AdParlor is offering app advertisers a better way of managing their Twitter and Facebook app install campaigns. Using their platform, app marketers can simplify the whole campaign process and increase efficiency by removing repetitive tasks with tools including a Bulk Uploader, Rules Engine as well as a reporting dashboard and LTV optimization. For anyone that has struggled with Facebook Ad Manager or Power Editor or the Twitter App Promotion Suite AdParlor is offering a real alternative.
The platform offers the following benefits:
- Workflow Optimization – reduce costs, reduce resources, reduce efforts
- Automation – have the system automatically respond and perform bulk actions on your behalf
- Reuse – quickly reuse various targeting elements without having to manually input them
- Ease – intuitive, easy to use platform
So far AdParlor already has a number of major advertisers and brands signed up including leading games publishers and ecommerce retailers:
Typically using a specialist service like AdParlor for buying Twitter and Facebook ads starts to make sense once spend reaches a certain level and campaigns become increasingly hard to manage using the standard tools. For the bigger clients there’s also potential to work on more of a ‘managed service’ basis with additional help from internal specialists.
Stephanie Abouatallah, Head of Social Media at Shopbop, said:
“I’ve been working with the AdParlor Team for the last couple of months and I am extremely impressed with both their client service and their ability to help us get set up for success on Facebook! The Adparlor team is professional, responsive and dedicated to making our direct response programs work across our social media channels. Very excited to see how things progress in the coming months”.
As Facebook and Twitter become increasingly dominant platforms for app distribution we’re seeing new tools and services emerge to help app advertisers use them effectively. The benefits rom using a third party tool can be significant – not only in terms of better optimization but also via time savings and greater efficiency. If AdParlor can deliver this then they’ll be onto a winner.