Mobile consumption in APAC is much higher than other regions in terms of growth, percentage consumption and quantity of users, making it a huge opportunity for mobile app advertisers.
APAC makes up more than half of the world’s digital population and is expected to grow by 8% in 2018 due to increased mobile adoption. This will see 70.1% of APAC internet users preferring a smartphone.
When considering a mobile marketing strategy for APAC, there are certain key behavioral opportunities and tech trends to capitalize on. Understanding these trends will give your app marketing strategy a leg up on the competition.
Click here to discover the tech-forces and consumption habits that are shaping mobile apps and mobile app advertising in APAC.