged with mobile messages – while they’re on the move (or on their luxury yachts…).

Conference industry

Being able to target specific industries and reach busy decision makers – and potential speakers – via mobile could prove highly effective for those working in the conference production industry. Conference producers could also potentially use LinkedIn to advertise marketing data surveys and other industry-specific promotions.

Enterprise services

It goes without saying that any company offering enterprise B2B services will be keenly eyeing-up the potential of LinkedIn’s mobile ads. Again, the option to target by industry and to target industry conferences – where decision-makers are already in the mindset of talking shop – could be very beneficial. Any app developers creating industry-specific apps, or enterprise apps in general, could also expect high conversion rates.  Expect to see the lead generation business hop onto Linkedin mobile ads as soon as they are launched.

What type of mobile ads can we expect from linkedin?

Linkedin offers a couple of different advertising options on it’s main online site.  There are ads with a picture and image which are offered on a self-serve basis either on a CPC or CPM model.  If you look at the format it’s pretty clear these could be easily replicated on mobile almost as they are given their small size.  Linkedin say they are testing ad formats at the moment so we can probably assume one of the options is going to be something very similar to the current online model below.

linkedin mobile ads

 

 

 

 

 

 

 

 

Typical click-through’s are very low at around 0.025% and cost per click usually backs out around the $2 mark, but can easily hit $4-5.  So, if this model is replicated on mobile it’s going to be very expensive compared to existing mobile ad solutions with CPC’s typically ranging as low as $0.05.  However, the targeting linkedin offers is where it justifies these high prices – you can target by job title, group membership, geography, industry sector and company to deliver a highly focused ad buy.  This is something that mobile ad networks signally fail to deliver right now with demographic targeting on mobile still in its infancy.  So, for the right advertisers the high potential price points could still be worth it.

So – Linkedin mobile ads could potentially be very effective for certain types of advertisers.  To date, mobile advertising has been very focused on the consumer sector, but linkedin ads could unlock a wave of new potential and growth in the B2B and professional spaces.  As always, the first people to experiment with and understand a new mobile ad network can generate a lot of value so it’s worth keeping an eye out to see when and how Linkedin launches its mobile ad platform.  We’ll be tracking this closely here at mobyaffiliates of course so look out for more from us as it happens.

 

Carnival of the Mobilists @mobilegroove

Posted on March 30th, 2012 by admin

The Carnival of the Mobilists is over at the Home of the Carnival this week with the Keeper of the Tents, the world’s top mobile analyst Peggy Anne Saltz hosting the proceedings.

There are posts from Tomi Ahohen, Wapple, Chetan Sharma and more covering Nokia, mobile web development and reviewing mobile apps and sites.

So head on over for a great mobile blog carnival.

The end of UDIDs – what it means for mobile advertising

Posted on March 28th, 2012 by christopher

 

 

 

 

 

According to reports, it appears that Apple has conclusively pulled the plug on the use of UDIDs to track iOS users. This of course should come as no surprise, as the iPhone manufacturer announced it’s intention to phase-out the identifiers in August last year due to user privacy concerns. Nevertheless, now that the UDID train has officially reached its final destination the mobile ad industry is being pushed wide-eyed onto the platform, wondering where to go next.

So what are UDIDs, how will this affect mobile advertising, and what are the alternatives?

What are UDIDs?

A UDID is an alphanumeric string that is attached to each iOS device. The majority of mobile analytics revolves around the UDID in order to capture conversion data that tells advertisers how users are engaging with ads. It is a permanent, universal, identifier of a device and is therefore very useful for advertisers when it comes to tracking what users are doing, especially when that tracking takes place between multiple ad company partners.

Why does Apple want to stop UDID tracking?

Apple is primarily concerned with preventing backlash over user privacy, especially following the recent investigation by US congress on how iOS developers collect user data. The UDID could potentially be used to identify a person in the real world.

Who is this going to affect?

Firstly, this isn’t a retroactive policy, it only applies to new apps being submitted to the App Store. In terms of the bigger picture, Apple’s decision could effect nearly everyone in the mobile ad ecosystem – from ad-networks to developers. The mobile ad industry is already struggling to provide advertisers with a robust user tracking solution, comparable to the traditional online space, and this is largely believed to be the main issue holding back mobile ad spend. Apple’s decision, in the short term, could therefore see the value of developer inventory on iOS devices drop as tracking becomes more difficult.

When it comes to simple developer/publisher relationship the demise of UDIDs won’t be felt too strongly, the real problem comes with bi-lateral ad partner relationships, where there is a need for a universal ID to track users across multiple publishers.

So in the long term the mobile ad industry needs to pull up their bootstraps and devise an effective universal replacement for UDID. But more immediately, ad-networks, analytics companies and ad agencies need to quickly work-out a new tracking solution to their customers.

There are a few solutions on the table:

  • MAC Address – This is an ID generated at the hardware’s WiFi access point. However, the MAC address raises the same (or potentially worse) privacy concerns as the UDID and is an unlikely contender in the long run.
  • CFUUID – The Core Foundation Universally Unique Identifier is the UDID replacement that Apple itself recommends developers adopt. The CFUUID is generated when the app requests it from iOS. But unlike the UDID, it is not permanent and can be deleted, which could create problems when a users wipes/restores their phone.
  • OpenUDID – OpenUDID is an open-source initiative started by AppsFire in August 2011 to develop a replacement for UDID. However, as it’s a global identifier of a device, some have argued it faces exactly the same privacy issues as the UDID.
  • SecureUDID – SecureUDID is the most recent initiative to replace UDID. Like OpenUDID it is open-source, but it places more emphasis on user privacy by preventing different developers from accessing the same UDID as another developer. It also features a user opt-out mechanism.
  • Propriety solutions – There are a number of companies, such as Openfeint and MobileAppTracking, that use their own proprietary solutions and you can expect many more to roll-out in the coming weeks. Ad-network MobFox has been quick to develop its own mAdtrackr solution as a stop-gap measure, while the industry reaches consensus on a UDID alternative and MobileAppTracking, goes as far as to say its ‘fingerprinting’ method is just as effective as UDID anyway. However, unless Apple backs a new standard, such fragmentation of tracking will mean there’s no universal solution that allows ad partners to effectively work together.

Opportunities

While Apple’s decision to drop UDIDs has cast a grey cloud over the mobile industry, there might be a silver lining.

Cookies

StrikeAds’ Michael Dewhirst argues that – irregardless of Apple’s recent decision – UDIDs were never that great in the first place and what the industry really needs is to revert back to cookies in order to track users.  Strikead claim that cookies are workable on mobile and it just requires the advertiser, agency and media to understand and utilise them properly. Could the elimination of UDID could finally be the catalyst for the wide-spread adoption of mobile cookies? Benefiting advertisers and privacy-conscious regulators and users alike?

Winner takes all?

As mentioned there are a number of proprietary tracking solutions out there and more are likely to be developed. This could spark something of an arms race, spurring innovative companies to develop their own potentially lucrative alternatives to UDID, and possibly creating even more effective solutions.

Letting go of tracking

What if we’ve got it all wrong and forcing an traditional online tracking approach to the mobile space is just never going to really work? That’s the idea offered by ThinkNear’s Eli Portnoy, who argues that in order to maximise ROI advertisers have to let go of traditional ideas about tracking. Cookies won’t work on mobile, not only because of technical issues, but because mobile browsing habits are totally different to online browsing. Instead advertisers need to focus their efforts on localising their message and take advantage of mobile biggest strength – portability. Now that tracking has become even harder on mobile, will advertisers be pushed toward local solutions?

HTML 5

Could Apple’s decision to drop UDID’s come back to haunt it? Numerous developers are eyeing up the potential of HTML5 as a way to circumvent the App Store, bringing apps directly to users from within the browser. When it comes to advertising, HTML5 will offer brands a rich and scalable solution. HTML5 could also provide a more effective tracking as the app store and the app are no longer native to the device and can read the cookie content stored in the browser – avoiding stuff like this.

So – in the short-term mobile advertisers and app developers are going to face some problems tracking downloads and installs.  With no universally agreed alternative, it’s going to be even harder to make sense of the ROI of mobile advertising.  Mobile advertisers, developers and affiliates need to keep an eye on the new solutions emerging and start testing them out to remain competitive.

 

  • Posted in Blog
  • Comments closed
  • Tags:

Draw Something – Usage Statistics and Revenues

Posted on March 27th, 2012 by admin

draw something usage statistics and revenues

 

 

 

 

 

 

 

 

So Draw Something has become something of a sensation after its maker OMGPOP sold for $200m, the buzz even eclipsed the launch of Angry Birds Space.  Why? – well the numbers are just so amazing.  This is sure to be a case study in a thousand presentations and conference speeches for the next year!   So here’s a run-down of the main numbers:

Draw Something Usage and Download Statistics

  • 1.2 million downloads in the first 10 days
  • 20 million downloads in first five weeks
  • 1 billion pictures drawn per week
  • 15m Daily Active Users (DAU)
  • Growing daily active users by 6m per week at peak
  • Daily Active Users (DAU) 15m
  • Monthly Active Users (MA) 27m
  • 50m downloads to date

Draw Something Revenues & Financials

  • 0 spent on marketing after the apps first week
  • generating $250,000 in revenue per day
  • The ad-free $1.99 version number one paid app on the Apple appstore
  • Ad-funded version top position on the Free apps list in the Appstore
  • Annualised revenues of $100m
  • Sold for $210m – $180 million up front, plus another $30 million earn out
  • Valued at $1bn if they had waited by the CEO of the mobile ad network Flurry
Draw Something User Growth Chart
draw something stats

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources:

http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop

http://gigaom.com/2012/03/21/zyngas-draw-something-audience-acquisition/

http://techcrunch.com/2012/03/21/done-deal-zynga-gets-draw-something-phenom-by-acquiring-omgpop-were-hearing-210m/

Carnival of the Mobilists @mobithinking

Posted on March 23rd, 2012 by admin

The Carnival of the Mobilists was hosted over at Mobithinking last week.  Mobithinking is a great resource for anyone working in mobile marketing and advertising and you should definitely check it out.  There’s posts on NFC, SMS marketing, the great Tomi Ahonen makes an appearance  and they were good enough to include our own mega post on mobile marketing and advertising agencies.  Anyway, go check out a brilliant Carnival over at Mobithinking.

How to boost mobile conversions

Posted on March 23rd, 2012 by christopher

 

 

 

 

 

Looking for ways to optimise your mobile site?  Tim Ash (CEO of SiteTuners.com) has posted some informative tips over at ClickZ that are well worth reading.

Ash mainly talks about the importance of not approaching mobile in the same way as desktop, as well as the importance of simplifying navigation and content.

The absolute worst thing you can do when creating your mobile site is to assume that people will visit the same pages and try to navigate the site in the same way they do when sitting at a computer. In fact, there’s probably only a fraction of your total content that needs to be included on your mobile site. Think about what your visitors might need out of your site when they’re on the go: your phone number, directions, a quick price check. Make this information easy to find with just a couple clicks.

Check out the full article over at clickz.com.

Rich media mobile ads – What they are and why you need them

Posted on March 22nd, 2012 by christopher

 

 

 

 

 

 

As the smartphone market continues to grow, so does the mobile advertising industry that’s rapidly being built around it. However, when it comes to actual brand expenditure on mobile ads, growth is somewhat lagging behind many analysts’ predictions. This is partly to do with problems relating to effective tracking and data measurement, but it’s also down to the perceived effectiveness of mobile campaigns. As many advertisers have discovered, user engagement with mobile ads is relatively low. With the former problem, advertisers simply have to wait for mobile ad analytics to further mature, but the latter issue already has a proven solution – rich media mobile ads.

 

What are rich media mobile ads?

 

A rich media mobile ad is essentially a mobile display ad that offers users a more engaging experience than the static banner advertisements that predominate on most apps and mobile websites. Rich mobile ads come in many shapes and sizes, including:

  • Banner ads that can expand when prompted, to cover more screen real estate.
  • Full-screen ads, or wrap-around ads for app or website ‘takeovers’
  • Ads that feature video or animations
  • Interactive ads that respond to tilts, shakes, touches and swipes
  • Ads that incorporate simple videogames
  • Ads that incorporate dynamic information, such as weather or location

 

Why rich media ads are important

 

When brands approach the mobile space they often do so as an afterthought to an existing campaign. This approach frequently leads advertisers toward the easiest and cheapest option – static banner ads. Regular banner ads, usually served by a blind ad network and displayed discretely at the bottom of an app or website, typically offer click through rates of around 0.5%. This may be slightly better than regular (PC-bound) online banners, but it’s becoming more and more evident that rich media mobile ads can vastly improve upon this level of user engagement.

When Google launched its new rich media ad templates (which among other features allowed brands to use image galleries, 360-degree image rotation and video), clients such as Reebok and Coldwell Banker reported much healthier interaction rates of 7% and 6%. The brand Gilt experienced interaction rates as high as 15%. Mobile ad network Greystripe, recognised as a leader in the rich media space, also claims that its rich mobile ads have delivered a CTR increase of 136% over static banner ads.

Obviously ad networks have a vested interest in promoting such figures, but the brands themselves have also reported better results when it comes to rich media. Absolute Radio was one of the first advertisers to launch a rich media mobile campaign on Apple’s iAd platform and saw it’s brand awareness increase by 10%, with the average user spending an impressive 101.8 seconds within its interactive ads. The radio station has since launched two more iAd campaigns, which revolve around a mix of in-ad quizzes and simple videogames. Last August, UK retailer John Lewis found that users exposed to its rich media mobile ads (expandable banners) were 25% more likely to remember the ad than those who saw static banners.

 

Why rich media works 

 

It’s not hard to understand why rich media campaigns are so much more successful than regular banner ads. The restrictive size of a smartphone screen means that traditional advertisements must be small and unobtrusive in order to avoid rendering an app or mobile site inoperable. But this also means they struggle to get a user’s attention. If a brand wants to engage a user beyond static banners they must deliver campaigns that are innovative, so that the user does not mind relinquishing control of their screen real estate and suspending engagement with their app or mobile site.

There are drawbacks of course. It is more expensive to run a rich media ad campaign on mobile and it also requires advertisers to think a more innovatively on how to best leverage the mobile medium for their brand. But nevertheless, advertisers need to take rich media mobile ads more seriously and the mobile ad industry needs to do a better job at promoting their worth. Given the evident increase in ROI, rich media should now form the core of any effective mobile ad campaign.

 

Mobile Ad Decay – Mobpartner Insights

Posted on March 21st, 2012 by admin

MobPartner Insights #3 – How to Deal with Mobile Ad Decay or End-User Fatiguemobpartner

This post is part of the MobPartner Insights series written by @morgancoudray

This is the third post in our series of guest posts. The first one was about Mobile Traffic Sources and the second covered how to A/B test mobile offers.

Ad decay or end-user fatigue refers to the moment when a large proportion of your segment’s end-users have seen your mobile ad creative. From that point onwards, your click through rate will decrease because most potential “clients” have been exposed to your ad.  This means you have to bid higher cost per click to get your ad shown and achieve volumes on the mobile ad networks.  Here are ways to avoid or diminish the negative effects of end-user fatigue:

  • Avoid using the default ad creative provided by the merchant – these will already suffer from ad decay as affiliates and likely the merchant themselves will already have been using these creatives to promote the offer on most of the mobile ad networks.  You can easily and cheaply get mobile ad creatives / banners developed using outsourcers on odesk and other freelance sites.
  • Using keyword-based networks such as Google Adwords, or Microsoft Advertising adCenter / Bing Mobile almost completely alleviate user-fatigue because of their nature
  • Rotating creatives  is important to reach all potential users
  • Spreading your advertisement  across many adnetworks is important. Also, I have found that putting some adnetworks “at rest” for 2 weeks can be very beneficial as it gives the inventory time to refresh and renew itself.
  • Asking the advertisers to come out with new products/landing pages.
  • Using frequency capping – some ad networks such as adfonic will allow you to limit the number of times a users sees your ad creative
  • Choosing campaigns based on geographies can play a big role in reducing the effects of end-user fatigue.  For example, if you choose to launch a US-based campaign: end-user fatigue will take much longer to reach because of the sheer size of the potential market!

This issue is rarely taken into consideration before launching new campaigns, yet it should become an affiliate marketers’ criteria.

Finally, I’d like to congratulate our development team for successfully launching our brand new website: we would love to hear more about you and would be happy to welcome onboard MobPartner.

Enhanced by Zemanta

Facebook mobile advertising will be a game changer

Posted on March 18th, 2012 by christopher

 

 

 

 

 

Last month saw social network giant Facebook finally announce its entry into mobile advertising, causing a mixture of intrigue, relief and anger. Intrigue because the last thing the mobile ad industry seems to need is more inventory, relief because according to Facebook’s IPO mobile represents an investment strategy risk, and anger because, well, that’s just the default reaction of most Facebook users to any new feature on the social network.

Facebook’s mobile ads tie into its new Premium ads solution, which allows brands to promote themselves directly in the user’s news feed, as opposed to using traditional ads that display on the right-hand-side of the page. This solves Facebook’s main problem of ads clogging-up real-estate on smaller mobile screens and also gives brands a much more visible and engaging channel.

But will Facebook be able to replicate its online success in the mobile space? It didn’t take long for Zuckerberg and Co to seriously shake-up the traditional online ad space, going from virtually nothing to one of the biggest ad networks on the internet in the space of just a  few years. According to eMarketer, the company is set to grab the largest share of online display market in 2012 for the second year running. So it’s no surprise that the mobile ad industry is watching Facebook very closely.

Will Facebook mobile ads be a game changer?

More inventory

As we mentioned above, the mobile ad industry is facing something of a demand-side crisis. Apps and mobile sites are being pumped out at a tremendous rate, but advertisers are still somewhat coy on mobile spend. So in the short term, Facebook’s entry into the mobile ad world will be sure to drive down prices for advertisers across other mobile ad networks. Hopefully this will provide the impetus for more advertisers to get on-board with mobile, and for other ad networks and mobile ad tech companies to up their game.

Location, Location

Needless to say, Facebook offers an incredible level of demographic targeting when it comes to mobile and this will surely mean that other mobile ad platforms will need to innovate in order to keep up. But Facebook’s most exciting targeting features will revolve around hyper-local ads. Borrell Associates are predicting local mobile ad spend to increase to $3.1 billion in 2013 and it doesn’t take long to imagine the possibilities a platform like Facebook opens-up. Brands could offer incentivised check-ins at local branches (‘check-in with four friends at a local restaurant and get a discount’), send  hyper-local offers once a user checks-in to a shopping centre, and push local traffic to under-performing branches by offering branch-specific deals or coupons. Facebook has the critical mass to make hyper-local mobile promotions work a treat.

Eco-system

In such a fragmented space, Facebook’s mobile eco-system offers an neatly unified solution for advertisers to drive engagement. It has everything from apps to Places, as well as Events, mobile profiles, virtual currency and push notifications. Not to mention the fact that users could seamlessly continue an ad experience from their mobile to their desktop and vice versa, with each experience able to leverage its respective strengths.

Barriers

The biggest threat to Facebook’s mobile offering in the short term will be user antipathy toward ads in their news feed. But according to some sources, Facebook’s Premium ads are seeing already 5 to 10 times higher click through rate. In the long term, Facebook may find it needs to strike a careful balance when it comes to ads becoming more location-based and integrated with other aspect of the social network. Like Google, it needs to watch the “creepiness level”. But either way, it’s hard to see Facebook’s entry into mobile ads being anything other than a success and indeed a game changer.

 

Mobile Marketing and Advertising Agencies List

Posted on March 6th, 2012 by christopher

mobile marketing and advertising agencies

The 2012 Mobile Marketing Agencies List

Welcome to our guide to the world’s top mobile advertising and marketing agencies. Here we’ve listed the best mobile marketing and advertising agencies in the UK and USA and across mainland Europe and Asia, the Middle East and Africa. Of course, this directory is still very much a work in progress and we’ve bound to have missed a few companies. So if you think there’s a mobile marketing agency that should be included on our list please contact us or add a comment below.

You can grab a presentation of the list below from slideshare below and scribd at the bottom of this page.  Download for your ipad, kindle, to read on your laptop or for printing out and using at work.

[slideshare id=12832436&doc=mobilemarketingagenciesguide2012-mobyaffiliates-com12-05-07-120507103021-phpapp02]

London and UK Mobile Marketing & Advertising Agencies

We Love Mobile – mobile ad agency that helps with strategy, design and marketing. Based in London.

Fetch Media – provides strategy, creative and media services surrounding tablets and mobile devices. Based in London.

Somo – marketing agency that specialises in delivering mobile campaigns for the likes of Conde Nast, Virgin and EA. Based in London.

Beep Marketing – mobile marketing consultancy run by Helen Keegan, creator of Swedish Beers mobile networking and other leading mobile industry events

Addictive Mobile – full service mobile marketing agency based in London, started by founders of web marketing company Modern Media.

Mobile Interactive Group – mobile services company covering marketing, advertising, UX, mobile site and app development. MIG has offices in London, Amsterdam and Belgium.

M&C Saatchi Mobile – full service mobile marketing agency based in London, working with clients such as Reebok and Mini. Was formally known as a Inside Mobile before coming under the Saatchi umbrella.

Fone Media – mobile advertising agency, headquartered in Leeds, that’s delivered campaigns for clients such as Britvic, ASDA and Sky.

Incentivated – mobile marketing services and technology company, providing everything from mCommerce solutions to location and SMS advertising.

Nimble Mobile – digital design and build agency that specialises in mobile. Based in London.

MyOxygen – marketing agency and app developer that provides mobile optimised campaigns, websites and mCommerce solutions. Worked with clients such The BBC, NHS and NME.

Mobile 5 – creative mobile agency based in London that specialises in delivering rich media ads via HTML5, has delivered campaigns for Samsung and Waitrose.

Odyssey Mobile Interactive – mobile ad agency providing creative, strategic and technical solutions. OMI has delivered a number of high profile rich media campaigns for Warner Bros.

Greenfield Media – marketing and advertising agency based in Cardiff that specialises in mobile marketing.

My Mobile Agency – planning and buying agency helping mobile service providers grow their business through distribution partnerships and mobile advertising.

Yodel Mobile - a strategically-led full service agency that offers strategy, development and delivery for organisations looking to incorporate mobile and digital strategies into their business, Yodelmobile provides mobile strategies, plans mobile campaigns, and manages implementation for UK, European and global delivery.

Fizz Mobile - London-based agency that offers mobile strategy advice, application development, mCommerce and mobile website development.

Movement - digital marketing agency that specialises in mobile strategy, app development, website development and messaging.

2Ergo - mobile marketing agency that offers campaign management, consultancy and ‘off-the-shelf’ mobile websites. Headquartered in Manchester with offices in the US, Asia and Australia.

YOC Group – mobile marketing and technology group, based in the UK but with offices throughout Europe.

Cymba – London-based marketing agency that delivers mobile solutions to clients such as The BBC, Bupa, Nokia and Aviva.

Sponge Group - mobile marketing agency that develops solutions for search, apps, mCoupons mCRM, video, interactive and more.

mFusion – mobile marketing specialist that focuses on deliver text-based solutions for clients, allowing SMS, MMS and IVR campaigns to be set-up quickly.

Imagine – mobile marketing and social marketing company that works with augmented reality and location based solutions, as well as mobile sales and app development.

Found – performance marketing agency that specialises in social and mobile marketing, offering mobile PPC, Pay-per-Call and mobile lead generation services.

Mob Whizz – marketing agency that focuses on helping small to medium sized business develop a mobile presence with mobile websites.

Re.Work – mobile performance marketing company focused on the creation and delivery of mobile products, promotions and services.

The Platinum Group – Cardiff-based marketing company specialising in helping small and medium-sized businesses get to grips with mobile and hyper-local solutions.

Speedies – Bournemouth-based mobile marketing agency that specialises in developing mobile websites and strategies for local and national businesses.

UpStream - international full service mobile marketing agency, with headquarters in London. Clients include BMW, Shell and Coca-Cola.

Mobishu – specialist creative agency providing a boutique service for brand owners to deliver mobile marketing strategies based on apps and services.

Just Like That - Cardiff-based agency that provides mobile marketing and hyper-local solutions for restaurants, bars and clubs.

Brands On Mobile - full service agency that helps brands create, deploy and manage mobile marketing campaigns, based in Hertfordshire.

Catchy – mobile marketing agency based in Bath that helps publishers promote apps, websites and helps brands create mobile strategies.

mStance - mobile strategy consultant, providing clients with mobile development advice and guidance, best practices, digital road map strategies and creative direction.

Text Blue – international mobile marketing company headquartered in London that specialises in mobile development and strategy.

Mobivize - delivers mobile marketing solutions to the traditional and digital marketing industry, as well as brands and retailers.

Trinity Mobile – marketing company that specialises in mobile marketing, mobile ticketing and mobile couponing.

Mashed Media – mobile marketing company that focuses on using QR Code solutions.

Catch 33 - full service mobile marketing consultancy.

Through Mobile - provides a range of mobile marketing solutions, such as mobile websites, mobile apps, integrated social media apps and QR codes.

USA – West Coast (Los Angeles/San Francisco) Mobile Marketing & Advertising Agencies

CornerBlue - full-service mobile marketing agency based in Santa Monica, which also boasts a CPA publisher network.

Briabe - full-service mobile marketing agency, targeting US Hispanic, African and Asian American consumer groups, based in Venice CA.

Zonica - full service mobile strategy and development agency, based in San-Francisco and London.

KickStart - full-service mobile marketing agency based in Palm Desert CA, providing local and mobile marketing solutions to SMEs and non-profit organisations.

Avanti Interactive - digital marketing agency based in Beverly Hills that specialises in mobile solutions and social media.

Bizm3 – mobile marketing company based in Silicon Valley, providing mobile strategy development, campaign setup, integration, and ongoing management.

SoapBox - full service mobile marketing agency that helps brands plan and execute mobile strategies, based in Carlsbad, CA.

Relevvant – mobile marketing company based in San-Francisco that helps advertisers target and optimize mobile campaigns across all mobile channels by leveraging deep social data.

5th Finger – mobile marketing company that specialises on providing mobile solutions to the retail industry. Based in San-Franciso.

MobileStrata - strategy and solutions firm that is focused on the mobile customer. Based in San-Francisco.

JumpFox – full-service interactive agency that specialies in mobile and social media. Recently merged with the TappMedia family.

Lightwave Mobile – helps SMEs develop targeted, valuable, and easy-to-use mobile marketing solutions .

Admaxim – marketing firm based in Redwood CA that offers an integrated mobile advertising and messaging platform for brands, operators, publishers and ad agencies.

Applisphere - San-Francisco based marketing firm that focuses on developing marketing solutions for app developers and publishers.

Ansible – full service mobile marketing and advertising agency, within the Interpublic Group. Has offices in both San-Francisco and New York City.

USA – New York Mobile Marketing & Ad Agencies

The Hyperfactory - full-service mobile ideas, strategy and execution specialist. Based in New York City, with offices in India and Australia.

Vocalize Mobile – mobile marketing company based in New York that specialises in mobile website development and mobile search.

Initext – mobile marketing firm in the Greater New York Area. Creates personalised brand experiences and brand loyalty over mobile.

City Touchpoint – full service mobile marketing agency based in New York. Part of the City Media USA Group.

Appitizer – offer mobile marketing consulting, strategy, app development and mobile website development. Based in New York City.

Plastic Mobile – full service mobile agency providing everything from strategy and consulting to augmented reality app development.

Ping Mobile – full-service global mobile marketing and media services company based in New York, with offices in Australia, India and Israel.

Hip Cricket – mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers. Based in Washington, with offices in New York.

Joule – full service mobile agency based in New York, which provides services from campaign strategy through implementation and measurement.

USA – Other

Mobile Moxie – provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel. Based in Denver Colorado.

Punchkick - full service mobile marketing agency offering app and website development, SMS solutions and more. Based in Chicago.

Avid Mobile - mobile communication company with clients ranging from national franchise groups to the smallest entrepreneurs. Based in Kansas City, MO.

3rd Vine - full service mobile marketing agency with offices in Las Vegas and Washington DC.

Plantain Media – Seattle-based agency providing everything from mobile-optimized landing pages and graphics to media planning, ad serving, and analytics.

Apollo Bravo – mobile marketing firm based in Virginia, offers mobile and social media campaigns from ideation to full-scale execution and reporting.

Motricity – mobile marketing company based in Bellevue, Washington. Provides relevance-driven mobile merchandising, marketing, and advertising solutions.

European (Spain, Germany, France) Mobile Marketing & Ad Agencies

Mobile Dreams Factory – full service agency based in Madrid, offering mobile marketing solutions from idea to measurement, including creative and technology development and deployment.

Pure Agency - mobile marketing agency based in Paris, has worked with high-profile French clients such as GQ France and Disneyland Paris.

Mobext - full service mobile marketing agency headquartered in Madrid, Spain. Has offices in UK, USA, Argentina, Brazil and Canada.

Mobiento – full service mobile agency with headquarters in Stockholm, Sweden and offices in the US, Norway and Denmark. Specialises in mobile campaigns, mobile loyalty programs, mobile web sites and mobile applications.

Mobile One2One – mobile marketing company based in Madrid, Spain.

Mobilera - full service mobile marketing agency based in The Netherlands, but with offices in Istanbul, U.A.E, Jordon and Bulgaria.

PhoneValley – full service agency focused on mobile media planning and buying, to mobile interactive services and strategic consultancy. Based in Paris, with offices across Europe.

12snap – full service mobile marketing agency based in Munich, Germany. Specialises in SMS marketing.

01tribe – digital marketing agency that focuses on social and mobile marketing, as well as app development. Based in Rome, Italy.

Icon Mobile – WPP owned agency with an HQ in Berlin

Asia/Africa Mobile Advertising & Marketing Agencies

Panacea – facilitates mobile marketing campaigns through the use of SMS, mobile web and mobile applications, based in Cape Town, SA.

Mobile Teleshoppe – consulting-based organisation that specialises in advertising, creativity and technology on the mobile platform. Based in Jaipur, India.

Hungama Mobile – full service mobile marketing agency based in Mumbai, India. Part of the Hungama digital entertainment corporation.

Mobile2Win – full service agency based in Mumbai, India. Specialises in viral campaigns, SMS campaigns and mobile games.

Groupo.mobi – full service agency based in Sao Paulo, Brazil. Has worked with major Brazilian agencies and brands to deliver mobile campaigns.

7 Dffrnt Knds Smke - full service mobile marketing agency based in Johannesburg, South Africa.

Cellempower – Dubai-based mobile marketing agency, specialising in SMS and MMS campaigns in the GCC.

Moblin – full service mobile ad agency based in Israel, worked with brands such as Pampers, Land Rover and Carslberg. Ansible

Mobile Marketing Agencies Guide 2012

That’s it – don’t forget to contact us or add a comment below if you think there’s a mobile marketing agency that should be included on our list.

 

Mobile Marketing Tips from Sponsormob

Posted on March 4th, 2012 by admin

sponsormob

 

 

 

 

This is a guest post from the guys over at sponsormob sharing their tips on mobile marketing.  We’ll be posting regular Sponsormob Mobile Marketing Tips so keep an eye out on the blog for more.  

Sponsormob’s Mobile Marketing Tips: Getting started in Mobile Affiliate Marketing

With the increasing popularity of smartphones and the growth of mobile internet usage, affiliates who have been successful on the web, as well as many new to affiliate marketing, are looking into mobile affiliate marketing to make money. Affiliate marketing on mobile can be very profitable, but it is important that affiliates new to mobile start slowly and learn what works best, even if they are familiar with online affiliate marketing.

Here are some tips for affiliates getting started in mobile -

Start small

We at Sponsormob tell even experienced web affiliates to test the waters with one or two campaigns when starting out on mobile. Once you see how they go, you can gradually increase your campaign number and scale. User behavior is different on mobile than on the web, so ads and campaign optimization are also going to differ. Be open and take time to learn what works and what doesn’t.

Understand what kind of traffic you need for an offer

Read the descriptions of the offers carefully and ensure that you only send the correct traffic to the offer. Traffic that doesn’t match an offer will be redirected to other offers. For example, you wouldn’t want to send an Android offer to iOS devices. Mismatched offers and traffic result in lower conversions, as the user is sent to an offer that doesn’t match the banner. In short, traffic that doesn’t suit the offer is wasted traffic and wasted money.

Use your reporting tools

Networks offer varying types of reporting to their affiliates. Typical tools include
regular reports (hourly, daily, weekly and monthly) with information on current and past campaigns. Media buying self-service networks usually only provide details on country and campaigns. We at Sponsormob provide stats on carriers, devices, operating system, and country as well to give affiliates detailed campaign information. Be sure to choose a network which offers a very comprehensive set of tools to analyze your statistics for your campaigns. These tools can help you optimize your campaigns, by understanding the traffic you need to increase your CVR.

Ask questions

Lastly, don’t be afraid to ask your affiliate manager for information – their job is to help you, so contact them as needed. If you encounter problems or need help, don’t hesitate or be too proud to ask!

 

 

 

 

Sponsormob is an international conversion provider for the mobile web. Founded in 2006, Sponsormob helps advertisers and agencies gain reach with highly targeted mobile-ads using data-driven technology. It also offers publishers strategic integration opportunities matched with a variety of attractive mobile campaigns now available. Sponsormob offers affiliates appealing offers amd unique, in-house tracking.

Leadbolt mobile ad formats

Posted on March 4th, 2012 by admin

This is a great video from Leadbolt running through all the different type of mobile ad formats they offer. These include banner ads, video ads, message ads, interstitials, notifications, mobile video, mobile lead generation ads, offer walls and more. Lots of ways to monetize your iphone or android app or game. Check it out in the video!

Leadbolt launches Android app icon ad format

Posted on February 28th, 2012 by admin

So the guys at Leadbolt have announced a neat new feature in the mobile ad platform for app developers.  This revolutionary new ad format provides a new way to monetize your App even when users are not using your app.

leadbolt app icon

 

 

 

 

 

 

 

 

Since its recent launch, the LeadBolt the App Icon has quickly gained popularity amongst Android app publishers because it provides them with a new and innovative way to monetize their app even when users are not even using it.  The results are now out…this new ad type has already received millions of impressions and early adopter developers have achieved fantastic global eCPMs.  This means that Apps that get downloaded but not used still have the opportunity to generate revenues, by loading the icon onto the users handset.

Leadbolt claim that users love App Icons as their display is typically user driven and not another annoying banner to distract then during App usage. At any time, a user can click the App Icon from their home screen to open their browser and access a list of downloadable apps. The user can choose to install top rated apps from the Android marketplace.  LeadBolt’s combination of high performing and enticing apps and offers displayed via the app icon shortcut are earning high eCPMs for app developers.  There is definitely a question here about how spammy this ad method is – users can easily remove the icon but some might be annoyed it was loaded on there in the first place.  Ultimately though, if users don’t get value from the icon they’ll not use it or delete.

Not started yet? Sign-up to Leadbolt and get started with this new ad format today! Download the new SDK for Android (version 3.0) from the publisher portal then simply click “Add Ad” under an app in the Apps tab and select “App Icon (SDK)”. You will then be given the section id to add to your App Icon code.

All the innovation in mobile ads seems to be coming from Android these days – interesting times!

Enhanced by Zemanta

Carnival of the Mobilists 263

Posted on February 26th, 2012 by admin

mobilists

 

 

 

 

 

 

 

Whoop Whoop the Carnival is Coming to Town – touching down here at Mobyaffiliates in this pre-MWC session.  Unsurprisingly things are a little quieter than normal in the mobile blogosphere with everyone packing their bags for Barcelona.  We do have some first rate submissions though and here they are:

First up Carnival Queen Peggy Anne Saltz who brings her regular video blog providing analysis on the evolving mobile voice market, looking at new developments such as Siri and similar innovations.  There’s loads more in this vodcast, which is full of really rich and useful information and discussion so go check it out:

http://www.mobilegroove.com/m-pulse-analysis-how-will-battle-around-mobile-voice-play-out/

Second-up a guest post from Michelle Manafy drawing on her new book, Dancing with Digital Natives, looking at how to motivate the ‘Millenial’ generation in a world of changing economics, high youth unemployment and rapid change:

http://www.mobilegroove.com/money-isnt-everything-rethink-incentives-to-motivate-millennials/

Second in the ring is Yomi Adegboye from the excellent Mobility Blog.  Yomi has a quick post about his plans to go “mobile-only” and use mobile computing for all his IT needs.  Armed with just an iPad and an assortment of handsets can Yomi stick to this mobile-only regimen?  This blog is well worth checking out for a view of the burgeoning mobile market in Nigeria.

http://mobility.com.ng/2012/02/20/my-mobile-only-experiment-takes-off/

Dave Olsen from the Mobile in Higher Education blog has written all about his experience of responsive mobile design (changing the service to fit the the device or browser) vs server-side detection (serving up something different depending on the device).  Dave links to a number of sources that are currently leading this debate and provides his own perspective on it, based on day to day implementations.  Really a great post with loads of detail but also very readable and informative:

http://www.dmolsen.com/mobile-in-higher-ed/2012/02/21/ress-and-the-evolution-of-responsive-web-design/

The Carnival is truly global this week, with a quick head-up from Dmitry Namiot about an interesting mobile app they’ve created that blends facebook and google search.  Very innovative and Russia really is a market to watch in terms of mobile innovation:

http://servletsuite.blogspot.com/2012/02/ask-friends-socialize-your-search.html

Last but not least the one like Johnny Evans from Futurity Media has contributed a nice infographic all about NFC, on behalf of the guys at Orange Business.

http://blogs.orange-business.com/enterprising-business/2012/02/infographic-how-nfc-can-change-our-world.html

Post of the week goes to Dave for his truly interesting and detailed post.  Next week the Carnival has no home so give @peggyanne a shout if you want to host.  Otherwise it will be over at Mobilegroove.

Carnival of the Mobilists @tegointeractive

Posted on February 26th, 2012 by admin

The Carnival of the Mobilists was hosted last week over at Tego Interactive.  They’ve collected some great posts on mobile commerce, siri and mobile loyalty from the likes of Mobilegroove, 2ergo, Mobithinking and more.  They were also good enough to add our post on Android Advertising so big ups to them.

So go check out the Carnival over at tegointeractive

 

Carnival of the Mobilists @camerjam

Posted on February 17th, 2012 by admin

The Carnival of the Mobilists touched down this week over at Camerjam and they’ve done a beautiful job of hosting with some nice logos in effect from all the various contributing mobile blogs including Mobithinking and Mobile Groove, Tomi Ahohen as well as our good selves here at Mobyaffiliates.   There are posts on mobile payments, mobile handset statistics, mobile advertising, the State of Nokia and more.

Camerjam run some great events in the mobile space – so check them out whilst you are there!

Head on over to Camerjam for a great carnival of mobile blogging!

 

How to split A/B test mobile offers – MobPartner Insights

Posted on February 15th, 2012 by admin

MobPartner Insights #2 – How to Split-Test Mobile Offers

mobpartner

This post is part of the MobPartner Insights series written by Morgan Coudray

 This is the second post in our series of guest posts. The first one was about Mobile Traffic Sources

  • Split-testing  is the science behind the art of media buying. Split testing is a very structured approach to finding profitable niches for a campaign. In order to do so, you need to choose the criteria to start split-testing; this is up to your discretion. Here is a non-exhaustive list of criteria that you can test: carriers, creatives, platform, device, traffic sources and content categories.
  • In practice, split-testing happens in steps / sequences: one typically split-tests one criteria at a time.
  • First, identify all relevant targeting for the campaign. Make sure to keep it relatively broad and always cross check the targeting with the campaign’s restrictions.
  • From there,  you should launch 2-5 campaigns keeping all targeting constant except for the targeting criteria that you chose to base the test on.
  • Make sure to differentiate each campaign with a subid. At Mobpartner,  affiliates append &subid=ANYTING parameter to their target URL for this purpose.
  • Tips: For more experienced media buyers, the use of dynamic parameters provided by adnetworks can help you speed up the split-testing process. Depending on the adnetwork those parameters can help you identify device, carrier, creatives  and content from which each click was derived.

Our next post will be about dealing with end user fatigue and how to prevent it. Thanks for reading through.

mobpartner

MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.

Join MobPartner and start making money on mobile

Related articles
Enhanced by Zemanta

Buying mobile traffic for affiliates

Posted on February 1st, 2012 by admin

mobpartner

 

 

 

 

This post is part of the MobPartner Insights series written by Morgan Coudray

MobPartner Insights #1 – Mobile Traffic for Affiliate Mobile Media Buyers

Mobile media buying is an art that requires an in-depth knowledge of various traffic sources.  Since each ad network’s inventory changes over time and because of the impressive targeting-ability of mobile advertising it is hard to know which adnetwork is best suited for this or this campaign. The person most suited for such a job is your account manager. Most of the time he will have visibility on all viable traffic sources.

Mobile Traffic Breakdowns

Some adnetworks release their traffic breakdown such as Buzzcity with campaign planner (http://partner.buzzcity.com/campaignplanner.php) or MobFox (http://www.mobfox.com/advertiser-performance-trafficstats), however, many do not. To better plan your campaigns and scale quickly, such information is crucial. Do not hesistate to reach out to each adnetwork to obtain a breakdown of their top traffic sources.

Where to buy traffic for first-timers

  • Buzzcity – good network to buy world traffic from. Quality is average. Allows you to bid at $0.01 per click!
  • Jumptap – good source of US, UK and AU traffic. Higher quality means minimum bids of $0.1

Random Adnetwork Specificities for Experienced Media Buyers

  • Adfonic – as known as they are for their European traffic, their South African traffic is excellent
  • Admoda – their user-interface is not optimized yet their traffic can be incredible – South African conversion rate is high!
  • MobFox – a growing traffic in many countries. Some very lucrative niches in Germany, Australia and more.
  • Vserv – little traffic but very high quality.

mobpartner

 

 

 

MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.

Join MobPartner and start making money on mobile

MobPartner Insights

Posted on February 1st, 2012 by admin

mobpartner

 

 

 

 

 

Over the next few weeks and months we’ll be bringing to you a series of posts from Morgan Coudray at the mobile affiliate network MobPartner.   They’ll be sharing their tips and hints for how to make money on mobile as an affiliate, media buyer, mobile publisher or app developer.  Who are mobpartner? – well here’s what they say:

“MobPartner is a Premium Mobile Affiliate Network. We work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries we provide advertisers, publishers and media buyers with uniquely global solutions. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. We focus on delivering global campaigns on all Operating Systems. Our commitment to providing quality services in total transparency and openness to our partners is a fundamental base of our worldwide success.”

We’ll be publishing their mobile affiliate tips here on mobyaffiliates and on our newsletter.  So stick around to find out all the insider tips for making money on mobile, brought to you by  Morgan Coudray at MobPartner.

  • Posted in Blog
  • Comments closed

Carnival of the mobilists @technokitten

Posted on January 31st, 2012 by admin

 

 

 

 

 

 

 

This week’s roundup of the best mobile blogging from around the web is over at the Musings of a Mobile Marketer blog put together by Helen Keegan aka @technokitten.

This week there are posts about mobile app customer segments, bad mobile advertising strategies and our post on the top mobile advertising companies of 2012 also made the cut.

So head on over to the Carnival of the Mobilists.

Android App Advertising

Posted on January 31st, 2012 by christopher

 

 

If you’re a developer planning on releasing an Android app you’re probably already fretting about how you’re going to monetise it.  If you already have an app or two launched you’ll be thinking of ways to increase your revenues.

When it comes to market share, Android has been surging ahead of all of all other platforms for months now – it currently accounts for 48% of the global smartphone market. But questions still remain on just how much money developers can truly make on the Android platform – is there really revenue there to match the users, or are you still better off focusing on the iPhone platform if you want commercial success?

While the iPhone’s market share hovers at around 19%, it’s profitability – for both Apple and app developers – continues to grow. It’s well known that iPhone users spend more money on apps than Android users.  According to investment banking firm Pipar Jaffray, Apple’s App Store has earned around $4.9 billion in gross revenue for paid apps to date, whereas Android is estimated to have generated just $330 million.

Such a discrepancy is not that hard to understand. Android has gained its share chiefly by attacking the lower end of the market with budget smartphones, whereas Apple has steadfastly refused to drop the iPhone’s premium price tag. So it stands to reason that iPhone users will generally have more disposable income to splurge on apps than Android users.

Another factor that has lead to the slower development of paid apps on Android is the reliance on Google checkout for billing, which has far lower penetration among Android users than iTunes accounts has for iPhone users.  Finally, the Android Market’s more ‘open’ nature, with lower barriers for app developers, has meant that free apps have been able to proliferate on the platform in a way that the higher quality and submission barriers of the App Store have helped to hold back.

However, this discounts one little thing – advertising revenue. While paid apps appear more viable on the iPhone, there’s been little comparative research on apps that focus solely on advertising. Moreover, the pace of Android’s growth has been so quick that advertisers are only now beginning to get the full picture and realise just how much reach the Android platform can give them.

Be under no illusion, there’s definitely money to be made by Android devs willing to embrace advertising in 2012. So with that in mind, here’s a few tips to get you started.

Android App Advertising: How to make money

 

Think ‘advertising’ from the ground-up

When devising your app think about the revenue model before you write the first line of code. Who is going to use your app? What geographical region will it flourish in? Think demographics and then square that with a bit of research on what kind of user is more receptive to online ads – there’s plenty of info out there to spark some ideas.

Think practically in terms of potential revenue earned through advertising, vs time spent developing the app (are you better off developing two less time intensive apps instead of one more complex app?). Also think sensibly about what users will be doing with your app. Will they be using it mostly offline? If so it’s going to be pretty useless from an ad-revenue perspective. Will the user be encouraged to spend their time staring at a widget on their home screen, oblivious to in-app banners? Ditto.

Research mobile ad-networks

You’ve probably heard of Admob, but there are lots of other ad networks out there. Some of them are specialised for certain geographical territories, some of them have feature above and beyond Admob, and some of them are solely dedicated to the Android platform. So it pays to do your research to ensure you’re not missing a trick – you can start with our own round-up of mobile ad networks right here.

Use a combination of mobile ad-networks in your android app

It also pays to take a pluralistic approach and combine ad networks to maximise your revenue. The following strategy is inspired by MoonBeam Development’s excellent guide ‘Making Money With Android‘.

  • Use Google Admob to deliver in-app advertising (banner ads that appear at the bottom of the display).
  • Combine this with Pontiflex, which streams advertisements before the app loads. This is more intrusive but can reap high rewards. Pointiflex works by giving users three or four special offers, which they can sign-up to. Pontiflex also allows you to request user information such as email address, name and postcode – valuable marketing data.
  • Use dedicated Android network AirPush to monetise inactive users. Remember what we said about widgets? Well AirPush gets around this issue, and the problem of users who don’t engage with traditional banner ads, by delivering push advertisements to a user’s notification tray. The user doesn’t even have to click on the ad for you to get paid, they just have to agree to allow the ads to be streamed.

Lead Bolt

Or you could cut out the mutliple partners and go with Android network Lead Bolt, which combines many of the above features offered by separate ad-networks into one package. So you’ve got push notifications, data capture forms, and other features such as content blocks. It’s well-worth checking them out.

 

StartApp

 

 

If you want to squeeze even more money out of your app, then StartApp lets you add a further layer of monetisation. StartApp basically embeds a piece of code into your Android app, which creates a search tool on the user’s home screen. When a user conducts a search with this tool, StartApp gets a a cut. This allows StartApp to pay you every time your app is downloaded. While it sounds great in theory, we wonder what the blowback will be like from users who didn’t expect to be downloading a search tool along with their app… proceed with caution!

Cross promotion

This won’t directly increase your revenue, but if you have more than one app in your portfolio you can easily cross promote them by either pulling your own web ads, or by running a solution like Admob’s House Ads feature. It’s also worth networking with other developers and seeing if you can cross promote your apps together.

 Green pastures…

 

 

So there you have it – those tips should be enough to get you started. Like we said, Android is only going to grow in 2012 and the vast majority of that growth will occur in the budget end of the market. With a user base of shallow wallets, and a reach that blows everyone else out of the water, Android app monetisation will continue to focus on advertising. If developers want to make money, they’ll need to get to grips with this.  Afterall, we’re talking about a Google product!

Are you an Android app developer using advertising to make money with your app?  Share your experiences in the comments and we’ll give you a shout out in the post.

Top Mobile Advertising Companies 2012

Posted on January 29th, 2012 by admin

The mobile ad industry continues to expand, develop and grow as huge waves of investment and entrepreneurship flow into the sector with new mobile advertising companies being created and developed.

It wasn’t so long ago that admob was treading a lonely furrow, pioneering mobile advertising alongside one or two other players.  Now the ecosystem around mobile ads is becoming increasingly sophisticated with the emergence of players in specialist segments such as Rich Media and Android advertising for example.  At the same time the technology-driven acronym-tastic world of DSPs (demand-side platforms) and SSPs (Supply side platforms) has hit mobile as it converges with trends in the wider online advertising space.  In addition, new companies are emerging around ancilliary services such as analytics, mobile ad landing pages and measurement.

With all these changes it can be hard to keep up.  Yesterday’s hot startup can quickly become today’s dull incumbent (hi Admob!) and the hot new thing can seemingly emerge from nowhere.   So here’s a run down of some of the players that are ‘ones to watch’ in mobile advertising during 2012.

Strikead – not the first to try and provide a demand-side platform (mobile media buying across many networks) but perhaps the first with the right timing and sufficient backing to make this kind of ambitious play work.  With a strong management team and having just raised a big investment round these guys are aiming to remove issues such as the fragmented nature of mobile ad buying and becoming the go-to place on the buy side of mobile ads.

Atmio – with google having recently announced that a mobile optimized landing page will affect the quality score on mobile search there’s an obvious signal that there’s going to be a need for services to help create them.  Enter atmio – they offer a WYSIWYG editor that can create many types of professional looking landing pages, for mobile lead generation (capturing email, phone numbers etc), mobile commerce or many other types of ads.  Agencies or other advertisers can get up and running in minutes and what they offer is well ahead of the rest of the pack.  If you buy mobile advertising – get to know!

Distimo –  are a Dutch outfit that started off providing deep analytics into the world of appstores – offering dynamic information across iphone, android and other third party stores.  They are now moving into mobile ads and beginning to offer analytics that can help app developers and brands to understand how effective their mobile advertising is.  With Distimo’s capabilities they are sure to shake up mobile ad analytics, which is still very nascent.

Airpush – with millions of new Android devices out there huge amounts of new advertising inventory on android apps are being created, particularly as the paid-for app market on android has been slower to develop than on the iphone platform.  Airpush provides a mobile ad network specifically for Android and claims to offer much higher CPMs than the generic ad networks that work across iphone, android and mobile web.  Expect to see more of these specialist types of ad networks emerge as the market develops.

Mopub – as more and more ad networks are available, this is creating a need for mobile ad serving solutions that can integrate several ad networks (e.g. for use on different types of inventory) and allow direct ad sales or insertions by publishers/ developers.  The main contender for this role Adwhirl was snapped up by admob early in its existence and promptly left to more or less rot.  However, mobpub has emerged as an alternative option.  Look for these guys to increasingly evolve into an SSP (supply side platform) which a strong position in the value chain as they begin to own the publisher relationship (not the mobile ad networks).

Mobpartner - with all this new mobile ad inventory being created an opportunity for cost per action (CPA) and other performance based advertising is emerging.  The networks simply can’t fill all this mobile inventory on a CPM or CPC basis.  Mobpartner is the old skool player in the mobile affiliate scene but it’s only really now that the market is taking off around them.  With a network of tens of thousands of publishers, a decent technology platform and some strong offers mobpartner are in a good position to be one of the leaders in mobile performance marketing.

Linking Mobile – another exciting player in the mobile affiliate space, this time based in the UK, Linking Mobile are one of the first mobile ad networks to try and link the real world with the affiliate space via mobile.  With innovations such as the launch of QR codes for mobile advertising these guys are pumping out some great innovations.

And finally … who is the the hottest mobile advertising company of 2012?  ….

Well it’s going to be facebook.   With the imminent launch of their HTML5 mobile apps platform facebook are sure to extend their facebook ads program onto mobile.  This will create a vast swathe of new, highly targeted mobile inventory, that benefits from hooking straight into the social graph.  The impact of this is going to be huge and could easily kill of many of current mobile ad networks, who can barely offer any targeting at all, let alone the razor sharp interest-based and demographic targeting of facebook.  However, at the same time, there’s going to be new opportunities for mobile advertising companies building on top of this new facebook mobile ad platform.

Who do you think will be the big mobile advertising companies of 2012?  Let us know in the comments!

 

 

Enhanced by Zemanta

Carnival of the Mobilists over at the mobile web company

Posted on January 25th, 2012 by admin

 

 

 

The Carnival of the Mobilists is hosted this week over at the Mobile Web company.  It’s a great roundup of the best mobile blog posts from around the web including posts on mobile apps, mobile marketing and our own post on mobile ad fill-rates.  So go check it out! 

Page 1 of 41234