100,000 Facebook Ads Tested: Here’s What Works


Since it was introduced by Facebook back in 2012, Mobile App Install Ads solution has become one of the most effective ways to generate installs for mobile apps and increase number of their users. Among all other channels, Facebook has managed to prove that its targeting capabilities unmatched by any other mobile ad platform and, of course, it has the biggest reach. Facebook launched Marketing Partner Program for companies to leverage its ad solution, many companies developed their Facebook Ads big management solutions to run ad campaigns in scale and increase their effectiveness via more sophisticated set of tools.

Recently Consumer Acquisition, the leading mobile app marketing agency, has decided to crunch numbers from more than 100,000 Facebook Ads it’s served and demonstrate what drives high CTR, best practices of an ad copy creation and strategies for running long-term ad campaigns. Download the white paper below to increase your Facebook mobile app user acquisition campaigns effectiveness!


Consumer Acquisition specializes in Facebook & Instagram user acquisition and mobile app installs. The company is a Certified Facebook API partner with a proprietary bid management platform. As an agency, Consumer Acquisition is fully transparent and built to work with internal teams. It’s generated over 40M app installs & 23.5M leads, sales and registrations from Facebook Specialties: gaming, e-commerce, entertainment, automotive and financial services.

Among its clients are Game Show Network, Publishers Clearing House, MachineZone, Ford.com, TrueCar.com, Perk, PlayStudios, Smule, ShopKick, FanDuel, Mobilityware, PlayDraft, Bills.com, Path.com, Real Networks, Blend, TheFind.com, SunBasket, Brilliant.co, Skylock and Find&Save.

If you want to know more about Consumer Acquisition visit their website.