Mobile and cross-channel demand side platform, Adelphic, has just partnered up with private video exchange Dailymotion Exchange (DMX), part of video platform Dailymotion which generates over 3.5bn views per month. Adding Adelphic to its roster of DSP partners means that advertisers get to tap into DMX’s global mobile in-stream inventory.
That’s in line with current mobile marketing trends as mobile video has shown to be a particularly successful format on small-screen devices.
DMX video inventory is available through open auction and private deals
Mobile video consumption is set to surpass desktop in 2015, according to eMarketer. Marketers have been following this trend. Adelphic’s platform lets brands and agency clients access DMX’s desktop, mobile web and mobile app inventory through Adelphic’s mobile-first insights.
Damien Pigasse, CRO, Dailymotion, says: