AdMaxim launches new mobile-first programmatic native ad platform
AdMaxim, the mobile ad tech provider, has just rolled out a new mobile-first programmatic native ad platform called native.ly. With consumers turning to native ads 52% more often than banner ads, AdMaxim believes the native ad landscape is set to expand rapidly. Indeed, the native ad market is predicted to reach £10.3bn in Europe by 2020, representing a 156% growth.
Native.ly provides native mobile advertising solutions
Native.ly is based on AdMaxim technology and includes targeting features across campaigns. It utilises audience segmentation, device and connection targeting as well as location, live data, dynamic creative optimisation and private marketplace deals.
According to research native advertising has proven a 18% higher lift in purchase intent and 9% lift for brand affinity compared to banners. Brand favourability was also up 78% for native formats.
Native.ly will also offer a creative and planning service for brands and agencies to help distribute their campaigns across premium publishers.
Sultan Khan, CEO, AdMaxim, explains:
“It’s going to vastly improve the user experience for consumers in terms of advertising formats, as well as drive much better results for advertisers and help publishers to generate incremental revenues. Adoption will grow even more rapidly over the next few years. Combining the potential of mobile and native represents a particularly strong proposition for marketers, so we deliberately set out to build a true end-to-end system that offers marketers the flexibility to use any native format or creative approach they want, combined with precision data optimisation.”