Adsquare the mobile data exchange has just announced a partnership with GfK, the consumer insights data source. By offering its mobile advertising clients enriched consumer insights through a real-time mobile platform, Adsquare hopes to cater to existing and new clients alike.
Tom Laband, CEO and Co-Founder, adsquare, says:
“GfK is a trusted source for consumer insights on a global level. Offering GfK’s well-known and detailed consumer insights on our data platform is an important step in our strategy to make high-quality data from offline, online and mobile sources available for mobile programmatic advertising.”
GfK provides global insights as well as market intelligence. In partnership with Adsquare, mobile marketers will be able to access detail-rich, local insights on financial market segments, consumer style and purchasing power for over 60 retail product lines.
Friedrich Fleischmann, Managing Director of GfK’s Geomarketing division, adds:
“Thanks to our data being offered on adsquare’s mobile marketplace, advertisers significantly enhance their mobile targeting. Automatic and real-time access to reliable and precise data on consumer segments and other local market potential indicators is key to success in mobile advertising.”