3seventy partners with Benchmark Email to provide integrated mobile marketing solution
3seventy, the mobile solution for developers and marketers to connect via SMS, has partnered with email marketing company, Benchmark Email. The deal merges the company’s communication channels and enables marketers to send the right messages to their consumers using SMS or email.
3seventy provides SMS marketing solutions
The 3seventy API is easy to use and allows businesses to send bulk SMS with e.g. coupon codes. The company says it delivers up to four times as many SMS as its competitors and is encrypted for security.
John Wright, CEO, 3seventy, says:
“As mobile devices continue to be an important tool for both our work and social lives, it’s become clear that mobile marketing must be part of a business’ overall marketing strategy. And we are excited to offer an integrated solution to both our customers and Benchmark customers.”
Benchmark’s email marketing solution lets advertisers create emails from a series of templates to work on any device. It features comprehensive analytical tools to see who opened an email.
Daniel Miller, Customer Service and Partner Director of Benchmark Email, adds:
“Email continues to be a primary marketing tool for businesses of all sizes. As we watch email open rates increase on mobile devices and contacts jumping back and forth between SMS and email, it’s become important to offer solutions that cater to the customer’s preferred channel.”