Affle launches ‘Mobile Audience as a Service’ (MaaS) platform in China

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Mobile apps and Ads as a Service platform Affle has rolled out its ‘Mobile Audience as a Service’ (MaaS) platform in Greater China.  The Affle platform delivers more targeted programmatic & managed audience procurement across a range of inventory sources and mobile advertising exchanges, providing a single point of purchase for mobile audiences.  Earlier this year, the company launched MaaS for customers in South East Asia and India and now turns towards the second largest mobile ad market worldwide.

Affle expands MaaS into Greater China

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Anuj Khanna Sohum, Founder, CEO and Chairman, Affle, explains:

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“Over the last nine years, Affle has built a solid business and market leadership for itself in India, Indonesiaand other South East Asian markets. After successfully deploying our MAAS platform for several top global customers, we are very happy to make it available for Chinese commerce companies, marketers, app & game developers, who are increasingly looking to deploy an integrated platform like ours. With a $14BN mobile advertising market, China is definitely the most exciting market for us to be in and we are actively supporting this market expansion by having a dedicated local team to run this business from Beijing.”

eMarketer expects the Chinese mobile ad market to grow to $14bn this year and $40bn by 2018. The launch further expands Affle’s global operations to include 10 offices with a strong focus on Asia including a presence in India, Indonesia as well as the Chinese market. Ecommerce players and retailers, game publishers and brands in China are now able to utilise Affle’s MAAS platform which optimises marketing budgets with real time adjustments using sales, downloads, installs, analytics and payments data, to provide increased return on investment.

The Affle MAAS Platform

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Source: affle.com

Anuj Kumar, Co-founder and Managing Director, Affle, added:

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“We started our sales efforts in China a few months ago and it has already become one of the top contributing market for us. Now, with our local team and business operations here, we intend to accelerate our growth plans and become the platform of choice for Chinese companies looking to pursue global expansion. With growing global and local competition in the field of programmatic advertising, attribution analytics and Data Management Platforms (DMP’s), we see an increasing need for a unified platform like ours which sits on top of existing ad/affiliate networks, ad exchanges, publishers and SSP’s to deliver greater ROI and transactions. We are very excited to be exhibiting and launching our China operations at China Joy, the largest trade event for the gaming industry and look to strengthen our partnerships with the top gaming studios and app companies present here.”

After starting off as far back as 2006 the expansion into China is the latest initiative from Affle which has consistently been one of the pioneers in the mobile ad market in terms of its technology stack and focus on international scale. You can find out more about the Affle platform here or at maas.affle.com/cn