Mobile ad management and SSP provider, AerServ, has partnered with Strata, the media buying and software firm. The move gives agencies using Strata’s software instant access to mobile audiences across a host of devices.
Through the AerServ platform, broadcast advertisers can extend their campaigns to reach mobile audiences.
In addition, the company also offers buyers guaranteed premium mobile app inventory. With availability in over 200 designated market areas, agencies can repurpose existing TV ads into in-app commercials in up to 30-second spots.
AerServ adds that it provides over 60 billion ad opportunities every month and agencies essentially gain access to thousands of mobile apps.
Judd Rubin, Senior Vice President of Strata, says:
“Through our partnership, Strata buyers will be able to easily add premium mobile video to any of their campaigns, extending reach to millions of smartphone/tablet users. Strata remains committed to partnering with the best providers across the ad-tech industry, and our relationship with AerServ is a further example of this goal.”
Tapping into the mobile app inventory of AerServ, agencies can gain access to fullscreen ads that increase share of voice. AerServ also claims to provide 99% viewability and completion rates of over 85% – that’s more than double the benchmark.
Audiences can be targeted by demographics such as age, gender and geography through partnerships with Nielsen and Neustar.
Josh Speyer, CEO at AerServ, adds that mobile apps are a good way to reach engaged audiences.
“Blending the scale of our mobile and second screen audience with the specificity of targeting now possible, we make it possible to extend the reach and penetration of broadcast advertising to a captive audience within brand-safe environments. We are happy to be working with Strata to unlock the potential of mobile for their clients.”