Affle appoints Sam Li as General Manager for China

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Affle, the mobile ad platform, announced that it has appointed Sam Li as General Manager for Greater China. The company rolled out its Mobile Audience as a Service (MaaS) platform in China in July this year and business has grown rapidly since. The appointment of Sam Li is to help expand its mobile platform in the second largest mobile ad market globally.

Sam Li joins Affle in China

Sam Li


Anuj Kumar, Co-founder and Managing Director, Affle says:


“We are glad to welcome Sam to spearhead our business in China. Since the launch of Affle’s MAAS platform in China, some of the largest commerce and app companies have signed up for our platform. I am confident that with Sam on board, we will strengthen those partnerships and build out an even more solid local team. Greater China is a very strategic and high priority market for us. It is great to have Sam to lead it as he brings in a solid blend of leadership, technology, business and local market experience.”

Sam joins Affle with a wealth of experience after 14 years at companies like Nokia and Rovio. Prior to Affle, he was Country Director, China and Director of Business Development & Key Accounts at Rovio. Before that, he spent 10 years at Nokia within various roles in China, Singapore and Europe. He says:

“I am really excited to join Affle to drive its business in Greater China. The mobile economy particularly in China is growing very rapidly and the mobile ad market is already estimated to be over USD 14billion. I find Affle’s unified technology platform approach to address this market very disruptive and am confident that we would very soon acquire significant market share in China, backed by our solid and evolving product portfolio, management focus and experienced global and local teams.”