Affiliate Summit West 2016: What’s New in the Industry?

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CES 2016 has wrapped up with an amazing range of new products that help shape the future. Affiliate Summit West 2016 followed it and was filled with inspiring speeches, productive networking, and delightful acquaintances for specific Affiliate businesses. It also brought up a sneak peak of big changes in the industry that can only be spotted by the expert eye.

GoWide’s Head of Business Development Stas Makeev noticed that mobile prevalence in digital marketing had increased to a new extent and led to substantial shifts in companies bottom lines:

  • More and more ad networks turn mobile, even those who focus strictly on desktop ads.
  • Tailored and customized media buying is on the rise. The more direct offers that can be optimized to a client’s needs, the better.
  • Affiliate networks become full-cycle marketing agencies, focusing on user acquisition and additional services (like traffic boost platforms or ASO optimization).

2015 was a great year for mobile and this year mobile will completely dominate desktop. Now industry players need to adapt and focus on mobile marketing, seamless integration between platforms and big data.

You can visit the GoWide website here.