17.8B reasons China’s Singles’ Day is set to go global

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Singles’ Day shifts more goods than Black Friday and Cyber Monday combined, making it the largest e-commerce event in the world and a massive opportunity for retail apps!

Held every year on November 11, Singles’ Day serves as an occasion to celebrate being single. It was initially celebrated at various universities in Nanjing during the 90’s. The concept slowly began to spread beyond its founding province and capture the nation’s imagination. In 2009, eCommerce giant, Alibaba, launched its first Singles’ Day sale and a shopping phenomenon was born.

Seven years on and 2016 Singles’ Day saw Chinese consumers spending USD$17.8 billion in 24 hours and now Alibaba wants to spread the ‘China phenomenon’ to the rest of the world.

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