Ad4Screen has launched Accengage, a new business unit based around its mobile engagement tools and activities. Accengage allows app publishers and advertisers to engage with their audience through push notifications, in-app messages and more. The platform features A/B testing, deep-linking and has the ability to track, retarget and analyse user data so app publishers and advertisers can keep ahead of the game. The existing media business will continue to be run under the Ad4Screen brand.
Jerome Stioui, CEO of Accengage, had this to say:
“We believe that having a company totally dedicated to Mobile CRM is a plus for our customers. The market today needs to improve the engagement rate of mobile applications and create cross-channel personalized relationships with consumers. Accengage meets these objectives with the resources, dedicated teams and an international brand.”
With 36 months of research and development, Accengage now distributes 500 million notifications a month, to more than 130 million mobile users across 70 different countries. The offshoot company works with leading brands such as Disney, Orange and Nestlé. Accengage joins the likes of Appboy and Swerve in the growing marketing automation and app CRM marketplace.