Mobile marketing automation company Adaptiv.io has joined up with analytics experts at Apsalar to provide comprehensive mobile data intelligence for app marketers. Adaptiv.io will provide cross-platform data automation through its own system, while Apsalar’s platform will bring the mobile measurement and intelligence data.
Marketers will receive real-time analysis of app user’s actions and behavior, allowing them to react and send offers to ensure they continue using the app. Data can also be sent to popular marketing systems including Google Analytics, Marketo, and Adobe Analytics.
David Lee, CEO of Adaptiv.io, said:
“With this strategic partnership, customers can access our data automation system which, when combined with advanced analytics and segmentation tools from Apsalar, will deliver highly valuable insights into best users resulting in better targeting and engagement.”
Apsalar’s CEO, Michael Oiknine, added:
“User data management coupled with audience analysis and real-time targeting is critical to increase efficacy and maximize return on any marketing campaign.”
Adaptiv.io, a former game and services studio, moved into mobile marketing automation in 2014, while Apsalar has been working with mobile app marketers and providing analytics since 2010. You can learn more about Apsalar by visiting its company profile here.