London Mobile’s CEO, Adrienne Gauldie, spoke at the App Promotion Summit in London this year on exploring the benefits and reality of mobile real time bidding. London Mobile was founded in 2014 and the company is an independent consultancy helping advertisers to navigate the mobile app promotion landscape.
London Mobile’s Adrienne Gauldie talks Mobile Real Time Bidding
Adrienne noted that the banner ad format has a poor click-through rate and that app users don’t really engage with this form of mobile advertising. She recommended that advertisers should be investing in mobile RTB as a way of increasing engagement and performance. App marketers can use RTB to retarget users, while also having the ability to optimize campaigns with demographic and behavioural targeting. Adrienne listed the growing selection of SSPs and DSPs and suggested that advertisers with the necessary skills should use self service platforms. The presentation was concluded by Adrienne with the message that whilst mobile RTB is promising, it is still in its infancy.
London Mobile’s Real Time Bidding Guide for App Marketers
You can check out London Mobile’s presentation and slides below:
The Twitter Reaction
Here’s what a few of the attendees at the App Promotion Summit had to say about Adrienne’s presentation.
RTB: If you’ve got skills & time inhouse, you should use a self service platform like SiteScout (but cash spent on learning curve) #APS2014
— Virginie Clève (@largow) July 10, 2014
— Thibaut Rouffineau (@thibautR) July 10, 2014
— peggy anne salz (@peggyanne) July 10, 2014
Thanks to Adrienne and London Mobile for giving such an interesting talk. You can find more coverage of App Promotion Summit London 2014 here and we’ll be releasing the video and audio recordings of the event soon.