Mobile advertising company Airpush is guaranteeing developers using its Abstract Banner ad platform in the U.S. a CPM of $5 between January and March 2015. It’s not giving quite the same assurance to international developers, but it’s still guaranteeing a $2 CPM.
The promotion actually started on January 18, and will continue to March 18, and according to reports it has proven popular already. However, despite a $5 CPM being very attractive, there are a few rules which apply.
Airpush’s Abstract Banners – transparent, animated banner ads that the company introduced last year – must be activated. According to Airpush, its Abstract Banners already provide a higher CPM than standard banner ads. The company says an app where a standard banner returns a $0.17 CPM could be converted into $1.62 using Abstract Banners.
Airpush shows the projected increases in CPM using its Abstract Banners.
In addition to the banner activation, publishers have to reach a minimum of 50,000 installs to qualify for the offer. Additionally, the CPM will be capped when two million impressions are reached, when the payouts revert back to normal rates.