While the mobile advertising market is booming all across the globe, Facebook still reigns supreme for its exceptionally large user base and opportunities for marketers. A rich and constantly updated set of advertising features makes Facebook the perfect platform for any kind of business to take steps to reach its goals.
However, a number of companies do not use Facebook’s tools effectively. In fact, many of them are just wasting time and throwing money away. What is behind these numerous failures? When starting out with Facebook mobile ads, either to attract new customers or increase user engagement with their app, small business owners and marketers may feel overwhelmed by Facebook’s multistage advertising structure. In seeking to bypass their confusion, many of them just skip FB’s intelligent targeting and optimization options, which results in half-hearted and badly conceived ad campaigns.
Meanwhile, a somewhat deeper knowledge of Facebook advertising best practices may help marketers spend their budget more wisely and reach their precise target audience, driving more sales for their business.
To help you leverage Facebook’s features and meet your business goals, the Appness team has prepared a 7-point checklist that covers the main aspects of the Facebook advertising strategy:
- How not to get trapped in the spiderweb of Facebook settings?
- How to power up campaign performance with Lookalike Audiences?
- When is the best time for running Facebook ads?
- How many ad sets to place within one ad campaign?
- What works better: an automatic bid suggested by Facebook or manual tweaking?
Find the answers to these and other questions in the Appness 007 guide!