Social ad platform Adaptly recently announced that the Facebook Marketing Partner has gained early Instagram Ads API access and rolled out new software to purchase and manage paid media campaigns on Instagram. The company is among a select few to receive the invite.
Adaptly gains early Instagram Ads API access
Its platform now enables marketers to reach over 300m monthly Instagram users through a combination of video ads and images. In addition, it enables advertisers to target users through Facebook data points as well as Adaptly’s existing Facebook Custom Audiences tool. Sequential messaging across Facebook and Instagram will be enabled.
Nikhil Sethi, Co-founder and CEO, Adaptly, says:
“We are pleased to have early access to the Instagram Ads API and have already launched campaigns for some of the biggest brands in the world. The addition of Instagram media opportunities into the Adaptly platform has further enhanced our industry-leadership, particularly in the areas of video and mobile ads.”
The Instagram Ads API also allows marketers to share account access to Instagram across teams, as well as schedule and publish content and monitor audiences.
Among Adaptly’s first clients will be retailer Sears Holdings and ad agency Assembly. Travis Freeman, DVP of Social Media and Content, Sears Holdings, adds:
“As we are looking to stay innovative and reach our members and customers where they are, Instagram becomes a key priority for us across all our brands. Creating a deeply integrated digital strategy is a key priority for us, and with Adaptly’s Instagram solution, we now have the ability to reach our members and customers through all of the major social media platforms with a single strategic partner.”