Adam Klee, formerly of AdMeld (Google) and MoPub (Twitter), has joined native mobile advertiser Polar as Vice President of Publisher Services. He will be responsible for helping established publishers boost revenue, client services as well as support other business functions.
Polar offers a native mobile advertising solution for publishers
Polar offers a native advertising technology suite for publishers to help them optimise their content, establish an efficient workflow and ultimately monetise digital properties more effectively. Some of its respected clients include The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Viacom, CafeMom, Tribune, and Refinery29. Kunal Gupta, CEO, Polar, says:
“Helping publishers successfully grow revenue and navigate a complex ecosystem has been Adam’s specialty and this experience proves vital when supporting premium publishers in the new golden age of digital ad revenue. Adam understands a publisher’s view and is a key addition to our executive team as we continue to scale our business and support our customers’ needs.”
Klee previously held the position of VP of Client Services at AdMeld, where he built and scaled the company’s global client services practice until their acquisition by Google. More recently at MoPub, he oversaw exchange analytics practice supporting publishers and buyers. Adam Klee says:
“In my experience, premium publishers look for partners who understand their needs and provide products built to service those needs. Polar’s impressive track-record and reputation with premium publishers is a testament to the company’s customer-first culture and focus on offering world-class technology solutions.”
Earlier in June, Polar announced its MediaVoice Content Optimization feature which enables publishers to add headlines and thumbnails in order to optimise their ad design. Through machine learning, the Optimization Engine enhances desired objectives. Data of top performing features is collected and used more often.