According to AerServ, the plugin is the first to offer Telerik publishers access to premium mobile ad inventory as well as branded video ads, formats, targeting and robust ad server capabilities. Telerik publishers can easily tap into the AerServ platform and launch video ads as part of a robust ad exchange, generating a higher CPM. This makes AerServ the first Telerik partner to launch mobile video ad monetisation.
Brandon Satrom, General Manager for Developer Platforms & Tools, Progress, says:
“As mobile video continues to grow faster than any other medium it is increasingly important to provide developers with the tools they need to fully monetize this format. Telerik’s goal is to empower app publishers and developers of all sizes with the tools they need for success in a highly competitive marketplace. The partnership with AerServ, one of the few sources of mobile video inventory at scale, is another example of our commitment to ensuring our app developer community remains at the forefront of technological innovation.”