The use of social media by people on the go surpassing that at a desktop offers huge opportunities for advertisers. There have been a number of prominent affiliate marketing companies pushing this mobile growth with their own apps – Vouchercloud, Topcashback and Quidco among them – many of them involving geolocation.

Mobile eCommerce is set to push affiliate market above its limits and can’t be ignored. Dawn Quigg of Affiliate Window
&buy.at says in the article,’ Our strategy team here at Affiliate Window have already conducted some research on how mobile is performing on the network and results to date have been astounding. We’ve seen it grow rapidly – from 1.5% of all sales in November 2010 to over 5% in June this year – a staggering uplift over just a 7 months period. In fact, it’s been predicted that £50million revenue will be generated this year from mobile alone on the network.’

The potential for huge growth is shown with a number of examples from Kiddicare and House of Fraser, who have seen mobile sales grow by very significant levels. Affiliate Window &buy.at beleives over £50m will be generated alone by mobile this year from their network.