All mobile application developers aspire to create a popular application that will reach the top rank in the App Store and on Google Play. To achieve that every app entrepreneur needs an original idea, a team of programmers and some marketing support. However, what if the application doesn’t take off? What if you don’t get to the top? Maybe you should not start at all?
The GOWIDE team, based on its profound experience in mobile app marketing, has prepared a list of app development and marketing tidbits every developer must know about.
Engaging mobile app
Find a problem and come up with a solution
Identifying a problem is the best way to start a project. A problem does not have to deal with a mobile phone or application – just think of the difficulties that people may encounter and what you can do to help them by using technology. What’s even better is that if there are obstacles a developer faces personally, seeking ways to solve them will result in a successful outcome.
Think through a business model
Make sure you do not forget to incorporate advertisement in your business model at one point. Other common ways to monetize a mobile application include paid app download, paid subscription and in-app purchases. The latter accounts for most of App Store revenue. After installing the application users only pay for additional features. This is an excellent opportunity to demonstrate the value of the product.
Mind the brand identity
Selecting a good title is a key point in the process. One should aim for something that will be associated with the functions of the application, as well as sound fresh and have an emotional resonance. Above all, the product name should be simple, because we live in times of high competition for attention. That is why your idea is to be precise and coherent.
Develop a prototype
Even if you can’t code, there are tools such as InVision and Proto.io, which will help you through the prototype development stage. Do not outsource at this point. Instead, use all the available tools to your advantage. Having some knowledge about graphic design software, you can create user interface. If you can handle the task, you get the rudiments of your application. This way you can test the feasibility of your idea.
Identify the target audience
Once you start getting positive feedback from users your confidence in the product will grow and so will your willingness to reach a wider audience, it’s time for a “soft” application launch. Try to get a few hundred loyal users. Until you’re convinced that the product is ready for a market and people like an app you have created, there is no point in spending a lot of money on marketing.
Make your app discoverable
According to Nielsen Media Research report in 2015, 63% of application sales was due to search on an app store. Therefore, make sure that your application is ranked high for its targeted keywords. Drawing up a list of keywords that can be associated with your application is a critical step. It is also important to maintain a brand identity of your app on different platforms, so that users know what should they expect from an app they’re finding in search results on an app store.
At the initial stage of a product development self-financing is more preferred and highly advised. When it comes to expansion, think about potential investors that may become interested in your product. You can find investors from all over the world on AngelList website. In addition, there are many incubators and accelerators, i.e. Seedcamp, Techstars, Wayra, Y Combinator, etc.
Grow in the right direction
It is important to understand what kind of product expansion suits your app best. Games like Pokémon GO are not language dependent. Global expansion was the only goal that its creators aimed for. In contrast, mobile applications like Uber pinpointed their promotion from one city to another. The main focus must be concentrated on the user. Continue to satisfy your audience, keep them engaged and desire to go back to the product again and again.
There are no certain algorithms that would guarantee bringing an application to the top. The success of a mobile application is almost 100% dependent on its quality and the real benefits that it offers its target audience. Keep in mind that successful mobile application developers are different in the way that they treat the whole process as a business. They calculate the cost of the application development and its launch onto the market. They plan their ROI, which allows them to receive a stable income rather than attempt to pull the lucky lottery ticket. GOWIDE wish you good luck in your endeavors.