AdStation, the mobile email channel from Adknowledge, has announced a partnership with email marketing service and tech firm, Inbox Marketer. The deal means that Inbox Marketers can now tap into AdStation’s Email Offer Engine to create customized email offers for subscribers.
Mark Smith, Director of Business Development and Marketing, Inbox Marketing, says:
“Inbox Marketer is always striving to advance our Connect Messaging Platform to meet the needs of the constantly evolving digital marketing landscape. So when we began looking for a way to provide new clients with a solution for generating incremental revenue through their email marketing efforts, AdStation was at the top of our list. AdStation’s reputation in the marketplace was consistent with the standards of quality our clients have come to expect from us over the past 14 years in the industry.”
Targeting the right consumer to connect to the right offer is one of AdStation’s core qualities, whilst publishers gain better engagement rates and lower attrition.
AdStation has been a ‘Preferred Partner’ with a top-tier search engine for a long time now. It also ranks among the top 100 internet advertisers.
Bill Intrater, Senior Vice President, AdStation, adds:
“This is exactly the kind of partnership our advertisers love to see. Inbox Marketer and their clients represent the high-quality traffic that AdStation is always on the lookout for. We are just thrilled that we are able to provide our mutual clients with an incremental revenue stream, driven by audience targeted brand advertisers.”
The Inbox Marketer Connect Messaging Platform can be configured and integrated with a variety of applications. As digital marketers’ needs change, functionalities can be added through partners including AdStation.