The digital advertising ecosystem has evolved from a people-based business to a technology solutions landscape. This means that advertisers are having to manage more technologies than ever before. To be exact, they’re deploying an average five tech solutions to purchase digital media. That’s according to new research conducted by Forrester Consulting and SteelHouse, the ad software firm. Forrester surveyed 153 marketers across the US to find out which challenges they must overcome in order to drive effective advertising. The results highlight that vendors are lacking transparency. Right now, 58% of US adults are multi-device, multi-location, digital users. That gives marketers a huge playground. Indeed, 89% of marketers purchase social ads, followed by 77% buying banners and 73% mobile banner ads. Mobile ads are being purchased most frequently with 41% saying
Kyle Buzzell is a Content Manager at Adcash, he draws from his years of experience in psychology and sales to plan, research, and write content. He enjoys content in all forms and is in a constant state of learning to ensure that the content he produces is relevant and entertaining. The great migration is underway With AT&T’s bid for Time Warner, it is now abundantly clear that the big boys smell something in the air. Coupled with a prior IAB report that mobile ad spending has finally overtaken desktop, we know this is no accident and that the great migration to mobile continues. Eyes are glued to mobile screens for increasingly longer periods of time and 9x more of that time is spent in-app than mobile web. The mobile
InMobi, the mobile ad and discovery platform, just announced that it had integrated Nielsen Digital Ad Ratings (DAR), which is an industry standard for digital advertising measurement. This should allow advertisers to measure the demographics of audiences reached by InMobi through an independent source. Inmobi personalised mobile ads Source: inmobi.com In addition, InMobi hopes to signal that it’s creating a more secure and trustworthy environment for media buys through its ad network and Exchange programmatic channel. Available on the ad network and private marketplace buys on the InMobi Exchange, the Nielsen DAR addition lets advertisers run tags through DAR to verify the mobile age and gender of a targeted audience. Jeff Coon, VP of Global Alliances at InMobi, explains that audience quality is among the top concerns for mobile advertisers.
A new beacon network promises advertisers a way to reach mobile consumers at a time when they’re ready to spend and thereby hopes to create awareness for a brand. Dubbed the PAI Beacon Network it has been developed by cloud-based mobile commerce firm, Sionic Mobile, together with Payment Alliance International (PAI), an electronic payment processing solution. The solution enhances the PAI ATM network with iBeacons across the 74,000 terminals in the US. This should allow advertisers to engage and connect with millions of mobile app users by enabling proximity-based mobile ads and cardless cash redemption of earned mobile loyalty rewards. Sonic Mobile provides Mobile Rewards Marketplace for businesses and retailers Source: sionicmobile.com John J. Leehy, President and CEO, Payment Alliance International, says: “We are excited to launch this compelling new customer engagement
This post originally appeared on the PropellerAd’s blog. Have you ever experienced a challenge of finding new audiences for your ad campaigns? With this new feature TrafficBoost introduced in Self-Serve Platform for Advertisers you have an opportunity to expand reach with just one click. How? Let’s take a closer look! What is TrafficBoost? A new feature available at Advertiser Account that provides access to new traffic sources from PropellerAds partners. Benefits of TrafficBoost How do you benefit from TrafficBoost? For advertisers using Self-Serve Platform, TrafficBoost allows to: get more users even if they don’t visit sites at PropellerAds network, so you won’t have to launch campaigns in other ad networks to get new audiences. Embrace the whole world from one spot! save costs as minimum CPM
This post originally appeared on the Dot Com Infoway blog here. The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy task even for promising apps full of potential. Thus, a well thought of user acquisition strategy is the backbone of any app that hopes to stand out in the crowd that the app world plays host to. While apps have become an integral part of the lives of most users, a successful app is largely dependant on loyal users not only for revenue but even for marketing – as 92% users believe recommendations from family
Popular messaging app Snapchat has continued to grow and bolster its marketing offers this year. But as more brands and agencies flock to the platform to reach a wealth of under 35-year-olds, they are beginning to seek out the data to back up the actual performance of the platform. Snaplytics Monitoring Demo Source: snaplytics.io Now, Snaplytics, the SaaS marketing insight provider for Snapchat advertisers, has rolled out a competitor analysis tool so that brands can research and assess others across Snapchat. Snaplytics says that this should help in making better decisions to schedule their own campaigns. As of right now, Snaplytics is the only firm that offers a simple solution for brands to view competitor analytics across the app. Advertisers can just type in a company
The Asian Pacific advertising market has been growing steadily this year, reaching 5.3%. That puts it in second place right behind North America, at a 30% share in global ad revenues. These are the results of a new report from Magna Global and IPG Mediabrands. Though overall growth of $148bn is still below Magna expectations of 6%, a similar rate of 5.4% is expected for 2017. APAC ad forecast Source: magnaglobal.com TV ads still make up the majority of spending (39%). However, digital is catching up fast (18%) accounting for a third or $51bn in total ad spend. Mobile spending boosted most of digital at a share of 40% to over $26bn. Indeed, it now makes up half of all digital ad spend in APAC.
London start-up Appsumer, the maker of a user acquisition intelligence platform for apps, has just closed a $1m seed round led by Galvanise Capital. Participating angels include James Hilton, CEO at M&C Saatchi Mobile, and digital entrepreneur Jon Claydon, chairman at Havas Work Club. Appsumer will use new funding to enhance UA intelligence platform Source: appsumer.io Founded in 2015 by Shumel Lais, the ad analytics platform allows consumer app brands to monitor, forecast and assess paid media campaigns. It says its goal is to reduce user acquisition costs and help clients scale faster. The platform does this by aggregating, visualising and forecasting ROAS across each mobile media source. The results can help with optimisation decisions, yield new consumer acquisition opportunities and cut the cost of an acquisition. Shumel Lais, Founder and
The Mobile Majority, the data monetisation and mobile media company just announced that it has acquired enterprise mobile engagement and location platform Gimbal, which is being employed by top brands, retailers and advertisers. The move is in line with extension plans to add location and proximity technology features and bolster its consumer location data and mobile ad technologies. Gimbal provides mobile geolocation services Source: gimbal.com Gimbal provides the location services infrastructure and data that could ultimately help Mobile Majority clients and partners to create mobile ads that are more contextual. That also includes improved targeting of audiences, measurement and offline-to-offline functionality. Rob Emrich, CEO and founder of The Mobile Majority explains: “By combining Gimbal’s location software, hardware, and data with our media buying platform, we can further