Tech company, AdTheorent, yesterday announced that it has received a DMA Innovation Award for its Barometric cross-platform attribution and analytics solution. DMA awards aim to showcase the next generation of creators and inventors, developing new technologies and platforms which push the boundaries of what’s possible in marketing.
AdTheorent honoured for its Barometric solution
The Barometric solution features analytics technology to provide post-click and post view signals to predict user engagement. It solves the problem of having to adopt a fragmented approach to utilise different partners for tracking, ad service and audience insights. It offers a unified analytics and attribution platform capable of collection user IDs across a variety of environments to match them back to a single user.
Matt Fusco, VP of Business Development, AdTheorent, says:
“AdTheorent’s Barometric solution features the most comprehensive measurement and attribution platform in market. While most solutions are only able to measure and optimize performance based on impressions and clicks, AdTheorent’s Barometric solution goes beyond by tracking conversions in all online and offline environments, informing marketers how to optimize in real time and providing a truer understanding of the ROI of their digital media dollars. We are thrilled to win a DMA Innovation award and thank the DMA for this recognition.”