Mobile advertising company AdSpruce has just rolled out a new mobile advertising format that aims to boost user engagement significantly more than other ad types. The Swipe to Engage format lets consumers physically interact with a brand through an incentive to swipe to see content that follows.
AdSpruce says that the ad type was created with interactivity and creativity in mind. Brands could use it to allow consumers to start mobile videos, for example. In line with the Holidays, the ad type could also be used to let users unwrap products on screen.
The company adds that it has already run several successful Swipe to Engage campaigns leading to memorable ad experiences.
“Engagement is king on the mobile web. Our Swipe-to-Engage ad type adds a brand new layer of engagement to mobile web ads, and combined with some of the best creatives on mobile and lightning fast ad servers, AdSpruce now offers one of the most engaging, best looking ads on the planet,” explains AdSpruce CEO Ian Mullins.
The new ad format is part of the company’s HTML5 Ad Studio, which offers a range of other engaging and interactive ad types and features.
AdSpruce is delivering 100 million video and rich-media ads each month across emerging markets using its proprietary video delivery infrastructure. The company has seen rapid growth of its premium video publisher network.