Mobile analytics firm adjust has raised $7.6 million in series C funding and says it plans to spend the money by executing a rapid expansion into the US, Japanese and Chinese markets.
The Berlin-based company said 40% of its total revenue currently comes from Asia and the US and the establishment of regional offices in these territories will help it “springboard” off its existing market share.
Adjust has also announced it’s poached Shawn Bonham from app marketing firm Upsight to head-up the expansion into Asia. The two companies recently announced a partnership, which will let users combine adjust’s attribution analytics with Upsight’s enterprise-level analytics to optimise marketing efforts.
Discussing the investment, Adjust founder Christian Henschel said:
“An investor partnership is all about carefully choosing the right VC to build a great, constructive relationship based on common goals, and we are proud to have found such a great fit with ACTIVE Venture Partners. Finding the right VC is all about finding a balance of the three Cs: chemistry, connections and capabilities…and we’ve successfully found this with all of our investors.”
With China’s app market rapidly expanding – and with plenty of room left for growth – it’s no wonder that adjust is focusing more resources in the region (especially given rumblings of a slow-down over in Europe).
Japan is of course a very different story to China, it’s obviously a much more mature market, awash with high-value users, but in terms of app marketing/analytics platforms it does lag slightly behind Europe/US. Adjust will no doubt hope to take further advantage of this and bring its “transparency-first” attitude to analytics to Asian developers and publishers.
For more information on adjust and the products it’s offering head over to the website.