Aarki adds mobile video formats to expand suite of app advertising options
Aarki, the programmatic mobile ad provider, has added expanded its suite of mobile advertising formats with the addition of video. The company supports the expansion through partnership with rewarded video exchanges including AdColony, Fuse Powered, Fyber, Google AdMob, MoPub, Tapjoy, and Vungle. Mobile app marketers will have access to rewarded video inventory through Aarki’s programmatic ad platform, Aarki Encore.
Aarki rolls out video expansion
Rewarded video has been one of the top growing mobile advertising formats. It adds value by exchanging views for goodies. This has resulted in a more positive user experience and drives active engagement with the ad unit, which in return experiences higher completion rates.
More recently, Aarki has expanded its West Coast data center to broaden access to its programmatic media inventory. This means that the company can now acquire rewarded video inventory for its clients through real-time bidding in combination with its integration of several major exchanges.
In addition, Aarki’s in-house designers are on call to help clients with their video ad creative.
Sid Bhatt, CEO, Aarki, says:
“The expansion of our west coast data center and our partnership with industry’s leading exchanges allow us to offer our clients access to a wider range of global and premium programmatic media inventory. Aarki is equipped with the expertise and performance optimization technology to deliver stronger app marketing results to clients who want to advertise their apps using the rewarded video format.”