Consumer engagement is higher with native ads that blend into a publisher’s site. Indeed, native ads are being looked at 53% more than regular display ads and the format can also drive purchase intent by 18%.
That’s why, mobile audience management tech firm, AerServ, has launched a native advertising platform for in-app mobile video and banner ads.
AerNative lets publishers and app developers use AerServ’s mobile native platform to tailor their mobile ads for apps and websites. The creatives are then easily formatted to fit a publisher’s site or mobile app. In addition, AerServ provides context targeting options.
Josh Speyer, AerServ’s CE, explains:
“Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative. Native mobile ads – video and display – delivered via AerNative — will be integrated seamlessly into mobile apps and mobile websites.”
According to AerServ, it is ad blindness that can lead to consumers tuning out and completely ignoring standard display ad units and formats.
For textPlus, the app for free texts and calls, AerNative seems to be working out.
“At textPlus, we’ve worked hard to build a leading mobile communications service that lets anyone talk and text for free. We’re passionate about our customers and that has driven us to commit to delivering ads in our Android and iOS mobile apps that are integrated with the overall user experience. We’ve been testing AerServ’s AerNative and we believe it’s a platform that other app developers will be excited about,” said Samuel Braff, VP of Product Development at textPlus.