AdTheorent wins “Best New Service of the Year” in Best in Biz Awards 2015 International


AdTheorent, the company that transform mobile advertising using data-powered predictive solutions, has been named the Gold winner in the category “Best New Service of the Year” in the Best in Biz Awards 2015 International. In addition, the company also received a Silver win for “Product Line of the Year”.

AdTheorent’s Apptivation was praised



AdTheorent has been praised for its Apptivation technology, which finds and launches a specific app on a user’s mobile device bypassing login steps. It provides deep-linking to social media apps such as Facebook, Twitter, Instagram and Youtube. Marketers get to drive user interactivity by deploying their own branded apps or functions. Providing a seamless response as customised by an advertiser, the solution ensures a more positive user experience.

Anthony Iacovone, CEO and Co-Founder, AdTheorent, explains:


“AdTheorent’s Apptivation greatly enhances the consumer experience when linking from a mobile ad to a social channel or page, which combats user drop off, and ultimately drives engagement, delivering ROI for advertisers. Apptivation also provides brands with extremely useful insight about who is engaging with the brand and what social channels drive engagement, as well as the attributes of brand advocates and the content that moves the needle. We are honored to win two Best in Biz 2015 International awards for our Apptivation deep linking technology.”

The Best in Biz Awards 2015 International featured 250 entries from companies within all sectors of the global economy, across categories: Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Enterprise Product of the Year, Best New Version of the Year and Best New Product of the Year. Winners were judged by a panel of 26 top industry judges.