Middle East North African mobile ad network, AdFalcon, just announced a strategic partnership with ad automation tech provider Rubicon Project to roll out the region’s first local mobile ad exchange called AdFalconX.
AdFalcon partners with Rubicon Project to launch local mobile ad exchange
Wael Quader, CEO and Co-Founder, AdFalcon, says:
“We are thrilled to announce this strategic partnership – the first of its type in the region. Rubicon Project’s technology will diversify AdFalcon’s offering and enable programmatic buying of our inventory, providing our advertisers and publishers with multiple options and targeting capabilities to deliver the best results. Programmatic advertising is growing at an incredible rate in our region, and we are excited to be the first local company launching this great initiative with Rubicon Project.”
The Middle East is set for strong growth within mobile internet. Currently, 45% of internet users in the region use their phones to connect to the internet. 85% of them have downloaded multiple mobile apps.
AdFalcon provides access to over 53m unique devices each month, servicing 10bn ads across 23 countries inside and outside the MENA region.
On the other hand, Rubicon Project offers access to a large independent mobile exchange. Its mobile marketplace grew 1300% over the last two years. Together, the companies will be providing a diverse portfolio of ad inventory for mobile for media advertisers and publishers.
Julien Gardès, MD for Southern Europe and MENA, Rubicon Project, adds:
“AdFalcon has established itself as the mobile advertising leader in its region. Our own pedigree in automated digital advertising now spans across all devices, and joining forces with AdFalcon will ensure that the Mobile Advertising Exchange AdFalconX is the most premium offering that we can deliver to publishers and advertisers alike.”